WHITEPAPER DRAFT

SHADOWBOX (ETH – SHBOX) THE TOKE
WHEN COMPARING LAS VEGAS TO THE MUSIC INDUSTRY (AND/OR THE ARTS AND ENTERTAINMENT INDUSTRY AS A WHOLE), WEST DISTINCT SIMILARITIES. EACH GENERATE MULTI-BILLION FIGURES ANNUALLY, AND AS A RESULT OF THE INTERNET, THE MUSIC INDUSTRY HAS JOINED LAS VEGAS IN OFFERING THE STYLE ENGAGEMENT THAT EMBODIES HIGH “RISK” AND EQUALLY HIGH “REWARD”. U.S. LISTENERS ARE SPENDING MORE MONEY ON MUSIC THAN EVER BEFORE: OVER $20 BILLION A YEAR. TOTAL MUSIC REVENUES, INCLUDE THE LIKES OF ON-DEMAND STREAMS, PHYSICAL SALES, RADIO PLAY, LIVE EVENTS, AND ADVERTISING, AND HAVE RISEN TO ABOUT $43 BILLION A YEAR. YET, OF THAT PORTION, ARTISTS ONLY TAKE HOME ROUGHLY 12 PERCENT, AND THE INSTABILITY AND UNCERTAINTY AROUND THE ACT OF INDEPENDENT ARTISTRY IS AS TRANSPARENT AS EVER.

THE CONCEPT OF SOCIAL CAPITAL HAS NEVER BEEN MORE RELEVANT, AS THE NATURE OF “LIKES”, “VIEWS” AND “FOLLOWERS” EVOLVES INTO A SYSTEM THAT EVENTUALLY TRANSLATE EARNINGS, WE SEE THAT THE “LITTLE THINGS” HAVE THE ABILITY TO MAKE IMPACT, SIMILAR TO A TIP A CASINO DEALER MAY RECEIVE AFTER DEALING HIS/HER TABLE. TIPS ARE ACTUALLY REFERRED TO AS THE “GREASE” BY WHICH LUBRICATES THE GEARS OF THE LAS VEGAS CASINO INDUSTRY. CASINO DEALERS STATE THAT TIPS ACCOUNT FOR ROUGHLY 80%-90% OF THEIR INCOME. SEASONED GAMBLERS KNOW THAT TIPPING, OR “TOKING” AS ITS BEEN CALLED, IS A GREAT WAY TO SAY THANK YOU, AND PROSPECTIVELY ENSURE A STRONGER RELATIONSHIP.THE TERM “TOKES” (USED AS A REFERENCE FOR TIPS) HAS TRAVELED FOR SOME TIME NOW, YET HOW THIS TERM MIGHT BE USED, BECAME AN INTEREST TO US BECAUSE THE GESTURE EMBODIES THE CHIEF INTENT BEHIND OUR NETWORK AND FORTHCOMING ERC “TOKEN”. “TOKES” IS ESSENTIALLY SHORT FOR “TOKENS OF APPRECIATION” BECAUSE CASINO DEALERS ARE MEMBERS OF THE COMMUNITY THAT SHOULD NEVER BE OVERLOOKED, YET VALUED IN THEIR OWN RIGHT. THEY ARE EXTREMELY WORTHY OF TIPS, BY WHICH EVERY NOW AND AGAIN, CAN EQUIVOCATE A RIDICULOUS SUM OF MONEY, AT THE CONCLUSION OF A GAME THEY’RE DEALING.

DEALERS OPERATE SYSTEMATICALLY, TYPICALLY DEALING 25 TO 30 HANDS PER HOUR, AND ARE ROTATED ACCORDINGLY TO THE NEXT ROTATION AT A DIFFERENT TABLE, EVERY 30 MINUTES. LIKE MUSICIANS TODAY, WHOM STRIVE TO ACHIEVE “LIKES”, “VIEWS” AND “FOLLOWERS” ACROSS DIGITAL MAYHEM, THE PLAYING FIELD FOR CASINOS DEALERS, TO ACQUIRE TIPS, VARIES ACROSS THE BOARD, AND IS HIGHLY COMPETITIVE. DEALERS WORK ACROSS A SPECTRUM FROM “HIGH” TO “LOW” WITH PLAYERS AT:

– “LOW-LIMIT” TABLES TABLES THAT SEE A HIGH FREQUENCY OF CUSTOMERS, YET ON AVERAGE RECEIVE ONLY SMALL TOKES.
– “MID-LIMIT”, TABLES (WHICH ARE THE MOST LUCRATIVE) THAT EQUALLY ENGAGE AN ADEQUATE VOLUME OF CUSTOMERS, AND A HIGHER PROBABILITY OF COLLECTING TIPS IN THE $15.00 TO $50.00 RANGE.
– “HIGH LIMIT” TABLES, WHICH HOST A SELECTIVE GROUP OF CUSTOMERS, BUT OFFER THE CHANCE TO ACHIEVE A TOKE IN THE $50.00 TO $50,000.00 RANGE.

WHILE THE DEPLOYMENT OF TOKES CAN DRASTICALLY VARY, WHAT REMAINS STABLE IS THEIR ABILITY TO BE SHARED EVENLY, A COMMON PRACTICE THAT IS GROWING IN THE WORLD OF LAS VEGAS DEALING. TOKES ARE SHARED DIFFERENTLY AT DIFFERENT PROPERTIES, AND SOME CASINOS SPLIT TOKES BY SHIFT, AND OTHER CASINOS DO IT BY SECTION. TOKES ARE USUALLY TO BE “DROPPED” ONCE A DAY, RELAYED TO THE SECURITY DEPARTMENT TO COME BY, REPLACE THE USED TOKE BOXES WITH EMPTY ONES, AND RETURN AGAIN ON ROTATION TO REPEAT THE ACTION. TOKES ARE COUNTED BY A GROUP OF DEALERS ON SHIFT, AND THE TOTAL IS DOCUMENTED ACCORDINGLY. AT THE END OF EACH PAY PERIOD, THE TOKES ARE ALL ADDED TOGETHER, AND DIVIDED EVENLY AMONGST ALL OF THE HOURS WORKED BY ALL THE DEALERS. DAILY POOLS CAN ALSO SERVE AS A METHODOLOGY TO KEEP TRACK OF TOKES ON A 24 HOUR BASIS, AND PAY OUT THE SHARES THAT WERE COLLECTED ON THE SPECIFIC DAYS WORKED. THE “HOUSE” OR CASINO INITIATES THEIR “CUT” OR PAYMENT ACCORDINGLY AFTER THE SHARED DISTRIBUTION IS CONCLUDED. WE BELIEVE IN THE STRENGTH OF SHARING, AND THE ABILITY TO REMOVE SOME OF THE RISK BEHIND INDEPENDENT ARTISTRY. OUR ERC TOKEN (SHBOX) DEPLOYS THE IMPACT OF A “TOKE”, PERMITTING ARTISTS TO COLLECTIVELY SHARE THE REVENUE (TIPS-SEE REVENUE MIX) GENERATED ACROSS (6) SOCIAL CLASSES EVERY (30) DAY PERIOD. IT HAS BEEN CONCLUDED THAT TOKE SHARING:

– DISCOURAGES INAPPROPRIATE RELATIONSHIPS BETWEEN DEALERS AND PLAYERS
– IS ASSUMED TO MOTIVATE ALL DEALERS TO CREATE A GENERALLY FRIENDLY ATMOSPHERE, BECAUSE ALL OF THE DEALERS BENEFIT WHEN PLAYERS TOKE MORE
– ERASES ALL OF THE IMBALANCES ACROSS THE SPECTRUM FROM “HIGH” TO “LOW”LIMITS
– PROVIDES BETTER ODDS RELATIVE TO FINANCIAL, PROFESSIONAL, PERSONAL GAIN

CONTENTS

LEGAL A – WHITEPAPER
– ORGANIZATION
– FOUNDERS LETTER
– POSITION
– PROBLEM
– SOLUTION
– PRODUCT
– PRODUCT CLASS SYSTEM
– PRODUCT MONETIZATION OVERVIEW – BETA (V3)
– CUSTOMERS
– PARTNERSHIPS
– MARKET
– MARKETING STRATEGY
– COMPETITION
– TECHNOLOGY
– MONETIZATION AND SCALABILITY-BETA
– BENEFITS
– SECRET SAUCE
– USE CASES
– MODELS
– THEORIES
– WHY NOW?
– MENTORS AND ADVISORS
– TEAM (2014-19)
– MAILROOM – UNIVERSITY INTERN PROGRAM
– FINANCIAL FORECASTS
– USE OF FUNDS
– FUNDING
– ROAD MAP (KEY STEPS)
– ROAD MAP (KEY PHASES)
– DISCUSSION
– CASE STUDIES
– RISK ANALYSIS
– LEGAL B – APPLICATION
– LEGAL C – COPYRIGHT
– Q AND A
– TIMELINE
– NETWORK BETA LAYOUT/DESIGN
– DATA SETS AND GRAPHING
– CORPORATE FINANCIALS
– TECHNICAL ARCHIVE
– APPENDIXES – 74

LEGAL A – WHITEPAPER

1. COPYRIGHT NOTICE
THE COPYRIGHT OF THIS DOCUMENT BELONGS TO THE RINGSIDE FOUNDATION, LLC. PLAGIARISM IS STRICTLY PROHIBITED. IF YOU NEED TO REPRINT, PLEASE INDICATE THE SOURCE. THE RINGSIDE FOUNDATION, LLC RESERVES ALL RIGHTS TO PROTECT INTELLECTUAL PROPERTY OF THIS DOCUMENT THROUGH ALL LEGAL MEANS. THIS WHITEPAPER IS PUBLISHED BY THE RINGSIDE FOUNDATION, LLC (THE “CORPORATION,” OR THE “TOKEN GENERATOR”), ON BEHALF OF ITS NEW ENTITY UNDER FORMAL PROTOCOL, THE RINGSIDE FOUNDATION, LLC.

2. LEGAL NOTICE
PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX, AND/OR OTHER PROFESSIONAL ADVISOR(S).

3.WHITEPAPER NOTICE
THE INFORMATION SET FORTH BELOW MAY NOT BE EXHAUSTIVE AND DOES NOT IMPLY ANY ELEMENTS OF A CONTRACTUAL RELATIONSHIP. WHILE WE MAKE EVERY EFFORT TO ENSURE THAT ANY MATERIAL IN THIS WHITEPAPER IS ACCURATE AND UP TO DATE, SUCH AS PRODUCTS, SERVICES, TECHNICAL ARCHITECTURE, TOKEN DISTRIBUTION, COMPANY TIMELINES, SUCH MATERIAL COULD BE SUBJECT TO CHANGE WITHOUT NOTICE AND IN NO WAY CONSTITUTES A BINDING AGREEMENT OR THE PROVISION OF PROFESSIONAL ADVICE. THE RINGSIDE FOUNDATION, LLC (AND/OR SHADOWBOX NETWORK AND TOKEN) – DOES NOT GUARANTEE, AND ACCEPTS NO LEGAL LIABILITY WHATSOEVER ARISING FROM OR CONNECTED TO, THE ACCURACY, RELIABILITY, CURRENCY, OR COMPLETENESS OF ANY MATERIAL CONTAINED IN THIS WHITEPAPER. POTENTIAL TOKEN HOLDERS SHOULD SEEK APPROPRIATE INDEPENDENT PROFESSIONAL ADVICE PRIOR TO RELYING ON, OR ENTERING ANY COMMITMENT OR TRANSACTION BASED ON MATERIAL PUBLISHED IN THIS WHITEPAPER, WITH AN UNDERSTANDING FOR WHICH TYPES OF MATERIAL ARE PURELY PUBLISHED FOR REFERENCE PURPOSES ALONE. PLEASE NOTE: TOKENS WILL NOT BE INTENDED TO CONSTITUTE SECURITIES IN ANY JURISDICTION (AS APPLICABLE).

THIS WHITEPAPER DOES NOT CONSTITUTE A PROSPECTUS OR OFFER DOCUMENT OF ANY SORT AND IS NOT INTENDED TO CONSTITUTE AN OFFER OF SECURITIES OR A SOLICITATION FOR INVESTMENT IN SECURITIES IN ANY JURISDICTION (AS APPLICABLE). THE RINGSIDE FOUNDATION, LLC DOES NOT PROVIDE ANY OPINION ON ANY ADVICE TO PURCHASE, SELL, OR OTHERWISE TRANSACT WITH TOKENS AND THE FACT OF PRESENTATION OF THIS WHITEPAPER SHALL NOT FORM THE BASIS OF, OR BE RELIED UPON ABOUT, PER ANY CONTRACT OR INVESTMENT DECISION. NO PERSON IS BOUND TO ENTER ANY CONTRACT OR BINDING LEGAL COMMITMENT IN RELATION TO THE SALE AND PURCHASE OF TOKENS, AND NO CRYPTOCURRENCY OR OTHER FORM OF PAYMENT IS TO BE ACCEPTED BASED ON THIS WHITEPAPER (AS APPLICABLE).

4. DOCUMENTATION
THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER OR A SOLICITATION TO PURCHASE SECURITIES, AS THAT TERM IS DEFINED IN THE UNITED STATES UNDER THE SECURITIES ACT OF 1933 (THE “SECURITIES ACT” OR “THE ACT”, OR IN ANY OTHER JURISDICTION). A DEFINITIVE AND LEGALLY-BINDING OFFER TO PURCHASE OR SELL SECURITIES CAN ONLY BE MADE THROUGH A FORMAL OFFERING AGREEMENT FOR “SHBOX”, (THE “TOKEN SALE TERMS AND CONDITIONS” AGREEMENT). ANY DECISION TO PURCHASE TOKENS IN CONNECTION WITH SUCH PROSPECTIVE OFFERING SHOULD BE MADE SOLELY ON THE BASIS OF THE INFORMATION CONTAINED IN ANY THEN-PROVIDED OFFERING AGREEMENT, WHICH SHOULD BE CAREFULLY-REVIEWED AND EVALUATED IN CONSULTATION WITH THE PROSPECTIVE PURCHASER’S OWN LEGAL, ACCOUNTING, INVESTMENT, TAX, AND ANY OTHER APPLICABLE ADVISORS, IN VIEW OF THE PROSPECTIVE PURCHASER’S OWN CIRCUMSTANCES. IN ANY CASE, THIS DOCUMENT DOES NOT CONSTITUTE A PURCHASE RECOMMENDATION REGARDING ANY TOKENS PROPOSED OR INTENDED TO BE OFFERED OR SOLD BY THE CORPORATION.

THE WHITEPAPER IS SUBJECT TO CONTINUAL REVIEW AND REVISION BY THE CORE TEAM AND/OR LEGAL ADVISORS OF THE RINGSIDE FOUNDATION, LLC. THIS WHITEPAPER IS NOT INTENDED TO BE COMPLETE, AND MAY BE UPDATED FROM TIME TO TIME WITH NO OBLIGATION BY THE RINGSIDE FOUNDATION, LLC CORE TEAM TO INFORM YOU OF ANY CHANGES. THIS WHITEPAPER SHALL NOT BE LEGALLY BINDING OR ENFORCEABLE BY ANY RECIPIENT AGAINST THE RINGSIDE FOUNDATION, LLC OR ANY OF ITS AGENTS OR AFFILIATES. ALL STATEMENTS, ESTIMATES. AND FINANCIAL INFORMATION, CONTAINED IN THE WHITEPAPER, MADE IN ANY PRESS RELEASES OR IN ANY PLACE ACCESSIBLE BY THE PUBLIC AND ORAL STATEMENTS THAT MAY BE MADE BY A TOKEN GENERATOR AND WHICH ARE NOT STATEMENTS OF HISTORICAL FACT CONSTITUTE “FORWARD-LOOKING STATEMENTS”. SUCH FORWARD-LOOKING STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH MAY CAUSE ACTUAL EVENTS OR RESULTS, PERFORMANCE OR ACHIEVEMENTS TO DIFFER MATERIALLY FROM THE ESTIMATES OR THE RESULTS IMPLIED OR EXPRESSED IN SUCH FORWARD – LOOKING STATEMENTS. PERSONS TO WHOM A COPY OF THE WHITEPAPER HAS BEEN DISTRIBUTED OR DISSEMINATED, PROVIDED ACCESS TO OR WHO OTHERWISE HAVE THE WHITEPAPER IN THEIR POSSESSION MAY NOT CIRCULATE IT TO ANY OTHER PERSONS, OR REPRODUCE OR OTHERWISE DISTRIBUTE THE WHITEPAPER OR ANY INFORMATION CONTAINED HEREIN FOR ANY PURPOSE WHATSOEVER, NOR PERMIT OR CAUSE THE SAME TO OCCUR. IN ANY CASE, NEITHER THIS WHITEPAPER NOR ANY PART OF IT MAY BE FURTHER-DISSEMINATED WITHOUT THIS NOTE, ALONG WITH ALL OTHER LEGAL DISCLAIMERS AND DISCLOSURES HEREIN, INCLUDED IN ACCOMPANIMENT.

WITH THE EXCEPTION OF ACCREDITED INVESTORS WHO HAVE BEEN VERIFIED PURSUANT TO RULE 506 (C OF REGULATION D OF THE UNITED STATES SECURITIES ACT, THE CORPORATION WILL NOT ACCEPT TOKEN PURCHASE OFFERS FROM ANY U.S. PERSON (WITHIN THE MEANING OF REGULATIONS UNDER THE SECURITIES ACT). NO REGISTRATION STATEMENT HAS BEEN FILED WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION (“SEC”) OR ANY U.S. STATE SECURITIES AUTHORITY WITH RESPECT TO SALES OF THE TOKENS. NONE OF THE TOKENS SOLD OR TO BE SOLD BY THE CORPORATION HAVE BEEN OR WILL BE REGISTERED UNDER THE ACT. EXCEPT AS EXPLICITLY NOTED IN THE TOKEN SALE TERMS AND CONDITIONS, NO TOKENS SOLD BY THE CORPORATION MAY BE OFFERED, SOLD, TRANSFERRED, ASSIGNED OR DELIVERED, DIRECTLY OR INDIRECTLY, IN THE UNITED STATES OF AMERICA, ITS TERRITORIES AND POSSESSIONS, ANY STATE OF THE UNITED STATES OF AMERICA OR THE DISTRICT OF COLUMBIA (THE “U.S.”), OR TO ANY U.S. PERSON (AS APPLICABLE).

THIS WARNING IMPOSES A DISCLAIMER OF LIABILITIES AND WARRANTIES: THE USER EXPRESSLY KNOWS AND AGREES THAT THE USER IS USING THE ETHEREUM PLATFORM AT THE USER’S SOLE RISK. THE USER ACKNOWLEDGES THAT THE USER HAS AN ADEQUATE UNDERSTANDING OF THE RISKS, USAGE, AND INTRICACIES OF CRYPTOGRAPHIC TOKENS AND BLOCKCHAIN-BASED OPEN SOURCE SOFTWARE, PLATFORM AND ETHEREUM.

THE USER ACKNOWLEDGES AND AGREES THAT, TO THE FULLEST EXTENT PERMITTED BY ANY APPLICABLE LAW, THE DISCLAIMERS OF LIABILITY CONTAINED HEREIN APPLY TO ANY AND ALL DAMAGES OR INJURY WHATSOEVER CAUSED BY OR RELATED TO RISKS OF, USE OF, OR INABILITY TO USE, ETHEREUM OR THE ETHEREUM PLATFORM UNDER ANY CAUSE OR ACTION WHATSOEVER OF ANY KIND IN ANY JURISDICTION, INCLUDING, WITHOUT LIMITATION, ACTIONS FOR BREACH OF WARRANTY, BREACH OF CONTRACT OR TORT (INCLUDING NEGLIGENCE) AND THAT NEITHER THE RINGSIDE FOUNDATION, LLC (I.E. INCLUDING ANY AFFILIATE OF THE ETHEREUM FOUNDATION AND/OR ASSOCIATE ETHEREUM ORGANIZATION – AS APPLICABLE) NOR ETHEREUM TEAM SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING FOR LOSS OF PROFITS, GOODWILL OR DATA THAT OCCURS AS A RESULT. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES. THEREFORE, SOME OF THE ABOVE LIMITATIONS IN THIS SECTION MAY NOT APPLY TO A USER. IN PARTICULAR, NOTHING IN THESE TERMS SHALL AFFECT THE STATUTORY RIGHTS OF ANY USER OR EXCLUDE INJURY ARISING FROM ANY WILLFUL MISCONDUCT OR FRAUD ON BEHALF OF THE RINGSIDE FOUNDATION, LLC AND/OR ITS PARTNERED FIRM THE SHADOWBOX GROUP.

PLEASE NOTE: BY RETAINING THIS DOCUMENT AND/OR ACTING IN RELIANCE UPON THE INFORMATION CONTAINED HEREIN, YOU ACKNOWLEDGE, CONSENT AND AGREE TO FOREGOING TERMS, ALONG WITH THE TERMS CONTAINED IN THE SECTION ENTITLED “FULL RISKS AND LEGAL DISCLOSURES”.

ORGANIZATION

INTRODUCTION
THE SHADOWBOX GROUP (SAN FRANCISCO, CA) EMBODIES AN ENTERPRISE CULTURE; BY WHICH FORWARD THINKING TECHNIQUES RELEVANT TO MANAGEMENT, PRODUCTION, AND DEVELOPMENT ARE POSITIONED AT THE CORE OF THEIR CREATIVE ABILITY IN ORDER TO DISRUPT THE PROCESS, YIELD THE GRATIFICATION DESERVED, AND GAIN THE RESULTS ANTICIPATED. THE ORGANIZATION, WHOM BOASTS THE ESSENCE OF AN ASPIRING “FRONTIER COMPANY”, MAINTAINS THE ABILITY TO STAY “CUTTING EDGE” WHILE ENGAGING A HYBRID APPROACH TO:

– VENTURES FOR GOOD
– SOCIAL ENTERTAINMENT
– DIGITAL AUTHENTICITY
– ALTERNATIVE FINANCING/CRYPTOCURRENCY
– ARTIST REPRESENTATION AND DEVELOPMENT
– LIVE EVENTS
– TRANSPARENT DISTRIBUTION TACTIC

THIS GROUP TRULY BREEDS THE NEXT GENERATION OF “SHARED ECONOMY” MENTALITY AND COLLABORATIVE CULTIVATION, WHILST ENGAGING THE FUTURE OF BANKING AS A SOCIAL ACT RATHER THAN A FINANCIAL ONE.

A FRONTIER COMPANY
FOUNDED IN 2010, SHADOWBOX BELIEVES IT’S ALWAYS AN OPTIMAL TIME FOR ENTREPRENEURS TO START THESE TYPES (THAT REMAIN ON THE FOREFRONT) OF COMPANIES. AS THE ‘FRONTIER’ IS ESSENTIALLY “THE FARTHERMOST LIMITS OF KNOWLEDGE DEFINED BY INNOVATIONS THAT HOLD GREAT LONG-TERM POTENTIAL THAT HAS NOT BEEN POSSIBLE UNTIL RECENTLY”, THIS VENTURE SEES IT FIT TO ADVANCE INTO MARKETS THAT ARE FUNDAMENTALLY AND SCIENTIFICALLY EVIDENT, YET STILL UNDEFINED (PLEAS SEE THE “WHY NOW” SECTION FOR ADDITIONAL DETAIL). CURRENTLY, FRONTIER COMPANIES ARE WORKING WITH TECHNOLOGIES THAT INCLUDE (OUR PRIORITIES HIGHLIGHTED):

ARTIFICIAL INTELLIGENCE
QUANTUM COMPUTING
– SPACE
– NEUROSCIENCE
– GENOMICS
– ROBOTICS/DRONES
BLOCKCHAIN
AUGMENTED AND VIRTUAL REALITY
– BIOINFORMATICS
– ENERGY
– AUTONOMOUS VEHICLES

THE MIXED MEDIA COLLECTIVE
THE SHADOWBOX GROUP, MANAGED BY THE RINGSIDE FOUNDATION, LLC DEPLOYS A CROSS-BREED APPROACH TO ARTS AND ENTERTAINMENT. SINCE INCEPTION, OPERATIONAL APTITUDE HAS ALWAYS BEEN MEASURED AGAINST EXPRESSIVE NATURE AND MONITORED THROUGH AGENDAS THAT REMAIN NOTHING SHY OF “FUTURE/CLASSIC”. WITH A SET OF COMPLIMENTARY VENTURES TAKING COURSE THROUGH GROWTH PHASES AND BEYOND, THIS DYNAMIC GROUP REMAINS:

– MARKET AGGRESSIVE
– DEDICATED TO THE ART OF “GIVING BACK”,
– INTELLECTUALLY STRAPPED WITH FORWARD THINKING SKILL SETS
– FOCUSED ON REBUILDING “VALUE” AND “EXCLUSIVITY”

FOR MORE INFORMATION, INCLUDING OUR CORPORATE HISTORY, PLEASE VISIT SHADOWBOXCORP.ORG. THANK YOU.

SHADOWBOX ICO/SHBOX ERC (FURTHER DETAILS TBA)
AS OF MAY 19, 2018, SHADOWBOX INITIATED THE COMPLETION OF THEIR SIGNATURE TOKEN, AN ICO SMART-CONTRACT, ERC20 TOKEN, WITH SPECIFIC EXCHANGE RATES. LISTING TBA

PLEASE NOTE:ERC STANDS FOR ETHEREUM REQUEST FOR COMMENTS. THIS IS AN OFFICIAL PROTOCOL FOR PROPOSING IMPROVEMENTS TO THE ETHEREUM NETWORK. ’20’ IS THE UNIQUE PROPOSAL ID NUMBER. ERC20 DEFINES A SET OF RULES WHICH NEED TO BE MET IN ORDER FOR A TOKEN TO BE ACCEPTED AND CALLED AS ‘ERC20 TOKEN’. THE STANDARD RULES APPLY TO ALL ERC20 TOKENS SINCE THESE RULES ARE REQUIRED TO INTERACT WITH EACH OTHER ON THE ETHEREUM NETWORK. THESE TOKENS ARE BLOCKCHAIN ASSETS THAT HAVE VALUE AND CAN BE SENT AND RECEIVED, LIKE BITCOIN, LITECOIN, ETHEREUM, OR ANY OTHER CRYPTOCURRENCY.

THE FOUNDATION
THE RINGSIDE FOUNDATION, LLC, OUR NEW SECTOR, BY WHICH STANDS AT THE TOP, (HEREINAFTER REFERRED TO AS “THE FOUNDATION”) IS A “LIMITED LIABILITY” COMPANY ESTABLISHED IN 2018, IN COMPLIANCE WITH LOCAL LAWS AND REGULATIONS. THE FOUNDATION IS DEDICATED TO THE DEVELOPMENT AND RESEARCH OF DECENTRALIZED AND AUTONOMOUS PRACTICES VIA DIGITAL CURRENCY AND BLOCKCHAIN TECHNOLOGY (I.E. UNDERLYING TECHNOLOGY, SMART CONTRACTS, CONSENSUS ALGORITHMS, ETC.). THE FOUNDATION WILL GRADUALLY IMPLEMENT THE SETUP OF THE EXCHANGE WITH DIGITAL TOKENS IN ACCORDANCE WITH THE ROAD MAP, AND WILL DEVELOP A STRONG GOVERNANCE STRUCTURE TO HELP MANAGE THE USE OF CONVERTED CRYPTO CURRENCIES IN ACCORDANCE WITH THE REQUIREMENTS OF THIS WHITEPAPER. CURRENT DUTIES AND RESPONSIBILITIES ON BEHALF OF THE RINGSIDE FOUNDATION INCLUDE, BUT ARE NOT LIMITED TO:

– TO REVISE THE GOVERNANCE ARCHITECTURE OF THE FOUNDATION
– TO APPOINT AND DISMISS EXECUTIVE DIRECTORS AND DIRECTORS
– TO APPOINT FUNCTIONAL COMMITTEES
– TO FORMULATE IMPORTANT DECISIONS
– TAKE PART IN THE APPOINTMENT AND DISMISSAL OF MEMBERS OF DECISION-MAKING COMMITTEE DURING THEIR TERM OF OFFICE, SUCH AS MEMBERS IN VIOLATION OF THE SCOPE OF FUNCTIONS, LAWS, ADMINISTRATIVE REGULATIONS, AND ACTIVELY ASK FOR RESIGNATION.

ORGANIZATIONAL STRUCTURE
THE ORGANIZATIONAL STRUCTURE OF THE FOUNDATION IS COMPOSED OF DECISION COMMITTEE, FINANCIAL DEPARTMENT, MARKET AND PUBLIC RELATIONS DEPARTMENT AND RISK CONTROL DEPARTMENT. THE DECISION-MAKING COMMITTEE IS THE HIGHEST AUTHORITY OF THE FOUNDATION, AND IS COMPOSED OF THE CHAIRMAN OF THE FOUNDATION, THE CORE DEVELOPERS, AND SO ON FOR TERMS OF TWO YEARS, AND ANY DECISION MATTERS NEED TO BE APPROVED BY MORE THAN 1/2 MEMBERS. THE FINANCIAL DEPARTMENT IS RESPONSIBLE FOR THE APPLICATION AND AUDIT OF PROJECT FUNDS, SALARY MANAGEMENT OF DEVELOPERS, AND REVIEW OF DAILY OPERATION COSTS. AT PRESENT, THE DAILY ACCOUNTING PROCESSING IS TEMPORARILY OUTSOURCED TO THE THIRD PARTY. OUR MARKET AND PUBLIC RELATIONS DEPARTMENT OVERSEES THE MANAGEMENT OF PUBLIC ANNOUNCEMENTS. IN THE EVENT OF ANY IMPACT ON THE REPUTATION OF THE FOUNDATION, AFTER PUBLIC REVIEW AND ASSESSMENT, ALL PUBLIC RELATIONS RESPONSES WILL BE CARRIED OUT BY THE MARKET AND PUBLIC RELATIONS DEPARTMENT IN A UNIFIED MANNER. LAST BUT NOT LEAST, OUR RISK CONTROL DEPARTMENT CHIEFLY FOCUSES ON THE FOUNDATION’S:

– INTELLECTUAL PROPERTY
– INVESTMENT MANAGEMENT
– LEGAL BODY

IN AN EFFORT TO CONTROL THE RISK OF THE EXCHANGE MATRIX OF DIGITAL TOKENS AND ENSURE THE HEALTHY DEVELOPMENT OF SHADOWBOX (SHBOX) AS A CURRENCY AND SOCIAL/DIGITAL VENTURE.

FOUNDER’S LETTER

IT’S SAFE TO ADMIT, THAT THE LAST TWO DECADES HAVE WITNESSED UNMATCHABLE TURBULENCE AND DISORDER FOR INDIVIDUALS AND COLLECTIVES WHOM ARE MAKING, MARKETING, DISTRIBUTING, SELLING AND/OR CONSUMING RECORDED MUSIC AND/OR ALTERNATIVE CONTENT (AND/OR MERCHANDISE FOR THE SAKE OF DISCUSSION) FOR A LIVING AND/OR SIMPLY FOR THE GRATIFICATION ARTISTRY PROVIDES. SINCE 1997, A TIME PERIOD BY WHICH THE MUSIC INDUSTRY STAMPED A VALUATION OF ROUGHLY $46 BILLION ON RECORDED MUSIC, THE NATURE OF CREATIVITY HAS SEEN ITS VALUE CUT IN MORE THAN HALF. PIRACY (VIA ONLINE FILE–SHARING NETWORKS) IGNITED A DIM REALITY THAT IS NOTHING SHY OF FRUSTRATING AND COMPLEX, WITH EXHAUSTIVE RESEARCH SUGGESTING A TENUOUS LINK BETWEEN FILE–SHARING AND LOST REVENUE. DIGITAL SALES PERMITTED NEW REALMS OF ARTIST TOURING AND ADDITIONAL (PERTINENT) REVENUE STREAMS TO EXPAND AND OPEN UP NEW POSSIBILITIES FOR GROWTH. THE EVIDENT TRUTH IS THAT SINCE 1997, CREATIVE PROFESSIONALS HAVE BEEN GIVEN THE ABILITY TO CREATE CONTENT ON THEIR OWN; PRODUCE ALBUMS FROM THEIR BEDROOM; WATCH ON DEMAND; LISTEN IN THEIR OWN SPACE, AND DO IT ALL ON THEIR OWN DIME. AN ARTIST CAN MAKE SOMETHING OF THIS “DO IT YOURSELF” (DIY) SCENARIO IF THEY PLAY THE DIGITAL GAME CORRECTLY, YET WILL THERE BE ENOUGH ROOM ON THE PLAYING FIELD FOR THE RISING NUMBERS OF INDEPENDENT ARTISTS IN OUR WORLD?

BEFORE WE STEP TO THE PROBLEMS AND SOLUTIONS AT HAND, WE MUST NEVER FORGET ABOUT THE FACT THAT ASIDE FROM THE ABILITY OF TECHNICAL INFLUENCE TO ALTER THE WAY WE SELL AND PURCHASE MUSIC, IT MAY EQUALLY HINDER THE PERSONAL RELATIONSHIP WE HAVE WITH MELODIC ARTISTRY, AND/OR HOW THE PRESENCE OF MUSIC IS HANDLED IN THE MOMENT WE EXPERIENCE IT. THAT HAS CHANGED TOO. MUSIC HAS BEEN INTEGRATED INTO SO MANY SERVICES AND SETTINGS OVER THE PAST 20 PLUS YEARS, AND THROUGH ALL OF THESE NEW EXPERIENCES, WE PLACE PREVIOUS ENGAGEMENTS (ONCE NOTED TO BE JOYFUL AND TIMELESS) ON THE BACK BURNER. SIMPLY STATED, OUR VENTURE IS INTENDED TO BE A DISRUPTIVE PIECE OF INNOVATION, IT HAS BEEN ON THAT PATH SINCE 2012. WHILE FOCUSED ON THE KEY COMPONENTS BEHIND SELECTIVE CALCULATIONS AND THEORIES, SHADOWBOX, STRIVES TO IMPACT THE THOUGHT PROCESSES, AS LEADERSHIP OF THIS KIND TENDS TO BE PRODUCED BY OUTSIDERS AND ENTREPRENEURS, RATHER FROM WITHIN A CURRENT MARKET-LEADING FIRMS. WE BELIEVE COMPREHEND THAT PURSUING DISRUPTIVE TRANSFORMATION, AT ITS SEED STAGE WHEN THE VISION INTRODUCES ITSELF, DOES NOT EQUIVOCATE PROFITABLY, AND THAT THE INITIAL PROCESSES OF DEVELOPMENT MAY TAKE SCARCE RESOURCES AWAY FROM SUSTAINING AN INVENTIVE SPIRIT. FOR THOSE OUT THERE THAT WANT IT BAD ENOUGH, I KEEP THEM MY THOUGHTS CONSISTENTLY.

KNOWING IN MY HEART THAT I SET ON A PATH WITH DETERMINATION AND AN ASPIRATION TO HELP ARTISTS WORLDWIDE AND ENGAGE NEWFOUND DISRUPTION, IT’S HUMBLING TO SAY THE LEAST, THAT GROWING THROUGH THE PROCESSES OF A START UP VENTURE, HELPS YOU REALIZE THAT YOUR MISSION CAN TAKE MUCH LONGER, AND IS MUCH MORE PRONE TO SERIOUS RISK, VS THE INCREMENTAL PROCESS OF DEVELOPMENT TAKEN ON BY CONVENTIONAL ORGANIZATIONS AND INDIVIDUALS IN THE SAME INTEREST CATEGORY. ALTHOUGH JUMPING INTO TO A START UP WITH NOTHING ON YOUR SHOULDERS BUT FEARLESS TRANSPARENCY COULD BE CONSIDERED A GAMBLE, RESEARCH STATES THAT PRODUCT DEVELOPMENT OF THIS NATURE, IS ACTUALLY DEPLOYED IN THE MARKET MUCH MORE EFFECTIVELY, ACHIEVES A MUCH FASTER RATE PENETRATION, AND ATTAINS A HIGHER DEGREE OF IMPACT ON THE ESTABLISHED MARKETS YOU’RE SEEKING TO ENTER. CONFIDENTLY MOVING INTO THE THIRD VERSION OF OUR BETA PLATFORM, SHADOWBOX AIMS TO EXECUTE BLOCKCHAIN TECHNOLOGY, ETHEREUM, AND THE TOKEN ECONOMICS BEHIND CRYPTOCURRENCY, TO CREATE A TRANSPARENT, COHESIVE, AND DECENTRALIZED DATABASE OF CREATIVE RIGHTS AND RIGHTS OWNERS. OUR DATABASE WILL EXIST WITHIN A MULTIMEDIA NETWORK THAT ADHERES TO AUTOMATED ROYALTY PAYMENTS, AND THAT IS ACCOMPANIED BY A SAFE AND SECURE PROFIT PARTICIPATION MODEL (NOW WITH THE USE OF SMART CONTRACTS AND CRYPTOCURRENCY). AS A RESULT OF THIS GROWING ENDEAVOR, WE CAN DELIVER FINANCIAL GROWTH AND ALLIANCE, WHILE DISTRUSTING THE TRADITIONAL AND EVOLVING DISTRIBUTION MODELS THAT SEEM TO BE FAILING SO MANY INDEPENDENT ARTISTS. OUR PLATFORM ADDS NEW MARKET VALUE ON 30 DAY ROTATION, ESTABLISHES ECONOMIC “LEVEL”, AND EMBODIES THE RESISTANCE TO THE IMMENSE RISE OF CREATIVE DAMAGE AND DECREASE OF VALUE THE INTERNET HAS FOSTERED THROUGH UNREGULATED MEASURES.

AS AN ARTIST FIRST, I BELIEVE WE ALL WANT CHANGE; THAT WE ALL WANT SOMETHING BETTER THAN THIS. AND, I BELIEVE THAT IF WE ALL CAME TOGETHER THROUGH TERMS OF A COLLECTIVE AGREEMENT, WE CAN CREATE SOMETHING BETTER. SO, WHAT IS MY SOLUTION AS A FOUNDER? SIMPLY PUT, WE THE PEOPLE (CREATORS FROM INDIVIDUAL AND COLLECTIVE COMMUNITIES) COME TOGETHER AND TAKE STOCK IN OURSELVES AND ALL THAT WE HAVE TO OFFER. WE MOVE FORWARD TO CREATE OUR OWN CURRENCY. FROM HERE WE SET OUR OWN VALUES AND FAIR RATES OF EXCHANGE. IT IS EVIDENT THAT EVENTUALLY, THE ECONOMY WILL BE PLACED ON AUTOPILOT; RAN BY ALGORITHMS WITH LIMITED HUMAN INTERFERENCE. OUR PLATFORM IS HERE TO TAKE PART IN THE CREATION OF A BETTER SOCIETY IN THE 21ST CENTURY, ONE THAT BOASTS THE POWER OF FINANCIAL, SOCIAL, AND ARTISTIC EXCHANGE, AND THE NEED FOR APPRECIATION OF CULTURES AND IDEAS FOR A BETTER TOMORROW.

THANK YOU,
JOHN WHITMAN,
MANAGING PARTNER & FOUNDER

POSITION

1. TRACTION
TO DATE (EFFECTIVE MARCH 14, 2014), THE SHADOWBOX GROUP AND/OR ITS NEW CORPORATE ENTITY, RINGSIDE FOUNDATION, LLC, HAS NOT RAISED ANY CAPITAL IN CONVERTIBLE NOTES NOR EQUITY INVESTMENT. OUR COMPANY HAS BEEN SELF FUNDED, ACCUMULATING $583,000 IN START UP CAPITAL UTILIZING:

– OPERATIONAL RESOURCES AND CORPORATE REVENUE
– SBA FINANCING VIA SAN FRANCISCO NON-PROFIT ORGANIZATIONS
– PRIVATE/FAMILY INVESTMENT CAPITAL
– SAN FRANCISCO BAY ENTREPRENEURS

IN THE FIVE YEARS SINCE OUR LEAN LAUNCH, OUR MISSION HAS MATURED BEYOND TV – INTO COMPLIMENTARY MARKETS IN ECOMMERCE, SOCIAL JOURNALISM, MUSIC DISTRIBUTION, AND ALTERNATIVE CONTENT CREATION. OUR APPLICATION HAS RUN BETA TESTING THROUGH TWO PHASES OF BETA, AND HAS MOVED TO ITS THIRD PHASE BETA. OUR MISSION (THUS FAR) HAS CALCULATED A “PRE-SEED VALUATION” AND AN “ESTABLISHED VALUATION” ACROSS THE RANGE OF $1.7 – $3.2 MILLION. REFERENCE CHART PT-1. THROUGH CRITICAL VALUATION PROCESSES, WE HAVE DISPLAYED QUANTIFIED MEASURES OF ARTIST ACQUISITION PERTAINING TO:

– MUSIC
– MULTI-MEDIA
– BRANDED
– LITERARY

ENDEAVOR TO TAKE TO MARKET WITH STRATEGIC DEDICATION. OUR “TIMELINE” LISTED ON THIS DOCUMENT, REFLECTS OUR ABILITY TO OBTAIN EARLY STAGE (TO GROWTH PHASE) INTEREST BY NOT ONLY REPUTABLE ARTISTS, YET ALSO NOTEWORTHY PARTIES IN THE SAN FRANCISCO BAY AREA INCLUDING: ANGEL INVESTORS, INCUBATORS, ACCELERATORS, AND VENTURE GROUPS FOCUSED ON SPECIFIC SPACES IN MEDIA, SOCIAL GOOD, SOCIAL COMMERCE, SHARED ECONOMY, LIVE MUSIC STREAMING, AND NOW BLOCKCHAIN TECHNOLOGY ACCOMPANIED BY CRYPTOCURRENCY (AS APPLICABLE). THE FALL PERIOD OF 2016 SAW SHADOWBOX RECEIVE ITS FIRST OFFICIAL “INVESTMENT WARRANT FOR PURCHASE OF SHARES” WHICH DETAILED:

– 2% (W/ 2% OPTION) OF CURRENT “FULLY DILUTED” SHARES (COMMON VS. PREFERRED)
– A 10 YEAR EXERCISE PERIOD (FOCUSED ON THE CONTINUATION OF QUALIFIED ROUNDS)
$180,000.00 IN START UP SERVICES (TECHNOLOGY, MACHINE LEARNING AND LEGAL SUPPORT)
– WEEKLY COMPENSATION FOR THE FOUNDER AND SELECTED PARTNER

AS OUR TIMELINE DICTATES THESE MATTERS ACROSS ALL STAGES OF DEVELOPMENT, WE WILL CONCLUDE THIS SECTION WITH OUR CURRENT (2016-19) POSITION, BY DETAILING THE KEY METRICS (RELATIVE TO OUR OPERATIONS), AND WILL BE INVITING OUR INTERESTED PARTIES TO ENGAGE OUR WHITEPAPER IN GREATER DETAIL. OUR CORPORATE DOCUMENTATION (INCLUDING OUR A/R – AGING REPORTS) ARE AVAILABLE UPON REQUEST. BY Q4 OF 2016 – INTO THE START OF 2017, OUR PHYSICAL BUSINESS AND DIGITAL VENTURE MOVED FROM BETA [V1-V2] INTO THE START OF BETA [V3] AND HAS HAS ANNUALIZED AND OBTAINED (AVERAGE CALCULATED) THE DATA LISTED:

2. RATES
– RUN-RATE (USD) = $195,000.
– MONTHLY BURN RATE (USD) = $8,000.00
– FIRST YEAR REVENUE (USD) = $136,000.00
– YEAR-TO-DATE AVERAGE REVENUE (USD) = $165,000.00

3. METRICS
– MONTH-OVER-MONTH REVENUE GROWTH RATE = 15%.
– GROSS MARGIN BETA [V-2] AVG = 30%.
– CUSTOMER LIFETIME VALUE BETA [V1-V2] = $39.87 (USERS ACROSS THE ENTIRE NETWORK).
– COST OF ACQUISITION BETA [V1-V2] = $5.99
– ACTIVE USERS BETA [V1-V2] = 14,091
– ACTIVE USERS CHURN RATE BETA [V1-V2] = 37%.
– ACTIVE SUBMISSIONS BETA [V1-V3] = 87,567
– MONTHLY IMPRESSIONS BETA [V1-V3] = 1,706,000

4. USERS
– USERS FROM PAID CHANNELS = 19%.
– USERS FROM PAID ACQUISITION CHANNELS = 45%.
– USERS FROM NON-PAID (AND PAID) ACQUISITION CHANNELS = 31%
– USERS MISC / UNDECIDED = TBA
– NETWORK AVERAGES / TRACTION Q4 – 2013 TO Q1 2017

5. COLLECTIVE POWER
THE RESULTS BELOW DICTATE THE TOTAL SUM OF FOLLOWERS AND SUBSCRIBERS FOR 10 SELECTED ARTISTS/CONTRIBUTORS (EXCLUDING THE SHADOWBOX FLYWEIGHT SOCIAL CLASS) AND 75 RANDOMLY SELECTED ARTISTS/CONTRIBUTORS (ACROSS ALL SIX OF THE SHADOWBOX SOCIAL CLASSES) WHOM SUBMITTED TO THE SHADOWBOX NETWORK. THE STUDY WAS CONDUCTED OVER A SIX MONTH PERIOD – 1.1.18 – 6.1.18, UTILIZING SPOTIFY, YOUTUBE, AND SOUNDCLOUD. REFERENCE CHART CP-S1

RANDOM SELECTION / BETA ARTISTS – 180 DAY – (VIEWS, PLAYS, & STREAMS)

– EARNING POTENTIAL & VALUE (YOUTUBE ONLY – RANDOM SELECTION) = $2,400,000.00
– EARNING POTENTIAL & VALUE (SPOTIFY ONLY – RANDOM SELECTION) = $574,700.00
– EARNING POTENTIAL & VALUE (SOUNDCLOUD ONLY – RANDOM SELECTION) = TBA

6. SOCIAL AUDIENCE
THE RESULTS BELOW/ABOVE DICTATE THE TOTAL SUM OF FOLLOWERS AND SUBSCRIBERS FOR 10 SELECTED ARTISTS/CONTRIBUTORS (EXCLUDING THE SHADOWBOX FLYWEIGHT SOCIAL CLASS) AND 75 RANDOMLY SELECTED ARTISTS/CONTRIBUTORS (ACROSS ALL SIX OF THE SHADOWBOX SOCIAL CLASSES) WHOM SUBMITTED TO THE SHADOWBOX NETWORK. THE STUDY WAS CONDUCTED OVER A SIX MONTH PERIOD – 1.1.18 – 6.1.18, UTILIZING INSTAGRAM, TWITTER, FACEBOOK, YOUTUBE, AND SOUNDCLOUD. REFERENCE CHART CP-S2

6.1 RANDOM SELECTION/BETA ARTISTS – 180 DAY – (FRIENDS, FOLLOWERS, and SUBSCRIBERS)

– REACH & AUDIENCE (ALL CHANNELS/RANDOM SELECTION ONLY) = 85,000,277

PLEASE NOTE: DIGITAL VENTURES ARE NOW MANAGED BY OUR NEW ENTITY; RINGSIDE FOUNDATION, LLC. ESTABLISHED IN 2015 (SHADOWBOX MVMNT, INC. A B CORPORATION) WAS OUR “NOT FOR PROFIT” CORPORATE INITIATIVE FOCUSED ON RESEARCH AND DEVELOPMENT IN THE FIELDS OF DIGITAL ADVANCE, AT RISK YOUTH, AND SHARED ECONOMIC PRACTICES IN 3RD WORLD COUNTRIES (INCLUDING MEXICO AND MICRO-INDONESIA). THIS ENTITY IS ABSORBING INTO OUR NEW LLC INFRASTRUCTURE UNDER COMPLETION, AND WAS RESPONSIBLE FOR OVERSEEING OUR BETA OPERATIONS BETWEEN 2015-2017.

PROBLEM

INTRODUCTION
A “SOCIOECONOMIC GROUNDSWELL” IS EVOLVING, POSITIONED AT THE FOREFRONT, AND DESIGNED TO DRASTICALLY TRANSFIGURE THE MANNER BY WHICH WE DEFINE “VALUE” AND THE WAY PEOPLE FULFILL THEIR “NEEDS”. MASSIVE AMOUNTS OF TECHNOLOGICAL CHANGES IN THE MUSIC INDUSTRY (AND THE ARTS AND ENTERTAINMENT INDUSTRY IN ITS ENTIRETY) HAVE LED TO THE RISE AND FALL OF SEVERAL COMPANIES IN THE PAST DECADE. THE 1980S SAW THE CASSETTE OVERTAKE VINYL, FROM THERE WE SAW THE COMPACT DISC EVOLVE, AND SO FORTH RESPECTFULLY. AFTER THE COMPACT DISC REPLACED THE CASSETTE TAPE, FOR A SHORT DURATION THIS NEW DISC BECAME A VERY SUCCESSFUL EARNING COMPONENT FOR RECORD LABELS AT THE TIME, OFFERING NEW PROFITS AND ADDED VALUE TO DISTRIBUTION AND SALES OPERATIONS ON A GLOBAL LEVEL. NOT LONG FROM THIS POINT OF TRIUMPHANT ENTERPRISE, Y2K ARRIVED, AND THE INTRODUCTION OF ELECTRONIC DOWNLOADS CAME FORWARD AND INTEREST GREW SO RAPIDLY, PROFITABILITY OF THE COMPACT DISC VANISHED INTO AN ALTERED STATE OF MUSIC THAT NOBODY, (EXCEPT FOR A FEW SOULS) COULD NEITHER PREDICT NOR EVEN COMPREHEND. EQUALLY, THE ENGAGEMENT IN MELODIC TRANSCENDENCE (FROM SHOPPING FOR THE MUSIC TO TAKING IT HOME AND EXPERIENCING THE PROCESS) WAS VISCOUSLY TERMINATED BY THE ARRIVAL OF DIGITAL ACCESS TO MUSIC. TAKING IT BACK TO THE LAUNCH OF MUSIC INITIATIVES LIKE NAPSTER AND APPLE, ALL THE WAY INTO AN ONLINE MARKETPLACE THAT DISPLAYS AN INDUSTRY IN DIRE STRAITS, WE ARE OUTSCORED BY AN EVER CHANGING TECHNICAL LANDSCAPE. LARGE DIY POPULATIONS OF CREATORS ARE PUTTING THE MICROPHONE INTO THEIR OWN HANDS, AND TAKING THEIR DREAMS TO THE WEB, WHILE MANY ARTISTS DISTINCTLY REMAIN UNWILLING TO INNOVATE AND ADAPT TO ALL OF THE CHANGES THE ADVANCEMENTS HAVE DELIVERED. THE STRUGGLE TO EARN ACROSS VARIOUS CREATIVE MEDIUMS IS BECOMING MORE PREVALENT BY THE DAY. IT IS HERE WE LEAD TO OUR PRIMARY PROBLEM, ONE BY WHICH FUSES THE CHAOS WE SPEAK OF.

PROBLEM (PRIMARY) – LOSS OF VALUE
CREATIVE DESTRUCTION REFERS TO THE INCESSANT PRODUCT AND PROCESS INNOVATION MECHANISM BY WHICH NEW PRODUCTION UNITS REPLACE OUTDATED ONES. THIS RESTRUCTURING PROCESS IMBUE MAJOR ASPECTS OF MACROECONOMIC PERFORMANCE, NOT ONLY LONG-RUN GROWTH, BUT ALSO IMPACTING ECONOMIC FLUCTUATIONS, STRUCTURAL ADJUSTMENT , AND THE FUNCTIONING OF CERTAIN MARKETS. OVER THE LONG RUN, THE PROCESS OF CREATIVE DESTRUCTION ACCOUNTS FOR OVER 50 PER CENT OF PRODUCTIVITY GROWTH. AT BUSINESS CYCLE FREQUENCY, RESTRUCTURING USUALLY DECREASES DURING RECESSIONS, AND THIS ADDS A SIGNIFICANT COST TO DOWNTURNS. YET, OBSTACLES TO THE PROCESS OF CREATIVE DESTRUCTION CAN HAVE SEVERE SHORT AND LONG-RUN MACROECONOMIC CONSEQUENCES. CREATIVE DESTRUCTION CAN RESULT IN THE LOSS OF CAPITAL INVESTMENT, AND HENCE DELIVERS REITERATION OF THE PRODUCTION-DEVALUATION CYCLE: THE DESTRUCTION OF CAPITAL THROUGH CRISES MEANS THE DEPRECIATION OF VALUES WHICH PREVENTS THEM FROM LATER RENEWING THEIR REPRODUCTION PROCESS AS CAPITAL ON THE SAME SCALE. WE BELIEVE THE INTERNET HAS CAUSED A FORMULA OF DEPRECIATION THAT WE FEAR WILL DESTROY THE REPRODUCTION OF VALUE (CREATIVE, SOCIAL, PERSONAL AND FINANCIAL) AND THE SCALE BY WHICH WE MEASURE IT. ONE (OF MANY) OF THE REASONS IS SIMPLY BECAUSE THE CONCEPTS OF RIGHTS, REGULATIONS AND RULES CONTINUE TO DISAPPEAR.

OUR THESIS BEGAN BY FOCUSING ON THE IMPACT OF CREATIVE DESTRUCTION ON VARIOUS INVENTIVE INDUSTRIES FROM CINEMA AND JOURNALISM TO MUSIC, ALTERNATIVE CONTENT PRODUCTION, AND SELECTIVE MERCHANDISING. AS WE MOVE TO BUILDING OUT OUR NEW BETA (V3), BY WHICH WILL HAVE A CENTRAL FOCUS ON MUSIC AND MUSICAL MEDIA SALES/DISTRIBUTION FROM THE START, WE HAVE WITNESSED VARIOUS INNOVATIONS THAT HAVE ALTERED THE MINDSETS AND AGENDAS PER THE PROFESSIONALS THAT WORK WITHIN THE MUSIC INDUSTRY. THE TECHNOLOGICAL SHIFT FROM ANALOGUE TO DIGITAL TECHNOLOGIES, IN PARTICULAR PEER-TO-PEER FILE SHARING, HAS CHANGED PEOPLE’S VIEWS ON THE MORALITY OF PIRACY DUE TO THE “LOW RISK” PARTICIPATION THAT THESE INNOVATIONS BRING TO THE TABLE. AFTER TESTING SUBSCRIPTION BASED CLOUD COMPUTING SERVICES, AND THEIR APPARENT POSITION AS A LEGAL ALTERNATIVE TO ILLEGAL FILE SHARING, WE CONCLUDED THE OBVIOUS A WHILE BACK. MUSIC CONSUMERS ARE CHANGING RAPIDLY, ARE UNWILLING TO PAY TRADITIONAL PRICES FOR MUSIC, IF PAY ANYTHING AT ALL. REFERENCE CHART PRO-B3

WE FEEL THAT “CREATIVE DESTRUCTION” HAS ALWAYS BEEN A FORCE TO BE RECKONED WITH. SHADOWBOX TAKES THIS THEORY INTO CONSIDERATION BY DISSECTING THE FORMING ADVANCEMENTS IN MANY OF THE DIGITAL MARKETPLACES WE COMPETE AND/OR COLLIDE WITH. WE SEE THE ABILITY THROUGH REGULATED CHANGE AND ACKNOWLEDGMENT OF INDIVIDUAL OWNERSHIP, TO FOSTER THE REDUCTION OF ECONOMIC INEQUALITIES, SIMPLY BY KNOWING THAT AN EVOLVING MOMENT OF EQUILIBRIUM EXISTS. OUR APPROACH TO FINDING EQUILIBRIUM THROUGH OUR ERC TOKEN AND VENTURE RELY HEAVILY ON OUR VISION, AND WITH THE CHIEF PRINCIPLES BEHIND THE NEW LAWS OF DATA AND COMPUTERS SCIENCE. OUR APPROACH CONTINUES TO BUILD UPON OUR ORIGINAL BUSINESS MODEL DEVELOPED IN 2011. SEE “MODELS” SECTION FOR ADDITIONAL DETAILS. SHADOWBOX AIMS TO GAIN NEW VALUE AND FORMULATE NEW RESISTANCE UPON THE NOTION OF DESTRUCTION BY WHICH WE FORESEE TO WORSEN THROUGH DRASTIC ECONOMIC AND SOCIAL IMPACT. WE ARE TAKING THESE STEPS BY UTILIZING MEASURES IN “ACTIVE AUDIENCE”, FOCUSING ON ALGORITHMIC “GAME THEORY”, AND WORKING WITH A DISTINCT QUANTIFIED MEASURE KNOWN AS THE “PRICE OF ANARCHY”. WHILE HEADING TO THE NUCLEUS OF OUR SALES STRATEGY, WE MUST USE MEASUREMENTS THAT ALLOW RELATIONS WITHIN OUR VENTURE TO GROW DIRECTLY FROM THE ASSED GAP BETWEEN:

– COOPERATION (A CENTRALLY DESIGNED OR COORDINATED SOLUTION)
– COMPETITION (WHERE EACH PARTICIPANT IS INDEPENDENTLY IS TRYING TO MAXIMIZE THE OUTCOMES THEMSELVES)

WORKING IN A CREATIVE FIELD IS HARD, THE MUSIC INDUSTRY IS NO EXCEPTION BY ANY MEANS. OUR SUBMITTING ARTISTS AND THEIR TEAMS (I.E. BANDS, RECORD LABELS, MANAGERS, AGENTS, PROMOTERS, AND SO FORTH) ARE BOUND TO FACE MULTIPLE COMPLEXITIES AS THE SATURATION OF CLOUD BASED ARTISTRY, AND EVEN WORSE, THE ROBUST PROGRESSION OF AI GENERATED MUSIC CONTINUE. FOR THE SERIOUS (AND HUMAN) ARTISTS OF THE WORLD, (A POPULATION THAT EARNS A GROSS AVERAGE OF $35,000.00 USD ANNUALLY), A PRIMARY GOAL IS TO MAKE SURE OUR CONTRIBUTORS (AND TOKEN HOLDERS) GET PAID FOR THEIR WORK (AND INVOLVEMENT) IN THE MOST AGGRESSIVE MANNER POSSIBLE, WITH A SET OF OPTIONS TO RETAIN THEIR VALUE AND KEEP A BODY OF SALES LOCKED IN (IN OUR CENTRAL CONTENT BANK AND CATALOGUE) AS THEY DEPART OUR NETWORK. ONCE THEIR TERM HAS CONCLUDED, IT DOESN’T MEAN THEIR EARNINGS, SAVINGS, INTEREST NEEDS TO AS WELL.

ON THE SAME NOTE, THIS WHITEPAPER WOULDN’T BE NEAR COMPLETE IF WE DIDN’T SHOW APPRECIATION FOR THE “WORLD WIDE WEB”. WE’D LIKE TO SHOW OUR GRATITUDE TO THE THE INTERNET FOR EQUALLY OPENING UP THE OPPORTUNITY FOR CHANCE WHEN CONDUCTING THE LIKES OF MUSIC PROMOTION AND DISTRIBUTION. MANY OF THESE OPPORTUNITIES USED TO COME WITH HIGH RISK, YET NOW DISPLAY LESS BARRIERS TO THE APPROPRIATE ENTRY WAY PER THE RISING NUMBERS OF ARTISTS WHOM ARE BORN TO DREAM OF CROSSING THE BRIDGE TO INTERNET SENSATION. REGARDING THE INTERNET, THE PAIN AND CONFUSION EXPERIENCED BY MANY OF THE ARTISTS WE ENGAGED WITH, SIGNED UP TO OUR NETWORK AND/OR READ ABOUT – SPOKE THESE CONCERNS COLLECTIVELY TIME AND TIME AGAIN WHEN DECIDING ON WHERE TO SPOTLIGHT THEIR MUSIC AND/OR ALTERNATIVE MUSICAL CONTENT:

– WHAT LICENSING REGULATIONS SHOULD BE IN PLACE?
– WHO GETS TO DECIDE WHAT IS FAIR USAGE?
– SHOULD LABELS BE ABLE TO PULL THEIR ARTISTS’ MUSIC OFF OF SITES LIKE YOUTUBE? SPEAKING OF YOUTUBE, WHAT IS A FAIR ROYALTY FOR VIDEO PLAYS ON SUCH A SITE?
– HOW DO YOU BALANCE THE NEED FOR MUSICIANS TO BE PAID FOR THEIR WORK WITH THE REALISTIC EARNING POTENTIAL (AND ABILITY TO PAY) OF SITES THAT HOST MUSIC?

OUR PLATFORM REALIZES THE INABILITY FOR MANY MUSIC RIGHTS HOLDERS TO INITIATE AN AGENDA AND BLUEPRINT FOR THEIR PRODUCT PLACEMENT ON DEMAND, THEREFORE WE FELT IT TO BE NECESSARY TO BUILD OUT AN OUTLET FOR ARTISTS, (ALONG WITH THEIR FAN BASES, TEAM MEMBERS, AND EVEN SUPPORTIVE ENTITIES THAT BRING FINANCIAL INTEREST TO THE INDUSTRY) BY WHICH THEY CAN ISSUE THEIR OWN PLAN AND CONTRACT FOR LICENSING, SALES, STREAMING, DOWNLOADS AND COMPENSATION (SHARED/INDIVIDUAL) ON A PLATFORM THAT INTENDS TO HOST AND PROMOTE THEIR MUSIC IN THE MOST EFFECTIVE MANNER POSSIBLE, PER THE TERMS AND CONDITIONS PROVIDED.

PROBLEM (SECONDARY) – ECONOMIC ISOLATION
THE CHOICES WE MAKE TO SUSTAIN OURSELVES EFFECTIVELY ARE SHIFTING. THROUGH THE SHIFT, PEOPLE HAVE EMERGED SELF-RELIANT. AS WE PREDICTED IN 2010, THE MIDDLE CLASS IS ALMOST OBSOLETE, AND THROUGH ECONOMIC TRANSITIONS, THE TOIL AND STRUGGLE IS EVIDENT, ESPECIALLY WHERE EARNING ENOUGH OF A SINGLE HOME INCOME TO PROVIDE FOR THE ENTIRE HOUSEHOLD IS CONCERNED. KEY METRICS AND ECONOMIC FORECASTS ENTAIL: JUST LIKE THE CAREER OF THE AVERAGE RAP ARTIST (WHOSE SHELF LIFE HAS LOST NEARLY TWO YEARS OFF OF ITS FIVE YEAR TERM GIVEN IN 2017), THE LIFESPAN OF AN AVERAGE COMPANY IS SHORTENING DRASTICALLY. WHAT WAS ONCE REFERRED TO AS A FULL-TIME POSITION, AND A ROLE WITH THE ESSENCE OF STABILITY, ARE IN SHORT SUPPLY. AN AVERAGE OF THREE YEARS TAKES COURSE BEFORE AN EMPLOYEE SEES HIS/HER POSITIONS CHANGE OR SIMPLY BECOME OUTMODED. THE SAME TREND APPEARS TO BE FOLLOWING MANY ARTISTS AS WELL. EVEN THOUGH ENTREPRENEURSHIP HAS INCREASED SINCE 2008, THE NUMBER OF BUSINESSES THAT HIRE EMPLOYEES HAS DECLINED. THE “GIG ECONOMY” CONSTRUCTED OVER THE YEARS HAS PUSHED THE INDEPENDENT “FREELANCE” CLASS INTO A POWERFUL BRACKET AND CULTURE OF THEIR OWN. WHILE WE SUPPORT THE ABILITY TO WORK ON DEMAND, THE RISE IN ISOLATED GIGS HAS CAUSED A MISCONCEPTION OF WHAT THE CONCEPT OF WORK REALLY IS, AND IS DESTROYING THE PROBABILITY OF COLLIDING AS PROFESSIONALS IN THE REAL WORLD.

NO MATTER WHICH ANGLE YOU WISH TO TAKE, LONELINESS ISN’T GOOD FOR THE LONG HAUL. THE INTERNET HAS PLAYED ITS PART IN FOSTERING MILLENNIAL INSPIRED SOLITARY, PARTICULARLY BECAUSE IT HAS THE VIRAL CAPABILITY. IN THE SAME BREATH, WE STATE THAT MANY INDIVIDUALS ACTUALLY UTILIZE INTERNET TO ALLEVIATE THEIR LONELINESS. RESEARCH STATES THAT THE INTERNET TEMPORARILY ENHANCES THE SOCIAL SATISFACTION AND BEHAVIOR OF LONELY PEOPLE, AND CAN EVENTUALLY AFFECT OUR REMAINING RELATIONSHIPS. THAT HAS NOW BEEN PROVEN ON A VERY LARGE SPECTRUM, AS THE INTERNET CAUSES US TO SUBSTITUTE REALITY WITH ONLINE ENGAGEMENT. ON THE CONTRARY, A MULTI-GENERATIONAL BLEND (I, Y, Z, AND X) OF INDIVIDUALITY IS TURNING INTO A CULTURE OF CREATIVE INNOVATORS TURNED FOUNDERS OF PROMINENT STARTUP COMPANIES – THAT EVENTUALLY LAUNCH AND (BECOME) THEIR OWN IDEAS, BRANDS AND POSITIONS, ALL BECAUSE OF THE INTERNET.

SUMMARY
THERE IS A GROWING BELIEF THAT THE WORLD’S ECONOMIC OUTPUT THAT HAD DOUBLED EVERY FIFTEEN YEARS, IS NOW EXPECTED TO DOUBLE AT LEAST QUARTERLY, AND EVEN PERHAPS ON A WEEKLY BASIS. AS A RESULT, THE EMERGING POTENTIAL OF EXPLOSIVE ECONOMIC GROWTH FOR NATIONS THAT ADOPT THESE EXISTING AND EMERGING TECHNOLOGIES WILL LIKELY AFFECT THE DIVISION OF INCOME BETWEEN HUMAN LABOR AND CAPITAL, CHALLENGING AND CHANGING THE VERY NATURE OF ECONOMIC PRINCIPLES THAT NATIONS ARE BUILT ON TODAY. SO, AS WE EVALUATE THE POTENTIAL OF THESE NEW TECHNOLOGIES AND TECHNOLOGICAL PROCESSES, IT IS IMPORTANT TO UNDERSTAND WHERE THE IMPACT OF THE POTENTIAL LIMITLESS PRODUCTION CAPABILITIES AND/OR LIMITLESS ECONOMIC GROWTH WILL TAKE ON HUMAN RACE ALONGSIDE MORTALS, AND WHAT WILL BE THE CONSEQUENCES FOR THE FUTURE OF HUMANITY. WHERE THE NATURE OF “REGULATION” AND THE “SHARING ECONOMY” IS CONCERNED, THERE HAS NEVER BEEN A GREATER URGENCY FOR NEW SUSTAINABLE PRACTICES TO ARISE ON A GROUND THAT IS ECONOMICALLY LEVEL, SOCIALLY TRANSPARENT, AND PAVED UPON THE SOIL BY WHICH THE STRENGTH OF MIDDLE CLASS AND THE ESSENCE INDEPENDENT ARTISTRY EXISTS NO LONGER.

SOLUTION

INTRODUCTION
WHAT IS SHADOWBOX? OUR ELEVATOR PITCH READS, “SHADOWBOX EMBODIES A SYMBIOTIC CONTENT BANK AND SOCIAL DISTRIBUTION PLATFORM IN SUPPORT OF ARTISTS WORLDWIDE”. SINCE WORKING THROUGH TWO BETA PHASES, INTO THE INITIATION OF OUR ERC TOKEN (100 MILLION), SHADOWBOX IS BUILDING OUT ITS THIRD BETA VERSION [V3] ON ETHEREUM BLOCKCHAIN. WITH OUR NEXT LAUNCH PRIMARILY FOCUSED ON MUSIC MARKETS, OUR VENTURE REMAINS A MULTI-MEDIA NETWORK OFFERING TRANSFORMATIVE AND SOCIAL TELEVISION, COMMERCE, MEDIA, AND NETWORKING. WE REMAIN FIXATED ON REGULATORY PRACTICES AND FOCUSED ON THE CONCEPT “CROWD CAPITALIZING”, SO CREATIVE INNOVATORS, MAY WORK, EARN, AND SHARE THE PROFITS ACCORDINGLY. WITH THE TECHNOLOGY IN PLAY AT THIS POINT, WE FEEL LIKE WE CAN OFFER MORE. TODAY, WE ARE SLOWLY TRANSITION OUT OF THE “AGE OF INFORMATION” WHERE FINDING OR SHARING INFORMATION, REGARDLESS OF THE TOPIC, IS EXTREMELY CHEAP AND EASY VIA TOOLS LIKE SOCIAL MEDIA AND SEARCH ENGINES. YET, JUST LIKE THE POINT OF ENTRY TO BECOMING A DIY INTERNET, THE BARRIERS TO FINDING AND SHARING INFORMATION HAVE FALLEN ALMOST TO ZERO. AS SATURATION RISES AMONGST INCREASING ONLINE COMPETITION, WE BELIEVE THAT BLOCKCHAINS ARE THE LOGICAL NEXT STEP IN THE EVOLUTION OF THE INTERNET, AND CAN ASSIST IN THE TRANSITION FROM THE “AGE OF INFORMATION” TO AN EMERGING “AGE OF VALUE.”. OUR SOLUTIONS DETAIL THAT BLOCKCHAINS WILL HELP USERS CREATE MORE THAN JUST INFORMATION (OR “CONTENT”) ONLINE, IT WILL FOSTER THE CONTRIBUTION OF REAL VALUE THAT IS SUSTAINABLY INTEGRATED INTO THE INTERNET ECONOMY. AS A RESULT, BLOCKCHAIN VENTURES LIKE SHADOWBOX WILL ASSIST IN THE NEW EVOLUTION OF:

– SCALE
– SECURITY
– SUCCESS

AS WE MOVE FROM A CENTRALIZED TO A DISTRIBUTED ECONOMY.

SOLUTION (PRIMARY) – TRANSPARENCY & VALUE
THROUGH PHASES OF DEVELOPMENT, WE HAVE ALWAYS BEEN SEEKING A FORMULA FOR HALTING WHAT WE FEEL IS UNNECESSARY, AND REVERSIBLE THROUGH THE RIGHT MEASURES. AT THE CORE OF OUR GROWTH, REMAINS OUR VISION FOR AN INDUSTRY THAT IS DYNAMICALLY SYMBIOTIC, ONE THAT COULD ROUTINELY INFLUENCE NEW INITIATIVES THAT WOULD ALLOW CREATORS TO GROW AND THRIVE INDEPENDENTLY. WITH A PROFIT PARTICIPATION MODEL (IN OUR 30 DAY TERM AGREEMENT), BLOCKCHAIN OFFERS TREMENDOUS BENEFIT AS IT FOSTERS THE DRIVE BEHIND OUR BUSINESS MODEL BY ALLOWING CRITICAL DECISIONS TO BE DELEGATED THROUGH SMART CONTRACTS, THAT THE CONTRIBUTOR (AND/OR TOKEN HOLDER) MAY ADJUST ACCORDINGLY, AND SHARE IN THE PROVIDED “EXTRA” WEALTH AS THEY SEE FIT. NOT ONLY IS OUR PLATFORM GEARED TO HELP ARTISTS DELIVER VALUE AND EARN MORE MONEY (THROUGH OUR TERMS AND CONDITIONS), WE ARE DOING WHAT IT TAKES TO ALIGN THIS INTERNET GENERATION ACCORDINGLY, WHILE ATTEMPTING TO PLACE THE OVERFLOW OF SOCIAL AND ECONOMIC ISOLATION BACK INTO ITS PLACE OF BEING. SHADOWBOX WILL UTILIZE ETHEREUM AND BLOCKCHAIN AS THE INTEGRATED CIRCUIT FOR FACILITATING A COLLABORATIVE COMMUNITY AND CURRENCY, GEARED TO:

– EMPOWER ARTISTS
– HELP DIGITIZE OUR CONTRIBUTORS MUSIC RIGHTS AND METADATA
– SHARE THIS INFORMATION IN AN OPEN ENVIRONMENT
– ENABLE SELECT ENTITIES TO LICENSE THEIR CATALOGS AND PAY ARTISTS DIRECTLY
– RAISE AND REFINE THE LIVES OF ARTISTS AND FANS THROUGH EVENTS AND EXPERIENCES ROOTED IN DECENTRALIZED TECHNOLOGY

GOING FORWARD, SHADOWBOX STANDS CONFIDENT IN ITS ABILITY TO REWIRE THE MUSIC INDUSTRY, BY TRANSPARENTLY SERVING THE NEEDS OF ARTIST AND FANS, APPRECIATING THE IMPACT THAT THE “MIDDLE MEN” PROVIDE, AND ENABLING ENTREPRENEURS AND ENGINEERS, THROUGH OUR DECENTRALIZED TECHNICAL FOUNDATION. WITHIN OUR GROWTH MODELS, IS A BLUEPRINT TO REMAIN ON THE FOREFRONT BY BUILDING NEW PRODUCTS AND SERVICES. ARTISTS, AS THE SOURCE, WILL BE SUSTAINED AT THE CENTER OF THEIR OWN ECOSYSTEM, AND EQUALLY OURS (DURING THEIR TERM PERIOD – SEE “LEGAL” ON OUR PLATFORM FOR FURTHER DETAILS). AS WE ARE CATAPULTED INTO ACTION BY THE ADOPTION OF BLOCKCHAIN TECHNOLOGY, OUR MISSION TO BUILD AN ONLINE COMMUNITY THAT IS SOCIALLY AND ECONOMICALLY GROUNDBREAKING IS COMING TOGETHER IN THE PRECISE MANNER WE HOPED FOR.

WITH BLOCKCHAIN, SHADOWBOX CAN FACILITATE THE EXCHANGE OF VALUE IN A SECURE AND DECENTRALIZED MANNER, DELIVERING THE KIND OF TECHNOLOGY THAT MAKES IT POSSIBLE TO REPLACE THE MODEL OF TOP-DOWN HIERARCHICAL ORGANIZATIONS WITH A SYSTEM OF DISTRIBUTED, BOTTOM-UP COOPERATION. THIS SHIFT COULD CHANGE THE WAY WEALTH IS DISTRIBUTED IN THE FIRST PLACE, AS WE CAN BETTER ENABLE PEOPLE TO COOPERATE TOWARD THE CREATION OF A COMMON GOOD, WHILE ENSURING THAT EVERYONE WILL BE DULY COMPENSATED FOR THEIR EFFORTS AND CONTRIBUTIONS, PER THE SMART CONTRACT SYSTEM OUR SITE WILL OFFER. WE ARE VERY PASSIONATE ABOUT BLOCKCHAIN, AND ITS ABILITY TO SERVICE GOOD TECHNOLOGY FOR MUSICAL, PRODUCT, AND PRODUCT (MERCHANDISE), DISTRIBUTION AND COHESIVE BUSINESS PRACTICES .

SOLUTION (SECONDARY) – LEDGERS AND ORDER
BLOCKCHAIN IS A DISTRIBUTED LEDGER THAT CAN VALIDATE AND REGISTER TRANSACTIONS WITHOUT THE NEED FOR A CENTRAL AUTHORITY. NO ONE OWNS THE LEDGER, IT’S SPREAD ACROSS THE NODES THAT CONSTITUTE ITS NETWORK AND IS PUBLICLY AVAILABLE TO EVERYONE. INFORMATION STORED ON THE LEDGER IS INTERRELATED THROUGH CRYPTOGRAPHIC HASHES, WHICH MAKE IT VIRTUALLY IRREVERSIBLE AND TAMPER PROOF. IN A NUTSHELL, IT MEANS THAT OUR PLATFORM CAN SEAMLESSLY ALLOW PARTIES TO MAKE PEER-TO-PEER EXCHANGES OF DATA, MONEY OR ANYTHING ELSE OF VALUE IN ANY AMOUNT AND IN A VERY SECURE MANNER. MUSIC CAN BE PUBLISHED ON THE LEDGER WITH A UNIQUE ID AND TIME STAMP IN A WAY THAT IS EFFECTIVELY UNALTERABLE. THE DIGITAL NATURE OF THE LEDGER MEANS THAT BLOCKCHAIN TRANSACTIONS CAN BE TIED TO COMPUTATIONAL LOGIC AND ESSENTIALLY BE PROGRAMMED. SINCE DEVELOPERS AND USERS CAN NOW SET UP ALGORITHMS AND RULES THAT AUTOMATICALLY TRIGGER TRANSACTIONS BETWEEN NODES, THE HISTORIC PROBLEM OF DIGITAL CONTENT BEING DOWNLOADED, COPIED AND MODIFIED AT THE LEISURE OF USERS. EACH RECORD CAN STORE METADATA CONTAINING OWNERSHIP AND RIGHTS INFORMATION IN A TRANSPARENT AND IMMUTABLE WAY FOR EVERYONE TO SEE AND VERIFY. WITH A CONTINUED EXPLANATION OF OUR SOLUTION IN OUR “PRODUCT” SECTION, WE CONCLUDE BY STATING THAT OUR ANSWERS ARE DESIGNED TO LEVERAGE THE BLOCKCHAIN LEDGER, CORRELATE WITH OUR BUSINESS MODEL IN AN EFFORT TO:

– ESTABLISH A MORE DIRECT RELATIONSHIP BETWEEN CREATORS AND – CONSUMERS
– TRANSFORM THE ACT OF PUBLISHING
– RE-REVOLUTIONIZE THE MONETIZATION OF MUSIC
– CAPTURE NEW VALUE

PLEASE SEE OUR “MODELS” SECTION FOR ADDITIONAL DETAIL.

PRODUCT

INTRODUCTION
SHADOWBOX BETA (V3) IS A CROSS PLATFORM THAT WILL NOW OPERATE ON AN INFRASTRUCTURE IS THAT IS BASED ON SMART CONTRACTS, WHICH AS WE FREQUENTLY MENTION, ARE PROGRAMS THAT CAN BE RUN ON THE BLOCKCHAIN ALONG WITH THE PAYMENT TRANSACTIONS. STILL SUPPORTING COMPLIMENTARY MARKETS IN SOCIAL AND COLLABORATIVE (AND INDIVIDUAL) MUSIC DISTRIBUTION, ECOMMERCE, JOURNALISM, AND ALTERNATIVE CONTENT CREATION, WE ARE EXCITED THAT BLOCKCHAIN-BASED CRYPTOCURRENCIES SUCH AS BITCOIN AND ETHEREUM SUPPORT MICROPAYMENTS, WHICH WE LEARNED THROUGH EARLIER BETA PHASES (V2-V3), ARE EFFECTIVELY IMPOSSIBLE WITH CLASSIC PAYMENT MEDIUMS DUE TO TRANSFER COSTS. THE KIND OF PLATFORM WE CAN NOW OFFER OUR CONTRIBUTORS, SUBSCRIBERS, AND TOKEN HOLDERS CAN SUPPORT A NEW WAY OF OFFERING ON-DEMAND (AND COMMUNAL) MUSIC SERVICES, MERCHANDISE SALES, BLOGGING, AND EARNING. OUR NETWORK AND ITS MODELS FOR EARNING THROUGH OUR 30 DAY TERMS AND CONDITIONS WILL NOW OPERATE THROUGH SMART CONTRACTS. THESE WILL CONTRACTS ALSO SERVE AS TEMPLATES FOR SETTING TERMS OF SERVICE AND USAGE FOR FANS, DISTRIBUTORS, SPONSORS, AND LICENSEES, AND CAN BE ENGAGED FOR DISTRIBUTING REVENUES TO CONTRIBUTORS, COLLABORATORS, AND PROMOTERS OF THE WORK CONDUCTED AND CONTRIBUTED THROUGH OUR PLATFORM. SEE “TERMS” FOR ADDITIONAL DETAILS. REFERENCE CHART BV3-1

WITH SHADOWBOX, YOU CAN UPLOAD CONTENT, CREATE CONTRACTS WITH COLLABORATORS, MANAGE DISTRIBUTION, AND MONETIZE YOUR WORK. WE EVEN MAKE IT EASY TO SPLIT EARNINGS WITH SHAREHOLDERS. SHADOWBOX EMBODIES A SYMBIOTIC CONTENT BANK AND SOCIAL DISTRIBUTION PLATFORM  IN SUPPORT OF ARTISTS WORLDWIDE. SINCE INITIATION ITS ERC TOKEN (100 MILLION) SHADOWBOX IS BUILDING OUT ITS BETA VERSION 3.A ON ETHEREUM BLOCKCHAIN). WE ARE EXCITED ABOUT MOVING TO A FULL-STACK CLOUD PLATFORM THAT SPEAKS TO THE ESSENCE OF DEMOCRATIC GOVERNANCE AND SPANS PUBLIC, PRIVATE AND HYBRID ENVIRONMENTS. WE ARE BUILDING INTO BETA [V3] WITH ADVANCED DATA, AI TOOLING, AND THE ABILITY TO DEVELOP NEW APPLICATIONS THROUGH LOCAL AND SHARED DEVELOPMENT ENVIRONMENTS. INTEGRATED WITH POPULAR DEVELOPMENT TERRITORIES, WE NOW HAVE ACCESS TO OPEN DEVELOPER TOOLS, INCLUDING INSTRUMENTS THAT USE BUSINESS TERMS TO ENGENDER CHAINCODE AND SMART CONTRACTS. BLOCKCHAIN PERMITS SHADOWBOX TO GOVERN THE NETWORK WITH USAGE OF ACTIVATION TOOLS FOR NEW:

– NETWORKS
– MEMBERS
– SMART CONTRACTS
– TRANSACTION CHANNELS

AS A TRANSPARENT ENVIRONMENT DESIGNED TO FACILITATE A PERIOD(S) OF UNIFIED CULTIVATION, ITS A BENEFIT TO NOW HAVE ACCESS TO MULTI-PARTY WORKFLOW TOOLS THAT PROVIDE COMPONENTS INCLUDING:

– MEMBER ACTIVITIES PANEL
– INTEGRATED NOTIFICATIONS
– SECURE SIGNATURE COLLECTION (FOR AGENDAS LIKE POLICY VOTING)

PLEASE SEE OUR “TECHNOLOGY” SECTION FOR ADDITIONAL INFORMATION.

1. SHADOWBOX MVMNT – BLOG- DEMO LIVE/TRANSITIONING TO BETA (V3)
OUR ONLINE MAGAZINE SHADOWBOX MVMNT WAS BUILT TO SHARE A BREADTH OF NEWS IN RELATION TO ARTS, ENTERTAINMENT, LIFESTYLE, AND SOCIAL ENTREPRENEURSHIP. IN ORDER TO MONETIZE EFFECTIVELY, WE STILL CONTINUE THE APPROACH OF LEVERAGING A METERED PAYWALL SYSTEM TO INTRODUCE A NEW REALM OF UNITED JOURNALISM. THROUGH TRANSITION OVER THE NEXT 6-12 MONTHS, OUR TESTING PAYWALL WILL STRATEGICALLY AND SYSTEMATICALLY RESTRICT ACCESS, SO SUBSCRIBERS WILL READ X NUMBER OF FREE ARTICLES OR VIEW X AMOUNT OF EXCLUSIVE VIDEOS, BEFORE THEY NEED TO SUBSCRIBE. OUR PAYWALL CURRENTLY/PERMIT(S) AND/OR PERMITTED:

– CONTENT TO BE INDEXED BY SEARCH ENGINES VIRAL SHARING
– SALE OF LIVE WEB ISSUES
– INDIVIDUAL SPECIAL ISSUES OR TRADITIONAL WEEKLY, MONTHLY, QUARTERLY ISSUES
– IMPLEMENTATION/TESTING

2. TRAXX – MUSIC STREAMING/SALES – DEMO LIVE/TRANSITIONING TO BETA [V3]
TRAXX OFFERS ARTISTS THE ABILITY TO PUBLISH UPON UPLOAD, ACCORDINGLY TO THE SMART CONTRACT THEY FACILITATE THROUGH THE SHADOWBOX/BLOCKCHAIN NETWORK. BY USING ETHEREUM, SHADOWBOX WORKS TO RETIRE THE NEED TO REGISTER COPYRIGHT AND SIGN WITH A PUBLISHER IN ORDER TO DICTATE THE PAYMENT WHEN SOMEONE UTILIZES YOUR ARTISTIC ABILITY. TRAXX ALLOWS YOU TO UPLOAD YOUR ORIGINAL WORK (SINGLE OR ALBUMS / UP TO 10 SONGS TOTAL), PUBLISHED. USING SMART CONTRACTS (ESSENTIALLY TEMPLATES FOR SETTING TERMS OF SERVICE AND USAGE FOR FANS, DISTRIBUTORS, SPONSORS, AND LICENSEES AND TEMPLATES FOR DIRECTLY AND IMMEDIATELY DISTRIBUTING REVENUES TO CONTRIBUTORS, COLLABORATORS, AND PROMOTERS OF THE WORK) ARTISTS WOULD DECIDE AND REMAIN IN CHARGE OF THEIR ECOSYSTEM AS DESIRED.

SHADOWBOXERS (CONTRIBUTING/EARNING ARTISTS) MAY CONTROL THEIR LICENSING OPTIONS THROUGH DOWNLOAD, STREAM, AND SYNC. NO MATTER HOW THE MUSIC WILL BE USED, WE FEEL THAT ARTISTS SHOULD CONTROL THE RATE AT WHICH THEY’RE PAID. TRAXX WILL PERMIT ARTISTS TO SET DEFAULT OPTIONS OR TAILOR LICENSE TYPES SPECIFIC TO APPLICATIONS FROM WITHIN THE NETWORK GATEWAY. CONTRIBUTORS CAN ADJUST AND SET DISTRIBUTIONS. AFTER PUBLISHING AND ASSIGNING LICENSES USERS CAN PUSH THEIR CATALOGUE TO SELECTIVE APPLICATIONS (AS APPLICABLE). TRAXX ON THE SHADOWBOX NETWORK AIMS TO ASSIST AND SUPPORT THE IDENTITY OF AN AN ARTIST, BY ASSEMBLING THE DATA AROUND THE SUBMITTED CREATIVE WORKS TO OUR NETWORK, THEN UTILIZING OUR PLATFORM AND INTEGRATED TECHNOLOGY TO ASSES WHICH CREATIVE WORKS CAN BE ENGAGED BY OTHER INTERESTED PARTIES AND APPLICATIONS, WHILE ASSURING THE CREATIVITY REMAINS WITHIN THE ARTIST’S CONTROL. COMPOSERS AND ARTISTS WILL NO LONGER BE REQUIRED TO GO THROUGH PURCHASING PLATFORMS AND FINANCIAL BROKERS THEY HAVE BEEN SUBJECTED TO OVER THE PAST DECADE, WHO USUALLY TAKE A HEFTY CUT OF THE REVENUE. MUSICIANS CAN NOW GET DIRECTLY COMPENSATED EVERY TIME THEIR SONGS ARE PLAYED, AND THIS CAN BE A HUGE ADVANTAGE TO ALL THE MILLIONS OF AMATEUR PRODUCERS WHO DON’T HAVE THE BACKING OF HUGE RECORD LABELS. WE ARE EXCITED TO COMMIT AND CONTRIBUTE TO THE ADVANCEMENT OF THESE NEW METHODS. PLEASE NOTE: TRAXX WILL BE UPDATING ITS INFORMATION REGARDING PHYSICAL CASSETTE TAPE SALES FOR COMPLETE ALBUMS AND/OR EPS EFFECTIVE 1/1/2020. REFERENCE CHART BV3-2

3. SHADOWBOX TELEVISION – DEMO LIVE/TRANSITIONING TO BETA (V3)
AFTER THOROUGH ROUNDS OF MENTORSHIP AND TESTING, SHADOWBOX WILL EXECUTE ITS MULTI-CHANNEL ONLINE TV NETWORK VIA BETA [V3] (LAUNCH DATE TBD) STARTING WITH ITS MUSIC OUTLET/CHANNEL TITLED STICK N MOVE. THE SIX GENRES IN OUR SOCIAL MODEL (SEE “MODELS” SECTION) WILL REMAIN PRESENT ON OUR MAGAZINE AND SELECT INITIATIVES UNTIL FURTHER NOTICE. GOING FORWARD WE WILL BE LEVERAGING CLOUD-BASED VIDEO TECHNOLOGY THAT IS:

– TRULY BUILT TO LAST
– HAS BEEN VERIFIED THROUGH RESEARCH AND DEVELOPMENT LAB INNOVATION AND COMMITMENT
– DICTATES MINIMAL IMPACT TO CURRENT BROADCASTERS AND CONTENT OWNERS USING OUR PLATFORMS SERVICES THROUGH (EXTERNAL/INTERNAL) USE CASES.

SHADOWBOX WILL STRATEGICALLY MANAGE STREAMS THROUGH ITS FORTHCOMING CLOUD BASED PLATFORM, AND PROVIDES FOR FOR EXTERNAL DELIVERY OF LIVE AND ON-DEMAND CONTENT TO POTENTIALLY MASSIVE AUDIENCES. FOR MARKETING USE CASES ALONE, SUCH AS AN EVENT STREAMING WITH A PRODUCT LAUNCH, A CONCEPT WE TESTED AT SXSW (SOUTH BY SOUTHWEST), SCALING AND RELIABILITY CAN BE ACHIEVED MORE IN A MORE FEASIBLE MANNER THROUGH A PROCESS OUR SOFTWARE USES CALLED SD-CDN (SOFTWARE DEFINED CONTENT DELIVERY NETWORK). SD-CDN TAKES ON THE USE OF MULTIPLE CDNS, WHILE REMAINING OPTIMIZED AROUND QUALITY OF SERVICE (QOS).

SHADOWBOX TELEVISION WILL BEHOLD A STREAMING MANAGER THAT IS TRULY CONSTRUCTED FOR THE SOCIAL ENTERPRISE WE ARE BUILDING INTO BETA (V3). OUR SOLUTION INCLUDES A PLATFORM THAT CAN EXECUTE INTERNAL DELIVERY OF LIVE AND ON-DEMAND VIDEO. OUR TECHNOLOGY IS USED BY CORPORATE COMMUNICATIONS AND HR/TRAINING TEAMS, AND PROVIDES FOR SAFE AND SECURE ACCESS THAT IS CONTROLLED THROUGH EMAIL VERIFICATION OR INTEGRATION WITH A CORPORATE DIRECTORY THROUGH SINGLE SIGN-ON. FOR INSIGHT (AS APPLICABLE) USAGE IS TRACKED ON A PER VIEWER BASIS, SHOWING WHAT FORMS OF CONTENT AND ASSETS (AS APPLICABLE) WERE ACCESSED AND FOR HOW LONG. THE TECHNOLOGY BEHIND THE NEW SHADOWBOX NETWORK BETA [V3] ALLOWS CONTENT TO SCALE AT VARIOUS LOCATIONS BY CACHING STREAMS TO REDUCE STRAIN ON THE NETWORK. PLEASE SEE SECTION “MONETIZATION & SCALING BETA (V3)” FOR ADDITIONAL INFORMATION. RATHER THAN REQUIRE MULTIPLE INDIVIDUALS TO EACH DOWNLOAD THE STREAM THROUGH THE LOCAL NETWORK, A SINGLE BITRATE COMBINATION IS CACHED AND DELIVERED, DIMINISHING THE STRAIN TO ONE INSTANCE. FOR VIEWERS OUT OF RANGE THEY’LL HAVE THE ABILITY TO ENGAGE THROUGH THE NORMAL CDN (CONTENT DELIVERY NETWORK) CONNECTION.

5. SHADOWBOX ALT-TELEVISION – YOUTUBE NETWORK (UNDER EVALUATION)
OUR SIGN UP FORM WILL OFFER CONTRIBUTORS AN OPTION OF HOSTING THEIR CONTENT ON THE SHADOWBOX 6 CHANEL YOUTUBE NETWORK AS WELL (SPECIAL TERMS AND CONDITIONS APPLY). OVER THE PAST 4-5 YEARS WE HAVE HAD A LARGE DIVIDE AMONGST ARTISTS WHOM HAVE SAID “NO” TO YOUTUBE AND THOSE THAT SAID “YES”. YOUTUBE HAS ALSO EVOLVED HEAVILY OVER THE PAST 4-5 YEARS. WE ALSO ENGAGED A HANDFUL OF “YOUTUBERS” WHO WISHED TO BRING THEIR POPULAR SHOWS AND PERSONALITIES TO OUR NETWORK, YET WE FELT CONFLICTED ON SHIFTING LARGE AUDIENCES FROM THEIR COMFORT ZONE TO NEW PLATFORM. AT THE MOMENT, AND AS MENTIONED, SHADOWBOX HAS DECIDED TO EXECUTE ITS MULTI-CHANNEL NETWORK (LAUNCH DATE TBD) STARTING WITH ITS MUSIC OUTLET TITLED STICK N’ MOVE. WHILE WE ARE CONFIDENT IN OUR ABILITY TO HOST OUR OWN NETWORK AS A “STAND-ALONE”, IF WE ARE DISCUSSING ANY KIND OF VIEWERSHIP FOR THE LONG HAUL, OUR NETWORK FEELS THAT INCORPORATING YOUTUBE (AS A SELECTIVE/ALTERNATIVE SIDE ARM) INTO OUR NETWORK’S MULTI-MEDIA INITIATIVES IS THE STRONGEST AND SAFEST MOVE. BEYOND ITS PROVEN POWER AND SCALE, NEW SOLUTIONS ARE ARISING WITHIN YOUTUBE WHERE LOCALIZED MARKETING AT MEASUREMENT IS CONCERNED, AND EQUALLY FOR DIGITAL MARKETING IN GENERAL. OUR ANALYTICS PROVE THE POWER SOME OF OUR APPLICANTS HAVE GAINED THROUGH YOUTUBE, AND HERE IS A QUICK SNAPSHOT. YOUTUBE CURRENTLY DISPLAYS:

– 1.9 BILLION USERS
– 5 BILLION VIDEOS WATCHED DAILY
– AVERAGE VIEWING SESSION OVER 40 MINUTES.
– 2ND LARGEST SEARCH ENGINE IN THE WORLD

TRADITIONAL TV VIEWERSHIP WILL CONTINUE TO SHIFT TO ONLINE CHANNELS SUCH AS YOUTUBE, BUT WILL CONTINUE TO SEARCH FOR THAT “OTHER” OUTLET FOR THEIR ART. AFTER CAREFULLY PREPARING, IT’S EVIDENT THAT THE ADVANCEMENTS INITIATED BY YOUTUBE OVER THE PAST FEW YEARS ARE HELPING CREATORS AND BRANDS TO FULLY LEVERAGE CHANNEL/NETWORK/MONETIZATION STRATEGY IN THE MOST REWARDING FASHION TO DATE. WITH THE ABILITY TO REACH KEY DEMOGRAPHICS AND FIRE OFF CONVERSIONS OVERNIGHT, IT’S THE ALTERNATIVE “TV” SOLUTION WE WILL UTILIZE ACCORDINGLY (AS APPLICABLE). MORE DETAILS TO COME.

6. SHADOWBOX COLLECTIVE – ECOMMERCE – (UNDER NEW LAYOUT)
WITH OVER TWO BILLION NEW BRANDS HITTING THE WEB BY 2022, THE SHADOWBOX COLLECTIVE PLATFORM HAS ALWAYS FOCUSED ON THE IMPORTANCE OF PARTNERED SALES AND SOCIAL COMMERCE, AS A RESOURCE FOR ALLIED DISTRIBUTION AND COHESIVE CULTIVATION. LIKE OUR NETWORK, THIS COMPONENT FOR DRIVING “MERCH” SALES WORKS ON A MODEL OF CHECKS AND BALANCES, WITH AN EQUAL PAYOUT SYSTEM FOR EVERYONE INVOLVED. WITH A BLUEPRINT THAT REVOLVES AROUND QUALITY, ECONOMIC CHANGE, AND ACTIVE AUDIENCE, THE SHADOWBOX NETWORK WILL PROVIDE AN INNOVATIVE APPROACH, TO PRODUCT/BRAND CURATION, COLLABORATION AND CREATIVITY, SO WE KEEP THE SYSTEMS FRESH, AND CUSTOMERS COMING BACK FOR THE EVOLUTION OF EXCLUSIVE GOODS. SHADOWBOX COLLECTIVE SIMPLY GIVES PROSPECTIVE PARTNERS A QUALITY SPOT TO INTRODUCE AND DISTRIBUTE THEIR PRODUCTS EFFECTIVELY.

CLASS SYSTEM*

1. CLASS – PRODUCTS ON (SHADOWBOX COLLECTIVE)
THE SHADOWBOX COLLECTIVE PLATFORM PROVIDES FOR SIX (6) WEIGHT CLASSES OF PRICING FOR SHADOWBOXERS. REFERENCE CHARTS CSP1-CSP6

– FLYWEIGHT-CONTRIBUTOR SELLING $0.00-$60.00
– LIGHTWEIGHT-CONTRIBUTOR SELLING $60.00-$150.00
– WELTERWEIGHT-CONTRIBUTOR SELLING $150.00-$500.00
– MIDDLEWEIGHT-CONTRIBUTOR SELLING $500.00-$2500.00
– HEAVYWEIGHT-CONTRIBUTOR SELLING $2500.00-$7500.00
– CRUISERWEIGHT-$7500.00-$10,000.00 (AND ABOVE-SPECIAL RULES APPLY)

PLEASE NOTE: WHILE WE PLACE A PRODUCT CLASS SYSTEM TO REFLECT DOLLAR VALUE FOR OUR PLATFORM, IT IS CHIEFLY FOR THE PURPOSE OF SALE PRICE, AND REFLECTION UPON A DISTINCT QUALITY OF THE PRODUCT THAT IS ENCOUNTERED, AS DICTATED BY THE BRAND AND/OR DESIGNER.

PLEASE SEE OUR “MODELS ” SECTION FOR ADDITIONAL INFORMATION.

2. COLLECTIVE: PRODUCT CATEGORIES
THE SHADOWBOX COLLECTIVE SOCIAL COMMERCE PLATFORM, WILL DIVIDE IT’S PRODUCT CATEGORIES INTO (4) SECTIONS; (4) PRODUCT CATEGORIES; WITH (6) WINDOWS THAT WILL TRANSLATE THE APPROPRIATE PRODUCT NICHE, MISSION, STYLE, AND VISION, BEHIND THE PRODUCT CATEGORIES YOU WISH TO SUBMIT AND PROSPECTIVELY SELL VIA THE PLATFORM.

3. CLASS SYSTEM – SHADOWBOX SUBSCRIPTION PRICING SYSTEM (PROSPECTIVE)
THE SHADOWBOX PLATFORM WILL PROVIDE FOR A SIX (6) WEIGHT CLASS PRICING MODEL FOR SUBSCRIBERS.

– FLYWEIGHT-FREE
– LIGHTWEIGHT-99 CENTS MONTHLY/$10.00 ANNUALLY
– WELTERWEIGHT-$1.99 MONTHLY/$20.00 ANNUALLY
– MIDDLEWEIGHT-$2.99 MONTHLY/$30.00 ANNUALLY
– HEAVYWEIGHT-$3.99 MONTHLY/$40.00 ANNUALLY
– CRUISERWEIGHT-$4.99 MONTHLY/$50.00 ANNUALLY

PLEASE SEE OUR “MODELS ” SECTION FOR ADDITIONAL INFORMATION.

4. CLASS – SHADOWBOX SOCIAL SUBMISSION SYSTEM
THE SHADOWBOX PLATFORM WILL PROVIDE FOR A SIX (6) WEIGHT CLASS SOCIAL MODEL FOR SUBMISSIONS.

– FLYWEIGHT-CONTRIBUTOR BEHOLDS 0-600 AUDIENCE (SOCIAL MEDIA TOTAL)
– LIGHTWEIGHT-CONTRIBUTOR BEHOLDS 600-15,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– WELTERWEIGHT-CONTRIBUTOR BEHOLDS 15,000-50,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– MIDDLEWEIGHT-CONTRIBUTOR BEHOLDS 50,000-250,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– HEAVYWEIGHT-CONTRIBUTOR BEHOLDS 250,000-750,000 AUDIENCE* (SOCIAL MEDIA TOTAL)
– CRUISERWEIGHT-CONTRIBUTOR 750,000-1,500,000 AUDIENCE* (SOCIAL MEDIA TOTAL)

PLEASE SEE OUR “MODELS ” SECTION FOR ADDITIONAL INFORMATION.

5. CLASS – SOCIAL/STREAM SUBMISSION CATEGORIES (TV AND/OR TRAXX)
– FLYWEIGHT-CONTRIBUTOR BEHOLDS 0-600 AUDIENCE/LISTENS (SOCIAL STREAMING/VIEWERSHIP)
– LIGHTWEIGHT-CONTRIBUTOR BEHOLDS 600-15,000 AUDIENCE/LISTENS (SOCIAL STREAMING/VIEWERSHIP)
– WELTERWEIGHT-CONTRIBUTOR BEHOLDS 15,000-50,000 AUDIENCE/LISTENS (SOCIAL STREAMING/VIEWERSHIP)
– MIDDLEWEIGHT-CONTRIBUTOR BEHOLDS 50,000-250,000 AUDIENCE/LISTENS (SOCIAL STREAMING/VIEWERSHIP)
– HEAVYWEIGHT-CONTRIBUTOR BEHOLDS 250,000-750,000 AUDIENCE/LISTENS* (SOCIAL STREAMING/VIEWERSHIP)
– CRUISERWEIGHT-CONTRIBUTOR 750,000-1,500,000 AUDIENCE/LISTENS*

6. CLASS: ALT. JOURNALISM, LITERARY SUBMISSION (SHADOWBOX MVMNT)
– FLYWEIGHT-CONTRIBUTOR BEHOLDS 0-600 AUDIENCE (SOCIAL MEDIA TOTAL)
– LIGHTWEIGHT-CONTRIBUTOR BEHOLDS 600-15,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– WELTERWEIGHT-CONTRIBUTOR BEHOLDS 15,000-50,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– MIDDLEWEIGHT-CONTRIBUTOR BEHOLDS 50,000-250,000 AUDIENCE (SOCIAL MEDIA TOTAL)
– HEAVYWEIGHT-CONTRIBUTOR BEHOLDS 250,000-750,000 AUDIENCE*(SOCIAL MEDIA TOTAL)
– CRUISERWEIGHT-CONTRIBUTOR 750,000-1,500,000 AUDIENCE* (SOCIAL MEDIA TOTAL)

PLEASE SEE OUR “MODELS ” SECTION FOR ADDITIONAL INFORMATION.

6.2 BETA V3 – GENERAL LAYOUT

PRODUCT CLASS SYSTEM: PLEASE SEE “MODELS” SECTION FOR ADDITIONAL DETAIL.
HEAVYWEIGHT: SELECTIVE ACQUISITION PROCESSES MAY TAKE PLACE TO ATTRACT THIS LEVEL OF CONTRIBUTOR.
CRUISERWEIGHT: SELECTIVE ACQUISITION PROCESSES MAY TAKE PLACE TO ATTRACT THIS LEVEL OF CONTRIBUTOR.

PRODUCT MONETIZATION OVERVIEW*

THIS OVERVIEW IS TO COVER ALL OF THE LISTED NETWORK COMPONENTS DETAILED IN OUR “PRODUCT” SECTION.

1. PAYWALL
MONETIZING THROUGH PAYWALL SYSTEMS HAVE COME AN INTEREST OF OURS PER TESTING SINCE 2015-16, ESPECIALLY ON SHADOWBOX MVMNT. SINCE LAST YEARS, CONTINUOUS MEDIA PUBLISHERS (POPULAR ONES) HAVE DECLARED PAYWALL SYSTEMS IN PLAY FOR THEIR PREMIUM CONTENT, BECOMING MORE AWARE AND DEMANDING OF THE CONTENT THEY READ ONLINE. THIS HAS CREATED A DEBATE, COVERING A USER-WILLINGNESS TO PRIORITIZE, AND PAY FOR, DIGITAL NEWS. THOUGH LATELY, IT SEEMS, THE FOCUS HAS SLIGHTLY SHIFTED. NO LONGER IS THE DEBATE ASKING ‘WILL CONSUMERS PAY FOR QUALITY CONTENT?’, BUT RATHER ‘HOW MANY DIFFERENT SUBSCRIPTIONS CAN A CONSUMER PUT UP WITH?’

LETS TAKE A LOOK AT SOME OF THE ADVANTAGES WE FOUND BEHIND TESTING PAYWALL SYSTEMS:

– RECURRING REVENUE: OFFERING CONTENT BEHIND A PAYWALL SYSTEM EVENTUALLY LEADS TO A PREDICTABLE STREAM OF MONTHLY RECURRING REVENUE VS. RELYING ON CONTRIBUTIONS/INVESTMENTS FROM THIRD-PARTIES.
– IMPROVES BRAND AWARENESS: WE CONCLUDED THAT BLOCKING VARIOUS FORMS OF CONTENT BEHIND A PAYWALL, IMPROVES THE MANNER BY WHICH CUSTOMERS PERCEIVE YOUR BRAND, AND SEEMS TO ADD THAT EXTRA ELEMENT OF EXCLUSIVITY, TO HELP YOU DIFFERENTIATE YOURSELF.
– GENERATES COMMUNITY: PAYWALLS FOSTER THE ESSENCE OF CITIZENRY AROUND YOUR BRAND AS MEANS TO ACHIEVE SUSTAINABILITY. INTERNET COMPETITION IS FIERCE. COMMUNITY EQUIVOCATES RETURNING CUSTOMERS – A PRIMARY GOAL FOR ANY ONLINE VENTURE.

LETS TAKE A LOOK AT SOME OF THE DISADVANTAGES WE FOUND BEHIND TESTING PAYWALL SYSTEMS:

– DECREASED TRAFFIC: WHEN BLOCKING CONTENT BEHIND A PAYWALL, THERE IS A HIGH RISK THAT A DROP IN THE AMOUNT OF VISITS TO YOUR SITE TO ENGAGE YOUR OFFERING
– INCREASED PRESUMPTION: PAYWALLS, MEANS WORTH AND SOMETHING WORTH PAYING FOR. THIS CERTAINTY ALONE DICTATES THE PRESSURE AND NATURE OF HIGH EXPECTATIONS TO PRODUCE/DELIVER HIGH-QUALITY “EVERYTHING”
– SEO DIFFICULTY: PAYWALLS MAY BE RISKY BECAUSE HAVE THE RAMIFICATION OF LESSER BACKLINKS, DISPLAYING THAT PROSPECTIVE IMPACT OF A MONETIZATION TOOL OF THIS KIND, MAY SITE’S SEO SCORES

2. MICROPAYMENTS
AS VARIOUS MONETIZATION MODELS WORK FOR DIFFERENT VENTURES, PAYWALL MENTALITY MAINTAINS EXTREME VALUE IF UTILIZED ACCORDINGLY, AND WITH THE INVENTIVE EFFORTS IN MICROPAYMENT SOLUTIONS EVOLVING, NUMEROUS SOLUTIONS ARE EVOLVING THAT CAN ENABLE CONSUMER REVENUE ON FRESH AND INNOVATIVE LEVELS. FOR REFERENCE, LATERPAY, IS UTILIZING “CHOICE AND TRUST” BASED MODELS TO ASSIST PUBLISHERS IN MONETIZING MORE USERS. THEY HAVE PATENTED “PAY-LATER MODEL”, WHERE NOT UNTIL YOU REACH A $5 THRESHOLD, ARE YOU OBLIGATED TO PAY ANY MONEY, AND ITS FOCUS FACILITATES THE PROCESS OF TRANSITIONING USERS INTO PAYING CUSTOMERS. HEAD OF SATOSHIPAY, HAS DICTATED A MODEL WITH TWO-WAY PAYMENTS AND TRANSACTIONS REGISTERED ON BLOCKCHAIN (COURTESY, HEAD OF PRODUCT, AARON LINDER). THESE EXAMPLES CHIEFLY CORRELATE TO THE JOURNEY WE HAVE WITH SHADOWBOX MVMNT, YET MICROPAYMENTS ARE IMPORTANT ACROSS OUR ENTIRE NETWORK. MICROPAYMENTS ENABLE:

– ARTISTS TO RECEIVE MONEY FROM THEIR USERS
– THE ABILITY FOR AN ARTIST TO PAY A SUM BACK (TO MOTIVATE MORE SUBSCRIPTIONS & SALES – AS APPLICABLE)
COMMUNITY CONTRIBUTIONS OR CONTENT INTERACTION.
– HERE ARE TYPES OF PAYWALLS TESTED AND OF INTEREST MOVING FORWARD WITH OUR MAGAZINE AND NEW SUBSCRIPTION PLANNING.

3. PAY PER VIEW
PAY PER VIEW IS A CLASSIC MODEL THAT FITS OUR INITIATIVES, ESPECIALLY WHERE LIVE STREAMS ARE CONCERNED. FOR INSTANCE, THE NETWORK CAN CHARGE WITHIN ITS SUBSCRIPTION MODEL ON A PER-EVENT BASIS RATHER THAN COMMITTING TO ANY FORM OF MONTHLY SUBSCRIPTION (AS APPLICABLE).

4. SUBSCRIPTION
SHADOWBOX WILL INSTILL A FREE-PREMIUM MODEL (SEE “PRODUCT CLASS SECTION” SECTION) CHARGING WHAT’S USUALLY A MONTHLY OR ANNUAL PRICE IN ORDER FOR THE SUBSCRIBER TO HAVE ACCESS TO ANY OR ALL OF THE EXCLUSIVE CONTENT, PRODUCTS, ARTICLES, AND MUSIC ON OUR PLATFORM.

5. FREE TRIALS
HERE IS WHERE WE DISCUSS WHAT “FIRST CLICK FREE” MEANS. THIS PRACTICE IS ALSO KNOWN AS “METERING.” IS FIT FOR COMPONENTS ON OUR NETWORK AS WE PLAN TO OFFER FREE AND PREMIUM, AND TRIALING CAN BE HEAVILY EFFECTIVE BY:

– HAVING AN OFFER THAT’S COMPLETELY FREE FOR EVERYONE
– HAVING AN OFFER THAT ONLY PAYING SUBSCRIBERS HAVE ACCESS TO.
– OFFERING AS MUCH AS YOU CAN FOR FREE DURING THE TRIAL PERIOD THAT RUNS FOR A RESTRICTED DURATION.

6. MEDIA OVERVIEW
HERE ARE SOME EXAMPLES BY WHICH OUR NEW TV NETWORK AIMS TO MONETIZE AND EARN FOR ITS CONTRIBUTORS.

– ONLINE LIVE BROADCASTS
– LIVE EVENT SERIES
– LIVE CONTENT MARKETING
– ONLINE-EXCLUSIVE SHORT FORM LIVE STREAMS
– OTT CONTENT MANAGEMENT

*PRODUCT MONETIZATION OVERVIEW: PLEASE SEE MONETIZATION & SCALABILITY [V3] IN THE “TECHNOLOGY” SECTION FOR ADDITIONAL DETAILS.

CUSTOMERS

SHADOWBOX HAS THREE DISTINCT SETS OF CUSTOMERS TO TARGET AFTER THE ICO LAUNCHLETS HAVE A LOOK:

– PRODUCERS: PRODUCERS, COLLECTIVES, ARTISTS, BRANDS (AKA SHADOWBOXERS)
– SUBSCRIBERS: FANS/PROMOTERS
– PURCHASER: TOKEN BUYER, INVESTOR, SHAREHOLDER, RIGHTS HOLDER, FINANCIAL CONTRIBUTOR

FOR THE RESPECT OF HEALTHY LIFETIME VALUES, OUR GOAL HAS BEEN FOR CONTRIBUTORS TO BECOME SUBSCRIBERS AND SUBSCRIBERS TO BECOME CONTRIBUTORS THROUGH THE EXPERIENCE THAT WE HAVE CREATED. NOW WE AIM TO PLACE TOKEN HOLDERS AND FINANCIAL CONTRIBUTORS IN THE MIX WITH OUR ERC TOKEN AND USE OF NEW TECHNOLOGY. WITH OPERATIONS EVOLVING AND ACQUISITION OF BOTH CUSTOMER SETS TAKING PLACE, SHADOWBOX IS CALCULATING ITS COST PER ACQUISITION (AVERAGING THE CUSTOMER SETS) BY DYNAMICALLY INVESTIGATING OUR CHURN RATES, LIFETIME VALUE, AND CUSTOMER SELECTION(S). PLEASE SEE “POSITION” SECTION FOR ADDITIONAL DETAILS. REFERENCE CHART CUST-1A

– INDUSTRY: BETA (V1-V3) – RANDOM SELECTION
– ARTISTS: BETA (V1-V3 – RANDOM SELECTION – LIMITED TO MUSICAL PROFESSIONALS
– ARTIST: BETA V1-V3 COLLABORATIVE SUPPORT SYSTEMS & PRESS

PARTNERSHIPS

THROUGH LAYOUT, DEVELOPMENT, SOFT PROMOTION, AND OFFICIAL PRE-LAUNCH AT SOUTH BY SOUTHWEST (SXSW) 2014 THROUGH THE FILM, INTERACTIVE, MUSIC, ECO CONFERENCES, SHADOWBOX HAS WORKED DILIGENTLY TO ACQUIRE CONTRIBUTORS AND SUBSCRIBERS IN THE SUITABLE ARENAS OF FILM/TV JOURNALISM, FASHION, DESIGN, ALTERNATIVE CONTENT CREATION, PRODUCT ORIGINATION, AND PHILANTHROPY. SHADOWBOX HAS BUILT PARTNERS AND WILL CONTINUE TO DO SO, IN AN EFFORT TO OBTAIN QUALITY MATERIAL AT AN ECONOMICALLY SENSITIVE RATE. EXAMPLES INCLUDE YANAGOO, A GLOBAL MUSIC VIDEO DISTRIBUTION PLATFORM WHO EQUALLY WORKS WITH THE LIKES OF MTV, REVOLT TV, AND FUSE TO FUNNEL MUSIC VIDEO SUBMISSIONS; OR SAN FRANCISCO BASED DIGITAL FILM CLOUD NETWORK (WWW.DFCN.COM) THAT CAN ASSIST SHADOWBOX WITH STRATEGIC ACQUISITION OF NEW USERS AND CONTRIBUTORS. BELOW IS AN EXAMPLE OF SOME OF THE ADVERTISING PARTNERS WE CAME INTO CONTACT THROUGH TESTING AND STAGES OF LAUNCH. PLEASE SEE A LIST OF SOME OUR PARTNERS, LISTED IN SECTION “CUSTOMERS” SECTION OF THIS WHITEPAPER.

MARKET

INTRODUCTION
WE ARE SURROUNDED BY THE ECONOMIC IMPACT AND GROWTH OF A MARKET THAT CURRENTLY SEES AN ESTIMATED 60 MILLION AMERICANS (PLUS) WHO ARE FREELANCING VIA DIY PRACTICUM. BEYOND THE JOB TITLES OF “DEVELOPER”, “BLOGGER”, “TEACHER”, AND/OR “CONSULTANT” (TO THROW OUT A FEW), MANY OF THESE PROFESSIONALS CAN BE CONSIDERED ARTISTS IN THEIR OWN RIGHT, IF THEY HAVEN’T ALREADY SELECTED TO CLAIM THIS TITLE THEMSELVES. THEY ARE EARNING HOUR TO HOUR BY MEANS OF ALMOST EVERY TRADE AND ASPECT OF LABOR THE INTERNET PROVIDES FOR NOW DAYS. WITH THE BELIEF THAT SHARED WORKSPACES WILL BE OUR LAST PHYSICAL BUSINESS MODEL STANDING, AS LIVING ROOMS TURN INTO BOARD ROOMS, AND BEDROOMS BECOME PERSONAL OFFICES (IN OUR CASE RECORDING AND TELEVISION STUDIOS), FROM COMPUTER PROGRAMMING AND APPLICATION DEVELOPMENT TO MANAGEMENT CONSULTING AND CAREER COACHING, THERE IS AN IMPACTING PORTION (OUR PRIMARY TARGET MARKET) OF DIY FREELANCERS THAT ARE EQUALLY (AND CREATIVELY) WORKING ONLINE AS:

– PRODUCERS (MUSIC, ALTERNATIVE CONTENT, FX, VR)
– DESIGNERS (BRANDS, ECOMMERCE, WEB)
– BRANDS (ECOMMERCE, DEVELOPMENT)
– DEVELOPERS (WEB, MOBILE, APPLICATION,)
– ARTISTS (TRADITIONAL PAINTING, DESIGN)
– ACTORS (PODCASTS, SELF CREATED SERIES)
– WRITERS (BLOGS, SOCIAL MEDIA)
– MUSICIANS (SELF PROMOTED ARTISTS, SONGWRITERS, BEAT PRODUCERS)
– ENTREPRENEURS (ALL OF THE ABOVE AND THEN SOME)

VIA THE LIKES OF INFLUENTIAL ONLINE PLATFORMS LIKE:

– FIVERR
– YOUTUBE
– INSTAGRAM
– PINTEREST
– FANCY
– BEATSTARS
– SOUNDCLOUD
– SPOTIFY
– FACEBOOK
– TWITTER
– QUORA

THAT ARE SLOWLY OFFERING REVENUE STREAMS THAT PROVING SOME WORTH AND VALIDITY IN MANY CASES. SIMPLY STATED, THE DIY GENERATION EMBODIES A CROSS GENERATIONAL CULTURE DEFINED BY REDEFINITION. THROUGH ECONOMIC MEASURES, THE NATURE OF SELF RULE AND PROMOTION, AND THE CONSTANT PRESENCE OF SOCIAL METAMORPHOSES, THEIR FORTHCOMING MARKET POWER IS IMMENSE AND EVIDENT. THROUGH VARIOUS MARKETS, COLLECTIVELY, THESE NEAR 60 MILLION AMERICANS CONTRIBUTE TO MORE THAN $715 BILLION IN FREELANCE EARNINGS (NATIONWIDE ECONOMY). MORE THAN HALF OF THIS REVENUE COMES FROM CREATIVE WORK. THIS TREND WILL GROW RAPIDLY IN YEARS TO COME. FROM HERE, SHADOWBOX ENTERS TO LEVERAGE AND SUPPORT THESE MARKETS FOR SEVERAL REASONS, MOST IMPORTANTLY TO INTERVENE BETWEEN THE RISING NATURE OF “SELF GAIN” AND “ECONOMIC RISK” WE SEE.

THROUGH BETA (V1-V2), OUR POTENTIAL MARKET SIZE WAS NEAR 57 MILLION USERS (U.S.) WITH A VALUATION OF $430 BILLION, AND AS WE ENTER A NEW ERA OF SERVICE – THE MARKET SIZE HAS INCREASED, AS HAS OUR BELIEF THAT THERE IS PROSPECT IN EVERY SINGLE INDIVIDUAL(S) IN OUR RESEARCH REPORTS TO UTILIZE OUR PLATFORM IN SOME WAY, SHAPE OR FORM (AT SOME POINT IN TIME). THINKING GLOBALLY, WE CONTINUE TO BREAKING DOWN THE U.S. TARGET MARKETS, AND EQUALLY INTERNATIONAL MARKETS, AS WE CONCLUDE OUR COMPLETE 2018-20 GLOBAL ANALYSIS (TO BE INCLUDED AND REFERENCED IN OUR 2015-2020 SHADOWBOX EXECUTIVE ENGAGEMENT DOCUMENTS). HERE IS A BREAKDOWN, PLEASE REFERENCE CHART MSU-1 AND CHART MSU-2.

– SHADOWBOX MARKET SIZE – GLOBAL (4 MONTH EVALUATION – CONSERVATIVE ASSUMPTION & AVERAGE) = $2.43 TRILLION
– SHADOWBOX GLOBAL USERS (4 MONTH EVALUATION – CONSERVATIVE ASSUMPTION & AVERAGE) = 97-119 MILLION (POTENTIAL) USERS – PLEASE NOTE: UNITED STATES, CHINA, & EUROPE DISPLAY THE LARGEST POTENTIAL USER RATE)
– SHADOWBOX MARKET SIZE – UNITED STATES (4 MONTH EVALUATION – CONSERVATIVE ASSUMPTION & AVERAGE) = $715 BILLION
– SHADOWBOX USERS – UNITED STATES (4 MONTH EVALUATION – CONSERVATIVE ASSUMPTION & AVERAGE) = 49 – 67.7 MILLION (POTENTIAL) USERS

PLEASE NOTE: PER MARKET SIZE ANALYSIS, GLOBAL VS UNITED STATES (4 MONTH EVALUATION) GLOBAL USERS CALCULATED THROUGH DATA ANALYTICS, COMPLIMENTED BY ASSUMPTION/AVERAGE.

THE SHADOWBOX TARGET MARKETS DISPLAY STRENGTH IN THE (18-24); (7-17); AND (25-31); AGE RANGE RESPECTFULLY, ACROSS VARIOUS DEMOGRAPHICS, BACKGROUNDS, AND GENRE INTERESTS. WE HAVE DEVELOPED A BALANCING AGENDA TO MEET THE ABSORPTION AND INVOLVEMENT FROM THE SPECIFIC MARKETS WE TARGET. WE ALSO HAVE AN AGENDA TO DEPLOY INTRIGUE FOR THE ALTERNATIVE (UNDEFINED) MARKETS THAT SEIZE TO ENGAGE THE SHADOWBOX COMMUNITY, OPENING UP OUR SPECTRUM, TO LARGER VOLUMES OF TOKEN BUYERS, USERS, SUBSCRIBERS, AND PROSPECTIVE CONTRIBUTING PARTICIPANTS (AKA SHADOWBOXERS). THROUGH THE DEVELOPMENT OF OUR PLATFORM AS A WHOLE, OUR PLAN IS TO KEEP THE CONSISTENCY BEHIND A TIGHT MARKETING AND SOCIAL (PUBLIC RELATION) AGENDA(S) IN PLAY, TO MINIMIZE RISK AND MAXIMIZE VISIBILITY IN INITIAL PHASES OF OUR ICO AND NEW PRODUCT LAUNCH. SINCE OUR OWN LAUNCH IN 2014, WE HAVE SEEN AN ABUNDANCE OF MARKET RESEARCH THAT POSITIONS CERTAIN GENERATIONS AGAINST GENERATIONS. YET OVER THE PAST FEW YEARS, THE SYMBIOSIS AMONGST DIFFERENT AGE GROUPS WE SEEK TO MARKET TOO, CONTINUES TO ORCHESTRATE ITSELF ORGANICALLY. THE ABILITY TO PINPOINT DISTINCT CULTURAL DIFFERENCES AMONG CERTAIN AGE GROUPS IS STILL AT OUR DISPOSAL, YET THESE “DIFFERENCES” ARE SLOWLY DIMINISHING. THE SPEED OF THE CHANGING ENVIRONMENT MUST BE SCRUTINIZED ROUTINELY IN ORDER TO GENERATE ATTENTION AND SALES ACROSS AGE GROUPS, WHILE STILL MAKING EVERY EFFORT TO UNDERSTAND THE PERSONAL HABITS OF EACH CONSUMER. PLEASE REFERENCE CHART CGS-1. AS OUR “MARKETING STRATEGY” SECTION DETAILS OUR “CROSS-GENERATIONAL” APPROACH, BELOW ARE SOME PERTINENT NOTES FROM RESEARCH CONDUCTED ON RECENT CROSS-GENERATIONAL SHOPPING TRENDS, THAT SUPPORT OUR DESIRE TO:

– LEVERAGE NEW TECHNOLOGY WHEN GOING TO MARKET
– DEVELOP PERSONALIZED CAMPAIGNS THAT TARGET EACH GENERATION APPROPRIATELY
– DEVELOP PERSONALIZED CAMPAIGNS THAT TARGET EACH CROSS-GENERATIONAL MARKET AS A “WHOLE”

1. BOOMERS
BABY BOOMERS HAVE BEEN UNDER THE MICROSCOPE FOR SOME TIME (AND SINCERELY ARE PRETTY FAR FROM OUR RADAR WHERE MARKETING IS CONCERNED) IN TERMS OF THEIR SHOPPING HABITS. TRADITIONAL SHOPPING METHODS ARE STILL APPARENT, LIKE SHOPPING IN WHAT STORES ARE LEFT STORE TO ORDERING VIA PHYSICAL CATALOG, YET NEW ENGAGEMENT TACTICS ARE NEEDED, ESPECIALLY WHEN IT COMES TO EMAIL MARKETING.

2. X
CUSTOMER EXPERIENCE MATTERS, AND GENERATION X IS AN INTERESTING AGE GROUP THAT HAS BECOME MORE RELEVANT (PER OUR CUSTOMER SELECTION) IN THE PAST 2-3 YEARS. ON A GLOBAL LEVEL, GEN X REPRESENTS A HUGE PRESENCE THAT EVERY MARKETER SHOULD CONSIDER, AND SIMILAR TO THE GENERATIONS AFTER THEM, EXPERIENCE IS A HUGE PRIORITY FOR “XERS”, AND IS HEAVILY CORRELATED WITH BRAND LOYALTY (ACCORDING TO A STUDY FROM THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS’ (ICSP). GENERATION X IS A KEY AUDIENCE FOR SHADOWBOX, AND AS AGREED UPON BY MANY, THEY REPRESENT A CULTURE BY WHICH MILLENNIALS (DISCUSSED BELOW) AND THEIR YOUNGER SIBLINGS FROM GEN Z TO I, OWE A GREAT DEAL OF THEIR GENERATIONAL IDENTITY TO. THE INFLUENCE BROUGHT FORTH BY GENERATION X HAS STAMPED THE POLITICAL, THEORETICAL, SOCIAL, ARTISTIC, AND PERSONAL GROUND UPON WHICH THE MILLENNIALS TODAY “WALK, TALK AND TEXT”.

3. Y
GENERATION Y IS IS DRIVEN BY A “MOBILE MINDSET” THAT DISPLAYS BEHAVIORS KINDRED WITH GEN Z. ACCORDING TO SURVEY FROM SAVVY, 80 PERCENT OF GENERATION Y CONSUMERS SAY THEY LOOK AT THEIR PHONES MULTIPLE TIMES AN HOUR, WITH 66 PERCENT REGULARLY USING THEIR SMARTPHONE TO PURCHASE. TO ACQUIRE THE ATTENTION OF THIS AUDIENCE, SHADOWBOX IS FOCUSED ON MOBILE-OPTIMIZATION AND PERSONALIZED MESSAGING THAT REACHES THE PALMS OF THEIR HANDS.

4. Z
GEN Z SECURES THE SPOT AS:

– A REPRESENTATIVE OF OUR PRIMARY TARGET MARKET
– THE MOST TECHNOLOGY-DRIVEN OF ALL OTHER AGE GROUPS
– THE ONE GROUP THAT HAS YET TO BE TOTALLY FIGURED OUT
– A PARTY WITH EXTREME SPENDING POWER

ACCORDING TO A STUDY FROM IBM AND THE NATIONAL RETAIL FEDERATION (NRF), WHEN SHOPPING, 98 PERCENT OF GENERATION Z WILL HEAD TO BRICK-AND-MORTAR LOCATIONS TO FIND WHAT THEY’RE LOOKING FOR, RATHER THAN SHOPPING ONLINE, YET THEY ARE CONSTANTLY CONNECTED TO THE ONLINE WORLD, SEARCHING FOR PERSONALIZED AND RELEVANT CONTENT AS THIS GENERATION TURNS TO DIGITAL OUTLETS AS THEIR MAIN SOURCE OF INFORMATION.

5. I
GENERATION I EMBODIES THE YOUTH CULTURE FULL OF INDIVIDUALS LOST THROUGH THE INFORMATION AGE. ALSO KNOWN AS GENERATION ”ME”, THEY DISPLAY THE INCREASING NATURE OF INDEPENDENCE AND ARE ENTHRALLED BY THE GREAT DIVIDE OF SOCIAL ORDER. CONTRIBUTING TO ONE OUR PROBLEMS WE AIM TO SOLVE, INSTANT CONNECTION AND CONSTANT ISOLATION IS TRANSITIONING GENERATION I INTO GENERATION “ONE”. SHADOWBOX COMPREHENDS THE POWER BEHIND THIS FORTHCOMING MARKET, UNDERSTANDS THEIR MISCONCEPTIONS OF MONEY, AND PLANS TO BE TRANSPARENT, PERSONAL, AND EXTREMELY SOCIAL THROUGH MARKETING ENGAGEMENT. RESEARCH DICTATES THAT THIS IS AN EXTREMELY OCULAR GENERATION WHO ARE TRULY LIVING LIFE ONLINE, AND A GROUP BY WHICH 50% (OF THIS GEN I MEMBERS WHO PARTICIPATED IN THE 2014 MMNPL SURVEY) TURN TO YOUTUBE TO LEARN ABOUT NEW PRODUCTS, COMPARED TO ONLY 25% WHO READ EMAILS FROM BRANDS.

6. MILLENNIALS
WE SPEAK ON MILLENNIALS LAST, SIMPLY BECAUSE THEY SEEM TO BE DISCUSSED IN CONVERSATION FREQUENTLY, ARE A VERY IMPORTANT GENERATION, AND ARE NOW RUNNING SOME OF THE MOST FLOURISHING AND INFLUENTIAL VENTURES AROUND THE WORLD, SIMPLY BECAUSE THEY WANTED TO DEVELOP THEIR OWN IDEAS, BRANDS AND POSITIONS. THEY ARE A MARKET SEGMENT WE APPROACH ON VARIOUS LEVELS OF CREATIVE PROFESSIONALISM. LIKE GEN X, MILLENNIALS ARE EXTREMELY INFLUENTIAL, AS THEY LIVE BY THE CREDO; “IF YOU DON’T SEE WHAT YOU WANT OR CANNOT FIND IT SOMEWHERE, WILL YOU WILL CREATE IT YOURSELF.” FOR THE PURPOSE OF OUR MISSION WITH SHADOWBOX, IT’S CRITICAL TO NOTE THAT MILLENNIALS CAME OF AGE IN A TIME WHERE THE ARTS AND ENTERTAINMENT INDUSTRY BEGAN TO BE AFFECTED BY THE INTERNET, YET EVEN DURING THE TOUGH TIMES, THEY ARE NOTED TO BE MORE OPTIMISTIC ABOUT THE FUTURE OF THE UNITED STATES, AND REMAIN OPEN TO CHANGE AS IT COMES THEIR WAY.

MARKETING STRATEGY

WITH THE FORTHCOMING LAUNCH OF A NEW PLATFORM IN CONJUNCTION WITH AN INITIAL COIN OFFERING, PLEASE REFERENCE CHART 6CM-1. SHADOWBOX HAS REVAMPED ITS MARKETING MODEL ACCORDINGLY AND IS EXCITED TO INTRODUCE ITS UPGRADED 6 “C” MODEL IN PLAY, BY WHICH INCLUDES THE COMPONENTS LISTED BELOW.

1. CROSS GENERATIONAL
A MELTING POT SITS BEFORE US, FILLED WITH A TRANSITIONING AND FUSED MIXTURE OF PROSPECTIVE CONSUMERS. SHADOWBOX IS TAKING AN APPROACH TO MULTI-GENERATIONAL (AKA CROSS GENERATIONAL) MARKETING, AS A PRACTICE OF APPEALING TO THE UNIQUE NEEDS OF INDIVIDUALS WITHIN MORE THAN ONE FIXED GENERATIONAL GROUP, YET ADDRESSING OUR TARGET MARKETS AS A HYBRID GENERATION (LIKE A GROUP OF INDIVIDUALS BORN AND LIVING ABOUT THE SAME TIME). MARKETING OF THIS NATURE IS BASED ON TWO CHIEF PRINCIPLES:

– PRODUCT AND SERVICE REQUIRE ALTERATION WITH LIFE STAGES
PROMOTIONAL MESSAGES AND TARGET MARKETING AGENDAS PER SELECT GENERATIONAL COHORTS REFLECT UPON THEIR COLLECTIVE VALUES (BY WHICH DRIVES THEIR CONSUMPTION BEHAVIOR).
– AN UNDERSTANDING OF MULTI-GENERATIONAL MARKETING IS A VERY IMPORTANT IN OUR PLANNING, AS WE PREPARE TO CREATING CAMPAIGNS FOCUSED ON OUR BRAND AND MISSION AS AGELESS AND MULTI-GENERATIONAL, ONE OF THE TOP TEN MARKETING TRENDS/TACTICS OVER THE NEXT 25 YEARS.

2. CHARACHTER
IF PERSONALIZATION (AS A MARKETING TECHNOLOGY) IS KEY FOR MARKETING SUCCESS, WE FEEL THAT UNDERSTANDING THE “CHARACTER” BEHIND OUR CONSUMERS IS CRITICAL. UNDERSTANDING CHARACTER, HELPS US COMPREHEND DISPOSITION, MENTALITY, AND THE VALUES ON BEHALF OF OUR PROSPECTIVE CONTRIBUTORS AND SUBSCRIBERS, THEREFORE FOSTERING A STRATEGIC APPROACH PERSONA MARKETING. UNDERSTANDING AN INDIVIDUAL’S “PERSONAS, SUBPERSONAS AND MULTIPERSONAS” CAN ASSIST WITH THE DEVELOPMENT OF BRAND LOYALTY. SHADOWBOX CENTRALIZES ITS OPERATION AROUND NEW DIGITAL EXPERIENCES, AND CAN NOW CREATE THIS FORM OF ENGAGEMENT, BASE IT ON THE UNDERSTANDING CONSUMER BEHAVIOR AND INTENT, WHILST TESTING VARIOUS MARKETING DYNAMICS AND RESULTS OF FORTHCOMING CAMPAIGNS. SHADOWBOX IS EXCITED TO UTILIZE PERSONALIZATION AS A MARKETING TECHNOLOGY, AS IT HOLDS THE ABILITY TO CONSTRUCT EFFICIENT DATA COORDINATION ACROSS OUR SELECTIVE CHANNELS, WHILE PROVIDING US WITH THE APTITUDE TO VIEW THE BRAND INTERACTION PER EACH CUSTOMER’S UNIQUE JOURNEY ON OUR PLATFORM. OUR SYSTEM PROVIDES FOR:

– MARKETING AUTOMATION TOOLS
– CUSTOMER EXPERIENCE ANALYTICS
– AI-POWERED CONTENT MANAGEMENT SYSTEM

ACCOMPANIED BY A SUITE OF AI-POWERED SOLUTIONS DESIGNED TO GIVE SHADOWBOX THE TOOLS TO MAKE SMARTER, DATA-DRIVEN DECISIONS, UNDERSTAND THE CHARACTER BEHIND THE CONSUMER, AND DESIGN THE PERFECT EXPERIENCE FOR EVERY CUSTOMER (WITHOUT THE NEED TO HIRE A TEAM OF DATA SCIENTISTS). SEE “TECHNOLOGY” SECTION FOR FURTHER DETAILS.

3. CAMPUS
SHADOWBOX HAS A DISTINCT GROUP OF STUDENT AMBASSADORS WITHIN THEIR MAILROOM INTERN PROGRAM WHOM DELIVER A MORE DIRECT APPROACH, BY ENGAGING STUDENTS AND SELECT FACULTY THEMSELVES AS A MEANS OF ADVERTISING OUR INITIATIVES ON COLLEGE CAMPUSES. ACCORDING TO THE UNIVERSITY OF KANSAS DAILY KANSAN, SOME BUSINESSES, INCLUDING SPOTIFY AND VINEYARD VINES, HAVE SEEN SIGNIFICANT SUCCESS IMPLEMENTING COLLEGE AMBASSADOR PROGRAMS WHICH HIRE STUDENTS TO MARKET THEIR PRODUCTS AT CAMPUS LOCATIONS AND EVENTS. PLEASE SEE “MAILROOM” SECTION FOR ADDITIONAL DETAILS.

4. COLLABORATION
COLLABORATIVE (SOCIAL) MARKETING, LIKE COLLABORATIVE (SOCIAL) CONTENT IS EXTREMELY POWERFUL. TO START, SHADOWBOX USES INCENTIVE TACTIC WITH ITS COLLABORATIVE MARKETING PROCESS BY HOSTING A “TIPPING SCALE” MODEL THAT PUTS THE BUDGET IN THE HANDS OF ITS CONTRIBUTORS. EACH TERM SHADOWBOX WILL POST ITS AVAILABLE MARKETING BUDGET IN PLAY, AND FROM HERE WILL LOOK TO THE POWER OF SOCIAL MARKETING AND COMMUNITY EFFORT ON BEHALF OF THE CONTRIBUTORS TO SAVE ON THIS BUDGET IF THEY CAN SOCIALLY COMMUNICATE THEMSELVES. THE DESIRED (MEASURED) REACH WILL DICTATE HOW MUCH NEEDS TO BE SPENT TO HIT OUR TERM’S GOALS, AND HOW LARGE OF AN AUDIENCE WE STRIVE TO CONNECT WITH. IF OUR CONTRIBUTORS DO THEIR PART IN SOCIALLY/COLLABORATIVELY MARKETING SHADOWBOX ON THEIR OWN, WE WILL REWARD THEM AT THE END OF THE TERM WITH THE FUNDS LEFT OVER (AS APPLICABLE). THE HARDER THEY GO, THE MORE MONEY THEY HAVE A CHANCE TO EARN.

COLLABORATION AS AN ACT ITSELF, AND/OR IN THE CONTEXT OF MARKETING PROVIDES FOR MASS POTENTIAL AND NEWFOUND RESOURCES, THE FACILITATION OF CROSS-MEDIUM PARTNERSHIPS, AND IS SIMPLY THE PERFECT WAY TO SHARE HUMAN ASSETS AND COMPLEMENT EACH OTHER’S AREAS OF SPECIALTY.

5. CONTESTS
A. VIRAL
AS WE CONTINUE TO ESTABLISH OUR COMMUNITY, SHADOWBOX WILL FACILITATE VIRAL CONTESTS (AKA AIRDROP, BOUNTY OR TOKEN OFFERING ETC), WHICH HAVE THE ABILITY ABLE TO IMMENSELY AMPLIFY THE REACH OF OUR AUDIENCE SIZE AND ENGAGEMENT. VIRAL CONTESTS OF THIS NATURE CONSIST OF REWARDING PEOPLE FOR TAKING PART IN SELECTIVE ACTIONS, VIA SOCIAL MEDIA, THE CREATION OF CUSTOM CONTENT AND/OR CODE, ETC. TO FOSTER GROWTH AND MESSAGING PER THE SELECTED MARKETING/SOCIAL CHANNELS IN PLAY. REFERENCE CHART 6CB-2

B. HACKATHON
OUR HQ IN SAN FRANCISCO, CA IS NOTORIOUS FOR HOSTING HACKATHONS, WHICH ARE SPRINT LIKE EVENTS THAT USUALLY TAKE PLACE OVER A WEEKEND, AND ARE DESIGNED TO BE EXECUTED AS WORKSHOPS IN AS LITTLE AS ONE HOUR, AND IDEALLY NO LONGER THAN A FULL DAY. THE KEY IS TO GATHER A GROUP OF CREATIVE PEOPLE WITH SHARED INTERESTS WHO WANT TO COLLABORATE, AND LEARN FROM EACH OTHER (E.G. INTERNAL MARKETING TEAM, EXECUTIVE TEAM, CHAMBER OF COMMERCE, TRADE ORGANIZATIONS, NON-PROFIT BOARDS). OR, HACKATHONS (GROWTH HACKS) CAN BE INITIATED WITH PRIZES IN A TRADITIONAL AND NON TRADITIONAL CONTEST FORMATS. INITIALLY ORIGINATED AROUND PROGRAMMERS, WE HAVE WATCHED THESE EVENTS EXPAND TO INCLUDE ENDLESS OPPORTUNITIES SUCH AS HACKATHONS FOR SOCIAL CAUSES, GAMING, MUSIC/MEDIA PREMIERS, ROBOTICS, AND ARTIFICIAL INTELLIGENCE. SHADOWBOX FEELS THAT HACKATHONS ARE BENEFICIAL BECAUSE, LIKE THE CENTER OF THE TOKE, THEY:

– ARE USEFUL WHERE MARKETING/NETOWRKING IS CONCERNED
– THEY ARE A GREAT WAY TO BRING PEOPLE TOGETHER AND WORK ON PROJECTS WITHIN A COMMUNITY
– THEY ARE GREAT AT STRENGTHENING A BRANDS PRESENCE IN THE COMMUNITY
– THEY FACILITATE GREAT NETWORKING OPPORTUNITIES (NOT JUST FOR PARTICIPANTS BUT ALSO FOR HACKATHON PRODUCERS/PARTNERS).
– THEY BUILDING CAMARADERIE
– EMBODY A PRICELESS VALUE BY NURTURING CONFIDENCE AND CREATIVITY IN CONFINED ENVIRONMENTS/TIMEFRAMES

C. GITHUB
GITHUB WAS FOUNDED IN SAN FRANCISCO IN 2008 BY TOM PRESTON-WERNER, CHRIS WANSTRATH, AND PJ HYETT AS A COMMUNITY FOR BLUEPRINTING AND MANAGING OPEN SOURCE CODE USING GIT, THE INDEPENDENT VERSION-CONTROL SOFTWARE CREATED BY LINUS TORVALDS. WE PLAN TO USE GITHUB THROUGH VARIOUS AGENDAS, AS THEIR COLLABORATIVE STRUCTURE DOESN’T JUST MAKE WORKING ON EXISTING OPEN SOURCE PROJECTS MUCH EASIER FOR ONLINE COMMUNITIES, IT MAKES IT PAINLESS TO OPEN SOURCE NEW PROJECTS, AND EVEN HOST ONLINE CONTESTS LIKE INTEND TO DO. IN OUR MINDS, GITHUB IS AN EFFECTIVE MARKETING TOOL, AS EVEN JUST THE PROCESS OF GIVING AWAY CREATIVE SOLUTIONS FOR FREE, HAS GROWN INTO A ROBUST MARKETING STRATEGY ON MANY LEVELS (SOME BY WHICH WE PLAN TO EXECUTE WITH OUR PLATFORM’S MESSAGING CRITERIA AND EVOLVING GROWTH PROCESS). FROM TRANSPARENTLY TEACHING MILLIONS DAILY, TO SPOTTING TRENDS AND SPREADING MESSAGES TO LARGE AUDIENCES, OUR MISSION WITH SHADOWBOX, AT THE CORE, IS TO BUILD A TOOL THAT SOLVES A PROBLEM OR IMPROVES AN EXISTING SOLUTION, AND TO EQUALLY BREAK TRADITIONAL CONCEPTS BY CREATING OUR OWN; AND ITS HERE WHERE WE CONCLUDE BY STATING GITHUB SINCERELY OFFERS US A PLATFORM TO INTRODUCE OUR SOURCE CODE WHILE MARKETING OUR VENTURE IN AN OPEN SOURCED ENVIRONMENT (HTTPS://ETHEREUMCLASSIC.GITHUB.IO).

6. COIN
SHADOWBOX PLANS TO BUILD A SOCIAL BRAND AND FORWARD THINKING “GO TO MARKET” STRATEGY THROUGH THE INITIAL COIN OFFERING (TOKEN SALE), PURCHASE, AND ALTERNATIVE USE OF ITS OWN TOKEN (ICO/SHBOX – 100 MILLION – COIN) AND VIA THE EVOLVING COHORTS (THE TRUE CRYPTOCURRENCY COMMUNITIES) IN THE CRYPTO MARKET SPACE. WITH USE OF:

– SOCIAL MEDIA TACTIC
– BRAND/CREATIVE AMBASSADORS (I.E HEAVYWEIGHTS & CRUISERWEIGHTS FOR EXAMPLE ONLY)*
– LIVE ENTERTAINMENT
– NEW SOFTWARE/BLOCKCHAIN TECHNOLOGY

WE PLAN ON PLACING EXTRA VALUE ON BUILDING (CONTINUING TO BUILD) A STRONG COMMUNITY THAT WILL ORGANICALLY AND DILIGENTLY SET THE FOUNDATION FOR A TRIUMPHANT LAUNCH OF SHADOWBOX BETA (V-3). WE HAVE LEARNED THAT SOME OF THE MOST INFLUENTIAL COINS CURRENTLY ON THE MARKET, REACHED PENETRATION BY CONSTRUCTING COMMUNITIES AROUND THEIR CURRENCY. MORE CRYPTOCURRENCY COMMUNITIES: TELEGRAM, MEDIUM, AND INFLUENCER MARKETING TELEGRAM ARE POPULAR PLATFORMS WHERE BLOCKCHAIN COMPANIES LIKE SHADOWBOX CAN BUILD COMMUNITY. WHILE DISCUSSING THE ACT OF MARKETING THROUGH OUR COIN, WE MUST MENTION OUR PLAN TO PUBLISH OUR ANNOUNCEMENTS IN POPULAR ICO CALENDARS AS A QUICK WAY TO GENERATE BUZZ FOR OUR TOKEN RELEASE. FOR EXAMPLE, SHADOWBOX PROSPECTIVELY PLANS TO LIST ITS COIN ON (JUST TO NAME A FEW):

– COINSCHEDULE.COM
– COINGECKO.COM
– CYBER FUND, ICOCROWD.COM
– ICOCOUNTDOWN.COM
– ICO-LIST.COM

TO HELP OUR CHANCES OF A PRESS FEATURE AND MEDIA BUZZ AROUND OUR INITIATIVES.

*PLEASE NOTE: SEE “CLASS SYSTEM” SECTION

COMPETITION

COMPETITORS: BETA (V3) ANALYSIS FORTHCOMING

TECHNOLOGY

1. BETA (V3)
OUR NEW INFRASTRUCTURE IS BASED ON SMART CONTRACTS, PROGRAMS THAT CAN BE RUN ON THE BLOCKCHAIN ALONG WITH THE PAYMENT TRANSACTIONS. BLOCKCHAIN-BASED CRYPTOCURRENCIES SUCH AS BITCOIN AND ETHEREUM SUPPORT MICROPAYMENTS, WHICH IS EFFECTIVELY IMPOSSIBLE WITH CLASSIC PAYMENT MEDIUMS DUE TO TRANSFER COSTS. FOR SHADOWBOX, THIS CAN SUPPORT A NEW WAY OF OFFERING ON-DEMAND MUSIC, MEDIA, AND MERCHANDISE SERVICES. FOR EXAMPLE ONLY: USERS/SUBSCRIBERS CAN SELECT THE RECORD OF THEIR CHOICE AND IMMEDIATELY REWARD THE STAKEHOLDERS WITH CRYPTOCURRENCY UPON PLAYING IT, AND/OR PAY INTO THE SHARED FUND WHICH IS SPLIT EQUALLY BY OUR CONTRIBUTORS EACH TERM (SEE TERMS & CONDITIONS). AND, FINALLY, ONE OF THE ADVANTAGES OF A BLOCKCHAIN LEDGER IS THAT IT CAN ESTABLISH A MORE DIRECT RELATIONSHIP BETWEEN CREATORS AND CONSUMERS. FOR THE RISING POPULATION OF PRODUCERS, COMPOSERS, AND ALTERNATIVE “IN HOUSE” ARTISTS, THEY WILL NO LONGER BE REQUIRED TO GO THROUGH PURCHASING PLATFORMS AND FINANCIAL BROKERS, WHO USUALLY TAKE A HEFTY CUT OF THE REVENUE, (AND WILL CONTINUE TO DO SO AS MEDIA SATURATION RISES AND VALUE CONTINUES DECREASE). THEY CAN GET DIRECTLY COMPENSATED THROUGH THE TERMS OF THEIR CONTRACT, TAKE STAKE IN OUR PROFIT PARTICIPATION MODEL, AND OPTION TO KEEP A SELECT BODY OF WORK LOCKED IN OUR CATALOG FOR FUTURE GAIN AND EXPOSURE. ARTISTS EVEN HAVE THE OPTION TO BE COMPENSATED EVERY TIME THEIR SONGS ARE PLAYED PER THE DURATION SELECTED (AS APPLICABLE). THESE BENEFITS AIM TO STRENGTHEN THE GAME FOR MANY TALENTED (AMATEUR) PRODUCERS WHO DON’T HAVE THE BACKING OF HUGE RECORD LABELS. THE DIGITAL NATURE OF THE LEDGER ALSO MEANS THAT BLOCKCHAIN TRANSACTIONS CAN BE TIED TO COMPUTATIONAL LOGIC AND IN ESSENCE, BE PROGRAMMED AS DIRECTED. SHADOWBOX WITH USE OF ITS PLATFORM AND OPEN SOURCE COMMUNITIES LIKE GITHUB (SEE “GITHUB” SECTION) CAN PROSPECTIVELY ASSIST AND INVOLVE USERS/SELECT COMMUNITY MEMBERS IN THE SET UP OF NETWORK ALGORITHMS AND RULES THAT AUTOMATICALLY TRIGGER TRANSACTIONS BETWEEN NODES (AS APPLICABLE).

2. AI
WHERE ARTIFICIAL INTELLIGENCE (AI) IS CONCERNED, THE ARCHITECTURE IN MOTION FOR BETA (V3) INCLUDES AND REINFORCES CAPABILITIES TO KEEP OUR SYSTEM INTEGRATED WITH ADVANCED DATA SCIENCE, DATA ENGINEERING, AND APPLICATION-BUILDING MECHANISMS. WITH OUR FORTHCOMING PLATFORM, MULTICLOUD SUPPORT IS ACHIEVED WITH THE HELP OF OPEN-SOURCE KUBERNETES SOFTWARE, A MICROSERVICES/CONTAINER ORCHESTRATION TECHNOLOGY. POINT BLANK, BUSINESS AND ORGANIZATIONS THROUGHOUT VARIOUS FIELDS ARE STORING DATA ACROSS HYBRID CLOUD ENVIRONMENTS, AND WITH THE FORWARD THINKING TECHNOLOGY WE ARE GROWING WITH, OUR NETWORK IS GIVEN THE FREEDOM AND CHOICE TO APPLY AI TO OUR DATA WHEREVER IT IS STORED. AN INFRASTRUCTURE OF THIS NATURE TRULY ASSISTS THE SHADOWBOX VENTURE BY ACCELERATING OUR TRANSFORMATION WITH THE INNOVATIVE IMPLEMENTATION OF AI.

3. CONTENT
SHADOWBOX TELEVISION BEHOLDS VIDEO ENRICHMENT THAT UTILIZES INDUSTRY-LEADING AI TO ANALYZE MULTIMEDIA CONTENT, AND THEN BUILDS EASILY SEARCHABLE METADATA PACKAGES FOR EVERY ASSET IN OUR GROWING LIBRARY. HAVING THE ABILITY TO COMPREHEND ALTERNATIVE CONTENT ON A MUCH DEEPER LEVEL, WILL PERMIT OUR CONTRIBUTORS, TOKEN HOLDERS, SUBSCRIBERS, AND THE BOTTOM LINE BENEFIT ACROSS MANY AREAS THAT MATTER INCLUDING (BUT NOT LIMITED TO):

– STRONGER VIEWER ENGAGEMENT
– IMPROVED CONTENT SEARCH AND DISCOVERY
– RECOMMENDATION UPLIFT
– NEW MONETIZATION OPPORTUNITIES

OUR NETWORK IS DESIGNED TO PROPEL MULTIMEDIA CONTENT AND MUSIC IN AN EFFORT TO CONSTRUCT DEEP, EASILY SEARCHABLE METADATA PACKAGES FOR EVERY ASSET IN OUR LIBRARY, ACCOMPANIED BY A CATALOG GENERATED THROUGH OUR PROVIDED COMPONENTS BUILT FOR MUSIC, MEDIA, AND MERCHANDISE DISTRIBUTION (SEE “PRODUCT” SECTION). CONTENT ENRICHED BY OUR NETWORK WILL BECOME INHERENTLY MORE SEARCHABLE, LEADING TO IMPROVED DISCOVERY AND INCREASED USAGE. OUR TECHNOLOGY WILL EQUALLY UNDERSTAND VIEWING HABITS ON A MUCH MORE INTIMATE LEVEL, TO FACILITATE THE INVENTIVE ACQUISITION OF HIGHLY RELEVANT CONTENT THAT CAN BE PERSONALIZED TO EACH OF OUR USER’S PREFERENCES IN THE FORMAT THEY DESIRE. OUR HYPOTHESIS AT THIS POINT STATES THAT THE RESULTS WILL SIMPLY DEPLOY MORE VIEWING TIME AND REDUCED CHURN MONITORING.

4. PROTECTION
OUR PLATFORM UNDERSTANDS THE CONTENTS OF VIDEO AND CAN LEARN WHEN TO FLAG ASSETS FOR POTENTIAL VIOLATION OR UNWANTED MATERIAL CREATED TO MITIGATE ISSUES SUCH AS:

– ADULT CONTENT RECOGNITION
– VIOLENCE DETECTION
– OBJECTIONABLE LANGUAGE
– FAKE MATERIAL
– LOGOS

THAT DON’T BELONG, TRADEMARK OR LICENSING VIOLATIONS. AN INCREASE IN AUTOMATIC IDENTIFICATION WILL ASSIST IN MEETING COMPLIANCE OBJECTIVES WHILE REDUCING OUR COSTS ON MANUAL SEARCH AND IDENTIFICATION.

5. SUMMARY
GOING FORWARD WE WILL BE LEVERAGING CLOUD-BASED VIDEO TECHNOLOGY THAT IS TRULY BUILT TO LAST, IS PIT-PROVEN THROUGH R&D LAB INNOVATION AND COMMITMENT; AND DICTATES MINIMAL IMPACT TO CURRENT BROADCASTERS AND CONTENT OWNERS USING OUR PLATFORMS SERVICES THROUGH (EXTERNAL/INTERNAL) USE CASES. SHADOWBOX CAN STRATEGICALLY MANAGE STREAMS THROUGH ITS FORTHCOMING CLOUD BASED PLATFORM, AND PROVIDES FOR EXTERNAL DELIVERY OF LIVE AND ON-DEMAND CONTENT TO POTENTIALLY MASSIVE AUDIENCES. FOR MARKETING USE CASES ALONE, SUCH AS AN “EVENT STREAMING” WITH A PRODUCT LAUNCH (A CONCEPT WE TESTED AT SXSW (SOUTH BY SOUTHWEST) SCALING AND RELIABILITY CAN BE ACHIEVED MORE IN A MORE FEASIBLE MANNER THROUGH A PROCESS WE WILL USE CALLED SD-CDN (SOFTWARE DEFINED CONTENT DELIVERY NETWORK). SD-CDN WHICH LEVERAGES THE USE OF MULTIPLE CDNS, WHILE REMAINING OPTIMIZED AROUND QUALITY OF SERVICE (QOS).

OUR PLATFORM’S STREAMING MANAGER IS BUILT FOR THE SOCIAL ENTERPRISE WE ARE DESIGNING. OUR TECHNOLOGY IS USED BY CORPORATE COMMUNICATIONS AND HR/TRAINING TEAMS, AND PROVIDES FOR SAFE AND SECURE ACCESS THAT IS CONTROLLED THROUGH EMAIL VERIFICATION OR INTEGRATION WITH A CORPORATE DIRECTORY THROUGH SINGLE SIGN-ON. FOR INSIGHT (AS APPLICABLE) USAGE IS TRACKED ON A PER VIEWER BASIS, SHOWING WHAT FORMS OF CONTENT AND ASSETS (AS APPLICABLE) WERE ACCESSED AND PER WHAT TIME PERIOD. THE TECHNOLOGY BEHIND THE NEW SHADOWBOX NETWORK BETA [V3] ALLOWS CONTENT TO SCALE AT VARIOUS LOCATIONS BY CACHING STREAMS TO REDUCE ANY OVERREACH ON THE NETWORK. INSTEAD OF REQUIRING MULTIPLE INDIVIDUALS TO EACH DOWNLOAD THE STREAM THROUGH THE LOCAL NETWORK, A SINGLE BITRATE COMBINATION IS CACHED AND DELIVERED, REDUCING THE STRAIN TO ONE INSTANCE. PLEASE NOTE: FOR VIEWERS OUT OF RANGE THEY GO THROUGH THE NORMAL CDN (CONTENT DELIVERY NETWORK) CONNECTION.

6. COMMERCE
BETA (V3) DELIVERS AN INTEGRATED, OPEN PLATFORM THAT DELIVERS PERSONALIZED CUSTOMER EXPERIENCES, ONLINE AND OFFLINE, ACROSS THE COMPLETE CUSTOMER EXPERIENCE LIFECYCLE. AI ASSISTS OUR PLATFORM WITH DECISIONS AND PROCESSES ACROSS EVERY FACET OF BUSINESS INCLUDING:

– AUDIENCE ENGAGEMENT
– CONVERSION
– ORDER FULFILLMENT
– ENGAGED TARGET AND ADVOCACY

OUR “API FIRST” COMMERCE PLATFORM FACILITATES THE CREATION STRATEGY, ENABLING SHADOWBOX COLLECTIVE TO EXECUTE AND PROVIDE A SEAMLESS, CROSS-CHANNEL, MULTI-TIER SHOPPING EXPERIENCE ACROSS ALL DIGITAL AND PHYSICAL TOUCH POINTS WHILE SUPPORTING ALL SELLING BUSINESS MODELS, INCLUDING B2C, B2B, AND B2B2C, THROUGH ONE ECOMMERCE IMPLEMENTATION.

7. DISTRIBUTION
FROM INTERNAL COMMUNICATIONS, TO VIDEO MARKETING, TO CREATING LIVE EVENTS, WITH USTREAM, SHADOWBOX TELEVISION CAN OPERATE THROUGH A SCALABLE LIVE VIDEO DELIVERY SYSTEM THAT OFFERS:

– VIDEO METADATA NORMALIZATION
– COGNITIVE-BASED ANALYTICS
– LIVE AND VIDEO ON DEMAND (VOD) CONTENT
– C3 AND D4 CAPTURE
– MULTI-POINT DISTRIBUTION
– DIGITAL ELECTRONIC SELL-THROUGH (EST) DELIVERY
– CLOUD TRANSCODING
– MVPD DISTRIBUTION
– LICENSING WINDOW MANAGEMENT

OUR NETWORK CAN STREAMLINE VIDEO CONTENT MANAGEMENT AND DISTRIBUTION TO GROW OUR BUSINESS, WHILE MAXIMIZING OPERATIONAL EFFICIENCIES AND CONTROL WITH SOLUTIONS THAT MANAGE ALL ASPECTS OF CONTENT PREPARATION, FROM SUBMISSION AND DELIVERY TO ANY ENDPOINT, WHETHER OUR OWN SERVICE OR A THIRD PARTY (AS APPLICABLE).

8. ETHEREUM
ETHEREUM IS A DECENTRALIZED PLATFORM THAT RUNS SMART CONTRACTS, WHICH ARE APPLICATIONS THAT RUN EXACTLY AS PROGRAMMED WITHOUT POSSIBILITY OF DOWNTIME, CENSORSHIP, FRAUD OR THIRD PARTY INTERFERENCE.. PLEASE SEE OUR “ETHEREUM” SECTION UNDER “DISCUSSION”.

9. SMART CONTRACTS
USING SMART CONTRACTS, ESSENTIALLY TEMPLATES FOR SETTING TERMS OF SERVICE AND USAGE FOR FANS, DISTRIBUTORS, SPONSORS, AND LICENSEES AND TEMPLATES FOR DIRECTLY AND IMMEDIATELY DISTRIBUTING REVENUES TO CONTRIBUTORS, COLLABORATORS, AND PROMOTERS OF THE WORK, SHADOWBOX ARTISTS COULD PROSPECTIVELY DECIDE WHO COULD INTERACT WITH THEIR WORK, HOW, AND HOW MUCH EACH TYPE OF INTERACTION WOULD BE WORTH. EACH OF THESE PARTIES (OUR PRIMARY CUSTOMER SEGMENTS INCLUDING ARTISTS, MANAGERS, MUSICIANS, PRODUCERS, RECORD AND PUBLISHING LABELS) COULD SEE ALL THE TRANSACTIONS ASSOCIATED WITH THE WORK ON THE BLOCKCHAIN AND COULD TRACK WHO WAS PAYING WHAT AMOUNT FOR WHICH RIGHT AND WHO WAS RECEIVING WHAT PROPORTION OF REVENUES. THERE WILL BE NO FURTHER BLURRY MOMENTS IN THE ACCOUNTING DIVISION, NO MORE DELAY IN PAYMENT, AND NO CONFUSION OVER WHO OWNED OR CONTROLLED WHICH RIGHTS TO THE WORK. THROUGH A SET OF TECHNICAL, ETHICAL, AND COMMERCIAL STANDARDS, THE SHADOWBOX ECOSYSTEM CAN ENABLE AN ENTIRELY NEW MARKETPLACE FOR MUSIC, MEDIA, AND MERCHANDISE (AND SERVICES) TO FLOURISH DRAMATICALLY. OUR CATALOG AND CONTENT BANK STRIVE TO EVENTUALLY HOLD ALL MUSIC-RELATED INFORMATION EVER RECORDED AND COMMITTED TO OUR NETWORK, TO BE LINKED TO A DISTRIBUTED BLOCKCHAIN NETWORK OF PERSONAL COMPUTERS OF THE PURCHASERS AND RIGHTS HOLDERS (AS APPLICABLE). CONDUCTING BUSINESS WITH AFFILIATE ARTISTS AND MUSICAL WORKS WITHIN THE SHADOWBOX ECOSYSTEM CAN BE HANDLED WITHOUT INSTITUTIONAL FRICTION, WHILE INFLUENCING THE ABILITY TO PROSPECTIVELY SHARE SKILL SETS, FINDING COLLABORATORS, COMMISSION NEW WORKS, BOOK SHOWS, HIRING A TOUR MANAGER OR A LOCAL CELLIST, YOU NAME IT!

10. SOLIDITY
SOLIDITY IS THE MOST POPULAR PROGRAMMING LANGUAGE TO WRITE ETHEREUM SMART CONTRACTS. OUR AGENDA IS TO LEVERAGE BLOCKCHAIN TECHNOLOGY FOR A FRICTIONLESS, GLOBAL SALE ON A PLATFORM THAT DESIGNED AND BUILT WITH THE HIGHEST SECURITY STANDARDS AND CAN SEAMLESSLY ACCEPT/TRANSACT ETH, BTC OR OTHER MAJOR BLOCKCHAIN ASSETS, SENT FROM ANY TYPE OF WALLET. FEATURES TO INCLUDE:

– KYC REGISTRATION (OPTIONAL)
– WALLET CREATION (OPTIONAL)
– ACCEPTS ETH, BTC OR OTHER MAJOR BLOCKCHAIN ASSETS
– DETAILED ANALYTICS
– MULTILINGUAL SUPPORT
– PRE-SALE OPTIONS
– PRIVATE INVESTMENT MANAGEMENT
– ERC20 STANDARD TOKENS (EXCHANGE COMPATIBLE)
– TECHNOLOGY STACK
– TRANSPORT LAYER SECURITY

WITH MANY UNIQUE DEVELOPMENTS COMING FORTH, FROM PREDICTIVE BETTING TO UNIVERSAL WALLETS, OUR EXCITEMENT SURROUNDING THIS TECHNOLOGY AND ETHEREUM DERIVES FROM ITS ABILITY TO BRING NEWFOUND OPPORTUNITIES TO SPREAD EQUALITY AND TRANSPARENCY. AS AN ETHEREUM BASED PLATFORM, WE ARE DELIGHTED TO EXPLORE ITS ABILITY TO DEVELOP A TOKEN ECONOMIES THAT ALLOWS BUSINESS TO ENTER INTO BINDING CONTRACTS ON ETHEREUM, WHILE SUPPORTING THE CREATION OF PERMISSION NOTED DISTRIBUTED LEDGERS (FOR ALL INTENSIVE PURPOSES). WE WILL CONCLUDE THIS SECTION BY STATING “STAY TUNED FOR MORE TO COME”, AND PLEASE REMEMBER TO CONSIDER THE POWER IN THE BLOCKCHAIN ECOSYSTEM. WITH THE EMERGENCE OF NEW TECHNOLOGIES SET TO CHANGE EVERY INDUSTRY BEFORE US, HAVING PROOF OF PRIVACY AND NORMALCY GOES A LONG WAY WITH CHAIN MENTALITY.

11. WATSON
SHADOWBOX BETA [V3] WILL UTILIZE WATSON, IBM’S ARTIFICIAL INTELLIGENCE (AI) PLATFORM. WE WERE GIVEN THE CHANCE TO WORK AND LEARN FROM THE IBM WATSON TEAM AS THEY BECAME PARTNERS WITH OUR OFFICE GROUP GALVANIZE. WATSON GOES WELL BEYOND TODAY’S METADATA STANDARDS, AUTOMATICALLY RECOGNIZING AND TAGGING KEYWORDS, CONCEPTS, THEMES, OBJECTS AND MUCH MORE WATSON CAN EVEN DETERMINE THE DOMINANT EMOTION OF A VIDEO LIKE JOY, SADNESS, OR ANGER WITH RECOMMENDATION ASSISTANCE FROM WATSON. WE CAN NOW UNDERSTAND VIEWING HABITS ON A MUCH MORE INTIMATE LEVEL, WELL BEYOND THE STANDARD MEASURES INCLUDING GENRE AND CAST, AND TARGET VIEWERS BASED ON WHAT REALLY MOTIVATES THEM.

MONETIZATION & SCALABILITY [BETA V3]

MONETIZATION AND SCALABILITY FOR BETA [V3] SHADOWBOX COLLECTIVE IS BASED ON PRODUCT SALES/EXTERNAL INVOLVEMENT. MORE DETAILS COMING SOON. PLEASE SEE “CLASS SYSTEM” FOR FURTHER DETAILS. MONETIZATION AND SCALABILITY FOR BETA [V3] SHADOWBOX MVMNT IS BASED ON PAYWALL METHODS/SUBSCRIPTION SALES/EXTERNAL INVOLVEMENT CURRENTLY UNDER TESTING. MORE DETAILS COMING SOON. PLEASE SEE “SHADOWBOX MVMNT” FOR FURTHER DETAILS. HERE ARE SOME GENERAL DETAILS REGARDING THE CONVERSION TACTICS UNDER PLANNING/DESIGN FOR SHADOWBOX TELEVISION AND TRAXX. REFERENCE CHART MON-1A

1. ONLINE LIVE BROADCASTS
– LIVE STREAMING VIDEO WITH SERVER-SIDE PLAYLISTS
– USING THEMED LIVE CHANNELS ACCESSIBLE ON ANY DEVICE
– MONETIZED BY PRE-AND MID-ROLLS AUTOMATICALLY
– RUNNING SPONSOR ADS WITH AD NETWORK BACKFILL

2. LIVE EVENT SERIES
– LIVE EVENTS WITH MULTI-HOUR (DAY) LIVE STREAMS
– WEB-EXCLUSIVE BROADCASTS, SIMULCASTS CUSTOM BUILT APPS, SYNDICATION TO PARTNERS, WEBSITES
– BROADCASTER-INSERTED AD CUES FOR SPONSOR ADS

3. LIVE CONTENT MARKETING
– LIVE EVENT BUILT AROUND MARKETING CAMPAIGNS
– BROADCAST INFORMATION ON PRODUCTS OR SERVICES
– FLEXIBLE MANUAL MID-ROLL PODS
– CUSTOMIZED CALL TO ACTION AD BREAKS PER SEGMENT

4. ONLINE-EXCLUSIVE SHORT FORM LIVE STREAMS
– 30-MINUTE TO 24-HOUR LIVE SHOWS
– WEB-EXCLUSIVE INTERVIEWS, MEET AND GREETS, BACKSTAGE
– INTERACTIVE CHAT, INTEGRATED MODERATED Q&Q, LIVE CHAT
– ADVERTISING CURRENTLY RELEASED PRODUCT

5. OTT CONTENT MANAGEMENT
– VIDEO PUBLISHING
– LIVE AND VIDEO ON DEMAND (VOD) STREAMING
– AD-BASED (AVOD) AND SUBSCRIPTION-BASED (SVOD) VIDEO ON DEMAND
– LICENSE/RIGHTS ENFORCEMENT
– FLEXIBLE THIRD-PARTY BILLING APIS: PAY TV, ITUNES, GOOGLE, ROKU
– ORIGIN AND CONTENT DELIVERY NETWORK (CDN) INTEGRATIONS
– MULTI-PLATFORM UX API
– MULTI-DRM AND MULTI-LANGUAGE SUPPORT
– OFF-THE-SHELF AND CUSTOM DESIGNED APPS

BENEFITS

PLEASE HAVE A LOOK AT THE BENEFITS AND WELFARE BEHIND OUR NEW PRODUCT BETA [V3] BUILDING OUT ON THE BLOCKCHAIN:

1. IDENTITY
THE ARTIST DASHBOARD ASSEMBLES DATA AROUND CREATIVE WORKS AND THE USE OF THOSE CREATIVE WORKS THAT CAN BE USED BY APPLICATIONS BUT WILL ALWAYS REMAIN IN THE ARTIST’S CONTROL. ARTISTS SPEND YEARS PUTTING EFFORT INTO THEIR CREATIVE WORK, AND NOW FANS HAVE TAKEN A LIKING TO CURATING THEIR COLLECTIONS. WITH THE DIGITAL AGE, A SERVICE OF THIS NATURE COULD SHUT DOWN AND TAKE ALL OF THAT AWAY. ETHEREUM, THE SAME SYSTEM THAT ALLOWS FOR FLEXIBLE LICENSING, ALSO ALLOWS US TO ENSURE THAT ARTISTS DON’T LOSE CONTROL OF THEIR IDENTITIES, THEIR FANS, AND THE WORK THEY HAVE CREATED.

2. PUBLISHING
ON THE SHADOWBOX NETWORK, YOU CAN NOW PUBLISH UPON UPLOAD BY USING ETHEREUM, PLACING ASIDE THE NEED TO REGISTER COPYRIGHT AND SIGN WITH A PUBLISHER TO ENFORCE THE PAYMENT OF 3RD PARTY USE OF YOUR CREATION. IF YOUR WORK IS ORIGINAL, SIMPLY UPLOAD YOUR TRACK BY FOLLOWING THE STEPS IN OUR SUBMISSION PROCESS.

3. LICENSING
SHADOWBOX ENABLES THE ABILITY TO DOWNLOAD, STREAM, AND SYNC. NO MATTER HOW AN ARTIST CHOOSES TO PLACE THEIR MUSIC ON OUR NETWORK, WE ASSURE OUR SHADOWBOXERS CAN CONTROL THE RATE AT WHICH THEY ARE PAID, SET DEFAULT OPTIONS, AND/OR TAILOR LICENSE TYPES SPECIFIC TO APPLICATIONS FROM WITHIN THE NETWORK AND ARTIST DASHBOARD BY ITSELF.

4. DISTRIBUTION
SHADOWBOX CAN SEAMLESSLY ENABLE CONTRIBUTORS TO SET DISTRIBUTIONS AFTER PUBLISHING, ASSIGN LICENSES, AND PUSH TO DIFFERENT APPLICATIONS AND/OR WITH THEIR SELECTED BODY OF WORK TO OUR CATALOG AND CONTENT BANK FOR CONTINUED EARNING OPTIONS (AS APPLICABLE).

5. STORAGE
SHADOWBOX BETA [V3] WILL ENGAGE THE USE OF DECENTRALIZED AND DISTRIBUTED FILE STORAGE SYSTEMS THAT UNDERSTAND REDUNDANT DATA THAT IS FAULT-TOLERANT, RESILIENT, CENSORSHIP-RESISTANT, AND SELF-SUSTAINING DUE TO BUILT-IN INCENTIVE SYSTEMS. TECHNOLOGIES SUCH AS THE INTERPLANETARY FILE SYSTEM (IPFS) AND SWARM USE PEER-TO-PEER NETWORKS TO TRANSMIT INFORMATION ELIMINATING THE NEED FOR THE FRAGILE DATABASES OF CENTRALIZED SERVICE PROVIDERS TODAY. DATA IS CONTENT-ADDRESSABLE MEANING IT CAN BE RETRIEVED USING A CRYPTOGRAPHIC HASH OF THE DATA ITSELF RATHER THAN THE LOCATION OF A SPECIFIC ENTITY’S SERVER, LENDING TO A FAST AND FUTURE-PROOF SOLUTION. REFERENCE CHART BEN-10

6. METADATA
SHADOWBOX MOVES FORWARD AS AN OPEN, GLOBAL DATABASE OF RIGHTS-HOLDERS AND THEIR WORKS, BY WHICH ALLOWS SERVICE PROVIDERS/CONTRIBUTORS TO MORE EASILY LICENSE THE WORKS FOR A MULTITUDE OF USE CASES. IN ORDER TO DO SO, A MODERN, MACHINE-READABLE, CONTENT-ADDRESSED METADATA STANDARD IS REQUIRED. CONSTELLATE INCORPORATES THE COLLABORATIVE COALA IP SPECIFICATION, EXTENDED TO INTERFACE WITH ETHEREUM ONTOLOGIES (ETHON).

7. PAYMENTS
ETHEREUM IS UTILIZED TO BUILD OUT FLEXIBLE AND MODULAR LICENSING SYSTEMS. ENABLING AUTOMATED PAYMENTS TO RIGHTS HOLDERS BASED ON LICENSES THEY DESIGN THEMSELVES IN OUR FRIENDLY AND EASY-TO-USE INTERFACE. IT CAN BE EXTENDED TO INCORPORATE A WIDE RANGE OF ADDITIONAL FUNCTIONALITY: PROGRAMMATIC CONTRACTS, VARIABLE PRICING, PAYMENT ROUTING. OUR OPEN PLATFORM USES BLOCKCHAIN TECHNOLOGY TO CREATE A TRANSPARENT AND DECENTRALIZED DATABASE OF RIGHTS AND RIGHTS OWNERS, AUTOMATING ROYALTY PAYMENTS USING SMART CONTRACTS AND CRYPTOCURRENCY.

8. CROSS-BORDER TRANSACTIONS
BLOCKCHAIN AND CRYPTOCURRENCIES ARE NOW WIDELY USED IN PAYMENTS AND REMITTANCE. SINCE TRANSACTIONS OCCUR IN THE BLOCKCHAIN, CROSS-BORDER PAYMENTS STILL HAVE CHEAPER RATES THAN OTHER SOLUTIONS. IN CONTRAST, TRADITIONAL PAYMENTS AND REMITTANCES OFTEN HAVE TO BE ROUTED THROUGH SEVERAL INSTITUTIONS AND CAN UNDERGO SEVERAL CLEARING PROCESSES FOR TRANSACTIONS TO COMPLETE. SHADOWBOX AIMS TO COMPETE WITH NEWER BLOCKCHAIN PLATFORMS BY OFFERING UP QUICKER CONFIRMATIONS OF TRANSACTIONS. PAYMENTS AND REMITTANCES TRANSACTING “CROSS-BORDER” OVER BLOCKCHAIN CAN BE COMPLETED IN REAL-TIME. BECAUSE OF THIS, CRYPTOCURRENCIES ARE FINDING INCREASED USE FOR REMITTANCES IN DEVELOPING COUNTRIES. IF CRYPTOCURRENCIES BECOME PREFERRED MODES OF PAYMENT IN THESE MARKETS THEN ECOMMERCE COMPANIES (SIMMILAR TO OUR “SHADOWBOX COLLECTIVE” OPERATION, WOULD HAVE LITTLE CHOICE BUT TO PROVIDE SUPPORT FOR SUCH PAYMENT METHODS. REFERENCE “CASH ON DELIVERY” COD EVOLVING AS AN “IN-DEMAND SERVICE” FOR EMERGENT MARKETS.

9. FRAUD PREVENTION
FRAUD CONTINUES TO BE A MAJOR CONCERN FOR BUSINESSES. U.S. RETAILERS LOST $32 BILLION FROM FRAUD IN 2014. BECAUSE OF THIS, FRAUD PREVENTION HAS BECOME A SEGMENT ON ITS OWN WITH PAYMENT GATEWAYS AND CARD PROCESSORS OFFERING TRANSACTION FILTERS AND IDENTITY VERIFICATION SERVICES TO MERCHANTS. BLOCKCHAIN ACTUALLY HAS APPLICATIONS IN SECURITY AND FRAUD PREVENTION AS WELL. FOR EXAMPLE, BLOCKCHAIN STARTUP CIVIC COMBINES BLOCKCHAIN AND CRYPTOGRAPHIC HASHING TO CREATE AN ENCRYPTED DIGITAL FINGERPRINT FOR USERS WHILE LEVERAGING DECENTRALIZATION AND AVOIDING STORING PERSONAL INFORMATION ANYWHERE.

10. VALUE
TO TRULY UNDERSTAND THE VALUE OF BLOCKCHAIN, WE NEED TO REWIND BACK TO 2009 AND BRIEFLY TALK ABOUT BITCOIN, AND WHERE THAT INITIAL INNOVATION LED. BITCOIN WAS THE FIRST NON-DUPLICABLE DIGITAL CURRENCY. THIS DIGITAL ASSET ELIMINATED THE NEED FOR TRANSACTIONS FEES AND OTHER THIRD PARTY CONTROLS, REGULATIONS, AND RESTRICTIONS TYPICALLY ASSOCIATED WITH MOVING CURRENCY. SHORTLY AFTERWARDS CAME ETHEREUM, WHICH CREATED DIGITAL CONTRACTS (“SMART CONTRACTS”). THESE SELF-EXECUTING AGREEMENTS ELIMINATED THE NEED FOR THIRD PARTY INTERMEDIARIES, HOLDING ACCOUNTS, OR ESCROW. SINCE THEN, COUNTLESS NEW BLOCKCHAIN TECHNOLOGIES HAVE BEEN CREATED, AND ALMOST ALL OF THEM SHARE ONE CENTRAL THEME: TO GET RID OF THE MIDDLEMAN AND DISTRIBUTE THE SERVICES THEY TYPICALLY PROVIDE ACROSS A NETWORK. THIS IS ALL A PROCESS OF DECENTRALIZATION, WHERE VALUE IS CREATED BY REMOVING THE INTERMEDIARY. WHILE MANY BELIEVE IN A MENTALITY THAT FOCUSES ON “LESS MIDDLEMEN EQUALS MORE OPPORTUNITY”, AT SHADOWBOX WE BEG TO DIFFER IN OUR OWN RIGHT. WHEN YOU UNDERSTAND THE POWER OF DECENTRALIZATION, THE NEXT LOGICAL QUESTION CENTERS AROUND WHAT BUSINESS MODELS WILL EMERGE WITHOUT A MIDDLEMAN IN THE FUTURE. THIS INCLUDES EARLY USERS WHO CONTRIBUTE MEANINGFULLY ON OUR NEW PLATFORM, WHERE COINS OR DIGITAL ASSETS WILL CREATE A MECHANISM THROUGH WHICH MORE THAN JUST THE ARTIST AND/OR THE LABEL (AS APPLICABLE) ARE ABLE TO SHARE IN THE UPSIDE OF SOMETHING THAT THEY HAD A HAND IN HELPING TO CREATE. PAYMENTS THROUGH SHADOWBOX ARE ARTIST DRIVEN, TEAM INITIATED, AND STAMPED WITH THE “VALUE” YOUR “SMART CONTRACT” WILL BRING TO THE TABLE..

11. INVESTMENT OPPORTUNITY
A THIRD WAVE OF BLOCKCHAIN VALUE CREATION IS THE TECHNOLOGY’S DEMONSTRATED IMPACT ON INVESTING, ALTHOUGH THIS COMES WITH A BIG HOLE REGARDING THE FUTURE OF GOVERNMENT, THE SEC, AND CRYPTOCURRENCY REGULATION. THROUGH THE ABILITY FOR COMPANIES (OR EVEN INDIVIDUALS) TO SELL INITIAL COIN OFFERINGS (ICO), NEW AND ALTERNATIVE MECHANISMS HAVE EMERGED AND FOUNDERS WILL BE ABLE TO CAPITALIZE ON NEW PROJECTS/VENTURES WITHOUT TURNING TO THE TRADITIONAL PROFESSIONALS IN THE INVESTMENT LANDSCAPE. POST “THE HEATED 2017-2018 “SPECULATORY” ICO CRYPTOCURRENCY MARKET, WE FEEL STRONGLY ABOUT THE ROAD TO 2020 AND THE NEED OUR TOKEN WILL DISPLAY.

SECRET SAUCE

1. WE WISH TO TREAT CONTENT LIKE A COMMODITY
IN A LANDMARK CASE FOR THE CRYPTOCURRENCY INDUSTRY, A FEDERAL JUDGE HAS RULED THAT A CRYPTOCURRENCY CAUGHT IN THE MIDST OF A LAWSUIT IS A COMMODITY, COURT DOCUMENTS REVEAL. EVENTHOUGH THE CLASSIFICATION OF THE CRYPTOCURRENCY AS A COMMODITY IS CONFINED TO THE CASE AT HAND AND DOES NOT EXTEND TO OTHER CRYPTO ASSETS CURRENTLY AVAILABLE ON THE MARKET, THIS RULING LEAVES MUCH POTENTIAL. (MORE INFORMATION ON THE CASE IS DETAILED BELOW IN THE “COURT RULING” SECTION). WITH THE EVOLUTION OF TECHNOLOGY PLATFORMS, INDUSTRY TRENDS AND ADVERTISING MODELS IN THIS SPACE TEND TO BE THE BASIS OF CONVERSATION.  AUDIENCES, ENGAGEMENT, MEASUREMENT AND TECHNOLOGY ARE NOT THE ONLY AREAS OF INTEREST. BACK TO OUR ENTRY INTO THE AGE OF VALUE. WHAT STANDS AT THE CENTER OF ENGAGEMENT IS CONTENT (IN THE FORM OF ENTERTAINMENT AND ARTISTRY CREATED BY ANOTHER FOR ANOTHER). FOR THE PURPOSE OF DISCUSSING OUR “SECRET SAUCE” BEHIND THE SHADOWBOX TOKEN AND PLATFORM, WE WILL USE THE TERM “CONTENT” IN A CONFINED (YET BROADENED SENSE) TO REFLECT MERCHANDISE, MEDIA, AND MUSIC:

– MUSIC (ALL GENRES & FORMATS, STREAMS, DOWNLOADS, PHYSICAL SALES)
– MUSIC VIDEOS (SONG PROMOTION – AVG RUNTIME 30 SEC-5 MIN)
– ALTERNATIVE CONTENT (UNSCRIPTED, INDIE – AVG RUNTIME 10 SEC-20 MIN)
– FEATURE FILM
– SHORT FILM
– A MAGAZINE
– A NOVEL/BOOK
– MERCHANDISE (DESIGNS, PRODUCTS, CLOTHING)

“CONTENT IS KING”, IS A FAMOUS PHRASE THAT STILL HOLDS UNDENIABLE VALUE BECAUSE OF ITS POTENTIAL TRUTH AND SHRINKING DEPTH. THIS PHRASE EVOLVED IN A TIME WHERE CONTENT (IN THE BULLETED CONTEXT MENTIONED) COULD BE MEASURED THROUGH SIMPLISTIC METHODS SIMPLY BECAUSE THE ABUNDANCE WASN’T OVERFLOWING IN THE MANNER IT DOES TODAY. FROM THE ATTENDANCE OF A FILM TO THE PURCHASE OF A HIP MAGAZINE “VALUE” (IN CONJUNCTION WITH A SALES CYCLE, SHELF LIFE VALUE, AND DISTRIBUTION AGENDA) WAS STAMPED ACCORDINGLY, AND ACHIEVED (FOR THE MOST PART) IN A NON-TECHNOLOGICAL MANNER BY AN EXCLUSIVE ARRAY OF ARTISTS THAT COULD BE SCALED FINANCIALLY AND PROFESSIONALLY. THIS PROCESS OF VALUABLE CONTENT CREATION STILL EXISTS, YET THE INTERNET HAS ASSISTED THAT “EXCLUSIVE” BATCH OF ARTISTS TO MULTIPLY BY NUMBERS UNTHINKABLE, SENDING “CONTENT” PRODUCTION INTO A STATE OF RAPID GROWTH THAT IS HEADED STRAIGHT INTO ALTERNATIVE EXISTENCE WITHOUT REGULATION. THE RESULT IN THE LOSS OF ITS VALUE BY WHICH CONTENT CAN BE MEASURED AND SCALED, AS STATED IN OUR “PROBLEM” SECTION. WHILE CONTENT MARKETS ARE GROWING BEYOND THE BOUNDARIES OF QUALITY CONTROL, SOME NOW SAY “VALUE IS THE NEW KING”, YET EVERYONE AGREES: CONTENT IS STILL KEY; CONTENT IS WHAT BRINGS VALUE TO ANY DIGITAL MEDIA PLATFORM; AND THAT IN THIS ERA, THE QUALITY OF THE CONTENT EXPERIENCE IS A MUST, IT’S NOT AN OPTION WHATSOEVER. LET’S CONTINUE BY REFERENCING CONTENT AS IDIOSYNCRATIC AND UNLIMITED IN ITS VALUE WHEN CREATED ACCORDINGLY. IT’S HERE WHERE WE SEEK “QUALITATIVE DIFFERENTIATION”; AS THE ONLY CONCISE FORM OF DIFFERENTIATION COMES FROM THE PRICE OF THE GOOD IN THE MARKET AND/OR IN THIS ERA, THE AMOUNT OF AUDIENCE ATTACHED. IN A COMMODITY MARKET, SUPPLIERS FIRST COMPETE ON PRICE, RUSHING TO PRODUCE THE GOOD IN THE MOST EFFICIENT WAY POSSIBLE TO BE THE LOWEST-COST PROVIDER IN WHAT BECOMES AN INEXORABLE RACE TO THE BOTTOM OF THE PRICE-TO-VALUE EQUATION. THEN SUPPLIERS ATTEMPT TO DIFFERENTIATE ON OTHER COMPONENTS. WITH THIS IN MIND, OUR TOKEN (AND NETWORK) MODELING PLANS TO TO TREAT “CONTENT AS A COMMODITY”, BECAUSE A COMMODITY IS DESCRIBED AS “A TANGIBLE GOOD THAT’S DEFINED TO THE POINT OF STANDARDIZATION, IS FUNGIBLE AND HAS AN ESTABLISHED AND AGREED UPON MARKET VALUE”. CORRELATING THE CONCEPTS OF “TANGIBLE” AND “CONTENT” IS A STEP IN THE RIGHT DIRECTION. REFERENCE CHART SEC-COM3

WITH THIS NOTION IN MIND, SHADOWBOX LOOKS TO DEPLOY VARIOUS BUSINESS MODELING TECHNIQUES THAT WILL ALLOW ALL STAKEHOLDERS (AS APPLICABLE) TO WITHDRAW LONGTERM AND SUSTAINABLE VALUE FROM PRODUCING, RESELLING, DISTRIBUTING, AND CONSUMING “CONTENT” ON OUR NETWORK. THE VALUE YOU CAN DERIVE FROM GREAT CONTENT CAN BE ASTOUNDING, ADD UP THE ABILITY TO GENERATE REVENUE BY PACKAGING WITH SOCIAL POWER, AND YOU HAVE A FORMULA IN THE MAKING REGARDLESS OF THE TECHNOLOGY PLATFORM, THE GOAL OF DIGITAL MEDIA DISTRIBUTION (AS CONDUCTED THROUGH OUR PRACTICES OR OTHERS) IS TO COMMUNICATE OR ENGAGE WITH SOMEONE, SOMEWHERE, FOR SOME REASON, AND ATTEMPT TO DIFFERENTIATE IN A MANNER WHICH EVENTUALLY SEEKS TO SELL ON MEASURABLE PLAYING FIELD. AS THE NATURE OF CREATIVE VALUE IS NO LONGER MEASURED ON SMALL SCALES, YET THROUGH TERMS OF MASS CUSTOMER ENGAGEMENT, LOYALTY, AND IN SOME CASES, FINANCIAL AND/OR SOCIAL COMMITMENT, TRYING TO PILOT A WORLD (A CURRENCY AND PLATFORM TO START) WHERE CONTENT AND CREATIVITY ARE TREATED AS COMMODITIES, WITH ALTERNATIVE CONTRACTS AND/OR DERIVATIVES ATTACHED, COULD BE A BENEFICIAL MOVE IN REBUILDING AND STRENGTHENING CERTAIN CREATIVE MARKETS IN DISTRESS, AND IS PART OF OUR AGENDA GOING FORWARD.

TO CONCLUDE, FOR MANY INDUSTRY PROFESSIONALS, TRYING HARD TO PINPOINT THE EQUILIBRIUM BETWEEN DECREASING THE COST ASSOCIATED WITH CONTENT (ARTISTIC) PRODUCTION WHILE BOASTING ADMIRATION FOR THE TALENTS AND SKILLS OF THE EXPRESSIVE PROFESSIONALS THEY WORK IN TANDEM WITH, SIMPLY TRANSLATES A CONTINUING PROBLEM IN NEED AS “PRICE PRESSURES” PERSIST TO IMPACT THE THE ARTS AND ENTERTAINMENT INDUSTRY. THERE IS A CREATIVE MARKET SEGMENT THAT IS PRESENT ALL OVER THE WORLD, STRIVING TO TO MAXIMIZE THEIR PRODUCTION CAPACITY TO ENSURE A SUSTAINABLE REVENUE PROTOCOL, WHILE BALANCING THEIR CREATIVE DESIRES TO WORK ON INTERESTING/IMPACTFUL PROJECTS. WE HOPE TO HELP THEM IN EVERY MANNER POSSIBLE.

2. COURT RULING
IN A LANDMARK CASE FOR THE CRYPTOCURRENCY INDUSTRY, A FEDERAL JUDGE HAS RULED THAT A CRYPTOCURRENCY CAUGHT IN THE MIDST OF A LAWSUIT IS A COMMODITY, COURT DOCUMENTS REVEAL. U.S. DISTRICT JUDGE FOR MASSACHUSETTS RYA ZOBEL HAS DECIDED THAT THE SUIT’S PROSECUTING PARTY — THE COMMODITY FUTURES TRADING COMMISSION (CFTC) — CAN PROCEED WITH ITS CASE AGAINST MY BIG COIN PAY INC. AS ITS CRYPTOCURRENCY MY BIG COIN (MBC) DOES NOT FALL INTO THE CATEGORY OF A SECURITY. MY BIG COIN WAS FOUNDED IN DECEMBER OF 2013. ALLEGEDLY BASED IN WYOMING, THE COMPANY OFFERS ITS OWN DIGITAL WALLET TO STORE CRYPTOCURRENCIES AND A DIGITAL EXCHANGE TO TRADE THEM. MY BIG COIN BEGAN SELLING ITS OWN CURRENCY — MBC — THROUGH AN INITIAL COIN OFFERING (ICO) AND MADE APPROXIMATELY $6 MILLION FROM 28 SEPARATE INVESTORS BY PROMISING 1 PERCENT INTEREST PER YEAR TO INVESTORS THAT KEPT THEIR WALLETS OPEN.

THE CFTC CLAIMS THAT THE ICO HAS ALL THE SAME BEHAVIOR AND QUALITIES OF A PONZI SCHEME. THEY ALLEGE THAT THE COMPANY IS BASED IN LAS VEGAS, NOT WYOMING, AND THAT OWNERS RANDALL CRATER OF NEW YORK AND MARK GILLESPIE OF MICHIGAN USED CUSTOMER FUNDS TO PURCHASE EXPENSIVE ITEMS FOR THEMSELVES. IN ADDITION, THE CFTC BELIEVES THE MONEY WAS RAISED THROUGH SEVERAL FALSE CLAIMS, INCLUDING THAT MBC WAS BACKED BY GOLD AND TRADED ACROSS SEVERAL DIFFERENT EXCHANGES, AND THAT MY BIG COIN HAD RECENTLY STRUCK A PARTNERSHIP WITH MASTERCARD. CHARGES WERE FILED BACK IN JANUARY OF 2018. THE COMPANY’S ACCOUNTS WERE FROZEN, AND EXECUTIVES WERE BLOCKED FROM ACCESSING THEM. THEY WERE ALSO PROHIBITED FROM DISPOSING OF ANY FINANCIAL RECORDS.

ACCORDING TO COURT DOCUMENTS, JUDGE ZOBEL BELIEVES THAT MBC CLASSIFIES AS A COMMODITY BECAUSE IT IS A CRYPTOCURRENCY LIKE BITCOIN: “THE AMENDED COMPLAINT ALLEGES THAT MY BIG COIN IS A VIRTUAL CURRENCY, AND IT IS UNDISPUTED THAT THERE IS FUTURES TRADING IN VIRTUAL CURRENCIES (SPECIFICALLY INVOLVING BITCOIN). THAT IS SUFFICIENT, ESPECIALLY AT THE PLEADING STAGE, FOR PLAINTIFF TO ALLEGE THAT MY BIG COIN IS A ‘COMMODITY’ UNDER THE [COMMODITY EXCHANGE] ACT.” DEFENDING LAWYER FOR MY BIG COIN KATHERINE COOPER EXPRESSED HER DISAPPOINTMENT IN THE DECISION AND CONTINUES TO ARGUE THAT THE CFTC HOLDS NO PRECEDENCE. IN THE COURT DOCUMENTS, SHE ARGUES THAT “CONTRACTS FOR FUTURE DELIVERY” ARE INDISPUTABLY NOT “DEALT IN” MY BIG COIN. THUS, THE CURRENCY CANNOT BE CLASSIFIED AS A COMMODITY UNDER THE ECA.

“MY BIG COIN DOES NOT HAVE FUTURE CONTRACTS OR DERIVATIVES TRADING TO IT,” SHE ASSERTS. “IT IS NOT A COMMODITY. NOW THAT WE ARE MOVING PAST THE MOTION-TO-DISMISS PHASE OF THE CASE, WE LOOK FORWARD TO CHALLENGING THE CFTC’S ABILITY TO PROVE MANY OF THE FACTUAL ALLEGATIONS IN THE COMPLAINT. AMONG THOSE FACTUAL ALLEGATIONS ARE THOSE WHICH SPEAK TO THE RELATEDNESS OF BITCOIN AND MY BIG COIN, AND, THEREFORE, THE CFTC’S JURISDICTION,” SHE SAID.

DEFINING CRYPTO TOKENS HAS NOT ALWAYS BEEN AN EASY FEAT FOR U.S. LAWMAKERS. RECENTLY, FEDERAL JUDGE RAYMOND DEARIE IN NEW YORK INVOKED DECADES-OLD SECURITIES LAWS TO DECIDE THAT TWO SEPARATE ICOS, ONE FOR RECOIN AND ONE FOR DIAMOND, CLASSIFIED AS SECURITIES. BOTH PROJECTS WERE RUN BY MAKSIM ZASLAVSKIY WHO CLAIMED THAT RECOIN WAS BACKED BY REAL ESTATE AND THAT DIAMOND WAS BACKED BY REAL DIAMONDS. NEITHER ENTITY BACKED THE COINS, AND ZASLAVSKIY HAS BEEN CHARGED WITH TWO COUNTS OF SECURITIES FRAUD. DEARIE STATED THAT THE ICOS IN QUESTION WERE “INVESTMENT CONTRACTS” ACCORDING TO THE SECURITIES EXCHANGE ACT OF 1934 AND THE HOWEY TEST, WHICH STATES THAT A TRANSACTION IS AN INVESTMENT CONTRACT IF A PERSON INVESTS MONEY IN A “COMMON ENTERPRISE AND IS LED TO EXPECT PROFITS SOLELY FROM THE EFFORTS OF THE PROMOTER OR A THIRD PARTY.” DEARIE ASSERTS CUSTOMERS EXPECTED RETURNS ON THEIR INVESTMENTS AND EVEN REFERENCED THE DAO REPORT IN HIS DECISION, WHICH WAS ISSUED IN JULY OF 2017 AND EXPLAINS THAT ALL TOKENS SOLD ON ETHEREUM-BASED PLATFORMS, LIKE BOTH RECOIN AND DIAMOND, WERE SECURITIES. DEARIE, HOWEVER, STATED THAT THE LAWS WERE MEANT TO BE INTERPRETED FLEXIBLY AND THAT NOT ALL ICOS COULD BE CONSIDERED SECURITIES. THE SAME COULD BE SAID FOR THE MY BIG COIN CASE, AS THE CLASSIFICATION OF THE CRYPTOCURRENCY AS A COMMODITY IS CONFINED TO THE CASE AT HAND AND DOES NOT EXTEND TO OTHER CRYPTO ASSETS CURRENTLY AVAILABLE ON THE MARKET.

USE CASES*

*PLEASE NOTE: UNDER FINAL REVISION / CASE ANALYSIS – COMING SOON!

MODELS

1. CREATIVE
WITH PROMINENT SOCIAL THEORY IN THE BACK POCKET AT ALL TIMES, THE SHADOWBOX BLUEPRINT PROVIDES A TRAY OF SIX COHESIVE SHADOWBOXERS, THAT EACH STAND FOR ITS OWN UNIVERSAL GENRE, LIFESTYLE AND MOVEMENT. EACH SHADOWBOXER, THROUGH THE SERVICES AND INTERACTION PROVIDED, COMPLIMENT ONE ANOTHER IN A POSITIVE AND UNIQUE FASHION. REFERENCE CHART SCM-1

NETWORK SOCIAL INTERESTS & GENRES – BETA (V3) WILL LAUNCH W/ STICK N MOVE.

2. SHADOWBOX
SHADOWBOXER (N): A SOCIAL ENTREPRENEUR, ARTIST, AND FRIEND. THIS INDIVIDUAL, OR GROUP OF INDIVIDUALS, IS WILLING TO PLACE EGO, JUDGMENT, AND CONDITIONAL EMOTION ASIDE FOR 30 DAYS, OPENING THEIR MINDS AND HEARTS BY SHARING THEIR PASSION AND TALENTS WITH EVERYONE. A SHADOWBOXER WILL LEVERAGE THEIR SUPPORT AND ACCEPTANCE WITH STRANGERS WHO WILL BECOME THEIR SOCIAL ALLIES WHEN JOINING FORCES, TO WORK, EARN, AND SHARE. A SHADOWBOXER LOOKS UPON UNCONDITIONAL REINFORCEMENT AND COLLABORATIVE CULTIVATION; AS POSITIVE MEANS TO UNIFY OUR GLOBE, AND WISHES TO ACHIEVE SOCIAL EQUALITY THROUGH THE SHARED EXPERIENCE OF MUTUAL RESPECT, AND THROUGH PROFESSIONAL, PERSONAL, AND FINANCIAL GAIN GENERATED BY THE SHARED ENVIRONMENT SHADOWBOX HAS CREATED FOR EVOLVING (AND POWER PROVEN) GENERATIONS Y, Z, I AND X, AS WELL AS THE MILLENNIALS WHOM EXEMPLIFY THE ABILITY TO ADAPT TO DIGITAL MARKETS AN DIY MENTALITY. A TRUE SHADOWBOXER SEES THE GROUNDBREAKING ABILITIES THIS STYLE OF COLLABORATIVE GAIN CAN OFFER, AND WISHES TO ENGAGE THE 30 DAY JOURNEY. THROUGH SIX SOCIAL CLASSES, A SHADOWBOXER SEES THE NEED AND BENEFIT FOR THE STATE OF EQUILIBRIUM AND IMMENSE UNITY OUR NETWORK HAS THE ABILITY TO OFFER IN A SAFE AND SUSTAINABLE FASHION.

3. BUSINESS
THROUGH BETA (V3) INTO THE DEVELOPMENT OF (V3) (W/ 15-25 PAID MODELS TESTED AND DISCONTINUED STARTING W/ $5.00 PER SUBMISSION IN 2013/4.) SHADOWBOX HAS REVOLVED AROUND A CROWD-SOURCED “FREEMIUM” MODEL THAT PERMITS THE NETWORK TO OPERATE SUFFICIENTLY WITH SHIFTING MARKETS, FULFILLING CONSUMER DEMANDS (FINANCIALLY) AND PERSONALLY. WITH OUR NEW BETA SITE BUILDING OUT ON ETHEREUM BLOCKCHAIN SHADOWBOX WILL OPERATE THROUGH THE MOST COMPLEX OF THE SUBSCRIPTION MODELS, ALONGSIDE THE SIX CLASS MODEL DISPLAYED BELOW:

THE SHADOWBOX PLATFORM WILL PROVIDE FOR A SIX (6) WEIGHT CLASS PRICING MODEL FOR SUBSCRIBERS.

– FLYWEIGHT-FREE
– LIGHTWEIGHT-99 CENTS MONTHLY/$10.00 ANNUALLY
– WELTERWEIGHT-$1.99 MONTHLY/$20.00 ANNUALLY
– MIDDLEWEIGHT-$2.99 MONTHLY/$30.00 ANNUALLY
– HEAVYWEIGHT-$3.99 MONTHLY/$40.00 ANNUALLY
– CRUISERWEIGHT-$4.99 MONTHLY/$50.00 ANNUALLY

PLEASE SEE OUR “MODELS ” SECTION FOR ADDITIONAL INFORMATION. THIS TYPE OF SUBSCRIPTION PRICING OFFER IS SURROUNDED BY OUR “FREEMIUM” AGENDA THAT UTILIZES A USAGE MODEL, (EXECUTION OF IS THIS KIND USED PRIMARILY BY IT AND CLOUD SERVICES COMPANIES LIKE AMAZON WEB SERVICES. WHY USAGE?

A USAGE MODEL ALLOWS SHADOWBOX TO ENABLE PROSPECTIVE CUSTOMERS TO PAY ONLY FOR WHAT THEY USE , WHILE ENGAGING IN PLENTY OF “FREE” DURING THEIR OPEN ENDED TRIAL BY CHOICE BASIS. WE CONCLUDED THIS CREATES A HAPPIER COMMUNITY WITH CUSTOMERS ON ALL SPECTRUMS WHOM ARE BECOMING LESS LIKELY TO CHURN. IT’S AN INSTANTLY RESPONSIVE MODEL, SO WHEN CUSTOMER USAGE CHANGES, THE PRICE REFLECTS THE CHANGE. EVERYONE HAS STRIVED TOWARDS A USAGE MODEL AT ONE POINT OR ANOTHER, AS WE APPRECIATE THE COMPLEXITIES INVOLVED, AND MORE IMPORTANTLY, WE ADMIRE THAT “USAGE” IS WHERE “DISRUPTIVE” MODELS START. BASED ON A POLL OF 200 SUBSCRIPTION BUSINESSES, (BETWEEN 2017-18) THE MOST POPULAR PRICING MODELS WERE FIXED RECURRING (50%) AND PER UNIT OR PER USER (35%). A MUCH SMALLER GROUP HAD A USAGE-BASED MODEL (9%), YET WE FEEL THAT SMALLER GROUP HAS GROWN, AS WE BELIEVE BLOCKCHAIN’S ABILITY TO WILL FACILITATE THE PROSPECTIVE VOLATILITY AND PROFOUND GROWTH POTENTIAL OUR BUSINESS MODEL PROVIDES FOR.

4. REVENUE
SHADOWBOX WILL TO CONTINUE TO ADHERE TO THE ORIGIN OF ITS ORIGINAL BUSINESS MODEL HEADING INTO BETA [V3] BY KEEPING 5% OF ALL GROSS SALES GENERATED ACROSS THE ENTIRE PLATFORM, PER EACH 30 DAY TERM PERIOD. CONTRIBUTORS KEEP 95% OF GROSS SALES GENERATED (THROUGH THE PLATFORM BY WHICH THEY HAVE CONTRIBUTED AND SMART CONTRACT THEY HAVE SIGNED) PER EACH 30 DAY TERM PERIOD. PLEASE KEEP IN MIND, THAT SHADOWBOXES ARE GIVEN THE OPPORTUNITY TO WORK THROUGH ALL THREE-FOUR PLATFORMS IF DESIRED. SHADOWBOX CANNOT PROMISE SECONDARY SELECTION TO ACCOMMODATE ALL REQUESTS, BUT WILL MAKE EVERY EFFORT TO ACCOMMODATE CONTRIBUTORS WISHING TO WORK THROUGH ALL FACETS OF OUR NETWORK, AND AT MOST, ASSIST IN “WAITLISTING” AN ACCEPTED CONTRIBUTOR, IF THEIR REQUESTS ARE NOT MET BEYOND THE INITIAL COMPONENT THEY CONTRIBUTE TO REFERENCE CHART RM-1.

THE 95% HAS BEEN REFERRED TO AS THE “PURSE” (POSSIBLY FUSING ITS PURPOSE WITH OUR TOKEN) AND EACH CONTRIBUTOR IS PAID DIRECTLY TO THEIR ACCOUNT AT 12:01 MIDNIGHT (VIA SELECT TOKEN METHODS/TRANSACTION METHODS/BANKING SOLUTIONS) THROUGH OUR PLATFORM’S SEAMLESS AND SAFE SOLUTION FOR SHADOWBOX TO COMPENSATE ITS SHADOWBOXERS. OUR PLATFORM IS SET UP TO PAY ITS CONTRIBUTORS WHILE STAYING OUT THE FLOW OF FUNDS AND AVOIDING LIABILITY WHERE DIRECT FINANCIAL TRANSACTIONS ARE CONCERNED. REFERENCE CHART RM-2. THROUGH OUR USAGE MODEL, THE PURSE COMPONENTS (REVENUE MIX), BETA [V1-V2] CONSISTED OF THESE TESTED CHANNELS:

– IN APP PURCHASE
– SUBSCRIPTION
– PAYWALL TV
– ADVERTISING
– DIRECT SALES / SPLIT
– METERED CONTENT
– TELEVISION (PRE-SUBSCRIPTION)

AND NOW MOVING TO A REVENUE MIX THAT CONSISTS OF:

– SUBSCRIPTION
– TRAXX – SALES/STREAMS
– LIVE STREAM/SPECIAL EVENTS
– MERCHANDISE SALES
– PAY PER VIEW
– TOKEN
– ADVERTISING
– YOUTUBE ARM

LET’S BREAKDOWN HOW THE NETWORK OPERATES WITH OUR NEW REVENUE MIX IN MOTION. REFERENCE CHART WF-1

A. BREAKDOWN
CONTRIBUTORS EACH 30 DAY TERM SPLIT 95% OF GROSS SALES EVENLY GENERATED (THROUGH THE PLATFORM(S) BY WHICH THEY HAVE CONTRIBUTED TO) DURING THEIR TERM PERIOD. THIS EQUAL PROFIT SPLIT OF 95% ON OUR NETWORK IS CALLED THE PURSE. SHADOWBOX KEEPS 5% OF THE GROSS SALES GENERATED THROUGH THE WHOLE NETWORK EACH TERM. IN ORDER TO RECEIVE COMPENSATION, SHADOWBOXERS MUST BE SIGNED UP WITH IN ORDER TO RECEIVE PAYMENT (PURSE/TOKEN PERCENTAGE EARNED).

WITH THE PERCENTAGE EARNED EACH TERM, SHADOWBOX PLANS TO ALLOCATE THE EARNINGS ACCORDINGLY*:

– 1% OVERHEAD/MAILROOM UNIVERSITY PROGRAM
– 1% APPLICATION/PLATFORM
– 1% FUND (TOKEN)
– 1.5% MARKETING/KEY ACQUISITIONS* (AS APPLICABLE)
– 0.5% PERFORMANCE BONUS

*PLEASE NOTE: THIS PLAN IS SUBJECT TO CHANGE PER DISCRETION OF THE RINGSIDE FOUNDATION.

5. TOKEN (PREVIOUSLY THE ”PURSE”)

B. PURSE (2012-2017)
AS THE “PURSE” EMBODIES AN AGGRESSIVE FORM OF PROFIT PARTICIPATION AND SOCIAL DISTRIBUTION, OUR SYNTHESIZED PLATFORMS ACROSS SOCIAL NEWS, COMMERCE, NETWORKING, AND TELEVISION, GIVE SELECTED PARTICIPANTS THE ABILITY TO SHARE THEIR TALENT, WITHIN A CONFINED FRAMEWORK, THAT DOES NOT PLACE AN EXHAUSTING RESTRICTION ON PROSPECTIVE OPPORTUNITIES IN THEIR PROFESSIONAL JOURNEY, NOR COMPROMISE THEIR:

– CREATIVE RIGHTS
– PRODUCT OWNERSHIP
– EXCLUSIVE DRIVE
– INNOVATIVE APTITUDE
– SELECTIVE STATURE

C. TOKEN (2017-PRESENT)
WHILE BLOCKCHAIN AND CRYPTOCURRENCY MAY SEEM COMPLICATED TO THE AVERAGE CONSUMER, THE GOAL BEHIND SHARERING’S PLATFORM IS TO MAKE THE USE OF SUCH TECHNOLOGY EASY AND STRESS-FREE FOR CONSUMERS AND BUSINESSES ALIKE. IT DOESN’T MATTER WHAT TYPE OF PRODUCT OR SERVICE A USER WANTS TO SHARE — SHARING ECONOMY BUSINESSES CAN FACILITATE EVERYTHING FROM PETSITTING TO PARKING IN SOMEONE ELSE’S DRIVEWAY IS THE THIRD AND FINAL POST ON A SERIES ON HOW TO USE THE ETHEREUM WALLET TO CREATE YOUR OWN AUTONOMOUS ORGANIZATIONS. YOU CAN FILL THE PARAMETERS ANY WAY YOU WANT (YES, EMOJIS ARE PERMITTED ON THE STRING FIELDS) BUT YOU’LL NOTICE ONE NEW FIELD THAT DIDN’T EXIST BEFORE:

6. LOTTERY
WITH AN EMPHASIS ON LOW RISK/HIGH REWARD, SHADOWBOX PLAYS AN IMPORTANT ROLE IN AN INCREASINGLY INFORMED ECONOMY, AND PERMITS ITS CONTRIBUTORS TO PROFIT FROM CONCEALED POTENTIAL. THE POTENTIAL THROUGH SHADOWBOX LIES WITHIN THE UNPREDICTABILITY DICTATED THROUGH ECONOMIC MEASURES AND SOCIAL TRENDS. OUR PLATFORM IS HERE TO DELIVER ‘EXISTING’ PRODUCTS, SERVICES, AND TECHNOLOGIES TO ‘EXISTING’ MARKETS, IN A METHOD THAT IS SIMPLY ORIGINAL, CUTTING EDGE, AND ABSENT TO THE OUTSIDE WORLD.

7. CPI
TOUCHING ON ONE OF THE MOST TRADITIONAL SCALES, COST PER IMPRESSION (CPI), ALONG WITH COST PER CLICK AND COST PER ORDER, WAS USED BY SHADOWBOX TO ASSESS THE COST ADVANTAGE AND PROFITABILITY OF OUR ONLINE ADVERTISING INITIATIVES, WHICH ARE AIMED AT EARNING COLLECTIVELY FOR OUR CONTRIBUTORS ACROSS THE NETWORK. PER THE PAST 3 YEARS OF R&D, WE FEEL THAT CPI IS THE CLOSEST ONLINE ADVERTISING STRATEGY TO THOSE OFFERED IN OTHER MEDIA SUCH AS TELEVISION, RADIO OR PRINT, WHICH SELL ADVERTISING BASED ON ESTIMATED VIEWERSHIP, LISTENERSHIP OR READERSHIP. CPI PROVIDES A COMPARABLE MEASURE TO CONTRAST INTERNET ADVERTISING WITH OTHER MEDIA. SHADOWBOX EXERCISES STRATEGIC PLAYS THAT ARE SCALABLE, FOR THE BENEFIT OF ROI AND EFFECTIVE GROWTH.

8. PRICING
OUR PROSPECTIVE NEW PRICING/SUBSCRIPTION MODEL IS DETAILED IN OUR “PRODUCT” AND “CLASS SYSTEM” SECTION. HERE IS A SNAPSHOT. THE SHADOWBOX PLATFORM WILL PROVIDE FOR A SIX (6) WEIGHT CLASS PRICING MODEL FOR SUBSCRIBERS.

– FLYWEIGHT-FREE
– LIGHTWEIGHT-99 CENTS MONTHLY/$10.00 ANNUALLY
– WELTERWEIGHT-$1.99 MONTHLY/$20.00 ANNUALLY
– MIDDLEWEIGHT-$2.99 MONTHLY/$30.00 ANNUALLY
– HEAVYWEIGHT-$3.99 MONTHLY/$40.00 ANNUALLY
– CRUISERWEIGHT-$4.99 MONTHLY/$50.00 ANNUALLY

A RECENT SURVEY BY THE ECONOMIST SHOWED THAT 80% OF COMPANIES ARE SEEING A CHANGE IN HOW THEIR CUSTOMERS WANT TO ACCESS AND PAY FOR GOODS AND SERVICES AND 50% OF THESE SAME COMPANIES ARE CHANGING THEIR PRICING MODELS AS A RESULT. REFERENCE CHART SUBZ-2 OUR PRICING MODEL HAS BEEN SET TO ADJUST TO THE SHIFTING FORMULAS SURROUNDING SUBSCRIPTION BASED AND FREEMIUM MODELS THAT PLACE USERS IN CHARGE OF WHAT THEY WISH TO PAY FOR, AND WHAT THEY CHOOSE TO ENGAGE FOR FREE, WHILE MAINTAINING OUR EYE ON BUILDING VALUE AND LOYALTY. WITH RESEARCH AND DEVELOPMENT A PRIORITY THROUGH STARTING PHASES, OUR GOAL WITH SHADOWBOX PRICING IS TO:

– MAINTAIN HEALTHY RATES OF CHURN AND CUSTOMER VALUE.
– EVALUATE, INVESTIGATE, THEN OPTIMIZE OUR COMPLETE NETWORK “PACKAGING,” STRATEGY WHICH WILL BE A SET OF SHADOWBOX FEATURES AND CAPABILITIES BUILT INTO A SINGLE “PRODUCT”

THE SHADOWBOX COLLECTIVE PLATFORM PROVIDES FOR SIX (6) WEIGHT CLASSES OF PRICING FOR SHADOWBOXERS.

– FLYWEIGHT-CONTRIBUTOR SELLING $0.00-$60.00
– LIGHTWEIGHT-CONTRIBUTOR SELLING $60.00-$150.00
– WELTERWEIGHT-CONTRIBUTOR SELLING $150.00-$500.00
– MIDDLEWEIGHT-CONTRIBUTOR SELLING $500.00-$2500.00
– HEAVYWEIGHT-CONTRIBUTOR SELLING $2500.00-$7500.00
– CRUISERWEIGHT-$7500.00-$10,000.00 (AND ABOVE-SPECIAL RULES APPLY)

PLEASE NOTE: WHILE WE PLACE A PRODUCT CLASS SYSTEM TO REFLECT DOLLAR VALUE FOR OUR PLATFORM, IT IS CHIEFLY FOR THE PURPOSE OF SALE PRICE, AND REFLECTION UPON A DISTINCT QUALITY OF THE PRODUCT THAT IS ENCOUNTERED, AS DICTATED BY THE BRAND AND/OR DESIGNER.

9. WATSON (TECHNOLOGY)
IBM ANNOUNCED THAT WATSON, IBM’S ARTIFICIAL INTELLIGENCE (AI) PLATFORM IS NOW OPEN AND AVAILABLE ON ANY CLOUD PLATFORM. WATSON GOES WELL BEYOND TODAY’S METADATA STANDARDS, AUTOMATICALLY RECOGNIZING AND TAGGING KEYWORDS, CONCEPTS, THEMES, OBJECTS AND MUCH MORE. SEE “TECHNOLOGY” SECTION.

WATSON (MODEL)
WATSON PARSES QUESTIONS INTO DIFFERENT KEYWORDS AND SENTENCE FRAGMENTS IN ORDER TO FIND STATISTICALLY RELATED PHRASES.WATSON’S MAIN INNOVATION WAS NOT IN THE CREATION OF A NEW ALGORITHM FOR THIS OPERATION BUT RATHER ITS ABILITY TO QUICKLY EXECUTE HUNDREDS OF PROVEN LANGUAGE ANALYSIS ALGORITHMS SIMULTANEOUSLY. THE MORE ALGORITHMS THAT FIND THE SAME ANSWER INDEPENDENTLY THE MORE LIKELY WATSON IS TO BE CORRECT. ONCE WATSON HAS A SMALL NUMBER OF POTENTIAL SOLUTIONS, IT IS ABLE TO CHECK AGAINST ITS DATABASE TO ASCERTAIN WHETHER THE SOLUTION MAKES SENSE OR NOT.

F. CLASS SYSTEM

DETAILS COMING SOON. PLEASE SEE “PRODUCT” AND “CLASS SYSTEM” SECTION(S). REFERENCE CHART CSP-T1

THEORIES

1. GAME THEORY
OUR PROBLEM INVOLVES THE CONCEPT OF VALUE LOSS, AND AS A NETWORK WE MUST DO OUR PART IN CONJUNCTION WITH OUR CONTRIBUTORS TO BATTLE THIS PROBLEM WITH OUR VENTURE. IN ORDER TO SEE NEW VALUE CAPTURED THROUGH NETWORK ROTATIONS, OUR MODELS FOSTER THE NEEDED (SYSTEMATIC) CHANGE IN:

– THE PRICING
– TIMING CARRIER
– MECHANISM
– PAYER
– USAGE PERMITS
– ROTATION

TO FACILITATE THE CREATION AND DEPLOYMENT OF NEW VALUE. WITH THE CHIEF PRINCIPLES OF COMPUTERS SCIENCE AT HAND, SHADOWBOX UTILIZES ACTIVE AUDIENCE – AND ALGORITHMIC GAME THEORY, WHILE REMAINING CHIEFLY FOCUSED ON A QUANTIFIED MEASURE KNOWN AS THE “PRICE OF ANARCHY”. THIS MEASURE ALLOWS OUR VENTURE TO GROW DIRECTLY FROM THE ASSED GAP BETWEEN COOPERATION (A CENTRALLY DESIGNED OR COORDINATED SOLUTION) AND COMPETITION (WHERE EACH PARTICIPANT IS INDEPENDENTLY IS TRYING TO MAXIMIZE THE OUTCOMES THEMSELVES). OUR MULTI-MEDIA NETWORK AND APPLICATION WILL OPERATE IN A FIXED MANNER AND UTILIZE DISTINCT MATHEMATICAL OPTIMIZATION TECHNIQUES, THAT BELONG TO THE FAMILY OF LOCAL SEARCH, AND PERMITS A SMALL PERCENTAGE OF RANDOMNESS IN OUR SHADOWBOX NETWORK SELECTION PROCESS EACH TERM. IN ORDER TO BUILD COLLISION AND ORCHESTRATE UNIFIED BUSINESS PRACTICES THROUGH INCREASINGLY ISOLATED MARKETS, OUR BUSINESS AND REVENUE MODELS REMAIN GROUNDED AT AN ITERATIVE ALGORITHM WHICH BEGINS WITH AN ARBITRARY SOLUTION TO OUR PROBLEM, THEN ATTEMPTS TO FIND A BETTER SOLUTION BY (THROUGH EACH THIRTY DAY WORKING TERM) CHANGING A SINGLE ELEMENT OF THE SOLUTION THROUGH INCREMENTAL ACCORDINGLY. REFERENCE CHART GMT-1 CHANGES THROUGH OUR THIRTY DAY WORK TERMS INCLUDE:

– FLUCTUATION / SWITCH OF MEDIA/CONTENT/PRODUCTS
– FLUCTUATION / SWITCH OF PARTICIPANTS
– FLUCTUATION / SWITCH OF EARNINGS
– FLUCTUATION / SWITCH PROFIT SPLIT

OUR NETWORK WILL ATTAIN THIS GOAL BY PRACTICING UNIQUE METHODOLOGIES, WHILE STRATEGICALLY AND SYSTEMATICALLY CONSTRICTING:

– THE SUM OF THE PROVIDED MEDIA CONTENT/PRODUCTS
– THE DURATION OF SERVICE OFFERING
– THE AGGREGATE OF OFFERED MEDIA CONTENT/PRODUCTS
– THE TERMS AND CONDITIONS INTERNALLY / PER 3RD PARTY PROVIDERS

REFERENCE CHART GMT-2. IF A CHANGE PRODUCES A BETTER SOLUTION, INCREMENTAL CHANGE IS MADE TO THE NEW SOLUTION, REPEATING UNTIL NO FURTHER IMPROVEMENTS CAN BE FOUND. WHILE SALES REMAIN AT THE CENTER OF OUR STRATEGY, EQUALLY DOES THE CONCEPT OF “SHARE”. WITHIN THE GAP BETWEEN COOPERATION AND COMPETITION, LIES AN EQUILIBRIUM AND STATE OF “ALPHA” KNOWN AS SHADOWBOX.

2. PRICE OF ANARCHY
WITH A CHIEF FOCUS ON A QUANTIFIED MEASURE KNOWN AS THE “PRICE OF ANARCHY”. THIS MEASURE ALLOWS OUR VENTURE TO GROW DIRECTLY FROM THE ASSED GAP BETWEEN COOPERATION (A CENTRALLY DESIGNED OR COORDINATED SOLUTION) AND COMPETITION (WHERE EACH PARTICIPANT IS INDEPENDENTLY IS TRYING TO MAXIMIZE THE OUTCOMES THEMSELVES).

3. CREATIVE DESTRUCTION
CREATIVE DESTRUCTION, A TERM COINED BY JOSEPH SCHUMPETER IN “CAPITALISM, SOCIALISM AND DEMOCRACY” IN 1942, DESCRIBES THE “PROCESS OF INDUSTRIAL MUTATION THAT INCESSANTLY REVOLUTIONIZES THE ECONOMIC STRUCTURE FROM WITHIN, INCESSANTLY DESTROYING THE OLD ONE, INCESSANTLY CREATING A NEW ONE.” THIS OCCURS WHEN INNOVATION DECONSTRUCTS LONG-STANDING ARRANGEMENTS AND FREES RESOURCES TO BE DEPLOYED ELSEWHERE. SINCE SCHUMPETER, THE TERM HAS BEEN ADOPTED INTO MANY OTHER CONTEXTS OUTSIDE OF ECONOMIC THEORY. WHATEVER THEIR NATURE, ENTREPRENEURS, BY ADVANCING NEW PRODUCTS, TECHNOLOGY OR PRODUCTION METHODS, PROVIDE AN IMPULSE FOR CHANGE AND, IN SCHUMPETER’S WORDS IN HIS 1942 BOOK, “CAPITALISM, SOCIALISM AND DEMOCRACY,”.

4. HILL CLIMBING
SHADOWBOX ADMIRES THE RELATIVE SIMPLICITY OF THIS ALGORITHM (IT IS A POPULAR FIRST CHOICE AMONGST OPTIMIZING ALGORITHMS). IT IS USED WIDELY IN ARTIFICIAL INTELLIGENCE, FOR REACHING A GOAL STATE FROM A STARTING NODE. DIFFERENT CHOICES FOR NEXT NODES AND STARTING NODES ARE USED IN RELATED ALGORITHMS. IN NUMERICAL ANALYSIS, HILL CLIMBING IS A MATHEMATICAL OPTIMIZATION TECHNIQUE WHICH BELONGS TO THE FAMILY OF LOCAL SEARCH. IT IS AN ITERATIVE ALGORITHM THAT STARTS WITH AN ARBITRARY SOLUTION TO A PROBLEM, THEN ATTEMPTS TO FIND A BETTER SOLUTION BY MAKING AN INCREMENTAL CHANGE TO THE SOLUTION. IF THE CHANGE PRODUCES A BETTER SOLUTION, ANOTHER INCREMENTAL CHANGE IS MADE TO THE NEW SOLUTION, AND SO ON UNTIL NO FURTHER IMPROVEMENTS CAN BE FOUND. IF THE CHANGE PRODUCES A BETTER SOLUTION, ANOTHER INCREMENTAL CHANGE IS MADE TO THE NEW SOLUTION, AND SO ON UNTIL NO FURTHER IMPROVEMENTS CAN BE FOUND.

5. INTERVAL
OUR 30 DAY WORKING TERM IS AN INTERVAL THAT MAKES THE STRATEGY, BY ALLOWING ENOUGH TIME TO OBSERVE THE STRATEGY AND EXECUTE THE INTERVAL. THEREFORE, THE SHADOWBOX NETWORK HAS STRATEGIZED ITS GROWTH MODEL (WHICH WILL EXPAND GEOGRAPHICALLY AND EXPONENTIALLY) ONCE A SELECT SET OF GOALS AND CRITERIA ARE MET. MORE DETAILS COMING SOON!

WHY NOW?

1. NOW
TIMING FOR MARKET ENTRY INTO SOCIAL BLOCKCHAIN (AND CRYPTOCURRENCY) VENTURES THAT OPERATE THROUGH, ECOMMERCE, MOBILE ENTERTAINMENT, MUSIC/MEDIA STREAMING AND DISTRIBUTION IS HIGH LEVEL, AND WILL ONLY CONTINUE TO PROVE SUFFICIENT OPPORTUNITY, RESOURCE, PROFITABILITY, AND POWER IN NUMBERS. WHERE THE “SHARING ECONOMY” IS CONCERNED, AS A FRONTIER COMPANY, WE FEEL THAT IT IS NOT ONLY STRATEGIC, BUT EXTREMELY TACTFUL TO BE THE ‘FIRST’ TO CAPTURE NEW VALUE, AND AS WE MENTIONED PREVIOUSLY, ADVANCE INTO MARKETS THAT ARE FUNDAMENTALLY AND SCIENTIFICALLY EVIDENT, YET STILL UNDEFINED. A COLLABORATIVE AND SYSTEMATIC PROTOCOL IS IN DIRE NEED; TO BENEFIT CREATIVE UNIFICATION, REIGNITE THE PRESENCE OF VALUE, AND AID CREATORS WORLDWIDE, WHOM CONTRIBUTE SO MUCH TO OUR LIVES THROUGH THEIR IMAGINATIVE MEASURES.

2.VENTURE CAPITAL
FRONTIER TECHNOLOGY COMPANIES LIKE SHADOWBOX HAVE COME BACK IN “VOGUE” WITH INVESTORS BECAUSE OF THE FACT THAT THEY ARE DIFFICULT TO BRING TO MARKET. THESE COMPANIES HAVE DEFENSIBLE IP THAT’S VERY DIFFICULT TO REPLICATE TECHNICALLY, WHICH RESULTS IN “A NATURAL MOAT AGAINST POTENTIAL COMPETITORS” THAT MOST SOFTWARE COMPANIES WILL NEVER HAVE. AS A RESULT, VENTURE CAPITALISTS HAVE INVESTED $5+ BILLION IN THE FRONTIER TECH BETWEEN 2014 AND 2019. ANOTHER REASON AS TO WHY INVESTORS ARE FLOCKING TO FRONTIER VENTURES IS CORRELATED WITH THE INCREASE IN ACQUISITIONS BY THE WORLD’S TOP TECH COMPANIES. THESE COMPANIES ARE BUILDING UP THEIR COMPETITIVE FORTS BY ACQUIRING STARTUPS (AND TALENT) AT A FASTER AND FASTER PACE, AND MANY OF THE COMPANIES THEY ARE ACQUIRING ARE PRE-REVENUE. THESE ARE NOT SMALL SPECULATIVE ACQUISITIONS, BUT RATHER BIG BETS LIKE:

– OTTO-$680M
– DROPCAM-$555M
– NEST-$3.2B
– SKYBOX-$500M
– DEEPMIND-$500M

AND MANY MORE. ON TOP OF THESE COMPANIES BEING PRE-REVENUE, THE COMMON TRAIT IS THAT THEY WERE ACQUIRED FOR THEIR IP, AND/OR THEIR TEAM’S DISTINCT TECHNOLOGY EXPERTISE. ABOVE ALL ELSE, THESE TEAMS RECRUITED EXCELLENT AND HARD-TO-FIND ENGINEERING TALENT WHICH ENABLED THEM TO EXECUTE AT LIGHT SPEED, AND QUICKLY GET AHEAD OF A NEW TREND. WHEN YOU DIG FURTHER, MANY OF COMPANIES BEING ACQUIRED HAVE A FRONTIER TECHNOLOGY COMPONENT, AND THE RATIO OF THESE COMPANIES IS SEEMINGLY INCREASING (ESPECIALLY IN AI AND BLOCKCHAIN).

3. BREAKTHROUGHS
ENTREPRENEURS LIKE US HAVE ALSO BEEN INCREASINGLY PURSUING FRONTIER TECHNOLOGIES DUE TO RECENT SCIENTIFIC INNOVATIONS THAT HAVE ENABLED THEIR COMPANIES TO EXIST. THESE INNOVATIONS HAVE EXPANDED THE TECHNICAL POSSIBILITIES FOR PRODUCTS IN GROWTH PHASES, WHILE ALSO DRIVING DOWN THE COST OF BUILDING SUCH SOLUTIONS.

4. NEED

DETAILS COMING SOON. PLEASE SEE “PROBLEM” AND “PRODUCT” SECTION(S).

MENTORS & ADVISORS

1. START UP OPERATIONS
– GWEN CHENI, INVESTOR & PORTFOLIO MANAGER, GOLDMAN SACHS / PIER 88
– WILL BUNKER, FORMER CEO, MATCH.COM
– PEDRO SORRENTINO, MANAGING PARTNER, ONEVC
– LUIGI CONGEDO, PRINCIPAL, BOOTSTRAP LABS
– PRANAB SHARMA, DIRECTOR, PORTFOLIO & MONETIZATION STRATEGY, BOX
– MARK STREHLOW, CONSULTANT, MSDO
– ANDREW GOLDNER, CO-FOUNDER, GROWTHX
– TOM THOMPSON, FOUNDER, STEALTH START UPS
– TIM LIPTON, PARTNER, MOMENTUM PARTNERS
– ANN MONTGOMERY, CO-FOUNDER & CEO, ROLE
– LAURA ZAVELSON, EXPERTISE: CUSTOMER DEVELOPMENT, BRANDING/MESSAGING, PITCHING
– MIKE CRANE, EXPERTISE: PRODUCT TESTING & VALIDATION, CUSTOMER FEEDBACK, SERVICE/EXPERIENCE DESIGN, BUSINESS MODELS
– JOEY MULLER, PRODUCT SPECIALIST, GALVANIZE
– SANJEEV SOMANI, EXPERTISE: PRODUCT STRATEGY, SALES & MARKETING, ENTERPRISE SOFTWARE, ANALYTICS, BUSINESS OPERATIONS
– SAM DE BROUWER, RESEARCH SPECIALIST, GALVANIZE
– GEORGE ARABIAN, MANAGING PARTNER, STEELHEAD VENTURES
– ROYA SABETI, COMMUNITY LEADER, GALVANIZE, START UP FOUNDER

3. LEGAL & COMPLIANCE
THROUGH ITS DURATION FROM CORPORATE INCEPTION IN 2012, THROUGH THE START OF BETA V3 IN 2017, THE SHADOWBOX GROUP/RINGSIDE, LLC RETAINED INSIDE COUNSEL IN AN OPERATION ROLE AT ALL TIMES. IN CONJUNCTION WITH ON SITE EXPERTISE, OUR CORPORATION WAS FORTUNATE ( PER THE ARRANGEMENTS OF GROUPS LIKE GALVANIZE, START UPGRIND, AND SILICON VALLEY BANK, TO BE OFFERED THE ATTENDANCE UNDER LECTURE SERIES CONDUCTED BY FIRMS SUCH AS ORRICK LAW FIRM, DLA PIPER, COOLEY, AND OTHERS.

4. FINANCE & BANKING
MARTIN KAN, SILICON VALLEY BANK – ACCELERATOR PROGRAM 2014-16
CALVERT WONG, SILICON VALLEY BANK – ACCELERATOR PROGRAM 2014-16

TEAM (2014-2019)*

GOING FORWARD, THE SHADOWBOX NETWORK AND CONTENT BANKING SYSTEM WILL BE MANAGED BY:

– MACHINE
– OPEN SOURCED COMMUNITIES
– UNIVERSITY STUDENTS

PERTINENT DECISIONS WILL BE HANDLED BY TOKEN HOLDERS, INVESTORS, AND MEMBERS OF OUR HYBRID MANAGEMENT BOARD. PLEASE SEE “MAILROOM” SECTION ON THIS WHITEPAPER. BELOW IS A SNAPSHOT OF SELECTIVE MANAGEMENT/TEAM MEMBERS WHOM JOINED (AND SOME WHOM WILL REMAIN) THROUGH GROWTH PHASES BETWEEN 2014-2018. WE ARE PROUD OF THE LISTED NAMES BELOW, AS THEY REPRESENT AN ELITE CREW WHOM BOAST CREDENTIALS FROM INSTITUTIONS INCLUDING THE LONDON SCHOOL OF ECONOMICS, UC DAVIS, AND STANFORD UNIVERSITY, WHILE POSSESSING THE SKILL SETS AND EXPERTISE IT TOOK TO BRING OUR VENTURE THROUGH LEAN LAUNCH INTO BETA PHASES. REFERENCE CHARTS HCR1 – HCR12.A MORE DETAILS TO FOLLOW AND MEMBERS TO BE LISTED

MAILROOM*

*PLEASE NOTE: APPLICATION FOR MAILROOM PROGRAM-FALL 2020 WILL OPEN UP OCTOBER 1 2019

1. SHADOWBOX MAILROOM REGIMENT/INTERNSHIP PROGRAM
PLEASE NOTE: IN THIS WORLD, ATTENDING A UNIVERSITY OR NOT ATTENDING A UNIVERSITY, IS SOMETIMES OUT OF YOUR CONTROL FOR SEVERAL REASONS, AND WE DON’T JUDGE BY FACEBOOK LIKES NOR THE OPPORTUNITY TO ATTEND AN “ACCREDITED 4 YEAR PROGRAM OR GRADUATE PROGRAM”. WE LOOK UPON ALL YOUNG ADULTS WITH AN EQUAL EYE. IF YOU CAN ASSURE TECHNICAL/ADMIN QUALIFICATIONS, THE ABILITY TO LEARN AND TEACH OTHERS WHAT YOU ARE LEARNING, AND/OR GOT SOMETHING SPECIAL TO BRING TO THE TABLE, WE ARE ALL EARS, REGARDLESS OF YOUR ACADEMIC CAREER. FOR US, A 3.7 GPA IN THE CLASSROOM TRANSLATES TO AN IMPACTING EXPERIENCE IN THE REAL WORLD, AND WE TAKE OUR OWN APPROACH TO HUMAN RESOURCES WITHIN THE SHADOWBOX COMMUNITY.

AT SHADOWBOX, WE DISPLAY TRUE PASSION AND DEVOTION TO HUMAN CAPITAL EMBODIED THROUGH DEDICATED YOUNGSTERS (ENROLLED STUDENTS AND NON-ENROLLED STUDENTS) ACROSS ALL LEVELS. THE ENERGETIC AND BRISK COHORT KNOWN AS “YOUTH” POSITIVELY FUELS MODERNIZATION AND ORIGINALITY, THEREFORE, WE WANT THEM RUNNING THE SHOW. YOUNGSTERS ARE THE SOCIAL INFLUENCERS, AGENTS, PHILANTHROPISTS, AND GAME CHANGERS OF TOMORROW, AND WE FEEL THEY CAN EFFECTIVELY HELP US TO SUITABLY PROMOTE, SCOUT, REPRESENT, AND RESEARCH THROUGH OUR NEW SOCIAL VENTURES IN MOTION.

WE WANT OUR TEAM TO OUTSHINE BY EXCELLING THROUGH POSITIVE REINFORCEMENT, RIGID VOCATION, AND STRENGTH OF MIND. SINCE MANY OF THE INTERVIEWEES ARE QUICK TO ASK ABOUT FULL TIME WORK, ITS BEST THAT WE STATE HERE THAT SELECTED SHADOWBOX MAILROOM RECRUITS MAY BE PROMOTED TO FULL-TIME/PART-TIME SOCIAL AGENTS/ANALYSTS WITH OUR FIRM ONCE THEY HAVE COMPLETED 2-3 SEMESTERS/TERMS IN OUR PAID INTERNSHIP MAILROOM PROGRAM. ALL MATERIALS FOR OUR SHADOWBOX MAILROOM STUDENTS (BOOKS, TEXTBOOKS, PROSPECTIVE SOFTWARE & PROGRAMS, AND ADDITIONAL TECH/MOBILE COMPONENTS AND ACCESSORIES) NEEDED TO PERFORM THE REQUIRED FUNCTIONS AND RESPONSIBILITIES REQUIRED BY OUR DIVISION, WILL BE PURCHASED BY SHADOWBOX, AND PROVIDED FOR TEAM MEMBERS BY SHADOWBOX. IN ORDER TO PARTICIPATE AND QUALIFY FOR CONSIDERATION, PLEASE NOTE THAT WE ARE LOOKING FOR ELIGIBLE CANDIDATES/STUDENTS THAT HAVE:

– ACTIVELY ENROLLED IN A FOUR-YEAR UNDERGRADUATE BACHELOR /OR GRADUATE DEGREE PROGRAM (B.A., B.S., M.A., J.D., M.B.A., M.F.A, PHD) AT AN ACCREDITED COLLEGE OR UNIVERSITY (WITH AN AVERAGE GPA OF 3.7 OR HIGHER).
– COMPLETED AT LEAST THEIR FRESHMAN YEAR COURSE WORK.
– HAVE A STRONG INTEREST IN DIGITAL MARKETS, START-UP VENTURE, SOCIAL MEDIA, FILM, MUSIC, TV, ALTERNATIVE CONTENT, TECHNOLOGY, AND SOCIAL CAUSE.
– LIFE EXPERIENCE AND A PROFOUND PROFESSIONAL BACKGROUND, THAT DISPLAYS THE APTITUDE TO ACHIEVE SOME METHOD OF TRACTION AND OWNERSHIP, TO BETTER ASSIST SHADOWBOX EFFECTIVELY, IN ITS GROWING PHASES OF DEVELOPMENT, PRODUCTION, EXPANSION, AND LAUNCH OF ITS (BETA V3 PLATFORM.

AS WE STRIVE TO FIND STUDENTS WHO HAVE A STRONG INTEREST IN THE SOCIAL ENTERTAINMENT INDUSTRY, WE DO NOT MAKE SELECTIONS BASED ON YOUR DECLARED ACADEMIC AND/OR PERSONAL INTERESTS, OR WISH TO INFLUENCE YOUR AFFIRMED MAJOR, CHOICE OF ACADEMIC PROGRAM OR COURSE OF STUDY, THAT YOU WISH TO FOLLOW. WE WANT YOU INVOLVED, BUT MORE IMPORTANTLY, WE WANT YOU TO CHASE YOUR DREAMS, WHATEVER THEY MAY BE.

A. SHADOWBOX MAILROOM CANDIDATES SHOULD HAVE:
– 1-3 YEARS OF EXPERIENCE IN THE ENTERTAINMENT OR LEGAL FIELD.
– SKILL IN MS WORD, MS EXCEL, MAC PROGRAMS.
– HIGH SCALED PROFICIENCY IN MS ACCESS PROGRAM, MS BUSINESS INTELLIGENCE, ADOBE CREATIVE SUITE, SPSS, SAAS, (RELATIVE SOCIAL PROGRAMING IS A MUST).
– HEAVY KNOWLEDGE OF SOCIAL MEDIA MARKETS AND WEB/MOBILE APPLICATIONS

B. ADDITIONAL / DESIRED QUALIFICATIONS FOR THE SHADOWBOX MAILROOM PROGRAM:
– JD / MBA / MA / MS DEGREE IN PROCESS OR NEAR COMPLETION WITH GOOD ACADEMIC STANDING.
– POSITIVE ATTITUDE & WILLINGNESS TO LEARN.
– WELL-ORGANIZED, DETAIL-ORIENTED AND HIGHLY-MOTIVATED.
– BRILLIANT COMMUNICATION SKILLS AND PROFESSIONAL DISPOSITION.
– ABILITY TO MULTI-TASK AND WORK AS AN INTEGRAL MEMBER OF A DYNAMIC WORK ENVIRONMENT.
– HAVE WORKED AT A DIGITAL CONTENT AGGREGATOR/DISTRIBUTOR
– HAVE EXPERIENCE WORKING WITH XML, SPECIFICALLY DDEX ERN
– UNDERSTAND THE INS AND OUTS OF CONTENT METADATA
– TRAINED IN YOUTUBE CONTENTID
– HAVE EXPERIENCE WITH ANY PROGRAMMING OR WEB TECHNOLOGIES (I.E. SQL, PYTHON, JAVASCRIPT, HTML/CSS, ROBOTICS DEV, DATA SCIENCE, AND MACHINE LEARNING.

C. MAILROOM – RESPONSIBILITIES:
– DATA MINING AND ANALYZING CURRENT PLATFORMS
– PERSISTENTLY ENGAGING FANS BY RESPONDING TO FAN POSTS ON ALL PLATFORMS
– POSTING, CREATING, AND CURATING VARIOUS FORMS OF CONTENT
– GENERATING ANALYTIC REPORTS FOR CURRENT SOCIAL CAMPAIGNS
– CONTRIBUTING IDEAS IN BRAINSTORMS AND PITCHES
– STAYING ON TOP OF CURRENT TRENDS IN THE SOCIAL SPHERE
– INTERFACING WITH PROJECT MANAGERS AND SOCIAL MEDIA MANAGERS TO KEEP TEAM MODERNIZED AND ON THE SAME PAGE
– FOLLOWING A DETAILED POSTING CALENDAR FOR PRODUCTION AND DEVELOPMENT
– PREPARE, EXECUTE & MONITOR CONTENT DELIVERIES TO DIGITAL SERVICE PROVIDERS
– COMMUNICATE REGULARLY WITH SUPPORT AND ENGINEERING TEAMS REGARDING PRODUCT UPDATES & DELIVERY ERRORS
– PERFORM REGULAR CHECKS OF PRIORITY RELEASES TO ENSURE ALL DELIVERIES ARE ACCURATE & COMPLETE
– PROVIDE ADMINISTRATIVE AND MEDIA MANAGEMENT SUPPORT ON INTEGRATION PROJECTS
– DOCUMENT PROCESSES & FEEDBACK (INTERNAL & EXTERNAL) AND COMMUNICATE REQUIREMENTS TO THE APPROPRIATE TEAMS SOCIAL COMPREHENSION
– MANAGE PERTINENT ISSUES PERTAINING TO SOCIAL CAUSE/PHILANTHROPY/HUMANITARIAN EFFORT MARKET RESEARCH & ANALYTICS; DIGITAL MEDIA STRATEGY; BRANDED ENTERTAINMENT; SPONSOR AFFILIATIONS; BUSINESS DEVELOPMENT, AND SO FORTH.

D. SHADOWBOX MAILROOM – HIRING AGREEMENT:
– $3500.00 – $4500.00 STIPEND AFTER SEMESTER (4.5 MONTHS) WORK IS EVALUATED AND CONCLUDED.
– PERTINENT TOOLS FOR TECHNOLOGY/CLOUD USE AND/OR COLLABORATIVE WORK FORCE MATERIAL, AFTER COMPLETING STAGE (1) IN THE MAILROOM PROGRAM (AND SUCCEEDING A 45 DAY EVALUATION)
– INCENTIVE/BONUS (VIA SHADOWBOX GROUP’S MOU/INCENTIVE AGREEMENTS) AFTER MAILROOM REGIMENT TERM CONCLUDES (AT THE END OF SEMESTER TERM PRIOR TO UNIVERSITY EXAM PREPARATION).
– ALL MATERIALS FOR OUR SHADOWBOX MAILROOM STUDENTS (BOOKS, TEXTBOOKS, PROSPECTIVE SOFTWARE & PROGRAMS, AND ADDITIONAL TECH/MOBILE COMPONENTS & ACCESSORIES) NEEDED TO PERFORM THE REQUIRED FUNCTIONS AND RESPONSIBILITIES REQUIRED BY OUR DIVISION, WILL BE PURCHASED BY SHADOWBOX, AND PROVIDED FOR TEAM MEMBERS BY SHADOWBOX.

E. SHADOWBOX MAILROOM – DESIRED REQUIREMENTS:
– FLUENT IN SPANISH (READING, WRITING, SPEAKING)
– FAMILIAR WITH THE LATIN MUSIC LANDSCAPE
– DIGITAL MEDIA EXPERIENCE WITH AN UNDERSTANDING OF BASIC DIGITAL OPERATIONS FUNCTIONS, INCLUDING BUT NOT LIMITED TO: WORKING IN CONTENT MANAGEMENT SYSTEMS WITH A KEEN EYE FOR REVIEW OF DESCRIPTIVE & TECHNICAL METADATA
– EXCELLENT COMMUNICATION, ORGANIZATION & TIME-MANAGEMENT SKILLS
– ABILITY TO WORK UNDER PRESSURE IN AN ENVIRONMENT WITH TIGHT DEADLINES
– DEMONSTRATED ATTENTION TO DETAIL & ORGANIZATIONAL SKILLS
– EXPERIENCE WITH DOCUMENTING PROCESSES/PROCEDURES & REQUIREMENTS
– EXCEL SKILLS ARE GREATLY PREFERRED

2. SHADOWBOX MAILROOM – LOCATION 2020
SHADOWBOX HAS CARRIED OUT ITS CHIEF OPERATIONS AT GALVANIZE (GALVANIZE.EDU) IN SAN FRANCISCO, CA (SOMA) SINCE 2016. THE COMPANY TRANSITIONED FROM SVB’S ACCELERATOR PROGRAM, INTO AN ACADEMIC INCUBATOR 1.) FOCUSED ON DATA SCIENCE AND MACHINE LEARNING; AND 2.) HOUSED WITH LIKE MINDED ENTREPRENEURS AND SEASONED MENTORS (I.E. INVESTORS AND LAWYERS TO SPECIALISTS IN PRODUCT DEVELOPMENT AND EVOLVING TECHNOLOGIES) WHOM COULD OFFER STRATEGIC SUPPORT THROUGH THE GROWTH PROCESS (POST PRODUCT LAUNCH AT SXSW 2014). SHADOWBOX PLANS TO EXPAND TO AN OPERATION (VIA GALVANIZE.EDU) ON THE EAST COAST IN NEW YORK, NY BY 2021.

*PLEASE NOTE: APPLICATION FOR MAILROOM PROGRAM-FALL 2020 WILL OPEN UP OCTOBER 1 2019

FINANCIAL FORECASTS

CALCULATED OPERATIONS – 3 YEAR FORECAST (2020-2023) – BETA [V3]

USE OF FUNDS

1. DEVELOPMENT FOR SHADOWBOX (SHBOX/ETH) EXCHANGE: %TBA
FUNDS WILL BE USED TO IMPROVE THE USABILITY, SECURITY AND UNIVERSALITY OF THE ENTIRE SHADOWBOX (SHBOX) EXCHANGE, INCLUDING FUNCTION DEVELOPMENT AND SYSTEM OPERATION, AS WELL AS RECRUITING TALENTS FOR PRODUCT, OPERATION, MARKETING AND TECHNICAL TEAMS. THE FUNDS WILL ALSO BE USED TO INCENTIVIZE THE CURRENT TEAM MEMBERS, AND/OR USED AS MEANS FOR CONTINUING RESEARCH AND DEVELOPMENT.
2. PROMOTION: %TBA-FUNDS WILL BE USED FOR BRAND PROMOTING AND ADVERTISING FOR TRADITIONAL CAMPAIGNS AND BLOCKCHAIN DEVELOPMENT. PROMOTING AND ADVERTISING WILL HELP OUR NETWORK ACQUIRE A LARGER COMMUNITY AND MODE OF ACCEPTANCE WITHIN THE MARKETPLACE.
3. ECOSYSTEM SUPPORT: %TBA-FUNDS WILL BE USED TO SUPPORT OUR BLOCKCHAIN AGENDA. SHADOWBOX WILL HOLD THE ENTRANCE OF EXCHANGE FOR ALL THE MEDIA/MUSIC /MERCHANDISE PROJECTS AND WILL INCUBATE PROJECTS COMING IN LATER STAGES TO HAVE MORE COMPETITIVE ADVANTAGES.
4. DC AND SECURITY: % TBA-SHADOWBOX WILL CONTINUE TO INVEST IN SECURITY DEVELOPMENT, AND ASPIRE TO BE THE THE FASTEST, STABLEST, AND MOST RELIABLE PLATFORM FOR ARTIST SUSTAINABILITY, SOCIAL EARNING, DIGITAL TOKEN GROWTH, AND MULTI-MEDIA ENTERTAINMENT.
5. COMPLIANCE MANAGEMENT: % TBA-RINGSIDE FOUNDATION, LLC/SHBOX WILL ALLOCATE SPECIAL RISK BUDGETS FOR LEGISLATION, FINANCE AND TAXATION. THE SHADOWBOX GROUP/RINGSIDE FOUNDATION, LLC WILL CONTINUOUSLY PERFECT ITS OWN LEGAL, FINANCIAL AND AUDITING SYSTEMS, ENSURING THAT IT IS IN COMPLIANCE WITH THE REGULATORY REQUIREMENTS OF VARIOUS LAWS AND REGULATIONS WHILE CARRYING OUT THE DEVELOPMENT AND GROWTH OF ITS BUSINESS INITIATIVES.

6. RESERVES AND EMERGENCY: % TBA

FUNDING

COMPENSATION / PART TIME & FULL TIME – HUMAN CAPITAL BUDGET – YEAR 1

SHADOWBOX: MAILROOM UNIVERSITY INTERN (ANALYST/AGENT/PROGRAMMER) PROGRAM

SHADOWBOX: FEES (TAXES, LICENSE, INSURANCE, CERTIFICATION)

OFFICE SPACE – SAN FRANCISCO, CA & NEW YORK, NY (GALVANIZE)

ROAD MAP – KEY STEPS*

1. ANALYZING THE CURRENT STATUS OF SHADOWBOX, DETERMINING THE BUSINESS, LEGAL AND TECHNOLOGICAL STRUCTURE OF THE ICO. DRAFTING A TIMEFRAME FOR THE ICO, MARKING MILESTONES AND PINPOINTING CRITICAL COMPONENTS.

2. DESIGNING THE ICO WEBSITE & MARKETING MATERIAL.

3. PREPARING LEGAL GROUNDWORK, KYC COMPLIANCE, & FINANCIAL PAPERWORK.

4. COORDINATING THE SET-UP FOR PRESS RELEASES, SCRIPTS & POSTS MATERIAL FOR INFLUENCERS & ENDORSEMENTS. CREATING SOCIAL MEDIA GROUPS & CHANNELS FOR THE ICO.

5. PRE-ICO INVESTMENT & THE FIRST ROUND OF MARKETING.

6. PRE-ICO FUNDS & TOKEN DISTRIBUTION. RECALIBRATE MARKETING & FINANCIAL GOALS.

7. START OF BONUS ICO ROUNDS, SECOND ROUND OF MARKETING, INFLUENCERS, & PRESS RELEASES. CREATING SOCIAL MEDIA ENDORSEMENTS, YOUTUBE ADS, & COMMUNITY SUPPORT.

8. END OF ICO BONUS ROUNDS, ANALYSIS OF MARKETING RESULTS. STARTING MAIN ROUND, TARGETING HARD-CAP.

9. END OF ICO, DISTRIBUTION OF FUNDS (& TOKENS). PUBLISHING RESULTS, FINALIZING FINANCIAL & LEGAL DOCUMENTATION.

10. POST-ICO CONSULTATION, FINANCIAL MANAGEMENT & BUSINESS DEVELOPMENT STRATEGY.

*ROAD MAP – KEY STEPS: COURTESY OF CRYPTERX / ICO MASTERY

ROAD MAP – KEY PHASES*

1. DATE TBA
COMPILE WHITEPAPER CONTENT & LIGHTPAPER CONTENT
INITIAL DESIGN WHITEPAPER & LIGHTPAPER.
DESIGN FLOWCHART & MARK UP FOR ICO LANDING PAGE
ASSIGN INVESTOR AREA & ADMIN AREA
LEGAL & FINANCIAL PAPERWORK OVERLOOK

2. DATE TBA
SETTING UP LEDGER-SECURED WALLETS, MULTI-SIG WALLETS, & ESCROW
DEVELOP TOKEN & CROWD SALE SMART CONTRACT
COMPUTING ICO TOKEN DISTRIBUTION & PRICE
INITIAL SOCIAL MEDIA ACCOUNTS FOR LIST FOR COMMUNITY AWARENESS

3. DATE TBA
INITIAL DESIGN OF ICO LANDING PAGE, FINALIZING FRONT PAGE SECTIONS
INITIAL PROPOSAL FOR AIRDROP CAMPAIGN: TASKS & REWARDS
OUTLINING SOCIAL MEDIA POST’S CONTENT FLOW THROUGHOUT THE ICO
OVERVIEW OF REQUIRED MARKETING MATERIAL

4. DATE TBA
INITIAL DESIGN OF ICO INVESTOR PAGE
BOUNTY CAMPAIGN OVERVIEW
INITIAL WHITEPAPER VERSION 1.0
VIDEO AD MOCK UP

5. DATE TBA
INITIAL DESIGN OF ICO ADMIN PAGE, REVISIONS OF ICO WEBSITE
PREPARATION OF PRE ICO WEEK SOCIAL POSTS
INITIAL WHITEPAPER VERSION 1.0
DESIGN OF BCT ANN THREAD, LIST OF “40” POST BUMPS

6. DATE TBA
IMAGE AND MOCK UPS, SLOGANS & TEXTS
COMPLETE MARKETING OVERVIEW PRE-ICO & ICO
LIST OF POTENTIAL ICO DIRECTORIES, ICO ANALYSTS, & PUBLISHERS

7. DATE TBA
FINAL VERSION OF WHITEPAPER & LIGHTPAPER
ENDORSEMENT CONTENT & SCHEDULE PREPARATION

8. DATE TBA
REVIEW OF VIDEO ADS, CHOOSING TARGET DEMOGRAPHIC
FINALIZING FINANCIAL ACCOUNTS
COMPLIANCE & KYC/CUSTOMER DUE DILIGENCE
LISTING POTENTIAL PRE-ICO INVESTORS/GROUPS

9. DATE TBA
PROPOSAL DEAL FOR PRE-SALE/PRE-ICO TARGETED BONUSES
REVIEW IMAGE ADS – INVESTORS W/ TARGETED BONUSES
FINALIZE ICO WEBSITE’S FRONT PAGE

10. DATE TBA
TEST RUN – ICO INVESTORS PAGE & SITE FLOW
TEST AIRDROP CAMPAIGN
SET UP TELEGRAM BOT FOR AIRDROP CAMPAIGN

11. DATE TBA
CHECK & APPROVE SOCIAL CONTENT FOR PRE-ICO PHASE
CONFIRM READY STATUS ON ALL SOCIAL CHANNELS
SETTING UP BOUNTY TARGETS

12. DATE TBA
BUILDING SOCIAL PAGES, CREATING A CONSTANT & RELIABLE FLOW OF CONTENT
LAUNCH WEBSITE & RUN BETA TEST WITH FULL INVESTMENT PROCESS ON ALL PAYMENT OPTIONS
APPLY FOR ICO & PRE-ICO LISTING
INITIATE FIRST PRIVATE SALE INVESTMENT ROUND (IF NEEDED)

13. DATE TBA
POST BCT THREAD, BUMP TO FRONT PAGE
ANNOUNCE & AIRDROP, CONDUCT BOUNTY CAMPAIGN
ACTIVE MANAGEMENT OF SOCIAL ACCOUNTS & BCT THREAD
(OPTIONAL ) IMPLEMENT KYC API IN WEBSITE, FOR AUTOMATED WHISTLING
14. DATE TBA
LAUNCH AIRDROP CAMPAIGN, CAPPING 500K USERS (APPROX 2-3 DAYS)
LAUNCHING BOUNTY CAMPAIGN AFTER AIRDROP
FINALIZE ICO WEBSITE’S FRONT PAGE
POST DAILY AIRDROP & BOUNTY RESULTS
ANNOUNCE PRE-ICO, BONUS ROUNDS
EMAIL AND SOCIAL CAMPAIGN TO TARGET
AIRDROP REGISTERED USERS FOR PREMIUM INVESTMENT DEALS
ENDORSEMENT & INFLUENCER ACCOUNTS GET ACTIVATED
START OF SOCIAL POSTING (WITH REFERRAL PROFITS)

15. DATE TBA
LAUNCH PRE-ICO
24/7 TELEGRAM SUPPORT/EMAIL SUPPORT
POSSIBLE LIVE-CHAT – OUTSOURCED OPERATORS

16. DATE TBA
DAILY SOCIAL POSTS ON PRE-ICO ACHIEVEMENTS
UTILIZE INFLUENCERS TO HAVE A STEADY STREAM OF INVESTORS THROUGHOUT THE DAY
DIVIDE PRE-ICO FACE UP INTO PHASES (TARGET 2M, WITH A STARTING GOAL IS 500K,750K,1M, 1.5M, 2M TO APPEAR NEAR CLOSING GOAL)
AFTER THE PRE-ICO, ANNOUNCE COMMUNITY GRATITUDE TO ALL OF THE INVESTORS, ENDORSEMENTS, & INFLUENCERS
SOCIAL MEDIA CHANNELS TO RETAIN MOMENTUM

17. DATE TBA
MAIN ICO BONUS ROUNDS, REACHING FOR 2 MILLION, PER PHASE UP TO HARD CAP
DYNAMIC USE OF MARKETING CHANNELS TO GROW A STEADY NETWORK OF INVESTORS & WATCHERS
HALF-WAY MARKETING BOOST (ARTIST/MEDIA PROMOTION)
.
18. DATE TBA
GOAL REACHED LAUNCH APPRECIATION CAMPAIGN
MAINTAIN WEEKLY/BI-WEEKLY UPDATES TO HOLDERS AND SUBSCRIBERS
KEEPING AN ACTIVE POST-ICO PROFILE IS ONE OF THE TOP INDICATORS OF A STABLE COIN.

ROAD MAP – KEY PHASES: COURTESY OF CRYPTERX / ICO MASTERY

DISCUSSION

1. SHIFT
AS A RESULT OF SOCIAL AND ECONOMIC ENGINEERING; AND A SIGNIFICANT TOUCH OF CORPORATE GREED; WE FIND OURSELVES CREATING THE PERFECT STORM FOR ONE OF THE LARGEST ECONOMIC AND SOCIETAL COLLAPSES EVER SEEN IN HUMAN HISTORY. AS THE MIDDLE CLASS CONTINUES TO SHRINK, A PREDICTABLE ACCOUNT SINCE THE INCEPTION OF THIS VENTURE AT THE START OF 2012, THE CROSS GENERATIONAL CULTURE MADE UP OF GENERATIONS X, Y, Z, AND I, ARE BEING FORCED TO RETHINK AND/OR FORESTALL THEIR FUTURE AGENDA. THE RISE OF MISINTERPRETATION AND NEW PHILOSOPHY SURROUNDING THE CONCEPTS OF:

– VALUE
– WORTH
– MONEY

CONTINUES UNDER INTERNET RULE AND THE RAPID INTRODUCTION OF ALTERNATIVE MONEY AND FINANCIAL PRACTICES. AS THE PRICE OF BITCOIN RAPIDLY OUTPACED THE VALUE OF FIRST WORLD NATION’S CURRENCIES AND SPECULATORS; AN INFLUENTIAL PERCENTAGE OF THE WORLD’S POPULATION GRAVITATED TO CRYPTOCURRENCY EXCHANGES. WHILE (ROI) REMAINED THE CHIEF INTEREST OF THOSE PROFESSIONALS WHOM TARGETED FAST GAINS THROUGH THIS PERIOD OF FINANCIAL EVOLUTION, THE SUSTAINABILITY BEHIND THIS NEW ORDER WAS ALSO A DEEP CONCERN. BITCOIN, IN TANDEM WITH OTHER DIGITAL CURRENCIES (I.E. ETHEREUM, DASH, LITECOIN) BECAME TRADED IN THE REAL WORLD, WHILE FINANCIAL SERVICES INSTITUTIONS BEGAN TO INCORPORATE BLOCKCHAIN TECHNOLOGY INTO THEIR TECHNOLOGICAL AND SECURITY PROTOCOLS.

2. MONEY
MONEY IS A UNIT OF RECORD AND MEDIUM OF EXCHANGE, AND TRADE EXPLOITS THE VALUE EXCHANGE VIA COMMODITIES, GOODS, SERVICES, LABOR, AND TIME. AND, FOR A WHILE NOW, THIS MODEL WORKED WELL ENOUGH TO MAINTAIN THE CURRENT ORDER. CRYPTOCURRENCY, AS A CONCEPT, HAS THE POTENTIAL TO BALANCE MANY EQUATIONS WITHIN OUR GLOBAL ECONOMIC INFRASTRUCTURE(S). ALL CURRENCIES ARE BACKED BY TWO THINGS; LABOR AND BELIEF. WE ARE CONDITIONED TO IGNORE THE REAL WORLD EFFECTS OF BEING PERMANENTLY OTHERED IN A SOCIETY CONSTRUCTED TO VALUE AND ENFRANCHISE ONE GROUP WHILE DISENFRANCHISING ANOTHER. WE ARE FORCED TO VIEW AND ACCEPT THIS CURRENT ORDER AND IMBALANCED EQUATION AS AN IMMUTABLE FACT OF LIFE TOO LARGE AND TOO COMPLEX TO BE CORRECTED; IT IS WHAT IT IS.

3. POWER
BUT, HOW DO WE CREATE VALUE? SIMPLY SECURING THE LABOR AND BELIEF OF THE PEOPLE IS NOT ENOUGH IF THE FINITE RESOURCE RECOGNIZED AS SOMETHING OF VALUE REMAINS STAGNANT. AND, THIS IS WHERE WE DISCUSS THE VELOCITY OF MONEY. IF THE UNDERLYING PRINCIPAL OF TRADE IN MODERN SOCIETY IS VALUE EXCHANGE THEN, THE RATE AT WHICH A THING IS TRADED FOR ANOTHER THING AS AN ACCEPTED MEDIUM DETERMINES ITS ACCEPTED VALUE. THAT IS TO SAY, IN THE MOST SIMPLEST TERMS, THAT WHILE ALL CURRENCY IS BACKED BY LABOR AND BELIEF; IT IS OUR ACCEPTANCE AND EXCHANGE OF CURRENCY AS FAIR MEDIUMS OF EXCHANGE AS DENOTED BY ITS DISPLAYED UNIT OF ACCOUNT WHICH GIVES ALL CURRENCY VALUE.

4. TEST
THROUGH GROWTH STAGES, INCUBATION, AND MENTORSHIPS WE HAVE NICHED OUR PRODUCT AND NETWORK TO KEEP A HEAVY FOCUS ON MUSIC (AMONGST THE OTHER FACETS OF POP CULTURE LIKE CINEMA, FASHION, SOCIAL CAUSE, AND LIFESTYLE) AND WE WILL BE RE-LAUNCHING SHADOWBOX (BETA V3_SHBOX) AS A MUSIC NETWORK. WITH THIS PLAN IN MOTION, WE UNDERSTAND THE DUTIES AND RESPONSIBILITIES BEFORE US, PER THE ACQUIRED ARTISTS THAT SIGN UP TO BECOME SHADOWBOXERS. WE DEEPLY COMPREHEND THAT THE MUSIC INDUSTRY IS IN A SEVERE STATE OF CRISIS WHEN YOU ANALYZE IT FROM SEVERAL POSITIONS. OUTPACED BY THE DIGITAL REVOLUTION, MANY CREATORS HAVE FOUND THEMSELVES UNWILLING TO INNOVATE, ADAPT, AND EARN, SIMPLY BECAUSE THE STRUGGLE HAS BECOME TOO DIFFICULT TO HANDLE. AFTER BETA TESTING VARIOUS PLATFORMS AND TECHNOLOGICAL COMPONENTS REQUIRED TO BUILD THE VENTURE WE DESIGNED, WE STILL STRUGGLED TO BUILD THE LEVELS OF TRUE SCALABILITY AND SUSTAINABILITY DESIRED, UNTIL THE TIME PERIODS OF Q4 OF 2016 TO Q1 OF 2017 AND BEYOND.

AT THIS TIME, WE WITNESSED THE INTRODUCTION OF TECHNOLOGY (ALONG WITH THE GROWING PRESENCE OF CRYPTOCURRENCY) THAT COULD PROSPECTIVELY SUPPORT ARTISTS AND FANS AT BOTH ENDS, DEFINE CLEAR CUT SCALE, AND IN OUR OPINION, BRING BACK THE CREATIVE INDUSTRY TO A LEVEL OF STRENGTH AND SECURITY UNFATHOMABLE AT THIS TIME IN HISTORY. WE MUST REMEMBER, IT’S NOT JUST THE ARTISTS WHO ARE SUFFERING THROUGH THIS ERA OF TRANSFORMATION. RECORD LABELS, AMONGST OTHER TRADITIONAL ENTERTAINMENT BUSINESSES, DISPLAY BOTTOM LINES THAT ARE ALSO STRIVING TO KEEP UP WITH SHIFTING PATTERNS OF MUSIC INGESTION, MONETIZATION, AND DISTRIBUTION. YET, WHERE LOSS CAN BE SPOTTED, WE BELIEVE IN THE GAIN THAT IS AROUND THE CORNER. WE BELIEVE IN TAKING THE DIRECTION THAT PERMITS US TO HELP AN INDUSTRY THAT GIVES TO SO MANY, YET REMAINS IN CONSTANT STATE OF RISK BECAUSE OF THE LACK OF STRUCTURE AND SECURITY AROUND INTELLECTUAL PROPERTY AND CREATIVE RIGHTS. OUR LONG LASTING COMMITMENT TO THE USE OF BLOCKCHAIN TECHNOLOGY AND TOKEN ECONOMICS TRANSLATES THROUGH THESE BULLETS:

THE VALUE IS DISCUSSED IN RELATION TO ECONOMIC SYSTEMS.
COMMONS-BASED MODALITIES OF VALUE CREATION ARE DISCUSSED IN THE INFORMATION ECONOMY.
A FRAMEWORK IS ILLUSTRATING A NEW SYSTEM OF VALUE FOR SOCIAL SHARING.
CONTINUED CASE STUDIES ADHERE TO MODELS (BLOCKCHAIN-BASED) FOCUSED ON DECENTRALIZED COOPERATION.
BLOCKCHAIN-ENABLED COMMONS-ORIENTED APPROACH IN THE SHARING ECONOMY IS PROPOSED.

5. TRANSITION
AS WE TRANSITION FROM OUR SECOND ROUND OF BETA TESTING AND ANALYSIS, INTO OUR 3RD PHASE WITH NEW TECHNOLOGY (THAT CORRELATES WITH OUR BUSINESS MODEL IN THE MOST EFFICIENT MANNER TO DATE), WE FEEL THAT THIS MILESTONE CALLS FOR A CELEBRATORY ANNOUNCEMENT ON BEHALF OF ALL OF THE ARTISTS (AND THEIR TEAMS) WHOM HAVE SUBMITTED TO OUR NETWORK SINCE OUR INITIAL LAUNCH AT SOUTH BY SOUTHWEST (SXSW) IN MARCH OF 2014. TO GIVE OUR THANKS THROUGH THIS TRANSITION, WE ARE SETTING OFF A MULTIFACETED PIECE ON OUR INTERACTIVE MAGAZINE SHADOWBOX MVMNT, EXPOSING MANY OF THE MUSICAL ARTISTS WE HAVE CONNECTED WITH AND/OR WHOM HAVE SUBMITTED TO OUR NETWORK. OUR MULTI-MEDIA PLATFORM OFFERS ARTISTS WORLDWIDE AN OPPORTUNITY TO WORK, EARN, AND SHARE PROFITS THROUGH OUR SYSTEMATIC AND SUSTAINABLE BUSINESS/REVENUE MODEL.

BLOCKCHAIN, AND ITS ABILITY TO DELIVER THE TRANSPARENCY AND THE AUTONOMY WE DESIRED, PERMITS US TO BUILD OUT OUR INFRASTRUCTURE ACCORDINGLY, AND OPERATE IN THE MANNER WE ENVISIONED. THIS IS A DREAM COME TRUE, AND THE DREAM WE SPEAK OF, COULDN’T HAVE IGNITED WITHOUT ONE SUBMISSION FROM AN ARTIST. FROM ONE SUBMISSION, INTEREST GREW, AND WE FEEL THIS IS THE APPROPRIATE TIME TO HUMBLY THANK SO MANY OF THE CREATORS (ALONG WITH THEIR: BANDMATES, AGENTS, LABELS, MANAGERS, PR REPRESENTATIVES, PUBLICISTS, AND/OR OTHER) FOR SUPPORTING OUR MISSION.

AS TECHNOLOGY HAS RAPIDLY INCREASED THE GROWTH OF THE INDEPENDENT/ARTISTIC CLASSES, THE ESCALATION OF COLLABORATIVE CONSUMPTION AND SOCIAL DISTRIBUTION IS HIGHLY EVIDENT. OUR INTENT CENTRALIZES AROUND THE RISING SIGNIFICANCE OF CREATIVE CULTURE AND DIGITAL VALUE, AND HOW THE MIXTURE BETWEEN THE TWO AFFECTS THE MANNER BY WHICH WE OPERATE AND ATTEMPT MONETIZATION ONLINE AND THROUGH EMERGING DIGITAL/MOBILE MARKETS. WE STAND AS AN ECONOMIC MOVEMENT, AT THE FOREFRONT OF A SHIFT BETWEEN AN ECONOMY THAT IS BASED ON “PROPRIETARY RIGHTS”, AND ONE WHICH RUNS ON A SHARED BASIS THAT RESPECTS THE ISOLATED SOCIETY WE CANT AVOID. BRINGING FORTH A “NEW GENERATION” OF “CROWD CAPITALIZING”, OVER THE PAST FEW YEARS, WE HAVE TAKEN CAREFUL STEPS TO PRODUCE UNIQUE ECONOMIC/DISTRIBUTION MODELS FOR CREATIVE INNOVATORS IN TRANSFORMATIVE MEDIA, MUSIC, BLOGGING, AND COMMERCE. THROUGH BETA TESTING AND BEYOND, IN AN EFFORT TO REMAIN FORWARD THINKING, OUR PRIMARY GOAL HAS BEEN TO REACH DIRECTLY INTO THE DIVERSITY AND ENERGY OF THE HUMAN MARKETPLACE, TO SCALE FASTER, LEARN QUICKER, INNOVATE EFFECTIVELY, AND ADAPT ACCORDINGLY.

6. INDIE
ASIDE FROM THE UNNECESSARY “VILLAINIZATION” OF MAJOR LABEL ARTISTS, SINGLING OUT AND TAGGING “INDIE” CONTENT ON STREAMING SERVICES IS A MURKY ENDEAVOR. WHERE DO WE DRAW THE LINE AS TO WHAT COUNTS AS ‘INDEPENDENT’ – AND WHO IS GOING TO VERIFY THE RULES? “IS INDEPENDENCE CLEARLY AND SIMPLY DEFINED AS ‘ANYTHING NOT ON A MAJOR LABEL’? SURELY, IN THE FRAGMENTED WORLD 2019, IT’S MORE NUANCED THAN THAT?” IS INDEPENDENCE CLEARLY AND SIMPLY DEFINED AS ‘ANYTHING NOT ON A MAJOR LABEL’? SURELY, IN THE FRAGMENTED WORLD 2019, IT’S MORE NUANCED THAN THAT? MANY INDEPENDENT LABELS ARE DISTRIBUTED BY MAJORS AND THEIR SUBSIDIARY COMPANIES, ALONGSIDE MANY INDEPENDENT ARTISTS WHO ARE SIGNED TO LABEL SERVICES DEALS AT THE ‘BIG THREE’.

FURTHERMORE, DOES THE DEFINITION OF ‘INDEPENDENCE’ APPLY TO AN ARTIST THAT IS PAID A VERY LARGE SUM OF MONEY BY A STREAMING SERVICE, OR A TECH GIANT, FASHION BRAND OR AIRLINE, TO CREATE THEIR MUSIC? IF WE PLAN ON TRULY MODERNIZING THIS ONCE-UNIFYING TERM, WE BETTER FIGURE OUT THE RULES. A STRONG ROMANTICIZATION REMAINS OUT THERE WHICH SUGGESTS THAT THE ‘INDIE’ MUSIC INDUSTRY IS A UTOPIAN LEVEL PLAYING FIELD. YET WHEN THERE ARE ARTISTS ON INDIE LABELS WHOSE BUDGETS LIKELY DWARF THOSE OF NEW ACTS ON MAJOR LABELS, CAN WE APPROACH THE INDEPENDENT SECTOR WITH SUCH A BLANKET MENTALITY? “WITHIN THE INDEPENDENTS CLAIMING 39.9% OF THE GLOBAL RECORDED MUSIC MARKET, SOME ‘INDIES’ ARE AFFORDED BETTER OPPORTUNITIES THAN OTHERS.” DO WE FEEL AN ARTIST WHO HAS ASCENDED TO THE HEIGHTS OF, SAY, ADELE IS IN NEED OF MORE SUPPORT ON STREAMING SERVICES DUE TO BEING SIGNED TO AN INDEPENDENT LABEL?

THE INDIE MUSIC INDUSTRY IS ITS OWN UNIQUE TIERED ECOSYSTEM – WITH ITS OWN DISPARITIES BETWEEN TIERS. THE HURDLES FACED BY A LABEL LIKE CAPTURED TRACKS ARE VERY REAL BUT VERY DIFFERENT TO THOSE FACED BY A NEW LABEL STARTING OUT, AND THE SAME GOES FOR MUCH LARGER INDEPENDENT RECORD COMPANIES THAN US. IDENTIFYING THIS FACT DOESN’T HAVE TO LEAD TO COMMUNITY INFIGHTING OR SNOBBERY, BUT WE DO PERHAPS NEED TO BE BETTER AT ADDRESSING THE FACT THAT, WITHIN THE INDEPENDENTS CLAIMING 39.9% OF THE GLOBAL RECORDED MUSIC MARKET, SOME ‘INDIES’ ARE AFFORDED BETTER OPPORTUNITIES THAN OTHERS.

7. ADVERTISING
THE BLOCKCHAIN MARTECH LANDSCAPE IS DIVIDED INTO COLUMNS THAT INCLUDE PROGRAMMATIC ADVERTISING, DECENTRALIZED ADVERTISING, CONTENT MARKETING, SOCIAL MARKETING, COMMERCE, DATA AND MANAGEMENT, WHILE THE COMPANIES FEATURED IN EACH COLUMN ARE ORGANIZED BASED ON THE TYPE OF SOLUTION THEY PROVIDE. FOR EXAMPLE, UNDER THE PROGRAMMATIC ADVERTISING CATEGORY, SOLUTIONS INCLUDE SUPPLY CHAIN TRANSPARENCY, PAYMENT TRANSPARENCY AND RECONCILIATION, FRAUD PREVENTION AND REWARDING CONSUMERS (FOR THEIR ATTENTION). FOR ITS PART, BRAVE HAS EXPANDED ITS PORTFOLIO OF OFFERINGS AND INTRODUCED A NEW BLOCKCHAIN-BASED ADVERTISING MODEL CALLED BRAVE ADS. THE NEW MODEL GEARS 70% OF REVENUE SHARE TO USERS. THE TECHNOLOGY WAS INTRODUCED IN JANUARY 2018 AND WILL BECOME AVAILABLE WITH THE LAUNCH OF THE BRAVE 1.0 BROWSER RELEASE. EARLY AD NETWORK AND BRAND PARTNERS INCLUDE BUYSELLADS, TAP NETWORK, AIRSWAP, FLUIDITY AND UPHOLD. LAST SPRING, TOWNSQUARE MEDIA UNDERWENT A TRIAL WITH BRAVE TO TEST OUT ITS BLOCKCHAIN-BASED ADVERTISING. PRIOR TO THE TRAIL, BRAVE ANNOUNCED A PARTNERSHIP WITH DOW JONES MEDIA GROUP AND THAT MORE THAN 12,000 PUBLISHERS WERE APPROVED FOR BRAVE ATTENTION TOKEN, OR BAT, PAYMENTS, INCLUDING THE WASHINGTON POST AND THE GUARDIAN. BRAVE WAS FOUNDED BY BRENDAN EICH, FOUNDER OF MOZILLA AND CREATOR OF JAVASCRIPT, AND BRIAN BONDY, FORMERLY OF KHAN ACADEMY AND MOZILLA.

8. SPENDING
AMERICA’S MUSIC SPENDING IS EXPECTED TO RISE AGAIN THIS YEAR. CONSUMER SPENDING IS SET TO INCREASE, DRIVEN BY SMART SPEAKERS, WIRELESS EARBUDS AND COMPETITION AMONGST SUBSCRIPTION MUSIC-STREAMING SERVICES HERE’S MUSIC FOR THE MUSIC BUSINESS’S EARS: U.S. CONSUMERS’ SPENDING ON AUDIO ENTERTAINMENT IS EXPECTED TO RISE SIGNIFICANTLY THIS YEAR OFF OF RECORD SPENDING IN 2018. ON-DEMAND MUSIC SERVICES ARE EXPECTED TO BRING IN 22 PERCENT MORE REVENUE IN 2019, RISING TO $7.7 BILLION, ACCORDING TO THE CONSUMER TECHNOLOGY ASSOCIATION’S SEMI-ANNUAL U.S. CONSUMER TECHNOLOGY SALES AND FORECASTS REPORT RELEASED THIS WEEK. AMERICA’S CONSUMER TECH INDUSTRY OVERALL IS EXPECTED TO REACH A RECORD $398 BILLION IN RETAIL REVENUE, UP AROUND 4 PERCENT FROM 2018, ACCORDING TO THE REPORT — A GROWTH LARGELY DRIVEN BY A PROPULSIVE RECENT INCREASE IN SMART SPEAKERS LIKE THE AMAZON ECHO AND GOOGLE HOME ALONGSIDE SMART HOME DEVICES AND WIRELESS EARBUDS. ALL OF THAT REDIRECTS POSITIVELY INTO THE BOTTOM LINES OF SERVICES LIKE PANDORA, APPLE MUSIC AND SPOTIFY.

“THANKS TO THE NUMBER OF DEVICES THAT HAVE DIGITAL ASSISTANCE NOW, PRETTY MUCH ANY DEVICE OUT THERE NOW IS A STREAMING DEVICE,” RICHARD KOWALSKI, CTA’S SENIOR MANAGER OF INDUSTRY AND BUSINESS INTELLIGENCE, TELLS ROLLING STONE. “IF IT’S A SMART SPEAKER OR SMART TV, IT CAN STREAM MUSIC. THAT DEFINITELY DRIVES GROWTH IN MUSIC STREAMING. AS A WHOLE, THESE NEW DEVICES HAVE REVIVED AUDIO AND MADE IT SOMETHING ACCESSIBLE. IT STARTED WITH RADIO MANUFACTURERS — NOW, DEVICES HAVE GAINED ‘SMARTNESS’ AND HIGH QUALITY.” RETAIL COMPANIES ARE BETTING ON A FEEDBACK LOOP WHEREBY THE MORE PEOPLE SIGN ONTO STREAMING, THE MORE PEOPLE WILL BE INTERESTED IN DEVICES, TOO. THE CTA ALSO FINDS THAT CONSUMER SPENDING ON VIDEO STREAMING SERVICES LIKE NETFLIX AND HULU IS EXPECTED TO RISE 27 PERCENT TO $18 BILLION. THE GROWTH IN VIDEO STREAMING MAY SEEM UNRELATED TO THE GROWTH IN MUSIC SERVICES, BUT THE TWO GO HAND-IN-HAND WHEN IT COMES TO LURING IN NEW USERS — ESPECIALLY AS THE FILM AND MUSIC INDUSTRIES SEE MORE COLLABORATION AND SYMMETRY. (CASE IN POINT: THE TOP-SELLING ALBUM OF 2018 WAS A MOVIE SOUNDTRACK.)

9. SERVICE
THE COMPANIES OFFERING THESE DISPARATE SERVICES THEMSELVES UNDERSTAND THE LINK BETWEEN THEM. “AUDIO AND VIDEO STREAMING SERVICES ARE REALIZING THEY’RE VERY CLOSELY AFFILIATED IN TERMS OF HOW THEY DELIVER CONTENT AND WHAT THEY’RE OFFERING,” KOWALSKI SAYS. “I THINK WE MIGHT SEE MORE OF THAT, AS PROVIDERS REALIZE THEIR SERVICES ARE PART OF A BIGGER PICTURE AND THERE’S MORE BENEFIT IN OFFERING A LITTLE DISCOUNT TO JOIN TWO SERVICES TOGETHER.” CONSUMER SPENDING ON MUSIC AND VIDEO STREAMING SERVICES IN TOTAL IS EXPECTED TO RISE TO $26 BILLION, A FIGURE 25 PERCENT HIGHER THAN IN 2018. ACCORDING TO A SEPARATE REPORT FROM DEG: THE DIGITAL ENTERTAINMENT GROUP, U.S. CONSUMER SPENDING ON HOME ENTERTAINMENT IN 2018 — COMPRISING VIDEO-ON-DEMAND, MUSIC STREAMING AND BOX-OFFICE FILM PERFORMANCE — HIT A RECORD HIGH OF $23.3 BILLION, WITH SUBSCRIPTION STREAMING LEADING THE WAY, PARTICULARLY IN THE FOURTH-QUARTER HOLIDAY PERIOD.

10. GROWTH
WE TALK A LOT ABOUT THE GROWTH IN GLOBAL REVENUE FOR THE INDIE SECTOR, BUT WE RARELY DISCUSS THE DISTRIBUTION OF IT. SO, CAN ONE LABEL BE MORE ‘INDIE’ THAN ANOTHER? IS THERE A LINE THAT ONE CAN CROSS IN TERMS OF REVENUE, TEAM SIZE OR REAL ESTATE THAT CAUSES US TO RELINQUISH OUR MEMBERSHIP TO THE REAL INDIE WORLD? THE SUCCESS OF AN INDEPENDENT LABEL OR ARTIST IS CERTAINLY SOMETHING THAT SHOULD BE CELEBRATED. AND PERHAPS ALL OF THESE OTHER FACTORS ARE PUT ASIDE IF ONE THING REMAINS: THE INDIE MENTALITY. SPEAKING BROADLY, I BELIEVE ‘INDEPENDENT MUSIC’ REPRESENTS THAT WHICH REQUIRES PROTECTION AND SUPPORT. PUTTING ASIDE THEIR JAB AT CAPTURED TRACKS, MAYBE THAT DISGRUNTLED TWEETER PUT IT BEST: “SUPPORTING GOOD BANDS YOU’VE NEVER HEARD OF.”

“ATTEMPTING TO CONVINCINGLY DEFINE ALL NON-MAJOR LABEL CONTENT UNDER THE ‘INDEPENDENT’ TERM IS BECOMING INCREASINGLY FRAUGHT WITH COMPLICATION.” THAT’S THE TRUE ‘INDIE’ ETHOS; AN IGNORANCE OF COMMERCIAL VIABILITY IN FAVOR OF PURE BELIEF IN ART. INDEED, THIS IS WHAT ATTRACTS MANY OF US TO WORKING AT AN INDEPENDENT IN THE FIRST PLACE. THE INFINITE SUPPLY OF TOTE BAGS IS JUST A BONUS. THEN AGAIN, ADDING TO THE CONFUSION, THERE ARE CERTAINLY INDEPENDENT LABELS OUT THERE THAT DON’T SUBSCRIBE TO THIS MENTALITY, YET WHO HAVE NO AFFILIATION WITH A MAJOR CORPORATION. THE FURTHER THE MUSIC INDUSTRY MOVES AWAY FROM A MAJOR LABEL MONOPOLY, THE BETTER. YET ATTEMPTING TO CONVINCINGLY DEFINE ALL NON-MAJOR LABEL CONTENT UNDER THE ‘INDEPENDENT’ TERM IS BECOMING INCREASINGLY FRAUGHT WITH COMPLICATION. IS A TAG WHICH NOW COVERS SUCH A BROAD RANGE OF ORGANIZATIONS AND ARTISTS REALLY SOMETHING TO GET ROMANTIC ABOUT?

11. CRYPTOCURRENCY
CRYPTOCURRENCY, WHATEVER THE BRAND, IS THE PEOPLE. AND, PEOPLE AREN’T MEANT TO BE TRADED LIKE COMMODITIES. THE WILL OF THE PEOPLE IS NOT TO BE REGULATED AND SUPPRESSED BY GOVERNING BODIES THAT DO NOT WORK IN SERVICE OF THE PEOPLE. CRYPTOCURRENCY, IF APPROACHED FROM THIS PERSPECTIVE IN THESE EARLY YEARS, IS A RETURN TO THE NATURAL ORDER OF THINGS. BUT, THESE ARE NOT SIMPLY COMPLAINTS. I HAVE SOLUTIONS. AS I STATED EARLIER, CRYPTOCURRENCY IS NOT A COMMODITY. LIKE ALL CURRENCIES IT IS A CONCEPT. AND, IF ALL CURRENCIES ARE BACKED BY LABOR AND BELIEF; AND THE WORTH OF ALL CURRENCIES IS DETERMINED BY ITS REAL WORLD RATE OF EXCHANGE (IE. VELOCITY) THEN THE KEY TO BALANCING THE EQUATION LIES IN ONE UNIVERSAL TRUTH. WE THE PEOPLE HAVE THE POWER. AS IT STANDS, CURRENTLY, OUR ECONOMIES ARE CONTROLLED BY CENTRAL BANKS WHICH DICTATE OUR FISCAL POLICIES; WHICH INCLUDES EVERYTHING FROM HOW MUCH CURRENCY IS DISTRIBUTED IN THE REAL WORLD TO THE RULES OF TRADE BETWEEN THE PEOPLE AND NATIONS. CRYPTOCURRENCY AS A CONCEPT SUBVERTS THOSE OLD RULES BY RETURNING THE POWER OF DETERMINING VALUES AND RULES TO THE PEOPLE.

12. IMPACT
CRUCIAL STEPS TO CREATING BUSINESS IMPACT CAN BE DIFFICULT NAVIGATE. UNICEF IS WORKING TO FREE CHILD SOLDIERS AROUND THE WORLD VIA ARTIFICIAL INTELLIGENCE. (AI) WAS A KEY TREND FOR COHEN. “AI IS SOMETHING THAT OUR BUSINESS RELIES ON TODAY FOR ORGANIZATION, RECOMMENDATION AND SEARCH. THERE ARE 20,000 NEW TRACKS UPLOADED TO SPOTIFY EVERY DAY, DO YOU SERIOUSLY THINK THAT HUMANS ARE LISTENING TO EVERY TRACK AND CATEGORIZING THEM?” THE OVERLAP OF BIG DATA AND AI HAS RESULTED IN THE DEATH OF THE MUSIC GENRE AS A MARKETING CONCEPT, HE CONTINUED. “SEARCHING BY GENRE DOESN’T EXIST ANYMORE. NEW MUSIC FRIDAY OR YOUR DAILY MIX ON SPOTIFY ARE NOT GENRES. TRACKS GET INTO YOUR AI-DRIVEN PLAYLISTS BECAUSE THEY ARE GOOD. THE BIGGEST ITUNES TRACK OF 2017 WAS DESPACITO, ONE OF 2018’S BIGGEST ACTS WAS BTS FROM SOUTH KOREA, THEY HAD TWO ALBUMS DEBUT AT #1 ON THE BILLBOARD 200. IN THE GENRE-DRIVEN WORLD, THESE WOULD HAVE JUST BEEN LABELED WORLD MUSIC.” PLEASE SEE BTS CASE IN OUR “RESEARCH” SECTION.

13. LEDGERS
THE DIGITAL TRANSFORMATION AGENCY (DTA) HAS PUBLISHED THE FINDINGS OF ITS $700,000 RESEARCH PROGRAM TO EXAMINE THE POTENTIAL OF BLOCKCHAIN AND DISTRIBUTED LEDGER TECHNOLOGY (DLT) IN GOVERNMENT. THE DTA CONCLUDES THAT AGENCIES SHOULD “FOCUS ON THE PROBLEM THEY ARE FACING BEFORE APPLYING ANY SOLUTION, INCLUDING BLOCKCHAIN”. IT ALSO NOTED THE MULTITUDE OF WEAKNESSES IN THE EMERGING TECHNOLOGY. “OUR TEAM FOUND THAT BLOCKCHAIN IS STILL AN EMERGING TECHNOLOGY AND, WHEN APPLIED TO VARIOUS PILOTS OR CONSIDERED AGAINST ALTERNATIVE TECHNOLOGIES, GAPS BECOME EVIDENT ACROSS BOTH THE TECHNICAL AND BUSINESS FACETS OF ITS IMPLEMENTATION,” THE AGENCY WROTE IN GUIDANCE TO GOVERNMENT AGENCIES TODAY. “WE RECOMMEND AGENCIES CONSIDERING TECHNICAL SOLUTIONS FOCUS ON ADDRESSING THE NEEDS OF USERS AND EXPLORE SOLUTIONS TO MEET THAT NEED,” IT ADDED. THE INVESTIGATION – EARMARKED IN LAST YEAR’S BUDGET, BUT MET FROM WITHIN THE DTA’S EXISTING RESOURCES – CAME TO THE MUCH THE SAME FINDINGS AS THE US NATIONAL INSTITUTE FOR STANDARDS AND TECHNOLOGY, WHICH ISSUED ITS BLOCKCHAIN TECHNOLOGY OVERVIEW IN OCTOBER LAST YEAR, AND GARTNER, THE DTA SAID.

14. GOVERNMENT
HOW GOVERNMENT AGENCIES ARE DIGITIZING THEIR WORKFORCES IS A DIFFERENT STORY. THE TECHNOLOGY IS NOT WELL UNDERSTOOD. IT IS NOT MAGICAL; IT WILL NOT SOLVE ALL PROBLEMS. AS WITH ALL NEW TECHNOLOGY, THERE IS A TENDENCY TO WANT TO APPLY IT TO EVERY SECTOR IN EVERY WAY IMAGINABLE,” THE NIST WROTE. GARTNER RECOMMENDS FIRMS WAIT FOR THE TECHNOLOGY TO EVOLVE, RESEARCH FELLOW DAVID FURLONGER, TELLING AN AUDIENCE OF CIOS IN NOVEMBER THAT: “IT’S STILL NOT APPROPRIATE FOR THE VAST MAJORITY OF ENTERPRISES TO CONSIDER BLOCKCHAIN TECHNOLOGY AT ITS CURRENT LEVEL OF MATURITY”. THE DTA HIGHLIGHTED ISSUES WITH BLOCKCHAIN AROUND GOVERNANCE AND OWNERSHIP, TRUST, ENCRYPTION AND ACCESS, AND CORRECTING ERRORS.“AGENCIES SHOULD OBJECTIVELY COMPARE BLOCKCHAIN SOLUTIONS TO ALTERNATIVE TECHNOLOGIES WHEN SOLVING BUSINESS PROBLEMS. THE LIMITATIONS OF BLOCKCHAIN SHOULD BE CAREFULLY WEIGHED AGAINST ANY UNIQUE BENEFITS PROVIDED BY A BLOCKCHAIN-SPECIFIC SOLUTION FOR GOVERNMENT,” THE DTA SAID.

WE FEEL THAT AGENCIES SHOULD FOCUS ON THE PROBLEMS THEY NEED TO SOLVE, RATHER THAN START FROM A SPECIFIC TECHNOLOGY SOLUTION,” IT ADDED. THE SENTIMENT OF THE GUIDANCE WAS FORESHADOWED BY THE GOVERNMENT’S CHIEF DIGITAL OFFICER, PETER ALEXANDER AT A SENATE ESTIMATES HEARING IN OCTOBER, WHO SAID “FOR ALMOST EVERY USE OF BLOCKCHAIN YOU WOULD CONSIDER TODAY THERE IS A BETTER TECHNOLOGY” — SUCH AS DATABASES AND APIS. ALEXANDER SAID THE DTA HAD BEEN WORKING WITH THE DEPARTMENT OF HUMAN SERVICES, THE DEPARTMENT OF HOME AFFAIRS (WHICH HAS BEEN “PARTICULARLY ENGAGED”), THE DEPARTMENT OF DEFENSE, THE AUSTRALIAN TAXATION OFFICE, TREASURY, THE RESERVE BANK OF AUSTRALIA, IP AUSTRALIA, AND REGULATORS ASIC AND APRA ON POTENTIAL BLOCKCHAIN USE CASES. IN 2017, CSIRO’S DATA61 GROUP RELEASED TWO REPORTS ON BLOCKCHAIN AND DISTRIBUTED LEDGER TECHNOLOGIES.

DESPITE RECESSION RUMORS AND TRADE WAR TURMOIL “BLOCKCHAIN TRANSACTIONS CAN SUPPORT SERVICES FOR PAYMENTS, ESCROW, NOTARIZATION, VOTING, REGISTRATION, AND PROCESS COORDINATION. THESE ARE KEY IN THE OPERATION OF GOVERNMENT AND INDUSTRY,” ONE OF THE REPORTS, RISKS AND OPPORTUNITIES FOR SYSTEMS USING BLOCKCHAIN AND SMART CONTRACTS, SAID. DESPITE CONSIDERABLE HYPE AROUND THE TECHNOLOGY A GARTNER SURVEY PUBLISHED LAST YEAR REVEALED FEWER THAN ONE PER CENT OF CIOS GLOBALLY HAVE INVESTED IN OR DEPLOYED ANY KIND OF BLOCKCHAIN-BASED SOLUTION WITHIN THEIR ORGANIZATIONS. THE SURVEY OF 3138 CIOS – INCLUDING 113 IN AUSTRALIA AND NEW ZEALAND – FOUND ADOPTION OF DISTRIBUTED LEDGER TECHNOLOGY TO BE ALMOST NON-EXISTENT, ALTHOUGH EIGHT PER CENT INDICATED THEY WERE AT A ‘PILOT EXECUTION’ STAGE.

CASE STUDIES

1. BTS
SCOTT COHEN IS SOMETHING OF AN ENIGMA IN THE MUSIC INDUSTRY. HE IS BOTH AN UNDERSTATED MENSCH WHO DISCREETLY SUPPORTS ARTISTS AND MUSIC TECH STARTUPS (SUCH AS A NASCENT SPOTIFY) AND A POWER PLAYER WHO ADVISES INDUSTRY BODIES LIKE THE BRITISH PHONOGRAPHIC INDUSTRY. HIS CAREER IN MUSIC BEGAN IN THE LATE 80S AS AN ARTIST MANAGER, BUT HE FORESAW THE FUTURE IMPACT OF TECHNOLOGY ON THE BUSINESS WHILE MANY OTHERS DISMISSED IT. THERE IS AN ELEGANT SYMMETRY TO HIS BIG IDEA BECOMING A SUCCESSFUL COMPANY THAT WAS SOLD BACK TO THE INDUSTRY FOR OVER $200 MILLION. HIS PITCH FOR WHAT WAS TO BECOME THE ORCHARD WAS A DISTRIBUTION COMPANY FOR THE DIGITAL MUSIC AGE. HOWEVER, MOST RECORD LABEL EXECUTIVES SCOFFED AT THE CONCEPT OF A DIGITAL MUSIC MARKETPLACE AT THE TIME, AND SO THE SOFA-SURFING COHEN BOOTSTRAPPED HIS EARLY DAYS. HE FOUND A CAREER-DEFINING COLLABORATOR AND ALLY IN FELLOW MAVERICK RICHARD GOTTEHRER, WHO CO-FOUNDED SIRE RECORDS WITH SEYMOUR STEIN IN 1966. A CANNY MUSIC EXECUTIVE, PERFORMER AND CO-WRITER OF HITS LIKE “I WANT CANDY”, GOTTEHRER GOT THE CONCEPT, AND THEY CO-FOUNDED THE ORCHARD IN 1997. TODAY, THE ORCHARD IS RECOGNIZED AS A PIONEERING MUSIC AND VIDEO DISTRIBUTION COMPANY AND IT OPERATES IN MORE THAN 40 GLOBAL MARKETS. IT WAS FULLY ACQUIRED BY SONY FOR $200M IN 2015. GIVEN THE PRESCIENCE OF HIS VISION, COHEN IS IN HIGH DEMAND AS A MENTOR AND PUBLIC SPEAKER. AT THE EUROSONIC NOODERSLAG (ESNS) CONFERENCE IN GRONINGEN EARLIER THIS MONTH, HE LOOKED INTO THE FUTURE WITH HIS KEYNOTE PRESENTATION “RACING OFF THE CLIFF – WHAT COMES AFTER STREAMING?”

COHEN EXPLAINED HOW FANS OF BTS ARE NOT ONLY REDEFINING THE TERM “FAN” BUT OFFERING A GLIMPSE INTO A “POST-FAN” WORLD. THE SELF-ORGANIZING “BTS ARMY” SURPRISED THE BANDS’ UK CONCERT PROMOTERS BY CROWDFUNDING A BILLBOARD TO WELCOME THEIR IDOLS TO LONDON. IN SOUTH KOREA, THE BTS ARMY REGULARLY PAY FOR BILLBOARDS TO CELEBRATE THE BAND’S ANNIVERSARIES, CONCERTS AND BIRTHDAYS. THE US BRANCH OF THE BTS ARMY CLUBBED TOGETHER FOR BILLBOARDS IN TIMES SQUARE TO SUPPORT THE BAND AND CAMPED OUT FOR OVER A WEEK TO SECURE TICKETS FOR THEIR FIRST STADIUM CONCERT IN THE UNITED STATES. COHEN SAID THAT THE INDUSTRY NEEDED TO EMPOWER THIS LEVEL OF PASSIONATE FANDOM. “TODAY BANDS NEED TO CREATE THE ENVIRONMENT FOR THIS RELATIONSHIP WITH THEIR FANS, AND TO HELP THEM DO THINGS BY THEMSELVES.” THE WORLD DOMINATION OF BTS SEGUED NEATLY INTO ANOTHER OF COHEN’S BIG PREDICTIONS, A “POST-WEST” MUSIC INDUSTRY. “THE GLOBAL POPULATION IS 7.7 BILLION PEOPLE, BUT EUROPE, THE U.S. AND CANADA ONLY AMOUNT TO 1.1 BILLION. WHAT ABOUT THE OTHER 6.6 BILLION PEOPLE, ARE YOU TARGETING THEM OR IGNORING THEM? IF YOU IGNORE THEM YOU ARE IN SERIOUS TROUBLE. INDIA HAS A POPULATION OF 1.3 BILLION, AND MANY MILLIONS OF PEOPLE IN INDIA HAVE A GOOD QUALITY OF LIFE. THERE ARE 4.4 BILLION PEOPLE IN ASIA, MANY OF THEM HAVE MOBILE PHONES AND ARE BECOMING MORE AFFLUENT. AS AN INDUSTRY, ARE WE THINKING ABOUT THIS AT ALL?” COHEN CONTRASTED THE HIGH PERCENTAGE OF YOUNGER PEOPLE IN DEVELOPING NATIONS WITH THE AGING POPULATIONS OF THE WEST AND WAS FRANK ABOUT THE PROSPECTS OF MERELY TRANSPOSING A WESTERN-FOCUSED MINDSET. “THEY DON’T WANT OUR SHIT; THEY HAVE THEIR OWN MUSIC.”

COHEN CONTINUED IN A CONTROVERSIAL VEIN, PUNCTURING ONE OF THE MOST SACRED COWS IN THE INDUSTRY, THE ALBUM FORMAT. “THE ALBUM WAS ARTIFICIAL WHEN IT STARTED; RECORD COMPANIES INVENTED THE FORMAT TO GENERATE MORE MONEY. TODAY THERE IS NO ALBUM. FOR ANYONE UNDER 20, THEIR MINDSET IS ‘WHO CARES, GIVE ME THE HITS'”. HE ALSO SPELLED OUT THE END OF OUR CURRENT PARADIGM OF INFINITE CHOICE. “THE EXPERIMENT OF THE UNLIMITED WEB HAS IN SOME WAYS FAILED. TWENTY THOUSAND NEW TRACKS ARE UPLOADED TO DIGITAL SERVICES EVERY DAY. ACCESS TO ‘EVERYTHING’ IS TOO MUCH! WE NEED TO MOVE TO A NEW MODEL OF TRUSTED RECOMMENDATIONS.” SOCIAL MEDIA IN ITS CURRENT ITERATION IS ALSO WIDE OPEN FOR DISRUPTION, HE CONTINUED. “SOCIAL MEDIA IS NOT WHAT IT ONCE WAS. TODAY THERE ARE ONLY THREE ELEMENTS: THE USERS, THE PLATFORMS WHICH SELL THE USERS’ DATA, AND THE BRANDS WHO SELL STUFF TO THE USERS. IMAGINE A FUTURE WHERE WE TAKE THE BRANDS OUT OF THE PICTURE. YOUNGER PEOPLE ARE CREATING THEIR OWN AD-HOC NETWORKS ALREADY. BLOCKCHAIN COULD BE THE AUTONOMOUS TECHNOLOGY THAT FACILITATES AN ENTIRELY NEW WAY OF PEOPLE CONNECTING WITH MUSIC.”

2. DIGITAL INCOME
PER THE TOPIC OF ONLINE EARNING, VIA A SNAPSHOT EARLY LAST YEAR, DIGITAL MUSIC NEWS PUBLISHED ITS STREAMING ROYALTY PAYOUTS LIST. THANKS TO INFORMATION FROM THIRD-PARTY WEBSITES, WE RANKED STREAMING MUSIC SERVICES ACCORDING TO THEIR PER-STREAM RATE. WE FOUND PANDORA HAD THE HIGHEST PER-PLAY ROYALTY RATE. AT $0.01682 PER PLAY, AN INDEPENDENT ARTIST WOULD NEED AROUND 87,515 PLAYS TO EARN THE US MONTHLY MINIMUM WAGE OF $1,472.00. YOUTUBE HAD THE WORST PER-STREAM PAYOUTS. AT $0.00074 PER STREAM, ARTISTS AND CONTENT CREATORS WOULD MAKE $1,472.00 AFTER 1,989,189 MILLION PLAYS. NOW, USING INFORMATION GATHERED FROM REAL ARTISTS AND THIRD-PARTY WEBSITES, WE’VE UPDATED OUR STREAMING MUSIC SERVICES PAYOUTS LIST FOR 2019.

NAPSTER REMAINS KING OF STREAMING MUSIC PAYOUTS, BUT AT A SEVERE COST. EARLIER THIS YEAR, WITH MICROSOFT’S GROOVE MUSIC SHUTTING DOWN, NAPSTER REMAINED THE KING OF STREAMING MUSIC SERVICE PAYOUTS. THE SERVICE HAD PAID $0.01682 PER PLAY.  ACCORDING TO TWO SOURCES – INFORMATION IS BEAUTIFUL AND DAVID CROSBY – THAT NUMBER HAS STEADILY RISEN. ON AVERAGE, NAPSTER NOW PAYS OUT $0.019 PER STREAM.  TO MEET THE MONTHLY MINIMUM WAGE AMOUNT IN THE US, AN ARTIST WOULD NEED 77,474 TOTAL PLAYS. WITH 5 MILLION PAYING SUBSCRIBERS, THE SERVICE LOSES AROUND $7.00 PER USER. UNLIKE ITS RIVALS, HOWEVER, NAPSTER REMAINS A PROFITABLE STREAMING MUSIC SERVICE. JAY-Z’S BELEAGUERED TIDAL REMAINS A TOP PLAYER, AT LEAST IN TERMS OF PAYOUTS. THIS YEAR, JAY-Z’S STREAMING MUSIC PLATFORM, TIDAL, HAS REMAINED EMBROILED IN MULTIPLE CONTROVERSIES.  THESE INCLUDE ACCUSATIONS OF HACKING USERS’ ACCOUNTS TO INFLATE BEYONCÉ AND KANYE WEST’S TOTAL STREAMS. NEVERTHELESS, THE SERVICE HAD REMAINED FRIENDLY TO ARTISTS. THE SERVICE REPORTEDLY PAID OUT $0.01284 PER STREAM EARLIER THIS YEAR. THAT NUMBER HAS SLIGHTLY FALLEN TO $0.0125. ARTISTS ON TIDAL NOW NEED 117,760 TOTAL PLAYS TO EARN $1,472. JAY-Z’S STREAMING MUSIC SERVICE REPORTEDLY LOSES $6.67 PER USER WITH AN ANNUAL LOSS OF $28 MILLION.

APPLE MUSIC TAKES THIRD PLACE. HISTORICALLY, APPLE MUSIC HAS PAID ARTISTS MUCH BETTER THAN ITS STREAMING MUSIC RIVAL, SPOTIFY. IN 2017, THE SERVICE PAID $0.0064 PER STREAM. THAT NUMBER ROSE EARLIER THIS YEAR TO $0.00783. TODAY, THAT NUMBER HAS SETTLED AT $0.00735. ARTISTS ON APPLE MUSIC WOULD NEED AROUND 200,272 PLAYS TO EARN THE US MONTHLY MINIMUM WAGE AMOUNT.
WITH APPLE CLOSELY GUARDING ITS USER METRICS, IT REMAINS UNCLEAR HOW MUCH APPLE MUSIC LOSES EACH YEAR ON THE SERVICE AS WELL AS PER USER.

3. GPM
DESPITE THE INTRODUCTION – AND SUBSEQUENT FAILURE – OF YOUTUBE MUSIC, GOOGLE PLAY MUSIC (GPM) REMAINS A STRONG COMPETITOR IN THE STREAMING MUSIC MARKET. THE SEARCH GIANT LIKELY WON’T SHUTTER THE SERVICE ANYTIME SOON. IN 2017, THE SERVICE PAID $0.0059 PER PLAY TO ARTISTS. EARLIER THIS YEAR, AND RIGHT BEHIND DEEZER, GPM PAID $0.00611. THAT NUMBER NOW STANDS AT $0.00676 PER STREAM. ARTISTS WILL NEED AROUND 217,752 TOTAL STREAMS TO EARN $1,472.00. LIKE APPLE, GOOGLE CLOSELY GUARDS GPM’S USER METRICS. ACCORDING TO INFORMATION IS BEAUTIFUL (IIB), GOOGLE PLAY MUSIC HAS 10 MILLION TOTAL USERS, WITH 5 MILLION PAYING FOR THE SERVICE. IT REMAINS UNCLEAR HOW MUCH GPM LOSES EACH YEAR AS WELL AS PER USER.

4. DEEZER
DEEZER FALLS TO FIFTH PLACE. LAUNCHING SEVERAL YEARS AGO IN THE US, FRENCH-BASED STREAMING MUSIC SERVICE DEEZER STILL DOESN’T HAVE AN ESTABLISHED PRESENCE IN THE COUNTRY. LAST YEAR, AT $0.0056, THE SERVICE TOPPED GPM IN TERMS OF PAYOUTS. EARLIER THIS YEAR, DEEZER PAID $0.00624. THAT NUMBER HAS SLOWLY RISEN TO $0.0064, PLACING IT RIGHT BEHIND GPM. ARTISTS WILL NEED 230,000 TOTAL PLAYS TO EARN THE U.S. MONTHLY MINIMUM WAGE AMOUNT. ACCORDING TO IIB, THE SERVICE HAS AN ANNUAL LOSS OF $27 MILLION, LOSING $1.69.00 PER USER. DEEZER REPORTEDLY HAS 16 MILLION USERS, WITH AROUND 9.12 MILLION – OR 57% – PAYING FOR THE SERVICE.

5. STREAMING
PREVIOUSLY RANKED AS THE SERVICE WITH ONE OF THE WORST PAYOUTS, SPOTIFY HAS STEADILY INCREASED ITS PER-STREAM RATE. LAST YEAR, THE SERVICE PAID OUT $0.0038 PER PLAY.  EARLIER THIS YEAR, SPOTIFY INCREASED ITS PER-STREAM PAYOUTS TO $0.00397.  THE STREAMING MUSIC GIANT NOW REPORTEDLY PAYS $0.00437 PER PLAY. ACCORDING TO AWARD-WINNING CELLIST AND COMPOSER ZOE KEATING, SHE RECEIVED $0.00543 PER PLAY ON AVERAGE THIS YEAR.  AT $0.00473 PER PLAY, ARTISTS WILL NEED AROUND 336,842 TOTAL PLAYS TO EARN $1,472.00. WITH OVER 191 MILLION MONTHLY ACTIVE USERS, AND 87 MILLION SUBSCRIBERS, THE SERVICE HAS LOST OVER $584 MILLION SO FAR THIS YEAR.  PER USER, THE SERVICE LOSES $2.68.

AMAZON FALLS BEHIND. AS WITH NAPSTER, APPLE, AND GOOGLE, AMAZON CLOSELY GUARDS ITS USER METRICS. EARLIER THIS YEAR, THE TRICHORDIST FOUND AMAZON PAID INDIE ARTISTS $0.0074 PER PLAY. THAT NUMBER HAS NOW PLUMMETED TO $0.00402, PLACING IT BEHIND SPOTIFY. ARTISTS WILL NOW NEED AROUND 366,169 TOTAL STREAMS TO EARN THE MONTHLY MINIMUM WAGE AMOUNT IN THE US.

PANDORA CONTINUES TO STRUGGLE. LAST SEPTEMBER, LIBERTY MEDIA’S SIRIUSXM FINALLY PURCHASED STRUGGLING DIGITAL RADIO SERVICE, PANDORA MEDIA. THE SERVICE HAS HISTORICALLY STRUGGLED TO REMAIN AFLOAT. IT’S ALSO PAID INDIE ARTISTS DISMAL AMOUNTS IN TERMS OF ROYALTIES. LAST YEAR, DESPITE HAVING THE SECOND-HIGHEST AMOUNT OF TOTAL USERS IN THE US, PANDORA PAID ARTISTS $0.0011 PER PLAY. EARLIER THIS YEAR, THE DIGITAL RADIO SERVICE SLIGHTLY INCREASED THAT RATE TO $0.00134. THE COMPANY HAS NOW SETTLED AT PAYING ARTISTS $0.00133 ON PANDORA PREMIUM. ARTISTS WILL NOW NEED 1,106,767 TOTAL PLAYS ON PANDORA PREMIUM JUST TO EARN $1,472.00. THE SERVICE REPORTEDLY LOSES $250 MILLION EACH YEAR, WITH LOSS PER USER CALCULATED AT $3.09. PANDORA HAS OVER 81 MILLION USERS, WITH AROUND 6.8 MILLION SUBSCRIBERS.

YOUTUBE PULLS A U-TURN. HISTORICALLY, YOUTUBE HASN’T EVER BEEN AN ARTIST-FRIENDLY PLATFORM, THANKS TO ITS HORRENDOUS PAYOUTS. IN 2017, THE POPULAR VIDEO PLATFORM PAID $0.0006 PER PLAY. EARLIER THIS YEAR, THE COMPANY INCREASED ITS RATE TO $0.00074. EXECUTIVES HAVE NOW PULLED A U-TURN, CHOOSING TO PAY ARTISTS $0.00069.  TO EARN THE MONTHLY MINIMUM WAGE AMOUNT IN THE U.S., ARTISTS WILL NEED AROUND 2,133,333 TOTAL PLAYS ON YOUTUBE. THE VIDEO PLATFORM REPORTEDLY LOSES $174 MILLION EACH YEAR, WITH LOSS PER USER CALCULATED AT $0.17.

6. SPOTIFY
ZOE KEATING’S SPOTIFY PAYOUTS PROVE ONE THING – YOU CAN’T MAKE A LIVING OFF STREAMING MUSIC.
EARLIER THIS YEAR, CANADIAN AWARD-WINNING CELLIST AND COMPOSER ZOE KEATING SHARED HER SPOTIFY PAYOUTS WITH DIGITAL MUSIC NEWS. USING ROUTENOTE AS HER DISTRIBUTOR, SHE EARNED $4,388.93. FANS STREAMED HER WORKS 1,154,513 TIMES. KEATING EARNED JUST $0.0038015 PER STREAM. USING CD BABY, SHE EARNED A SLIGHTLY HIGHER SPOTIFY PAYOUT. AT A PER-STREAM RATE OF $0.0039, KEATING EARNED $5,654.58 FOR 1,449,887 TOTAL PLAYS. DETAILING THE COMPANY’S PAYOUTS TO ARTISTS, SHE THEN SHARED SIX YEARS OF SPOTIFY PAYOUTS. IN 2013, THE AWARD-WINNING ARTIST EARNED A COOL $1,174.35 AFTER 416,112 STREAMS. USING CD BABY AS HER DISTRIBUTOR, SPOTIFY PAID HER $0.0028222 PER STREAM. PRIOR TO HER DISTRIBUTOR’S CUT, KEATING HAD EARNED $1,290.49 AT A PER-STREAM RATE OF $0.0031013. A YEAR LATER, SPOTIFY’S PER-STREAM RATE ACTUALLY ROSE TO $0.040689.  AFTER 712,039 PLAYS, KEATING EARNED $2,897.18. AT A PER-STREAM RATE OF $0.0044713 BEFORE CD BABY’S 9% CUT, SHE HAD EARNED $3,183.71.

IN 2015, KEATING EARNED $4,821.07 FOR 1,487,584 STREAMS. SPOTIFY HAD PAID HER $0.0032409 PER STREAM. PRIOR TO CD BABY’S CUT, SHE HAD EARNED $5,297.88 AT A PER-STREAM RATE OF $0.0035614. IN 2016, USING ROUTENOTE AS HER DISTRIBUTOR, SPOTIFY PAID HER $2,214.53 AFTER 606,748 PLAYS AT A PER-STREAM RATE OF $0.0038015. KEATING DIDN’T WRITE HOW MUCH ROUTENOTE KEPT. USING CD BABY, SHE EARNED $7,800 FROM 1,952,933 PLAYS AT A PER-STREAM RATE OF $0.0039940.  KEATING HAD EARNED $8,571.43 AT A PER-STREAM RATE OF $0.0043890 BEFORE CD BABY’S 9% CUT. FOR THE FIRST HALF OF 2018, KEATING EARNED $2,657.25 AFTER 707,891 PLAYS AT A PER-STREAM RATE OF $0.0037538 USING ROUTENOTE AS HER DISTRIBUTOR. AT A PER-STREAM RATE OF $0.0035298, SHE EARNED $3,254.82 AFTER 922,092 PLAYS USING CD BABY. PRIOR TO CD BABY’S 9% CUT, SHE HAD EARNED $3,576.73 AT A PER-STREAM RATE OF $0.0038789. NOW, KEATING HAS SHARED HOW MUCH SHE’S EARNED FROM SPOTIFY THIS YEAR.

IN A TWITTER POST, SHE TOLD HER NEARLY 1 MILLION FOLLOWERS, “IN 2018, MY MUSIC WAS LISTENED TO ON SPOTIFY FOR 190K HOURS BY 241,631 PEOPLE.” TOTALING 2,252,293 STREAMS, SHE ONLY RECEIVED $12,231.00 FROM THE STREAMING MUSIC GIANT. THIS MEANS ON AVERAGE, SHE RECEIVED $0.00543 PER PLAY. SHE STATES THE TOTAL FIGURE “IS 39.2% OF MY ANNUAL RENT.” SO, HOW CAN INDEPENDENT ARTISTS, INCLUDING KEATING, SURVIVE THE STREAMING MUSIC GIANT’S TERRIBLE PAYOUTS? KEATING GIVES TWO SOLUTIONS – ATTEND ARTISTS’ SHOWS AND SUPPORT THEIR WORK DIRECTLY. SHE CONCLUDES, “IF YOU LOVE THE MUSIC PLEASE CONSIDER GOING TO A SHOW OR SUPPORTING MY WORK DIRECTLY AT ZOEKEATING.COM. THANK YOU!”

RISK ANALYSIS

DETAILS COMING SOON.

LEGAL B – APPLICATION [BETA V3]

LAST UPDATED JANUARY 2019

TERMS OF SERVICE
IMPORTANT NOTICE: THIS AGREEMENT IS SUBJECT TO BINDING ARBITRATION AND A WAIVER OF CLASS ACTION RIGHTS AS DETAILED IN SECTION 14. PLEASE READ THE AGREEMENT CAREFULLY.

1. ACCEPTANCE OF TERMS
RINGSIDE LLC’S PLATFORM AND CONTENT BANKING SYSTEM PROJECT (“SHADOWBOX”) PROVIDES A PORTAL FOR DECENTRALIZED MUSIC DISTRIBUTION THROUGH OUR WEBSITE LOCATED AT: HTTPS://SHADOWBOX.SPACE – BETA V3 SIGN UP AND SHADOWBOXGROUP@GMAIL.COM (THE “SITE”) WHICH INCLUDES TEXT, IMAGES, AUDIO, CODE AND OTHER MATERIALS OR THIRD PARTY INFORMATION. THE SITE AND ANY OTHER FEATURES, TOOLS, MATERIALS, OR SERVICES OFFERED FROM TIME TO TIME BY SHADOWBOX, INCLUDING OUR SMART CONTRACTS, ARE REFERRED TO HERE AS THE “SERVICE.” PLEASE READ THESE TERMS OF USE (THE “TERMS” OR “TERMS OF USE”) CAREFULLY BEFORE USING THE SERVICE. BY USING OR OTHERWISE ACCESSING THE SERVICES, OR CLICKING TO ACCEPT OR AGREE TO THESE TERMS WHERE THAT OPTION IS MADE AVAILABLE, YOU (1) ACCEPT AND AGREE TO THESE TERMS (2) CONSENT TO THE COLLECTION, USE, DISCLOSURE AND OTHER HANDLING OF INFORMATION AS DESCRIBED IN OUR PRIVACY POLICY AND (3) ANY ADDITIONAL TERMS, RULES AND CONDITIONS OF PARTICIPATION ISSUED BY SHADOWBOX FROM TIME TO TIME. IF YOU DO NOT AGREE TO THE TERMS, THEN YOU MAY NOT ACCESS OR USE THE SERVICES.

2. MODIFICATION OF TERMS OF USE
EXCEPT FOR SECTION 14, PROVIDING FOR BINDING ARBITRATION AND WAIVER OF CLASS ACTION RIGHTS, SHADOWBOX RESERVES THE RIGHT, AT ITS SOLE DISCRETION, TO MODIFY OR REPLACE THE TERMS OF USE AT ANY TIME. THE MOST CURRENT VERSION OF THESE TERMS WILL BE POSTED ON OUR SITE. YOU SHALL BE RESPONSIBLE FOR REVIEWING AND BECOMING FAMILIAR WITH ANY SUCH MODIFICATIONS. USE OF THE SERVICES BY YOU AFTER ANY MODIFICATION TO THE TERMS CONSTITUTES YOUR ACCEPTANCE OF THE TERMS OF USE AS MODIFIED.

3. ELIGIBILITY
YOU HEREBY REPRESENT YOU ARE OF LEGAL AGE OF MAJORITY TO PURCHASE AND CONSUME CONTENT THROUGH OUR SERVICE. YOU FURTHER REPRESENT AND WARRANT THAT YOU ARE ELIGIBLE TO LAWFULLY USE CRYPTOCURRENCIES SUCH AS ETHER IN YOUR JURISDICTION AND THAT YOU CARRY THE RISK OF SUCH PERSONAL COMPLIANCE.

4. REPRESENTATIONS, WARRANTIES AND RISKS

4.1. WARRANTY DISCLAIMER
YOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR USE OF THE SERVICE IS AT YOUR SOLE RISK. THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. YOU RELEASE SHADOWBOX FROM ALL LIABILITY FOR CONTENT YOU ACQUIRED OR FAILED TO ACQUIRE THROUGH THE SERVICE.

4.2 SOPHISTICATION AND RISK OF CRYPTOGRAPHIC SYSTEMS
BY UTILIZING THE SERVICE OR PLATFORM IN ANY WAY, YOU REPRESENT THAT YOU UNDERSTAND THE INHERENT RISKS ASSOCIATED WITH CRYPTOGRAPHIC SYSTEMS; AND WARRANT THAT YOU HAVE AN UNDERSTANDING OF THE USAGE AND INTRICACIES OF PUBLIC/PRIVATE KEY CRYPTOGRAPHY, NATIVE CRYPTOGRAPHIC TOKENS, LIKE ETHER (ETH) AND BITCOIN (BTC), SMART CONTRACT BASED TOKENS SUCH AS THOSE THAT FOLLOW THE ETHEREUM TOKEN STANDARD (HTTPS://GITHUB.COM/ETHEREUM/EIPS/ISSUES/20), AND BLOCKCHAIN-BASED SOFTWARE SYSTEMS.

4.3 VOLATILITY OF CRYPTOCURRENCIES
YOU UNDERSTAND THAT ETHEREUM AND OTHER BLOCKCHAIN TECHNOLOGIES AND ASSOCIATED CURRENCIES OR TOKENS ARE HIGHLY VOLATILE DUE TO MANY FACTORS INCLUDING BUT NOT LIMITED TO ADOPTION, SPECULATION, TECHNOLOGY AND SECURITY RISKS. YOU ALSO ACKNOWLEDGE THAT THE COST OF TRANSACTING ON SUCH TECHNOLOGIES IS VARIABLE AND MAY INCREASE AT ANY TIME CAUSING IMPACT TO ANY ACTIVITIES TAKING PLACE ON THE ETHEREUM BLOCKCHAIN. YOU ACKNOWLEDGE THESE RISKS AND REPRESENT THAT SHADOWBOX CANNOT BE HELD LIABLE FOR SUCH FLUCTUATIONS OR INCREASED COSTS.

4.4 PLATFORM SECURITY
SHADOWBOX RELAUNCHING AS AN EARLY STAGE PLATFORM. YOU ACKNOWLEDGE THAT ETHEREUM APPLICATIONS ARE CODE SUBJECT TO FLAWS AND ACKNOWLEDGE THAT YOU ARE SOLELY RESPONSIBLE FOR EVALUATING ANY AVAILABLE CODE PROVIDED BY THE SERVICES. YOU FURTHER EXPRESSLY ACKNOWLEDGE AND REPRESENT THAT ETHEREUM APPLICATIONS CAN BE WRITTEN MALICIOUSLY OR NEGLIGENTLY, THAT SHADOWBOX CANNOT BE HELD LIABLE FOR YOUR INTERACTION WITH SUCH APPLICATIONS AND THAT SUCH APPLICATIONS MAY CAUSE LOSS OF PROPERTY OR IDENTITY. THESE WARNINGS AND OTHERS LATER PROVIDED BY SHADOWBOX IN NO WAY EVIDENCE OR REPRESENT AN ON-GOING DUTY TO ALERT YOU TO ALL OF THE POTENTIAL RISKS OF UTILIZING THE SERVICE OR CONTENT.

5. INDEMNITY
YOU AGREE, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, TO RELEASE AND TO INDEMNIFY, DEFEND AND HOLD HARMLESS SHADOWBOX AND ITS PARENTS, SUBSIDIARIES, AFFILIATES AND AGENCIES, AS WELL AS THE OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS AND REPRESENTATIVES OF ANY OF THE FOREGOING ENTITIES, FROM AND AGAINST ANY AND ALL LOSSES, LIABILITIES, EXPENSES, DAMAGES, COSTS (INCLUDING ATTORNEYS’ FEES AND COURT COSTS) CLAIMS OR ACTIONS OF ANY KIND WHATSOEVER ARISING OR RESULTING FROM YOUR USE OF THE SERVICE, YOUR VIOLATION OF THESE TERMS OF USE, AND ANY OF YOUR ACTS OR OMISSIONS THAT IMPLICATE PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY. SHADOWBOX RESERVES THE RIGHT, AT ITS OWN EXPENSE, TO ASSUME EXCLUSIVE DEFENSE AND CONTROL OF ANY MATTER OTHERWISE SUBJECT TO INDEMNIFICATION BY YOU AND, IN SUCH CASE, YOU AGREE TO COOPERATE WITH SHADOWBOX IN THE DEFENSE OF SUCH MATTER.

6. LIMITATION ON LIABILITY
YOU ACKNOWLEDGE AND AGREE THAT YOU ASSUME FULL RESPONSIBILITY FOR YOUR USE OF THE SITES AND SERVICE. YOU ACKNOWLEDGE AND AGREE THAT ANY INFORMATION YOU SEND OR RECEIVE DURING YOUR USE OF THE SITES AND SERVICE MAY NOT BE SECURE AND MAY BE INTERCEPTED OR LATER ACQUIRED BY UNAUTHORIZED PARTIES. YOU ACKNOWLEDGE AND AGREE THAT YOUR USE OF THE SITES AND SERVICE IS AT YOUR OWN RISK. RECOGNIZING SUCH, YOU UNDERSTAND AND AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, NEITHER SHADOWBOX NOR ITS SUPPLIERS OR LICENSORS WILL BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, EXEMPLARY OR OTHER DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER TANGIBLE OR INTANGIBLE LOSSES OR ANY OTHER DAMAGES BASED ON CONTRACT, TORT (INCLUDING, IN JURISDICTIONS WHERE PERMITTED, NEGLIGENCE AND GROSS NEGLIGENCE), STRICT LIABILITY OR ANY OTHER THEORY (EVEN IF SHADOWBOX HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM THE SITE OR SERVICE; THE USE OR THE INABILITY TO USE THE SITES OR SERVICE; UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA; STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE SITES OR SERVICE; ANY ACTIONS WE TAKE OR FAIL TO TAKE AS A RESULT OF COMMUNICATIONS YOU SEND TO US; HUMAN ERRORS; TECHNICAL MALFUNCTIONS; FAILURES, INCLUDING PUBLIC UTILITY OR TELEPHONE OUTAGES; OMISSIONS, INTERRUPTIONS, LATENCY, DELETIONS OR DEFECTS OF ANY DEVICE OR NETWORK, PROVIDERS, OR SOFTWARE (INCLUDING, BUT NOT LIMITED TO, THOSE THAT DO NOT PERMIT PARTICIPATION IN THE SERVICE); ANY INJURY OR DAMAGE TO COMPUTER EQUIPMENT; INABILITY TO FULLY ACCESS THE SITES OR SERVICE OR ANY OTHER WEBSITE; THEFT, TAMPERING, DESTRUCTION, OR UNAUTHORIZED ACCESS TO, IMAGES OR OTHER CONTENT OF ANY KIND; DATA THAT IS PROCESSED LATE OR INCORRECTLY OR IS INCOMPLETE OR LOST; TYPOGRAPHICAL, PRINTING OR OTHER ERRORS, OR ANY COMBINATION THEREOF; OR ANY OTHER MATTER RELATING TO THE SITES OR SERVICE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

7. LICENSES AND ACCESS
SUBJECT TO YOUR COMPLIANCE WITH THESE TERMS OF USE, SHADOWBOX GRANTS YOU A LIMITED, NON-EXCLUSIVE, NON-TRANSFERABLE, NON-SUBLICENSABLE LICENSE TO ACCESS AND MAKE PERSONAL AND NON-COMMERCIAL USE OF THE SERVICE. THIS LICENSE DOES NOT INCLUDE ANY RESALE OR COMMERCIAL USE OF THE SERVICE OR ANY DERIVATIVE USE OF THE SERVICE. ALL RIGHTS NOT EXPRESSLY GRANTED TO YOU IN THESE TERMS OF USE ARE RESERVED AND RETAINED BY SHADOWBOX OR ITS LICENSORS. THE SHADOWBOX SERVICE MAY NOT BE REPRODUCED, DUPLICATED, COPIED, SOLD, RESOLD, VISITED, OR OTHERWISE EXPLOITED FOR ANY COMMERCIAL PURPOSE WITHOUT EXPRESS WRITTEN CONSENT OF SHADOWBOX. YOU MAY NOT FRAME OR UTILIZE FRAMING TECHNIQUES TO ENCLOSE ANY TRADEMARK, LOGO, OR OTHER PROPRIETARY INFORMATION (INCLUDING IMAGES, TEXT, PAGE LAYOUT, OR FORM) OF SHADOWBOX WITHOUT EXPRESS WRITTEN CONSENT. YOU MAY NOT MISUSE THE SERVICES. YOU MAY USE THE SERVICES ONLY AS PERMITTED BY LAW. THE LICENSES GRANTED BY SHADOWBOX TERMINATE IF YOU DO NOT COMPLY WITH THESE TERMS OF USE.

8. TERMINATION AND SUSPENSION
SHADOWBOX MAY TERMINATE OR SUSPEND ALL OR PART OF THE SERVICE WITHOUT PRIOR NOTICE OR LIABILITY IF YOU BREACH ANY OF THE TERMS OR CONDITIONS OF THE TERMS. THE FOLLOWING PROVISIONS OF THE TERMS SURVIVE ANY TERMINATION OF THESE TERMS: INDEMNITY; WARRANTY DISCLAIMERS; LIMITATION ON LIABILITY; OUR PROPRIETARY RIGHTS; TERMINATION; NO THIRD PARTY BENEFICIARIES; BINDING ARBITRATION AND CLASS ACTION WAIVER; GENERAL INFORMATION.

9. NO THIRD PARTY BENEFICIARIES
YOU AGREE THAT, EXCEPT AS OTHERWISE EXPRESSLY PROVIDED IN THESE TERMS, THERE SHALL BE NO THIRD PARTY BENEFICIARIES TO THE TERMS.

10. NOTICE AND PROCEDURE FOR MAKING CLAIMS OF COPYRIGHT INFRINGEMENT
IF YOU BELIEVE THAT YOUR COPYRIGHT OR THE COPYRIGHT OF A PERSON ON WHOSE BEHALF YOU ARE AUTHORIZED TO ACT HAS BEEN INFRINGED, PLEASE PROVIDE RINGSIDE FOUNDATION, LLC’S COPYRIGHT AGENT A WRITTEN NOTICE CONTAINING THE FOLLOWING INFORMATION: AN ELECTRONIC OR PHYSICAL SIGNATURE OF THE PERSON AUTHORIZED TO ACT ON BEHALF OF THE OWNER OF THE COPYRIGHT OR OTHER INTELLECTUAL PROPERTY INTEREST; A DESCRIPTION OF THE COPYRIGHTED WORK OR OTHER INTELLECTUAL PROPERTY THAT YOU CLAIM HAS BEEN INFRINGED; A DESCRIPTION OF WHERE THE MATERIAL THAT YOU CLAIM IS INFRINGING IS LOCATED ON THE SERVICE; YOUR ADDRESS, TELEPHONE NUMBER, AND EMAIL ADDRESS; A STATEMENT BY YOU THAT YOU HAVE A GOOD FAITH BELIEF THAT THE DISPUTED USE IS NOT AUTHORIZED BY THE COPYRIGHT OWNER, ITS AGENT, OR THE LAW; A STATEMENT BY YOU, MADE UNDER PENALTY OF PERJURY, THAT THE ABOVE INFORMATION IN YOUR NOTICE IS ACCURATE AND THAT YOU ARE THE COPYRIGHT OR INTELLECTUAL PROPERTY OWNER OR AUTHORIZED TO ACT ON THE COPYRIGHT OR INTELLECTUAL PROPERTY OWNER’S BEHALF.

COPYRIGHT AGENT FOR RINGSIDE FOUNDATION, LLC / THE SHADOWBOX GROUP CAN BE REACHED AT:
EMAIL: COUNSEL@SHADOWBOXCORP.ORG
SUBJECT LINE: COPYRIGHT NOTIFICATION
MAIL: ATTENTION
SHADOWBOX [COPYRIGHT AGENT] 44 TEHAMA STREET
SAN FRANCISCO, CA 94105

11. BINDING ARBITRATION AND CLASS ACTION WAIVER
PLEASE READ THIS SECTION CAREFULLY – IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT

11.1 INITIAL DISPUTE RESOLUTION
THE PARTIES SHALL USE THEIR BEST EFFORTS TO ENGAGE DIRECTLY TO SETTLE ANY DISPUTE, CLAIM, QUESTION, OR DISAGREEMENT AND ENGAGE IN GOOD FAITH NEGOTIATIONS WHICH SHALL BE A CONDITION TO EITHER PARTY INITIATING A LAWSUIT OR ARBITRATION.

11.2 BINDING ARBITRATION
IF THE PARTIES DO NOT REACH AN AGREED UPON SOLUTION WITHIN A PERIOD OF 30 DAYS FROM THE TIME INFORMAL DISPUTE RESOLUTION UNDER THE INITIAL DISPUTE RESOLUTION PROVISION BEGINS, THEN EITHER PARTY MAY INITIATE BINDING ARBITRATION AS THE SOLE MEANS TO RESOLVE CLAIMS, SUBJECT TO THE TERMS SET FORTH BELOW. SPECIFICALLY, ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS (INCLUDING THEIR FORMATION, PERFORMANCE AND BREACH), THE PARTIES’ RELATIONSHIP WITH EACH OTHER AND/OR YOUR USE OF THE SERVICE SHALL BE FINALLY SETTLED BY BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH THE PROVISIONS OF ITS COMMERCIAL ARBITRATION RULES AND THE SUPPLEMENTARY PROCEDURES FOR CONSUMER RELATED DISPUTES OF THE AMERICAN ARBITRATION ASSOCIATION (THE “AAA”), EXCLUDING ANY RULES OR PROCEDURES GOVERNING OR PERMITTING CLASS ACTIONS. THE ARBITRATOR, AND NOT ANY FEDERAL, STATE OR LOCAL COURT OR AGENCY, SHALL HAVE EXCLUSIVE AUTHORITY TO RESOLVE ALL DISPUTES ARISING OUT OF OR RELATING TO THE INTERPRETATION, APPLICABILITY, ENFORCEABILITY OR FORMATION OF THESE TERMS, INCLUDING, BUT NOT LIMITED TO ANY CLAIM THAT ALL OR ANY PART OF THESE TERMS ARE VOID OR VOIDABLE, OR WHETHER A CLAIM IS SUBJECT TO ARBITRATION. THE ARBITRATOR SHALL BE EMPOWERED TO GRANT WHATEVER RELIEF WOULD BE AVAILABLE IN A COURT UNDER LAW OR IN EQUITY. THE ARBITRATOR’S AWARD SHALL BE WRITTEN, AND BINDING ON THE PARTIES AND MAY BE ENTERED AS A JUDGMENT IN ANY COURT OF COMPETENT JURISDICTION. THE PARTIES UNDERSTAND THAT, ABSENT THIS MANDATORY PROVISION, THEY WOULD HAVE THE RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL. THEY FURTHER UNDERSTAND THAT, IN SOME INSTANCES, THE COSTS OF ARBITRATION COULD EXCEED THE COSTS OF LITIGATION AND THE RIGHT TO DISCOVERY MAY BE MORE LIMITED IN ARBITRATION THAN IN COURT.

11.3 LOCATION
BINDING ARBITRATION SHALL TAKE PLACE IN CALIFORNIA. YOU AGREE TO SUBMIT TO THE PERSONAL JURISDICTION OF ANY FEDERAL OR STATE COURT IN SAN FRANCISCO, CA, IN ORDER TO COMPEL ARBITRATION, TO STAY PROCEEDINGS PENDING ARBITRATION, OR TO CONFIRM, MODIFY, VACATE OR ENTER JUDGMENT ON THE AWARD ENTERED BY THE ARBITRATOR.

11.4 CLASS ACTION WAIVER
THE PARTIES FURTHER AGREE THAT ANY ARBITRATION OR OTHER PERMITTED ACTION SHALL BE CONDUCTED IN THEIR INDIVIDUAL CAPACITIES ONLY AND NOT AS A CLASS ACTION OR OTHER REPRESENTATIVE ACTION, AND THE PARTIES EXPRESSLY WAIVE THEIR RIGHT TO FILE A CLASS ACTION OR SEEK RELIEF ON A CLASS BASIS. YOU AND SHADOWBOX AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. IF ANY COURT OR ARBITRATOR DETERMINES THAT THE CLASS ACTION WAIVER SET FORTH IN THIS PARAGRAPH IS VOID OR UNENFORCEABLE FOR ANY REASON OR THAT AN ARBITRATION CAN PROCEED ON A CLASS BASIS, THEN THE ARBITRATION PROVISION SET FORTH ABOVE SHALL BE DEEMED NULL AND VOID IN ITS ENTIRETY AND THE PARTIES SHALL BE DEEMED TO HAVE NOT AGREED TO ARBITRATE DISPUTES.

11.5 EXCEPTION – LITIGATION OF INTELLECTUAL PROPERTY AND SMALL CLAIMS COURT CLAIMS
NOTWITHSTANDING THE PARTIES’ DECISION TO RESOLVE ALL DISPUTES THROUGH ARBITRATION, EITHER PARTY MAY BRING AN ACTION IN STATE OR FEDERAL COURT TO PROTECT ITS INTELLECTUAL PROPERTY RIGHTS (“INTELLECTUAL PROPERTY RIGHTS” MEANS PATENTS, COPYRIGHTS, MORAL RIGHTS, TRADEMARKS, AND TRADE SECRETS, BUT NOT PRIVACY OR PUBLICITY RIGHTS). EITHER PARTY MAY ALSO SEEK RELIEF IN A SMALL CLAIMS COURT FOR DISPUTES OR CLAIMS WITHIN THE SCOPE OF THAT COURT’S JURISDICTION.

11.6 30-DAY RIGHT TO OPT OUT
YOU HAVE THE RIGHT TO OPT-OUT AND NOT BE BOUND BY THE ARBITRATION AND CLASS ACTION WAIVER PROVISIONS SET FORTH ABOVE BY SENDING WRITTEN NOTICE OF YOUR DECISION TO OPT-OUT TO THE FOLLOWING ADDRESS: RINGSIDE FOUNDATION, LLC / THE SHADOWBOX GROUP: 44 TEHAMA STREET, SAN FRANCISCO, CA 94105 AND VIA EMAIL AT COUNSEL@SHADOWBOXCORP.ORG, WITH SUBJECT LINE LEGAL OPT OUT. THE NOTICE MUST BE SENT WITHIN 30 DAYS OF OCTOBER 1, 2019 OR YOUR FIRST USE OF THE SERVICE, WHICHEVER IS LATER, OTHERWISE YOU SHALL BE BOUND TO ARBITRATE DISPUTES IN ACCORDANCE WITH THE TERMS OF THOSE PARAGRAPHS. IF YOU OPT-OUT OF THESE ARBITRATION PROVISIONS, SHADOWBOX ALSO WILL NOT BE BOUND BY THEM.

11.7 CHANGES TO THIS SECTION
SHADOWBOX WILL PROVIDE 60-DAYS’ NOTICE OF ANY CHANGES TO THIS SECTION. CHANGES WILL BECOME EFFECTIVE ON THE 60TH DAY, AND WILL APPLY PROSPECTIVELY ONLY TO ANY CLAIMS ARISING AFTER THE 60TH DAY. FOR ANY DISPUTE NOT SUBJECT TO ARBITRATION YOU AND SHADOWBOX AGREE TO SUBMIT TO THE PERSONAL AND EXCLUSIVE JURISDICTION OF THE VENUE IN THE FEDERAL AND STATE COURTS LOCATED IN SAN FRANCISCO, CALIFORNIA AND/OR NEW YORK, NEW YORK (SECONDARY). YOU FURTHER AGREE TO ACCEPT SERVICE OF PROCESS BY MAIL, AND HEREBY WAIVE ANY AND ALL JURISDICTIONAL AND VENUE DEFENSES OTHERWISE AVAILABLE. THE TERMS AND THE RELATIONSHIP BETWEEN YOU AND SHADOWBOX SHALL BE GOVERNED BY THE LAWS OF THE STATE OF CALIFORNIA WITHOUT REGARD TO CONFLICT OF LAW PROVISIONS.

12. GENERAL INFORMATION

12.1 ENTIRE AGREEMENT
THESE TERMS (AND ANY ADDITIONAL TERMS, RULES AND CONDITIONS OF PARTICIPATION THAT SHADOWBOX MAY POST ON THE SERVICE) CONSTITUTE THE ENTIRE AGREEMENT BETWEEN YOU AND SHADOWBOX WITH RESPECT TO THE SERVICE AND SUPERSEDES ANY PRIOR AGREEMENTS, ORAL OR WRITTEN, BETWEEN YOU AND SHADOWBOX. IN THE EVENT OF A CONFLICT BETWEEN THESE TERMS AND THE ADDITIONAL TERMS, RULES AND CONDITIONS OF PARTICIPATION, THE LATTER WILL PREVAIL OVER THE TERMS TO THE EXTENT OF THE CONFLICT.

12.2 WAIVER AND SEVERABILITY OF TERMS
THE FAILURE OF SHADOWBOX TO EXERCISE OR ENFORCE ANY RIGHT OR PROVISION OF THE TERMS SHALL NOT CONSTITUTE A WAIVER OF SUCH RIGHT OR PROVISION. IF ANY PROVISION OF THE TERMS IS FOUND BY AN ARBITRATOR OR COURT OF COMPETENT JURISDICTION TO BE INVALID, THE PARTIES NEVERTHELESS AGREE THAT THE ARBITRATOR OR COURT SHOULD ENDEAVOR TO GIVE EFFECT TO THE PARTIES’ INTENTIONS AS REFLECTED IN THE PROVISION, AND THE OTHER PROVISIONS OF THE TERMS REMAIN IN FULL FORCE AND EFFECT.

12.3 STATUTE OF LIMITATIONS
YOU AGREE THAT REGARDLESS OF ANY STATUTE OR LAW TO THE CONTRARY, ANY CLAIM OR CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE USE OF THE SERVICE OR THE TERMS MUST BE FILED WITHIN ONE (1) YEAR AFTER SUCH CLAIM OR CAUSE OF ACTION AROSE OR BE FOREVER BARRED.

12.4 SECTION TITLES
THE SECTION TITLES IN THE TERMS ARE FOR CONVENIENCE ONLY AND HAVE NO LEGAL OR CONTRACTUAL EFFECT.

12.5 COMMUNICATIONS
USERS WITH QUESTIONS, COMPLAINTS OR CLAIMS WITH RESPECT TO THE SERVICE MAY CONTACT US USING THE RELEVANT CONTACT INFORMATION SET FORTH ABOVE.

13. SOFTWARE LICENSE
ALL RIGHTS RESERVED. SHADOWBOX IS CURRENTLY EXPLORING THE APPROPRIATE LICENSE STRUCTURE AND THIS WILL BE UPDATED WHEN A CONCLUSION IS REACHED.

14. PRIVACY POLICY
THIS PRIVACY POLICY DESCRIBES HOW WE COLLECT, USE, DISCLOSE AND STORE INFORMATION YOU PROVIDE TO US. THE PRIVACY POLICY APPLIES TO THE SERVICE ON OR IN WHICH IT IS POSTED, LINKED OR REFERENCED. THIS POLICY COVERS:
INFORMATION THAT WE RECEIVE FROM YOU WHEN YOU INTERACT WITH OUR WEBSITE HOW WE USE AND PROCESS THE INFORMATION THAT WE RECEIVE. IF AND WHY PERSONAL INFORMATION MAY BE DISCLOSED TO THIRD PARTIES; AND YOUR CHOICES REGARDING THE COLLECTION AND PROCESSING OF YOUR PERSONAL INFORMATION. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT APPLY TO INFORMATION COLLECTED THROUGH THIRD-PARTY WEBSITES OR SERVICES THAT YOU MAY ACCESS THROUGH THE SERVICES OR THAT YOU SUBMIT TO US THROUGH EMAIL, TEXT MESSAGE OR OTHER ELECTRONIC MESSAGE OR OFFLINE.

USER CONSENT
BY USING THE SERVICES, YOU ACCEPT THE “TERMS” OF THIS “PRIVACY POLICY” AND OUR “TERMS OF SERVICE”, AND CONSENT TO OUR COLLECTION, USE, DISCLOSURE AND RETENTION OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, THEN PLEASE DO NOT USE ANY OF THE SERVICES.

EFFECTIVE DATE AND CHANGES TO THIS POLICY
THE EFFECTIVE DATE OF THIS PRIVACY POLICY IS SET FORTH AT THE TOP OF THIS WEBPAGE. WHENEVER POSSIBLE, WE WILL PROVIDE YOU WITH ADVANCE WRITTEN NOTICE OF OUR CHANGES TO THIS PRIVACY POLICY. WE WILL NOT MAKE RETROACTIVE CHANGES THAT REDUCE YOUR PRIVACY RIGHTS UNLESS WE ARE LEGALLY REQUIRED TO DO SO. YOUR CONTINUED USE OF THE SERVICES AFTER THE EFFECTIVE DATE CONSTITUTES YOUR ACCEPTANCE OF THE AMENDED PRIVACY POLICY. THE AMENDED PRIVACY POLICY SUPERSEDES ALL PREVIOUS VERSIONS.

INFORMATION WE COLLECT
ETHEREUM ACCOUNT ADDRESSES. NOTE, WE COLLECT NO OTHER PERSONAL IDENTIFYING INFORMATION, SO THESE ADDRESSES REMAIN “PSEUDONYMOUS.” HOW WE USE AND STORE INFORMATION WE COLLECT: TRANSACTION RECORDS ARE STORED NATIVELY ON THE ETHEREUM BLOCKCHAIN. WE ALSO TRACK TRANSACTION HISTORY IN SECURE INTERNAL DATABASES FOR PURPOSES OF ADMINISTERING THE SERVICE. LEGALLY REQUIRED DISCLOSURES WHEN PERMITTED OR REQUIRED BY LAW, WE MAY SHARE INFORMATION WITH ADDITIONAL THIRD PARTIES WHERE PERMITTED BY APPLICABLE LAW, INCLUDING, FOR EXAMPLE, WHERE RESPONDING TO LEGAL PROCESS.

LEGAL C – COPYRIGHT [V3]

DMCA (COPYRIGHT) POLICY
LAST UPDATED: FEBRUARY 2019

RINGSIDE FOUNDATION, LLC’S SHADOWBOX MUSIC PLATFORM (“SHADOWBOX”, “WE”, “OUR”, OR “US”) RESPECTS THE INTELLECTUAL PROPERTY OF OTHERS, AND WE ASK OUR USERS TO DO THE SAME. SHADOWBOX HAS ADOPTED THE FOLLOWING GENERAL POLICY (THE “POLICY”) TO ADDRESS CLAIMS OF COPYRIGHT INFRINGEMENT IN ACCORDANCE WITH THE DIGITAL MILLENNIUM COPYRIGHT ACT. IF YOU IDENTIFY ANY TRACKS AND/OR MEDIA ON SHADOWBOX THAT YOU BELIEVE INFRINGE YOUR COPYRIGHT, YOU CAN LET US KNOW AS SET FORTH BELOW. BEFORE MAKING A REPORT CONCERNING ANY POSSIBLE COPYRIGHT INFRINGEMENT, PLEASE REVIEW THE ENTIRE POLICY BELOW CAREFULLY AND THE FOLLOWING POINTS IN PARTICULAR:

THIS POLICY RELATES TO NOTICES CONCERNING COPYRIGHT INFRINGEMENT ONLY. IF YOU WISH TO MAKE A DIFFERENT REPORT OR NEED TO CONTACT US REGARDING ANOTHER ISSUE, PLEASE DISREGARD THIS POLICY AND EMAIL US AT COUNSEL@SHADOWBOXCORP.ORG. PLEASE ONLY REPORT INFRINGEMENT OF YOUR OWN COPYRIGHT, OR THE COPYRIGHT OF SOMEONE YOU ARE AUTHORIZED TO REPRESENT.IF YOU BELIEVE THAT SOMEONE ELSE’S COPYRIGHT IS BEING INFRINGED, PLEASE NOTIFY THEM AND DIRECT THEM TO THIS POLICY.

PLEASE DO NOT REPORT COPYRIGHT INFRINGEMENT UNLESS YOU HAVE A GENUINE CLAIM. IF YOU MAKE GROUNDLESS OR MALICIOUS REPORTS OF COPYRIGHT INFRINGEMENT, YOU RISK HAVING YOUR ACCOUNT SUSPENDED OR TERMINATED. YOU MAY ALSO BE LIABLE FOR DAMAGES (INCLUDING COSTS AND LEGAL FEES) INCURRED BY SHADOWBOX, THE PERSON WHOSE TRACKS YOU REPORT AND/OR ANY COPYRIGHT OWNER OR AUTHORIZED LICENSEE, AS THE RESULT OF YOUR CLAIM.
PLEASE PROVIDE SUFFICIENT AND ACCURATE INFORMATION AS SET FORTH BELOW.

FILING DMCA NOTICE TO REMOVE COPYRIGHTED CONTENT
IF YOU BELIEVE THAT YOUR WORK HAS BEEN COPIED IN A WAY THAT CONSTITUTES COPYRIGHT INFRINGEMENT, PLEASE PROVIDE US WITH A WRITTEN NOTICE CONTAINING THE FOLLOWING INFORMATION:

YOUR NAME, ADDRESS, TELEPHONE NUMBER, AND EMAIL ADDRESS.
A DESCRIPTION OF THE COPYRIGHTED CONTENT THAT YOU CLAIM HAS BEEN INFRINGED AND ITS LOCATION ON THE SHADOWBOX PLATFORM (E.G. THE URL).
A STATEMENT THAT YOU HAVE A GOOD FAITH BELIEF THAT THE USE OF THE COPYRIGHTED WORK IS NOT AUTHORIZED BY THE COPYRIGHT OWNER, ITS AGENT, OR THE LAW.
A STATEMENT BY YOU UNDER PENALTY OF PERJURY THAT THE INFORMATION IN YOUR NOTICE IS ACCURATE AND THAT YOU ARE THE COPYRIGHT OWNER OR AUTHORIZED TO ACT ON THE COPYRIGHT OWNER’S BEHALF.

FOR EXAMPLE, “I SWEAR UNDER PENALTY OF PERJURY THAT I AM THE COPYRIGHT OWNER OR AM AUTHORIZED TO ACT ON BEHALF OF THE OWNER OF AN EXCLUSIVE RIGHT THAT IS ALLEGEDLY INFRINGED, AND THAT THE INFORMATION IN THIS NOTIFICATION IS ACCURATE. I HAVE A GOOD FAITH BELIEF THAT USE OF THE COPYRIGHTED MATERIALS DESCRIBED ABOVE AS ALLEGEDLY INFRINGING IS NOT AUTHORIZED BY THE COPYRIGHT OWNER, ITS AGENT, OR THE LAW.” YOUR ELECTRONIC OR PHYSICAL SIGNATURE (MAY BE A SCANNED COPY).

PLEASE NOTE THAT A COPY OF YOUR NOTICE MAY BE FORWARDED TO THE PERSON RESPONSIBLE FOR UPLOADING THE ALLEGED INFRINGING CONTENT. PLEASE DO NOT INCLUDE ANY INFORMATION IN YOUR REPORT OTHER THAN THE INFORMATION REQUIRED BY THE POINTS ABOVE.

FILING DMCA COUNTER NOTIFICATION TO RESTORE REMOVED CONTENT
IF YOU BELIEVE THAT YOUR MATERIAL HAS BEEN REMOVED BY MISTAKE OR MISIDENTIFICATION, PLEASE PROVIDE SHADOWBOX WITH A WRITTEN COUNTER-NOTIFICATION CONTAINING THE FOLLOWING INFORMATION:

YOUR NAME, ADDRESS, TELEPHONE NUMBER AND EMAIL ADDRESS.
A DESCRIPTION OF THE CONTENT THAT WAS REMOVED AND ITS LOCATION ON THE SHADOWBOX PLATFORM (E.G., THE URL) WHERE IT PREVIOUSLY APPEARED.

A STATEMENT UNDER PENALTY OF PERJURY THAT YOU HAVE A GOOD FAITH BELIEF THAT THE MATERIAL WAS REMOVED OR DISABLED AS A RESULT OF MISTAKE OR MISIDENTIFICATION. A STATEMENT THAT YOU CONSENT TO THE JURISDICTION OF THE FEDERAL DISTRICT COURT FOR THE JUDICIAL DISTRICT IN WHICH YOUR ADDRESS IS LOCATED, OR IF YOUR ADDRESS IS OUTSIDE OF THE UNITED STATES, ANY JUDICIAL DISTRICT IN WHICH SHADOWBOX MAY BE FOUND (WHICH INCLUDES THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF NEW YORK), AND THAT YOU WILL ACCEPT SERVICE OF PROCESS FROM THE PERSON WHO FILED THE ORIGINAL DMCA NOTICE OR AN AGENT OF THAT PERSON.

FOR EXAMPLE, “I SWEAR UNDER PENALTY OF PERJURY THAT I HAVE A GOOD FAITH BELIEF THAT THE MATERIAL WAS REMOVED OR DISABLED AS A RESULT OF MISTAKE OR MISIDENTIFICATION BECAUSE I AM THE COPYRIGHT OWNER OR AM AUTHORIZED TO ACT ON BEHALF OF THE OWNER OF AN EXCLUSIVE RIGHT IN THE REMOVED MATERIAL, AND THAT THE INFORMATION IN THIS NOTIFICATION IS ACCURATE. I CONSENT TO THE JURISDICTION OF THE FEDERAL DISTRICT COURT OF [INSERT JUDICIAL DISTRICT YOUR ADDRESS IS LOCATED] AND ACCEPT SERVICE OF PROCESS FROM THE PERSON WHO FILED THE ORIGINAL DMCA NOTICE OR THE AGENT OF THAT PERSON.”

YOUR ELECTRONIC OR PHYSICAL SIGNATURE (MAY BE A SCANNED COPY). PLEASE NOTE THAT WE WILL SEND ANY COMPLETE COUNTER NOTIFICATIONS WE RECEIVE TO THE PERSON OR ENTITY THAT SUBMITTED THE ORIGINAL DMCA NOTICE. SUCH PERSON OR ENTITY MAY ELECT TO FILE A LAWSUIT AGAINST YOU FOR COPYRIGHT INFRINGEMENT. IF WE DO NOT RECEIVE NOTICE THAT A LAWSUIT HAS BEEN FILED WITHIN TEN (10) BUSINESS DAYS AFTER WE PROVIDE YOUR COUNTER NOTIFICATION, WE WILL RESTORE THE REMOVED MATERIALS. UNTIL THAT TIME, YOUR MATERIALS WILL REMAIN REMOVED. WE WILL PROVIDE A COPY OF THE ORIGINAL DMCA TAKEDOWN NOTICE UPON REQUEST.

SHADOWBOX COPYRIGHT AGENT
PLEASE CONTACT SHADOWBOX’S DESIGNATED AGENT TO RECEIVE NOTIFICATION OF CLAIMED INFRINGEMENT OR COUNTER-NOTIFICATION, AT THE FOLLOWING ADDRESS: COUNSEL@SHADOWBOXCORP.ORG, OR BY MAIL AT:

RINGSIDE FOUNDATION, LLC / THE SHADOWBOX GROUP CAN BE REACHED AT:
EMAIL: COUNSEL@SHADOWBOXCORP.ORG
SUBJECT LINE: DMCA COMPLAINTS
MAIL: ATTENTION
SHADOWBOX [LEGAL AGENT] 44 TEHAMA STREET
SAN FRANCISCO, CA 94105

PLEASE BEAR IN MIND THAT WE CAN PROCESS CLAIMS SUBMITTED VIA EMAIL TO COUNSEL@SHADOWBOXCORP.ORG MUCH FASTER THAN THOSE SUBMITTED TO THE ABOVE PHYSICAL ADDRESS.

REPEAT INFRINGER POLICY
SHADOWBOX WILL TERMINATE USER ACCOUNTS THAT HAVE BEEN THE SUBJECT OF TWO (2) SEPARATE DMCA NOTICES. IN THE EVENT A USER’S MATERIALS ARE REMOVED DUE TO A DMCA NOTICE AND THEN SUBSEQUENTLY RESTORED DUE TO THE FILING OF A DMCA COUNTER NOTIFICATION, SHADOWBOX WILL NOT COUNT SUCH DMCA NOTICE. SHADOWBOX RESERVES THE RIGHT TO TERMINATE USER ACCOUNTS THAT ARE THE SUBJECT OF FEWER THAN TWO (2) DMCA NOTICES, IN ITS SOLE DISCRETION AND WILL DO SO IF A USER HAS A HISTORY OF VIOLATING OR WILLFULLY DISREGARDING SHADOWBOX’S TERMS OF SERVICE.

DMCA WARNING
WHEN FILING A DMCA NOTICE OR COUNTER NOTIFICATION, PLEASE MAKE SURE THAT YOU HAVE COMPLIED WITH ALL OF THE ABOVE REQUIREMENTS. IF WE REQUEST ADDITIONAL INFORMATION NECESSARY TO COMPLETE YOUR DMCA NOTICE OR COUNTER NOTIFICATION, PLEASE RESPOND PROMPTLY. IF YOU FAIL TO COMPLY WITH ALL OF THESE REQUIREMENTS, YOUR DMCA NOTICE OR COUNTER NOTIFICATION MAY NOT BE PROCESSED FURTHER.

IN ADDITION, PLEASE MAKE SURE THAT ALL OF THE INFORMATION YOU PROVIDE IS ACCURATE. UNDER SECTION 512(F) OF THE COPYRIGHT ACT, 17 U.S.C. § 512(F), ANY PERSON WHO KNOWINGLY MATERIALLY MISREPRESENTS THAT MATERIAL OR ACTIVITY IS INFRINGING OR WAS REMOVED OR DISABLED BY MISTAKE OR MISIDENTIFICATION MAY BE SUBJECT TO LIABILITY. SHADOWBOX MAY DISCLOSE ANY COMMUNICATIONS CONCERNING DMCA NOTICES OR OTHER INTELLECTUAL PROPERTY COMPLAINTS WITH THIRD PARTIES, INCLUDING THE USERS WHO HAVE POSTED THE ALLEGEDLY INFRINGING MATERIAL.

IF YOU HAVE QUESTIONS ABOUT THE LEGAL REQUIREMENTS OF A DMCA NOTICE, PLEASE CONTACT AN ATTORNEY AND REVIEW SECTION 512(C)(3) OF THE U.S. COPYRIGHT ACT, 17 U.S.C. § 512(C)(3). IF YOU HAVE QUESTIONS ABOUT THE LEGAL REQUIREMENTS OF A DMCA COUNTER NOTIFICATION, PLEASE CONTACT AN ATTORNEY AND REVIEW SECTION 512(G)(3) OF THE U.S. COPYRIGHT ACT, 17 U.S.C. § 512(G)(3).

Q&A

OUR OPEN AND FORTHCOMING PLATFORM USES BLOCKCHAIN TECHNOLOGY TO CREATE A TRANSPARENT AND DECENTRALIZED DATABASE OF RIGHTS AND RIGHTS OWNERS BY AUTOMATING ROYALTY PAYMENTS THROUGH USE OF USING SMART CONTRACTS AND CRYPTOCURRENCY.

PLEASE NOTE: DUE TO A HIGH VOLUME OF INTEREST FROM SIGNED AND PROSPECTIVE CONTRIBUTORS, WE HAVE CURATED AND COLLECTED AN ASSORTMENT OF THE MOST FREQUENTLY ASKED QUESTIONS, WITH BRIEF ANSWERS ON OUR BEHALF. TO KEEP A TRANSPARENT POSITION AT ALL LEVELS, OUR SHADOWBOX LEGAL/COMPLIANCE DIVISION HAS ASSISTED IN DRAFTING OUR POLICIES, GUIDELINES, PROCEDURES, AND AGENDA IN PLAY, DURING BUILD OUT PLEASE CHECK BACK FOR UPDATES. PLEASE ASSURE TO REVIEWING OUR WHITEPAPER AND LEGAL TERMS PAGE(S). SHADOWBOX TAKES YOUR ART, INTELLECTUAL PROPERTY, AND DISTRIBUTION STRATEGIES, JUST AS SERIOUSLY AS YOU DO – @SHADOWBOXSOCIAL

WHAT IS SHADOWBOX?
SHADOWBOX IS AN ONLINE COMMUNITY, CURRENCY, EVERLASTING/EVOLVING COLLABORATIVE CATALOG, AND FORTHCOMING SOCIAL BANKING SYSTEM AIMED TO DISRUPT CURRENT MARKETS AND ASSIST IN REBUILDING THE MUSIC (ARTS AND ENTERTAINMENT) INDUSTRY BY ALLOWING CREATORS TO GROW AND THRIVE INDEPENDENTLY AND COHESIVELY ON THEIR OWN TERMS, AND BEFORE THE REGULATORY MODELING WE SET FORTH. IT IS A PLATFORM THAT WILL USE ETHEREUM BLOCKCHAIN AS THE SUBSTRATE FOR INNOVATION BY EMPOWERING ARTISTS, DIGITIZING MUSIC RIGHTS AND METADATA, SHARING OUR INFORMATION IN AN OPEN ENVIRONMENT, THUS ENABLING NEW APPLICATIONS, PRODUCTS, AND SERVICES TO LICENSE THEIR CATALOGS AND PAY ARTISTS DIRECTLY WITH MINIMAL FRICTION. WE ARE AIMING TO ENRICH THE LIVES OF ARTISTS AND FANS THROUGH A SHARED LOVE OF MUSIC, AND REMAIN EXCITED FOR THE POTENTIAL OF DECENTRALIZED TECHNOLOGY WHILE MOVING TO OUR NEXT BETA MODEL.

WHAT’S THE BIG DEAL ABOUT SHADOWBOX?
WHEN FULLY REALIZED, SHADOWBOX HAS THE ABILITY TO REWIRE THE MUSIC INDUSTRY, BETTER SERVING THE NEEDS OF ARTIST AND FANS WHILE ALSO ENABLING ENTREPRENEURS AND ENGINEERS, THROUGH OUR DECENTRALIZED TECHNICAL FOUNDATION, TO BUILD NEW PRODUCTS AND SERVICES. WE ARE PUTTING POWER BACK IN THE HANDS OF THE PEOPLE, NOT THE INDUSTRY.

WHAT IS A SHADOWBOXER?
A SHADOWBOXER IS ESSENTIALLY A NETWORK CONTRIBUTOR. HERE IS OUR DEFINITION – SHADOWBOXER [N]: A SOCIAL ENTREPRENEUR, ARTIST, AND FRIEND. THIS INDIVIDUAL, OR GROUP OF INDIVIDUALS, IS WILLING TO PLACE EGO, JUDGMENT, AND CONDITIONAL EMOTION ASIDE FOR 30 DAYS, OPENING THEIR MINDS AND HEARTS BY SHARING THEIR PASSION AND TALENTS WITH EVERYONE. A SHADOWBOXER WILL LEVERAGE THEIR SUPPORT AND ACCEPTANCE WITH STRANGERS WHO WILL BECOME THEIR SOCIAL ALLIES WHEN JOINING FORCES, TO WORK, EARN, AND SHARE. A SHADOWBOXER LOOKS UPON UNCONDITIONAL REINFORCEMENT AND COLLABORATIVE CULTIVATION; AS POSITIVE MEANS TO UNIFY OUR GLOBE, AND WISHES TO ACHIEVE SOCIAL EQUALITY THROUGH THE SHARED EXPERIENCE OF MUTUAL RESPECT, (ACCOMPANIED BY PROFESSIONAL, PERSONAL, AND FINANCIAL GAIN GENERATED BY THE SHARED ENVIRONMENT SHADOWBOX HAS CREATED FOR THE GENERATIONS OF DIY CREATORS. A TRUE SHADOWBOXER SEES THE GROUNDBREAKING ABILITIES THIS STYLE COLLABORATIVE GAIN CAN OFFER, AND WISHES TO ENGAGE THE 30 DAY JOURNEY.

WHY SHADOWBOX?
THE INDEPENDENT SECTOR HAS SHOWN RAPID GROWTH. THE CROWD-SOURCED, CLOUD BASED, AND CURATED APPROACH TO NEW JOB CREATION HAS SHOWN RAPID GROWTH. AS AN ENVIRONMENT WITH SPECULATION, CHANCE, AND LOTTERY, BUILT ON A FOUNDATION THAT SPEAKS TO DIRECT “CREATIVE TO CREATIVE” NETWORKING, THE SHADOWBOX NETWORK HOLDS AN ADVANTAGE BY OFFERING GREATER PEER TO PEER/GROUP BASED INTERACTION THROUGH SHARED ECONOMIC PRACTICES THAT ARE CALCULATED TO BOOST A NEW ERA OF “CROWD- CAPITALISM” AND “VALUE CREATION”..

WHY ARE THERE SIX BOXERS, AND WHAT DO THEIR COLORS REPRESENT?
MOVING FORWARD, OUR NETWORK WILL UTILIZE THESE ASSETS FOR OUR COMMUNITY TO ENGAGE THEIR FANBASES AND PERSONAL COMMUNITIES. WITH PROMINENT SOCIAL THEORY IN THE BACK POCKET AT ALL TIMES, THE SHADOWBOX BLUEPRINT PROVIDES A TRAY OF SIX COHESIVE SHADOWBOXERS, THAT EACH STAND FOR ITS OWN GENRE, UNIVERSAL LIFESTYLE, AND MOVEMENT. EACH SHADOWBOXER, THROUGH THE SERVICES AND INTERACTION PROVIDED, COMPLIMENT ONE ANOTHER IN A POSITIVE AND UNIQUE FASHION. PLEASE ENGAGE OUR BOXERS AND REACH OUT TO US! PLEASE SEE “MODELS” SECTION.

HOW MANY SHADOWBOXERS DOES THE NETWORK PERMIT TO WORK IN A SINGLE TERM?
SHADOWBOX IS NOW RE-OPENING (AND CURRENTLY WAIVING ARTIST SUBMISSION FEES UNTIL FURTHER NOTICE) FOR SUBMISSION TO ITS LIVE AND NEW (FORTHCOMING) PLATFORMS: WORKING COHORTS AND TERMS BEGIN 1.1.2020 (SUBJECT TO CHANGE) WITH A MAXIMUM/MINIMUM CAPACITY FOR (2400) TWENTY FOUR HUNDRED SHADOWBOXERS TO WORK, EARN, AND SHARE PROFITS EVENLY WITHIN OUR FRAMEWORK, NETWORK SELECTION, AND THIRTY DAY PROCESS OF COLLABORATIVE CULTIVATION AND COMPENSATION. PLEASE NOTE: A SUBMITTING BAND OR BRAND MAY BE CONSIDERED AN INDIVIDUAL IN OUR 2400 COUNT (AS APPLICABLE).

WHAT IS A DUAL PROMOTER? WHAT IS THE BENEFIT OF DUAL PROMOTING?
A DUAL PROMOTER CONTRIBUTES TO TWO (2) AND/OR MORE PLATFORMS DURING THEIR THIRTY DAY WORK TERM. FOR AN EXAMPLE, AN ARTIST MAY WISH TO (UNDER AND IN ACCORDANCE WITH THEIR SMART CONTRACT AND SHADOWBOX 30 DAY TERMS):

POST (STREAM, SELL, PROFIT AND/OR DEPOSIT) THEIR MUSIC (SINGLES – 10 TOTAL – AND/OR ALBUMS AND/OR EPS) TO TRAXX.
SHARE THEIR MUSIC VIDEO/ALTERNATIVE CONTENT AND/OR LIVE STREAM ON SHADOWBOX TELEVISION
SELL PRODUCTS/MERCHANDISE ON SHADOWBOX COLLECTIVE

THE DUAL PROMOTER HAS THE ABILITY TO CROSS BRAND, PROMOTE, AND EARN TWO TO FOUR TIMES THE AMOUNT (ON THEIR OWN AND/OR SHARED PAYCHECK) THROUGH THEIR TERM.

WILL SHADOWBOX INCREASE THE AMOUNT OF CONTRIBUTORS PERMITTED TO APPLY FOR THIRTY DAY WORK PERIODS?
YES. MORE DETAILS TO FOLLOW. PLEASE SEE TERMS FOR ADDITIONAL DETAIL.

DOES THE SHADOWBOX GROUP CONTRIBUTE TO THE NETWORK?
SHADOWBOX ENGAGES THE PROCESS FOR SOURCING, PROJECT MANAGING, AND DELIVERING WORK IN A FASHION THAT IS REALISTIC, RATIONAL, AND EVER EVOLVING. A CURATED ENVIRONMENT IS NEEDED TO MATCH ARTISTIC AND ALTERNATIVE TALENT INNOVATION WITH HIGH QUALITY APPROACHES TO A FUTURE WHERE DISTRIBUTION IS BECOMING MORE DIFFICULT BY THE SECOND WHEN YOUR ARE OPERATING AT AN INDEPENDENT LEVEL. WE’RE BUILDING A DIFFERENT SYSTEM, ONE THAT VALUES THE QUALITY OF THE ART AT HAND, NOT JUST THE DOLLAR PRICE. CURRENTLY, MORE THAN HALF OF THE PROJECTS SUBMITTED TO SHADOWBOX HAVE BEEN ACCEPTED ALONG WITH THE TOP FIVE PERCENT, BY WHICH HAVE BEEN WAITLISTED. AS A DIGITIZED COMMUNITY MANAGER, THE SHADOWBOX GROUP EQUALLY PRODUCES MEDIA, MUSIC, AND PRODUCTS TO REMAIN CONSISTENT, EQUAL, AND FORTHCOMING WITH THEIR APPROACH TO BUILDING A “SHARED ENVIRONMENT”, WITHOUT DISMISSING THEIR OWN PASSION FOR ARTISTRY.

WHAT IS THE RESPONSE TIME AFTER SUBMISSION?
THE SHADOWBOX SUBMISSION RESPONSE TIME IS SEVEN TO TEN DAYS

HOW DOES THE SHADOWBOX PLATFORM GENERATE REVENUE, AND OF THE REVENUE – HOW MUCH DOES SHADOWBOX PAY ITS CONTRIBUTORS EACH THIRTY DAY TERM?
TOTAL EARNINGS EACH TERM WILL DEPEND ON THE NATURE OF BUSINESS CONDUCTED BY THE 2400 SELECTED CONTRIBUTORS, THE PRODUCT AND MEDIA OFFERINGS, AND THE ABILITY TO ACQUIRE PRODUCTS AND MULTI-MEDIA/LITERARY ENGAGEMENTS FOSTERED. THE CONTRIBUTORS KEEP 95% OF GROSS SALES GENERATED ACROSS OUR NETWORK THE PER EACH 30 DAY TERM PERIOD. PLEASE KEEP IN MIND, SHADOWBOXES ARE GIVEN THE OPPORTUNITY TO WORK THROUGH ALL OF OUR PLATFORMS IF DESIRED (AS APPLICABLE PER THE EXISTING WAITLIST AND ASSIGNED SHADOWBOXERS). BETA [V1-V2] CONSISTED OF THESE TESTED CHANNELS:

– IN APP PURCHASE
– SUBSCRIPTION
– PAYWALL TV
– ADVERTISING
– DIRECT SALES / SPLIT
– METERED CONTENT
– TELEVISION (PRE-SUBSCRIPTION)

AND NOW MOVING TO A REVENUE MIX VIA BETA [V3] THAT CONSISTS OF:

– SUBSCRIPTION
– TRAXX – SALES/STREAMS
– LIVE STREAM/SPECIAL EVENTS
– MERCHANDISE SALES
– PAY PER VIEW
– TOKEN
– ADVERTISING
– YOUTUBE ARM

PLEASE NOTE: SHADOWBOX CANNOT PROMISE SECONDARY (AND/OR ADDITIONAL) SELECTIONS TO ACCOMMODATE ALL REQUESTS, BUT WILL MAKE EVERY EFFORT TO ASSIST CONTRIBUTORS WISHING TO WORK THROUGH ALL FACETS OF OUR NETWORK, AND AT MOST, ASSIST IN “WAITLISTING” AN ACCEPTED CONTRIBUTOR IF THEIR REQUESTS ARE NOT MET BEYOND THE INITIAL COMPONENT THEY CONTRIBUTE TO WHEN THEY ARRIVE TO “EARN”. WE BELIEVE THAT OWNING YOUR IDENTITY AND YOUR MUSIC IS YOUR RIGHT. WE WILL NEVER CHARGE MONEY FOR REGISTERING CONTENT. AS WE CONTINUE TO ADD MORE FEATURES WHICH CREATE ADDITIONAL VALUE FOR ARTISTS, WE MAY BEGIN TO CHARGE FOR INCREASED FUNCTIONALITY.

WHAT IS THE PURSE?
THE “PURSE” IS A REFERENCE FOR OUR SHARED PROFIT OF 95% OF THE REVENUE MIX (PER 30 DAY TERM) GIVEN TO OUR CONTRIBUTORS, (AND IS EVOLVING INTO THE STRATEGIES WITHIN OUR ERC TOKEN). MORE DETAILS TO COME.

IS SHADOWBOX A BANK AND/OR REGISTERED FINANCIAL INSTITUTION?
AS WE LIKE TO THINK OF THE “PURSE” AND/OR THE TOKEN AS AN INSTRUMENT TO FOSTER “SOCIAL BANKING”, THE ANSWER IS CURRENTLY “NO”. THROUGH BETA MODELS [V1-V2] WE WERE BUILDING A PLATFORM AND CLOUD BASE STRICTLY SET UP TO PAY ITS CONTRIBUTORS DIRECTLY, WHILE STAYING OUT THE FLOW OF FUNDS AND AVOIDING LIABILITY WHERE DIRECT FINANCIAL TRANSACTIONS ARE CONCERNED, AND/OR THE NEED TO INSTATE EXTENSIVE CONTRIBUTOR INFORMATION. SHADOWBOX IS CURRENTLY WORKING TO COMPLY WITH ALL RULES AND REGULATIONS PERTINENT TO THE SECURITY EXCHANGE COMMISSION (SEC), AND THEIR INVOLVEMENT WITH BUSINESS WHOM DEPLOY/REPRESENT CRYPTOCURRENCY AND THE INITIAL OFFERINGS THAT ACCOMPANY THE PROSPECTIVE EXCHANGE.

HOW DOES RINGSIDE FOUNDATION,LLC HANDLE FINANCIAL TRANSACTIONS & PAYMENTS?
PLEASE NOTE: SHADOWBOXERS (OUR CONTRIBUTORS) THAT WISH TO BE COMPENSATED FOR THEIR SHARED CONTENT ON OUR NETWORK, MUST SIGN UP/SUBMIT FIRST FOR CONSIDERATION, AND AN ACCOUNT ON OUR OUR PLATFORM WITH COMPLETED REGISTRATION. MATTERS RELATIVE TO FINANCIAL TRANSACTIONS AND EARNING INFORMATION WILL BE PROVIDED ACCORDINGLY. PLEASE CHECK BACK SOON, AS WE WILL MAKE EVERY EFFORT TO UPDATE OUR VIEWERS, SUBSCRIBERS, AND CONTRIBUTORS REGARDING ANY ALTERATIONS TO OUR SYSTEM, THE FORTHCOMING SHADOWBOX [BETA V3] APPLICATION, AND DETAILS RELATED TO THE NEXT PHASES OF NETWORK LAUNCH OCCURRING 6/1/19-1/1/20.

IS SHADOWBOX A YOUTUBE CHANNEL OR NETWORK?
THE ANSWER IS “YES” AND “NO” 1. NO: SHADOWBOX OPERATES ON ITS PLATFORM (NOW BUILDING OUT INTO BETA [V3] ON BLOCKCHAIN, AND APPLICATION. 2. YES: TO ACCOMMODATE THE MANY “YOU-TUBERS” WISHING TO HOST THEIR CONTENT ON OUR SITE, SHADOWBOX HAS INCORPORATED A SOCIAL STATION TO COMPLIMENT ITS (6) CHANNEL MODEL, PROVIDING AN ALTERNATIVE TV NETWORK – 6 CHANNEL YOUTUBE ARM. SHADOWBOX TV AND ITS PARTNERED MAGAZINE SHADOWBOX MVMNT HAS EXTENDED ITS SOCIAL CONTENT AIRING THROUGH YOUTUBE, TO PERMIT A COLLABORATIVE AND INDIVIDUAL SOCIAL STREAMING EXPERIENCE, THROUGH EXCLUSIVE HOSTING AND COHESIVE ENGAGEMENT.

PLEASE NOTE: DUE TO COPYRIGHT RESTRICTIONS AND CURRENT 3RD PARTY RESTRICTIONS, MONETIZED YOUTUBE INTEGRATION OF ANY SORT IS STILL UNDER STRATEGY/IMPLEMENTATION (VIA SHADOWBOX ALT-TELEVISION). WE ADMIRE YOUTUBE AND SUPPORT THE BUSINESSES BUILT BY MILLIONS OF INDEPENDENT ENTREPRENEURS VIA YOUTUBE’S PLATFORM, AND LOOK TO SUPPORT ITS PLATFORM’S CONTRIBUTORS ON OUR NETWORK IN THE BEST FORMAT POSSIBLE. IT’S OUR GOAL TO PROVIDE THE CONVENIENCE FOR CONTRIBUTORS WISHING TO COLLABORATE THROUGH OUR NETWORK DIRECTLY AND SOCIALLY FOR THEIR (30) THIRTY DAY TERM. YOU MAY OFFER YOUR PREFERRED SOCIAL STREAM ON OUR SUBMISSION PAGE. WE ARE CURRENTLY EVALUATING INTEGRATION AND PARTNERED STRATEGIES, AND THERE IS A YOUTUBE SUBMISSION OPTION UNDER RE-ADDITION TO OUR NEW SIGN UP PROTOCOL.

WHAT DO I NEED TO USE SHADOWBOX?
IN ORDER TO GET STARTED YOU NEED A COMPUTER OR LAPTOP WITH THE MOST “UPDATED” VERSION OF CHROME, FIREFOX, OR BRAVE BROWSER. ADDITIONALLY YOU’LL NEED METAMASK, A DIGITAL WALLET SERVICE, LOADED WITH ETHER. MORE DETAILS TO FOLLOW.

INSTALLING METAMASK, YOUR DIGITAL WALLET?
TO USE SHADOWBOX, YOU WILL NEED TO INSTALL METAMASK, A DIGITAL WALLET. YOU WILL NEED TO PUT MONEY IN IT TO MAKE YOUR FIRST PURCHASE. PLEASE NOTE: A DIGITAL WALLET LIKE METAMASK ACTS LIKE A BANK ACCOUNT, PLEASE TREAT IT WITH RESPECT, SAFETY, AND SECURITY, ASSURING YOU AVOID AND FORGETTING YOUR PASSWORD OR THE SEED WORDS.

HOW DO I GETTING ETHER, THE DIGITAL CURRENCY?
FOR U.S. CITIZENS ONLY: YOU CAN BUY ETHER (ETH) IN METAMASK. ETH IS A DIGITAL CURRENCY THAT ENABLES SHADOWBOX TO RUN. FOR EVERYONE ELSE: YOU WILL NEED TO PURCHASE ETH FROM AN EXCHANGE. THE EASIEST WAY IS USING COINBASE AND THEN TRANSFERRING THE ETH FROM YOUR COINBASE WALLET TO YOUR METAMASK WALLET. UNFORTUNATELY, YOU CANNOT USE SHADOWBOX WITH A COINBASE WALLET OR ANY OTHER WALLETS. YOU CANNOT USE USD/CAD WITH SHADOWBOX YET, CURRENCIES NEED TO BE CONVERTED INTO ETH FIRST. PLEASE CHECK BACK SOON.

HOW DO I SEND ETHER, TO METAMASK?
FOR U.S. CITIZENS ONLY: YOU ARE ABLE TO PURCHASE ETH DIRECTLY FROM THE METAMASK WALLET USING THE COINBASE WIDGET. THIS IS MORE CONVENIENT AND DOESN’T REQUIRE YOU TO CREATE TWO ACCOUNTS. FOR EVERYONE ELSE: YOU NEED TO BUY ETH FROM AN EXCHANGE USING NORMAL FIAT CURRENCY. COINBASE IS THE EASIEST TO SETUP, YET, THE CHOICE IS ULTIMATELY UP TO YOU. COPY YOUR METAMASK ADDRESS BUT CLICKING ON THE ‘…’ THEN ‘COPY ADDRESS TO CLIPBOARD’. GO TO COINBASE AND CLICK ‘ACCOUNTS’ AND SELECT YOUR ETH WALLET AND THEN CLICK ‘SEND’. PASTE THE METAMASK ADDRESS IN THE BOX WITH THE AMOUNT YOU’D LIKE TO TRANSFER.

WHY DOES METAMASK OPERATE SLOWLY?
IF YOU HAVE A LOT OF TABS OPEN, METAMASK WILL SUFFER MEMORY LEAKS AND SLOW DOWN. TO FIX THIS ISSUE, CLOSE ALL YOUR TABS, RESTART THE BROWSER, AND THINGS SHOULD IMPROVE.

DOES IT COST MONEY TO USE SHADOWBOX? IF NOT, WILL IT EVENTUALLY COST MONEY TO USE SHADOWBOX?
CURRENTLY, AS AN ARTIST, “NO”. YET AS WE MOVE TO OUR NEW BETA [V3] DESIGN, THE ANSWER WILL SLOWLY CHANGE (BUT FOR THE BENEFIT OF THE CONTRIBUTING ARTIST FIRST AND FOREMOST). THERE ARE SMALL FEES ASSOCIATED WITH LISTING MUSIC AS IT COSTS ‘GAS’ TO PUBLISH TO THE NETWORK. AN AS A FAN, OUR GOAL IS GENERATE NEW/ALTERNATIVE COSTS TO BUY MUSIC ON OUR NETWORK AS ARTISTS NEED TO MAKE A LIVING TOO, AND WE ARE HERE TO ASSIST IN THE VALUE CREATION. FOR REFERENCE (AS APPLICABLE), OUR FORTHCOMING SHADOWBOX PLATFORM WILL PROVIDE FOR A SIX (6) WEIGHT CLASS PRICING MODEL FOR SUBSCRIBERS:

FLYWEIGHT-FREE
LIGHTWEIGHT-99 CENTS MONTHLY/$10.00 ANNUALLY
WELTERWEIGHT-$1.99 MONTHLY/$20.00 ANNUALLY
MIDDLEWEIGHT-$2.99 MONTHLY/$30.00 ANNUALLY
HEAVYWEIGHT-$3.99 MONTHLY/$40.00 ANNUALLY
CRUISERWEIGHT-$4.99 MONTHLY/$50.00 ANNUALLY

WE BELIEVE THAT OWNING YOUR IDENTITY AND YOUR MUSIC IS YOUR RIGHT, AND NEEDS TO BE REGULATED ACCORDINGLY. WE WILL NEVER CHARGE MONEY FOR REGISTERING CONTENT. AS WE CONTINUE TO ADD MORE FEATURES WHICH CREATE ADDITIONAL VALUE FOR ARTISTS, WE MAY BEGIN TO CHARGE FOR INCREASED FUNCTIONALITY.

WHAT IS A CREATOR EMBLEM?
AT THE MOMENT, A “CREATOR EMBLEMS” ARE UNDER PLANNING, HAVE NO MONETARY VALUE ATTACHED JUST YET, AND ESSENTIALLY DICTATE YOUR DIRECT SUPPORT. IF CREATOR EMBLEMS ARE INTEGRATED INTO OUR NEXT LAUNCH, THEY WILL MOST LIKELY BE LINKED TO SUBSCRIPTION PACKAGES OFFERING ACCESS TO EXCLUSIVE CONTENT/MUSIC, MERCHANDISE, SOCIAL EXPERIENCES, AND PRE SALE OFFERS.

HOW CAN EMBLEMS BE SEEN?
EVENTUALLY, IN METAMASK, THE ABILITY TO CLICK ‘TOKENS’ NEXT TO ‘SENT’, WILL DISPLAY ALL OF THE INFORMATION REGARDING CREATOR EMBLEMS

WHAT DOES METAMASK DO?
METAMASK ALLOWS YOU TO SAFELY ACCESS THE ETHEREUM NETWORK. IT ALSO PROVIDES YOU WITH AN ETHEREUM ADDRESS THAT WE CAN USE AS YOUR IDENTIFIER FOR REGISTERING CONTENT ON THE NETWORK.

CAN LOST ACCOUNTS BE RECOVERED IF I CAN’T ACCESS MY METAMASK WALLET?
UNFORTUNATELY, “NO”. IF YOU LOSE ACCESS TO YOUR METAMASK WALLET, WE CANNOT RECOVER YOUR ACCOUNT. IT IS NOT POSSIBLE AS SHADOWBOX SMART CONTRACTS ARE INTENDED TO SECURE EACH CONTRIBUTING ARTIST, ASSURING ALL DEVELOPERS AND/OR HACKERS CANNOT EDIT, ACCESS, OR REASSIGN THEM, AND THAT OUR PLATFORM PROTECTS INTELLECTUAL PROPERTY AND ANY DATA AROUND OWNERSHIP, FROM BEING TAMPERED WITH. UNFORTUNATELY, IT ALSO MEANS WE CAN’T SIMPLY ‘RECOVER’ ANY ACCOUNTS YOU LOSE AS WELL.

DOES IT MATTER WHAT ACCOUNT I REGISTER WITH?
NO, YOU CAN USE ANY ACCOUNTS CONTAINED WITHIN YOUR METAMASK ACCOUNT. PLEASE REMEMBER, DO NOT LOSE THE KEYS ASSOCIATED WITH THIS ACCOUNT. SOME USERS MAY NOT WANT TO USE AN ACCOUNT THAT HAS OTHER TRANSACTIONS OR BALANCES ASSOCIATED WITH IT.

DO I HAVE TO SET A PRICE FOR MY MUSIC?
YES/NO, YOU CAN MAKE IT FREE BUT YOU HAVE TO CREATE A ‘LICENSE’ SO THAT THE USER DOWNLOADING YOUR MUSIC IS REGISTERED.

HOW DO I DELETE MUSIC?
THIS FEATURE HAS NOT BEEN ADDRESSED YET. WE SUGGEST ONLY UPLOADING CONTENT THAT PERMANENTLY YOU WISH TO SHARE.

WHY DO WE HAVE TO WAIT UNTIL 1/1/20 FOR THE NEW SHADOWBOX PLATFORM?
SHADOWBOX WENT THROUGH MANY ROUNDS OF TESTING AND IS CONFIDENT WITH ITS FINALIZED PRODUCT TO BE BUILT ON BLOCKCHAIN TECHNOLOGY. BLOCKCHAIN STILL, IS RELATIVELY NEW STUFF, YET IT IS WHAT WE HAVE BEEN IN SEARCH OF, AND IS EXTREMELY IT’S SAFE AND SECURE.

WHAT IS GAS?
‘GAS’ IS A SHORTHAND USED TO DESCRIBE THE COST OF POWERING A TRANSACTION OR CONTRACT IN ETHEREUM, WHICH IS THE BLOCKCHAIN NETWORK THAT SHADOWBOX BETA [V3] WILL BE BUILT ON.

WILL UPLOADING COST ETH?
BECAUSE BLOCKCHAIN IS DECENTRALIZED, EVERY TRANSACTION IS DISTRIBUTED THROUGH MULTIPLE COMPUTERS, NOT ONE DEDICATED SERVER. THIS ENSURES EACH RELEASE IS SECURE AND ONE-OF-A-KIND. HOWEVER, IT ALSO TAKES MORE COMPUTATIONAL POWER, WHICH IS COVERED BY THE COST OF GAS. ETHEREUM TYPICALLY COMMUNICATES THIS COST IN GWEI.

WHAT’S ETHER (ETH)? WHY DO I NEED IT TO USE SHADOWBOX?
ETHER POWERS THE ETHEREUM NETWORK, WHICH IS WHAT SHADOWBOX IS BUILT ON. ETHER ACTS LIKE ANY OTHER CURRENCY; THE VALUE FLUCTUATES WITH THE MARKET. YOU NEED TO CONVERT YOUR CURRENCY (E.G. USD, CAD, GBP, ETC.) INTO ETHER TO PAY FOR THINGS ON OUR NETWORK. MOREINFORMATION COMING SOON.

HOW DO I DOWNLOAD MUSIC FROM TRAXX?
IF THE UPLOADED RELEASE HAS A PRICE, YOU MUCH PURCHASE THE ALBUM/SINGLE FIRST USING ETHER. ONCE THE TRANSACTION IS ANNOUNCED TO THE NETWORK, YOU WILL BE GIVEN THE OPPORTUNITY TO PURCHASE THE RELEASE.

DOES SHADOWBOX PERMIT ME TO DOWNLOAD MUSIC ON MY PHONE?
NOT AS OF YET. SHADOWBOX WILL SLOWLY BUT SURELY RELY ON TECHNOLOGIES THAT FUNCTION EFFICIENTLY ON MOBILE DEVICES. STREAMING THE AUDIO WILL BE OUR FIRST NEW INTRODUCTION VIA BETA [V3], YET PLEASE ASSURE . WE HAVE A MOBILE APPLICATION IS IN ITS INITIAL PHASES, YET YOU WILL STILL NEED A DESKTOP TO MAKE PURCHASES.

CAN I USE A CREDIT CARD TO USE SHADOWBOX?
NOT AS OF YET. AS SOON AS WE DECIDE ON THE BEST EXISTING TECHNOLOGY FOR THIS PURPOSE, WE PLAN TO SUPPORT THESE PAYMENT METHODS. BUT, FOR THE TIME BEING, WE ADVISE INTERESTED PARTIES TO GET FAMILIAR WITH THE LIKES OF COINBASE WHICH PERMITS YOU TO BUY ETHER WITH A CREDIT CARD.

HOW DOES THE BLOCKCHAIN COMPLIMENT THE CRITERIA & SERVICES CONDUCTED BY LABELS, COLLECTIVES, AND DIGITAL DISTRIBUTION PLATFORMS LIKE TUNECORE, YOUTUBE, AND SPOTIFY?
IF THE MENTIONED DISTRIBUTION PLATFORMS ADOPT AND EMBRACE CHANGE LIKE US, WE ARE CONFIDENT THAT THEY WILL BENEFIT FROM THIS DATABASE. AS WITH ALL NEW TECHNOLOGY, BLOCKCHAIN CREATES A SHIFT IN SKILL SETS AND OPENS UP NEW OPPORTUNITIES. THERE IS AN EVER-GREATER NEED FOR CURATION AND MARKETING AND MANY INDUSTRY MEMBERS AGREE THAT RECORD LABELS COULD BETTER HELP MUSIC LOVERS TO FEASIBLY MAKE SELECTIONS FROM A BATCH CONTAINING MILLIONS OF HOURS WORTH OF MUSIC, CONTENT, (AND MERCHANDISE). DETAILS COMING SOON.

TIMELINE

DETAILS COMING SOON.

BETA V3 LAYOUT & DESIGN

DETAILS COMING SOON.

DATA SETS & GRAPHING

DETAILS COMING SOON.

CORPORATE FINANCIALS

DETAILS COMING SOON.

TECHNICAL ARCHIVE – BETA [V1-V2]

MONETIZATION & SCALABILITY [BETA V1-V2]

1. NATIVE ADVERTISING
IN INITIAL INTRODUCTION, MARKETING AND ACQUIRING USERS THROUGH NETWORK THAT BEGAN CHARGING $5.00 SUBMISSION FEES TO CONTENT CREATORS AFTER TESTING VARIOUS MODELS, SHADOWBOX CURRENTLY UTILIZES A NATIVE VIDEO ADVERTISING PLATFORM TO MONETIZE THE CONTENT INVENTORY EVERY THIRTY DAYS. THE SHADOWBOX NETWORK STRIVES TO MONETIZE ITS SOCIAL TELEVISION AREA THROUGH UNLIMITED TARGETING OPPORTUNITIES, WHILE UTILIZING AD UNITS THAT DO NOT INTERFERE WITH CONTENT PROVIDED BY OUR CONTRIBUTORS. ON SHADOWBOX TELEVISION, THE VIDEO AD UNIT IS EMBEDDED/POSITIONED STRATEGICALLY FOR A FAVORABLE USER EXPERIENCE. THE VIDEO PLAYS WHEN VISIBLE ON USER’S SCREEN, PAUSES WHEN USER CAN’T SEE IT ONSCREEN; RESUMES WHEN IN VIEW AGAIN. AUDIO STARTS ON MOUSE ROLLOVER. WE ARE ENTHUSED THAT SHADOWBOX TELEVISION (NETWORK) HAS PARTNERED ACCESS TO:

VAST/VPAID COMPLIANT PLAYER
A ROBUST LIBRARY OF RAPID LOADING “PREMIUM/EXCLUSIVE” VIDEO CONTENT
A DIVERSE GENRE (CONTENT/UNIT) SELECTION BY WHICH CATERS TO EACH OF OUR SIX CHANNELS
AN OPTION TO MONETIZE INVENTORY WITH ALL TOP ON THE MARKET DSPS, MARKETPLACES AND AD NETWORKS.
DETAILED REPORTING AND ROBUST OPTIMIZATION ALGORITHMS FOR ACHIEVEMENT OF ROI

2. PAY OUT
THE MINIMUM PAYOUT THROUGH OUR ADVERTISING PLATFORM IS $50.00 USD, WITH A PAYMENT FREQUENCY OF NET 60 DAYS. (PAYPAL, EPESE, WEBMONEY AND WIRE TRANSFER.) THE PLATFORM UTILIZES A CPM PRICING MODEL, THAT PAYS FOR IMPRESSIONS (CPI). CPI PROVIDES A COMPARABLE MEASURE TO CONTRAST INTERNET ADVERTISING WITH OTHER MEDIA. SHADOWBOX EXERCISES STRATEGIC PLAYS THAT ARE SCALABLE, FOR THE BENEFIT OF ROI AND EFFECTIVE GROWTH. THE PAYOUT THROUGH THIS RESOURCE IS PACKAGED WITH THE NETWORK’S TOTAL (GROSS) REVENUE EVERY 30 DAY TERM (PLEASE SEE “REVENUE MODEL” AND “PURSE” FOR ADDITIONAL DETAIL).

3. COMPLIANCE
SHADOWBOX TV NETWORK PARTNERSHIPS DEPLOY MUTUAL RESPECT AND AGREEMENT OF TERMS AND POLICIES TO ENSURE THE BRAND SAFETY OF THE NETWORK, CONTRIBUTING ARTISTS, AND ITS PARTNERS.

4. ANALYTICS (BETA V1-V2)
OUR NATIVE ADVERTISING PLATFORM PROVIDES A A DAILY (24 HOUR PERFORMANCE) STATS REPORTING SYSTEM THAT DICTATES SHADOWBOX TV NETWORK:

IMPRESSIONS
REVENUE
AD REQUESTS
AD OPPORTUNITIES
FILL RATE
FILL RATE OPPORTUNITIES
ECPM

CUSTOM TIME PERIOD REPORTS AND ACCESS TO (3) GRAPHING MECHANISMS ARE EQUALLY PROVIDED AND IN USE UNDER BETA TESTING.

2.. PAYWALL
SHADOWBOX TELEVISION AND TRAXX OFFER CONTRIBUTORS AN OPTION TO SELL THEIR EXCLUSIVE CONTENT AND SPLIT THE EARNINGS WITH THE NETWORK. EXCLUSIVE CONTENT AND PRODUCTS ARE AT THE ROOT OF OUR FORTHCOMING PAID SUBSCRIPTION PLAN STARTING AT $.99 CENTS AFTER 2-4 MONTHS OF NETWORK ROTATIONS AT FULL CAPACITY, DIGITAL DOWNLOADERS (ARE ATTACHED TO EACH TRACK AND / OR ALBUM – 12 SONG TOTAL, ONCE PRICE / SALE HAS BEEN SET BY THE CONTRIBUTOR AT TIME OF SIGN UP.

NOTABLE AD PARTNERSHIPS VIA SOLUTIONS PROVIDED BY SOURCES INCLUDING RAKUTEN & VIDEE TV

5. TECHNOLOGY (BETA V1-V2)
INTERESTED PARTIES MAY WISH TO REVIEW A GENERAL SUMMARY OF OUR BETA EXPERIENCE FROM THE START. OUR 16-18 EXECUTIVE ENGAGEMENT REPORT IS AVAILABLE UPON REQUEST. A BRIEF SUMMARY IS LISTED BELOW A THIS WHITEPAPER IS INTENDED TO OFFER FURTHER INFORMATION (CURRENT/FORTHCOMING) PERTAINING TO:

– DESIGN
– CURATION / SELECTION ANALYSES
– FUNCTIONALITY LAYOUT
– CODE
– SOCIAL MODELS / CALCULATIONS / STRATEGIES
– NOVEL TECHNOLOGY PER MOBILE ADVERTISING/BRAND EXPERIENCE
– NOVEL TECHNOLOGY PER CONSUMER RELATION

6. TESTING
WE CONSTRUCTED THE SHADOWBOX NETWORK IN A FASHION THAT PERMITTED FOR AN EASE OF FLOW / TRANSITION (THROUGH CODING, DESIGN, LAYOUT, ETC.) THE SHADOWBOX APPLICATION “APP” MODEL (UNDER IOS/MAC DEVELOPMENT) WAS BUILT ON POWERFUL CLOUD TECHNOLOGY, AND DESIGNED THROUGH SOLUTIONS UTILIZING AN ENHANCED CPANEL (VPS) ENVIRONMENT WITH FULL ROOT ACCESS TO CENTOS. WE TAKE PRIDE IN BUILDING A CLOUD BASED NETWORK, CONSTRUCTED WITH A FORWARD THINKING APPROACH TO GRASPING NEW DATA SYNCHRONIZATION AND APPLICATION USE BEFORE ARRIVAL, WHILE BEHOLDING A ROBUST BLEND OF:

– BANDWIDTH
– STORAGE
– SECURITY
– RAM
– CONNECTIVITY
– MANAGEMENT

THROUGH CLOUD INTEGRATION, SHADOWBOX FOCUSED ON SCALEABILITY ACROSS ITS NETWORK, TO ENSURE EFFECTIVE TECHNOLOGICAL EXPANSION AND SOCIAL BUILDOUT, THROUGH THE INTEGRATED GENERATION UNDER BUILDOUT. THROUGH OUR MISSION TO BETA V1 INTO CONSTRUCT OF V2, IT WAS ESSENTIAL TO DELIVER AN ORGANIC ENVIRONMENT, INFLUENCED BY MOBILE, DISRUPTIVE, AND SOCIAL TECHNOLOGY, TO OFFER AN ENTERPRISE EMBODIED BY SYNTHESIZED DISTRIBUTION AND COHESIVE VENTURE, WHERE SOCIAL AND FINANCIAL TRANSACTIONS CAN WALK HAND IN HAND. THE CLOUDED AND SECURE INFRASTRUCTURE WE ARE DEVELOPING WILL ASSIST IN GENERATING AGGRESSIVE TACTIC THROUGH:

– OPERATION
– SALES
– SECURE PRACTICES
– DISTRIBUTION
– CONTENT/USER MANAGEMENT
– INNER NETWORK CONNECTIVITY

CLOUD DISTRIBUTION, A NEXT (AND CURRENT) GENERATION VALUE-ADDED DISTRIBUTION PROCESS, STILL ASSISTS SHADOWBOX WITH ITS ENTIRE NETWORK, CLIENTS UNDER MANAGEMENT, APPLICATION IN STAGE 3 OF DEVELOPMENT, AND OVERALL BACKBONE, DELIVERS NEW, INNOVATIVE AND DISRUPTIVE SECURITY AND NETWORKING SOLUTIONS TO MARKET WHERE ECOMMERCE, ONLINE TELEVISION, AND SOCIAL MEDIA IS CONCERNED. FORWARD THINKING IS KEY FOR US, AND RELEVANT THROUGH EVERY MOVE.

7. TRANSACTION
WITH COLLABORATIVE FINANCIAL MODELING IN EXTENSIVE PLAY BETWEEN THE SHADOWBOX TV NETWORK AND SOCIAL COMMERCE NETWORK, AND DIRECT FINANCIAL MODELING IN PLAY THROUGH THE SHADOWBOX STOREFRONT WITH OUR OWN PRODUCT LINE, IT IS IMPORTANT FOR SHADOWBOX TO EFFECTIVELY UTILIZE THE TOOLING AND SERVICES, THAT PROVE TO BE SAFE, SECURE, AND EFFECTIVE FOR INTERNAL AND EXTERNAL USE. PROVIDED BY STRIPE (WWW.STRIPE.COM) AND STRIPE CONNECT. STRIPE IS CERTIFIED TO PCI SERVICE PROVIDER LEVEL 1, THE MOST STRINGENT LEVEL OF CERTIFICATION AND PROVIDES FOR NO-HASSLE SECURITY AND COMPLIANCE.

BY USING ANY OF STRIPE’S CLIENT LIBRARIES, FOR THE WEB OR OUR MOBILE APIS, SHADOWBOX IS AUTOMATICALLY COMPLIANT WITH THE STRICTEST PCI REQUIREMENTS. THIS SECURITY MEASURE, GIVES US A PIECE OF MIND THROUGH EVERY FACET OF PAYMENT PROCESSING THAT OUR SHADOWBOX TV NETWORK, ECOMMERCE PLATFORM, AND STOREFRONT PLANS TO ENGAGE AND ENCOUNTER AROUND THE CLOCK. STRIPE TECHNOLOGY ASSISTS OUR DOMAINS (UNDER TESTING WITHIN OUR PARALLEL MULTI-SITE APPROACH) IN IMPLEMENTING INTRICATE FUNCTIONALITY IN A SIMPLISTIC FASHION, SAVING TIME AND ASSURING SECURITY, FROM THE PROCESS OF NETWORK CONSTRUCTION THROUGH THE GOALS OF RECURRING REVENUE. OUR USE OF STRIPE AND STRIPE CONNECT PERMITS:

NO SENSITIVE DATA HITS THE SHADOWBOX CLOUD SERVER BASE
SHADOWBOX STAYS OUT OF THE FLOW OF FUNDS DURING PAYMENT OF PURSE TO SHADOWBOXERS EACH TERM
TIME IS SAVED ON SECURITY ISSUES, CUSTOMERS, SUBSCRIBERS, AND PARTNERS, FEELING SAFE AND SECURE THROUGH EACH AND EVERY MEASURE

IN REGARDS TO THE SHADOWBOXERS CONTRIBUTING THROUGH OUR NETWORKS EACH TERM, WE UTILIZE STRIPE CONNECT FOR PAYMENT FOR THEIR CONTRIBUTION, AND TO GENERATE THE PURSE EACH TERM, AS WE FEEL THERE IS NO BETTER SOLUTION MORE SAFE AND SIMPLE. UPON COMPLETION OF THE IOS SHADOWBOX APPLICATION, TWO-FACTOR AUTHENTICATION PROVIDED BY STRIPE, WILL ASSIST SHADOWBOX IN ADDING AN EXTRA LAYER OF SECURITY TO ACCOUNTS BY ENABLING TWO-FACTOR AUTHENTICATION WHERE ITS NEEDED (WWW.STRIPE.COM). THE CURRENT PROCESS OF PAYMENT AND TRANSACTION “TERM IN AND TERM OUT” IS SIMPLE AND SECURE FOR SHADOWBOX TELEVISION AND SHADOWBOX COLLECTIVE.

SHADOWBOX IS UTILIZED STRIPE’S SUBSCRIPTION APIS AND THE USE OF “WEBHOOKS” WITH THESE DOMAINS INCLUDE SHADOWBOX COLLECTIVE, SHADOWBOX TV, AND SHADOWBOX BRAND FOR THE SHADOWBOX PRODUCT LINE.

8. ECOMMERCE
HERE ARE SOME GENERAL COMPONENTS BEHIND OUR ECOMMERCE PLATFORMS THAT ARE INDUSTRY STANDARD AND USED BY PLATFORMS LIKE ETSY AND ZAPPOS. WE ARE EXCITED TO CREATE SOCIAL COMMERCE PLATFORMS BETWEEN OUR OWN SITE FOR THE HAYMAKER / SHADOWBOX PRODUCT LINE, AND MORE IMPORTANTLY FOR SHADOWBOX COLLECTIVE SOCIAL COMMERCE PLATFORM, THAT ARE SAFE, EFFECTIVE AND SECURE

9. TELEVISION
UTILIZING OR REFERENCING AN OPERATION THAT IS RELATIVE TO A WEBSITE LIKE YOUTUBE, SHADOWBOX TV IS CURRENTLY UTILIZING THESE PROGRAMS THROUGH DEVELOPMENT OF THE INFRASTRUCTURE FOR THE 6 CHANNEL NETWORK OFFERED VIA MOBILE (HANDHELD AND/OR WEB DEVICES):

– PHP-PROCESSING
– AJAX-LOADING
– A SQL-DATABASE
– FLASH-VIDEO PLAYER
– JAVA SCRIPT-GENERAL
– HTML/CSS-DESIGN

10. IOS/ITUNES /APP STORE
SHADOWBOX HAS LICENSED AND SIGNED COMPLETE DOCUMENTATION WITH APPLE, WITHIN THEIR DEVELOPER PROGRAM AND AGREEMENT, AND IS ENTHUSIASTIC ABOUT AN EXCLUSIVE RELEASE THROUGH APPLE’S STOREFRONT UPON COMPLETION VIA ITUNES AND APP STORE. SHADOWBOX HAS FILED ALL OF THE PAPERWORK FOR ITUNES DISTRIBUTION, AND IS CURRENTLY EVALUATING WORKING DIRECTLY WITH APPLE’S MERCHANT CHANNEL DIRECT, OR THROUGH AN AGGREGATOR AT THE START OF SALES Q2 2015. AGGREGATORS (THAT WORK THROUGH MOVIES, SD TV, HD TV, XML CREATION, AND ASSET SHARING) THAT OVERSEE THE NORTH AMERICA TERRITORY FOR APPLE ARE:

JUICE
BITMAX
PREMIERE
DIGITAL
WALLA

AFTER REVIEW OF SHADOWBOX TV’S POSITION TO DISTRIBUTE MORE THAN THE MINIMUM REQUIREMENT OF CONTENT ACROSS TV & FILM, PER APPLES REQUIREMENTS, WORKING WITH APPLE DIRECTLY AS A SOURCE OF MOBILE DISTRIBUTION IS A PREMIERE CHOICE FOR SHADOWBOX, YET ALL OPTIONS ARE STILL UNDER FINAL REVIEW AS APPLICATION DEVELOPMENT CONTINUES AT ITS COURSE.

11. COMPETITION (BETA V1-V2)

COMPETITORS IN MUSIC, MEDIA, ECOMMERCE, NEWORKING, PROFIT SHARE SPACE

APPENDIXES*

HARD PERIODICALS

AGHION, P. AND HOWITT, P. 1998. ENDOGENOUS GROWTH THEORY. CAMBRIDGE, MA: MIT PRESS.

BAILY, N., HULTEN, C. AND CAMPBELL, D. 1992. PRODUCTIVITY DYNAMICS IN MANUFACTURING ESTABLISHMENTS. IN BROOKINGS PAPERS ON ECONOMIC ACTIVITY: MICROECONOMICS, ED. M. BAILY AND C. WINSTON. WASHINGTON, DC: BROOKINGS INSTITUTION

BARTELSMAN, E. AND DHRYMES, P. 1994. PRODUCTIVITY DYNAMICS: U.S. MANUFACTURING PLANTS, 1972–1986. FINANCE AND ECONOMICS DISCUSSION SERIES NO. 94-1. WASHINGTON, DC: BOARD OF GOVERNORS, FEDERAL RESERVE SYSTEM.

BARTELSMAN, E., HALTIWANGER, J. AND SCARPETTA, S. 2004. MICROECONOMIC EVIDENCE OF CREATIVE DESTRUCTION IN INDUSTRIAL AND DEVELOPING COUNTRIES. MIMEO, UNIVERSITY OF MARYLAND.

BERTRAND, M., SCHOAR, A. AND THESMAR, D. 2004. BANKING DEREGULATION AND INDUSTRY STRUCTURE: EVIDENCE FROM THE FRENCH BANKING REFORMS OF 1985. DISCUSSION PAPER NO. 4488. LONDON: CENTRE FOR ECONOMIC POLICY RESEARCH.

BERNARD, A., JENSEN, J. AND SCHOTT, P. 2004. SURVIVAL OF THE BEST FIT: EXPOSURE TO LOW-WAGE COUNTRIES AND THE (UNEVEN) GROWTH OF U.S. MANUFACTURING PLANTS. JOURNAL OF INTERNATIONAL ECONOMICS 68, 219–37.

CABALLERO, R. 2006. THE MACROECONOMICS OF SPECIFICITY AND RESTRUCTURING. YRJO JAHNSSON LECTURES. CAMBRIDGE, MA: MIT PRESS.

CABALLERO, R. AND HAMMOUR, M. 1994. THE CLEANSING EFFECT OF RECESSIONS. AMERICAN ECONOMIC REVIEW 84, 1350-68.

CABALLERO, R. AND HAMMOUR, M. 1996A. THE FUNDAMENTAL TRANSFORMATION IN MACROECONOMICS. AMERICAN ECONOMIC REVIEW 86(2), 181–6.

CABALLERO, R. AND HAMMOUR, M. 1996B. ON THE TIMING AND EFFICIENCY OF CREATIVE DESTRUCTION. QUARTERLY JOURNAL OF ECONOMICS 111, 805–52.

CABALLERO, R. AND HAMMOUR, M. 1996C. ON THE ILLS OF ADJUSTMENT. JOURNAL OF DEVELOPMENT. ECONOMICS 51, 161–92.

CABALLERO, R. AND HAMMOUR, M. 1998A. THE MACROECONOMICS OF SPECIFICITY. JOURNAL OF POLITICAL ECONOMY 106, 724–67.

CABALLERO, R. AND HAMMOUR, M. 1998B. JOBLESS GROWTH: APPROPRIABILITY, FACTOR SUBSTITUTION AND UNEMPLOYMENT. CARNEGIE-ROCHESTER CONFERENCE SERIES ON PUBLIC POLICY 48, 51–94.

CABALLERO, R. AND HAMMOUR, M. 2001. INSTITUTIONS, RESTRUCTURING, AND MACROECONOMIC PERFORMANCE. IN ADVANCES IN MACROECONOMIC THEORY, ED. J. DREZE. NEW YORK: PALGRAVE MACMILLAN.

CABALLERO, R. AND HAMMOUR, M. 2005. THE COST OF RECESSIONS REVISITED: A REVERSE- LIQUIDATIONIST VIEW. REVIEW OF ECONOMIC STUDIES 72, 313–41.

CABALLERO, R., HOSHI, T. AND KASHYAP, A. 2006. ZOMBIE LENDING AND DEPRESSED RESTRUCTURING IN JAPAN. WORKING PAPER NO. 12129. CAMBRIDGE, MA: NBER.

CABALLERO, R., COWAN, K., ENGEL, E. AND MICCO, A. 2004. EFFECTIVE LABOR REGULATION AND MICROECONOMIC FLEXIBILITY. MIMEO, MIT.

CUMMINGS, J. N., BUTLER, B., & KRAUT, RR (2002). THE QUALITY OF ONLINE SOCIAL RELATIONSHIPS. COMMUNICATIONS OF THE ACM, 45(7), 103-108.

DAVIS, S., HALTIWANGER, J. AND SCHUH, S. 1996. JOB CREATION AND DESTRUCTION. CAMBRIDGE, MA: MIT PRESS.

FISHMAN, R. AND SARRIA-ALLENDE, V. 2004. REGULATION OF ENTRY AND THE DISTORTION OF INDUSTRIAL ORGANIZATION. WORKING PAPER NO. 10929. CAMBRIDGE, MA: NBER.

FOSTER, L., HALTIWANGER, J. AND KRIZAN, C. 2001. AGGREGATE PRODUCTIVITY GROWTH: LESSONS FROM MICROECONOMIC EVIDENCE. IN NEW DEVELOPMENTS IN PRODUCTIVITY ANALYSIS, ED. E. DEAN, M. HARPER AND C.

HULTEN. CHICAGO: UNIVERSITY OF CHICAGO PRESS.

KLAPPER, L., LAEVEN, L. AND RAJAN, R. 2004. BUSINESS ENVIRONMENT AND FIRM ENTRY: EVIDENCE FROM INTERNATIONAL DATA. WORKING PAPER NO. 10380. CAMBRIDGE, MA: NBER.

OLLEY, S. AND PAKES, A. 1996. THE DYNAMICS OF PRODUCTIVITY IN THE TELECOMMUNICATIONS EQUIPMENT INDUSTRY. ECONOMETRICA 64, 1263–98.

SCHUMPETER, J. 1934. DEPRESSIONS. IN ECONOMICS OF THE RECOVERY PROGRAM, ED. D. BROWN ET AL. NEW YORK: MCGRAW-HILL.

SCHUMPETER, J. 1942. CAPITALISM, SOCIALISM, AND DEMOCRACY. NEW YORK: HARPER & BROS. TREFLER, D. 2004. THE LONG AND SHORT OF THE CANADA–U.S. FREE TRADE AGREEMENT. AMERICAN ECONOMIC REVIEW 94, 870–95.

INTERNET SOURCES

MULTI-GENERATIONAL MARKETING: DESCRIPTIONS, CHARACTERISTICS, LIFESTYLES, AND ATTITUDES. AVAILABLE FROM: HTTPS://WWW.RESEARCHGATE.NET/PUBLICATION/264877591_MULTI-GENERATIONAL_MARKETING_DESCRIPTIONS_CHARACTERISTICS_LIFESTYLES_AND_ATTITUDES [ACCESSED JAN 05 2019].

A CRYPTO PRIMER: CURRENCIES, COMMODITIES, TOKENS | INVESTOPEDIA HTTPS://WWW.INVESTOPEDIA.COM/TECH/CRYPTO-PRIMER-CURRENCIES-COMMODITIES-TOKENS/#IXZZ5UTGQZXUU

IS IT WORTH MINING ETHEREUM IN 2018? HOW MUCH CAN YOU MAKE MINING ETHEREUM? (ETH NEWS TODAY) -WED OCT 24 BY ANDREAS KAPLAN – OCT 24, 2018 HTTPS://STEEMIT.COM/

ETHEREUM/WHAT-IS-A-CRYPTO-CURRENCY-AND-WHAT-IS-A-CRYPTO-COMMODITY
CRYPTOCURRENCY DERIVATIVES, FUNDS AND ADVISERS: KEY CONSIDERATIONS UNDER U.S. COMMODITY LAWS (PART 1 – CRYPTOS ARE COMMODITIES (EXCEPT WHEN THEY ARE NOT)) BY ANDREW P. CROSS ON SEPTEMBER 14, 2018 https://www.businessinsider.com/companies-using-ai-technology-struggling-because-data-2018-10

http://blockchainlab.com/pdf/ethereum_white_paper-a_next_generation_smart_contract_and_decentralized_application_platform-vitalik-buterin.pdf https://icobazaar.com/storage/campaigns/9195/whitepaper.pdf

SHADOWBOX GROUP – SF (SOMA)
44 TEHAMA STREET
SAN FRANCISCO, CA 94105

SHADOWBOX GROUP – NY (WEST SOHO – 2020)
303 SPRING STREET – FLOOR 2
NEW YORK, NY 10013

CONTACT
SKYPE: SHADOWBOX
SOCIAL: @SHADOWboxsocial
STREAM: SHADOWBOXTVNETWORK.COM
CORPORATE: SHADOWBOXCORP.ORG